UP STRATEGIC WEALTH INVESTMENT ADVISORS LLC

CIK 2011649 · View on SEC EDGAR ↗

Portfolio value
$167.9M
#7,022 of 9,443 by 13F value · top 74.4%
Positions
104
As of
June 30, 2026

Portfolio value QoQ: +5.8% 13F does not disclose cash

Top 10 holdings weight
63.23%
Top 25 holdings weight
78.64%
Positions above 1%
16
Effective number of positions
14.5

Based on 13F long-equity holdings only (cash, bonds, shorts not disclosed)

Turnover Q2 2026: 2.57% Est. buys $6,181,328 · sells $4,201,855

Median holding: 7.0 quarters Tracked Q4 2024–Q2 2026 · 81.2% still held

New positions
10
Increased
28
Decreased
17
Closed
4
On this page

Sector breakdown

Technology
17.3%
Communication Services
4.3%
Retail
4.3%
Healthcare
3.5%
Financials
2.6%
Financial Services
2.4%
Industrials
1.7%
Consumer Discretionary
0.8%
Consumer Staples
0.5%
Energy
0.5%
Communications
0.4%
Consumer products
0.3%
Utilities
0.3%
Telecommunication
0.2%
Real Estate
0.1%
Other/Unmapped
60.8%

Full portfolio 104 positions

Type Streak 8Q trend
VEA $30,807,860 18.35% 425,817 $2,080,411 Up ×2
SCHX $23,638,623 14.08% 778,611 $1,651,579 Up ×6
VCRB Vanguard Core Bond ETF $9,696,517 5.77% 127,301 $407,363 Up ×6
IWB $9,058,730 5.39% 21,509 $467,820
NVDA NVIDIA Corporation - Common Stock $7,833,827 4.66% 35,735 $-1,090,839 Down ×1
AAPL Apple Inc. - Common Stock $6,833,190 4.07% 21,972 $565,942 Up ×2
ITOT $5,547,935 3.30% 32,902 $283,944
MSFT Microsoft Corporation - Common Stock $4,675,716 2.78% 9,592 $644,319 Up ×2
GOOGL Alphabet Inc. - Class A Common Stock $4,298,782 2.56% 11,861 $-421,777
DFVX $3,782,964 2.25% 44,209 $314,396 Up ×2
AMZN Amazon.com, Inc. - Common Stock $3,666,325 2.18% 13,447 $29,122 Up ×2
JPM JP Morgan Chase & Co. Common Stock $2,332,905 1.39% 6,494 $343,988
SCHE $2,021,766 1.20% 55,104 $4,409
MU Micron Technology, Inc. - Common Stock $1,955,193 1.16% 2,189 $690,385 Up ×1
DFEM $1,810,949 1.08% 46,304 $235,116 Up ×2
AVGO Broadcom Inc. - Common Stock $1,723,732 1.03% 4,121 $23,572
VCRM $1,609,747 0.96% 21,459 $-1,252,319 Down ×1
VOO $1,568,749 0.93% 2,217 $81,091 Up ×1
LLY Eli Lilly and Company Common Stock $1,553,945 0.93% 1,328 $257,281 Down ×1
GOOG Alphabet Inc. - Class C Capital Stock $1,307,272 0.78% 3,630 $-127,667
AMD Advanced Micro Devices, Inc. - Common Stock $1,301,535 0.78% 2,700 $199,510 Up ×2
WMT Walmart Inc. - Common Stock $1,291,011 0.77% 11,492 $-238,188 Down ×1
COST Costco Wholesale Corporation - Common Stock $1,262,267 0.75% 1,340 $-111,098 Down ×1
VEU $1,256,541 0.75% 14,858 $34,619
META Meta Platforms, Inc. - Class A Common Stock $1,227,585 0.73% 2,085 $209,232 Up ×1
MA Mastercard Incorporated Common Stock $1,171,195 0.70% 2,053 $242,953 Up ×1
MDY $1,078,943 0.64% 1,537 $45,510
QQQ Invesco QQQ Trust, Series 1 $1,017,131 0.61% 1,418 $35,181 Up ×2
V Visa Inc. $973,683 0.58% 2,642 $252,731 Up ×1
HD Home Depot, Inc. (The) Common Stock $952,772 0.57% 2,698 $258,128 Up ×1
TSLA Tesla, Inc. - Common Stock $910,951 0.54% 2,833 $-245,355 Up ×2
AMAT Applied Materials, Inc. - Common Stock $849,442 0.51% 1,590 $196,524
ABBV AbbVie Inc. Common Stock $810,983 0.48% 3,294 $141,026 Down ×1
BRKB $810,963 0.48% 1,563 $-36,580 Down ×1
RSP $791,248 0.47% 3,601 $58,300
JNJ Johnson & Johnson Common Stock $726,907 0.43% 2,822 $98,994
TXN Texas Instruments Incorporated - Common Stock $726,238 0.43% 2,615 $-19,665
IVV $723,092 0.43% 935 $35,904
CSCO Cisco Systems, Inc. - Common Stock $711,140 0.42% 5,853 $171,728
XLF XLF $684,922 0.41% 11,809 $76,168
IDEV $671,866 0.40% 7,276 $25,393
OMFL $658,845 0.39% 9,300 $32,961 Down ×1
GILD Gilead Sciences, Inc. - Common Stock $619,272 0.37% 4,700 $-10,810
CAT Caterpillar, Inc. Common Stock $616,725 0.37% 708 $-17,424
EQAL $589,908 0.35% 9,757 $27,320
IWM $587,549 0.35% 1,960 $34,319
SPY SPY $585,726 0.35% 761 $-19,851 Down ×1
UNH UnitedHealth Group Incorporated Common Stock (DE) $572,072 0.34% 1,386 $59,612
VTI $566,438 0.34% 1,492 $4,886 Down ×1
RTX RTX Corporation Common Stock $541,103 0.32% 2,434 $110,820
KO Coca-Cola Company (The) Common Stock $520,199 0.31% 5,991 $50,325
PG Procter & Gamble Company (The) Common Stock $512,059 0.30% 3,488 $202,415 Up ×1
INTC Intel Corporation - Common Stock $511,970 0.30% 5,066 $-22,866 Up ×2
IXUS iShares Core MSCI Total International Stock ETF $487,461 0.29% 5,042 $9,631
EFA $473,551 0.28% 4,408 $20,012
MCD McDonald's Corporation Common Stock $467,444 0.28% 1,706 $20,333 Up ×1
XOM Exxon Mobil Corporation Common Stock $466,366 0.28% 3,076 $11,675 Down ×1
CVX Chevron Corporation Common Stock $455,923 0.27% 2,446 $9,839 Up ×4
SCHW Charles Schwab Corporation (The) Common Stock $440,506 0.26% 4,078 $75,525
WFC Wells Fargo & Company Common Stock $432,475 0.26% 4,850 $48,549
NFLX Netflix, Inc. - Common Stock $430,360 0.26% 5,800 $-219,337 Down ×1
MRK Merck & Company, Inc. Common Stock (new) $417,904 0.25% 3,256 $51,727 Down ×1
SNOW Snowflake Inc. Common Stock $400,486 0.24% 1,264 Up ×1
MS Morgan Stanley Common Stock $395,942 0.24% 1,814 $50,974
VIOO $391,619 0.23% 2,837 $15,075 Down ×1
MTB M&T Bank Corporation Common Stock $380,681 0.23% 1,511 $58,808
TMO Thermo Fisher Scientific Inc Common Stock $360,566 0.21% 624 $64,503
BAC Bank of America Corporation Common Stock $352,809 0.21% 5,578 $58,569
NEE NextEra Energy, Inc. Common Stock $339,602 0.20% 3,953 $-35,451 Down ×1
GE GE Aerospace Common Stock $339,150 0.20% 890 $72,954 Up ×1
T AT&T Inc. $337,137 0.20% 14,620 $16,588 Up ×1
MRVL Marvell Technology, Inc. - Common Stock $333,623 0.20% 1,581 $80,647
ADI Analog Devices, Inc. - Common Stock $330,479 0.20% 875 $-26,976
WM Waste Management, Inc. Common Stock $325,025 0.19% 1,449 $72,793 Up ×1
BK The Bank of New York Mellon Corporation Common Stock $320,986 0.19% 2,022 $56,769
AXP American Express Company Common Stock $303,970 0.18% 871 $26,391
SCZ iShares MSCI EAFE Small-Cap ETF $296,510 0.18% 3,451 $3,796
PLTR Palantir Technologies Inc. - Class A Common Stock $286,758 0.17% 1,810 $38,697
APH Amphenol Corporation Common Stock $281,268 0.17% 1,633 $58,168
BLK BlackRock, Inc. Common Stock $269,792 0.16% 238 $15,670
UNP Union Pacific Corporation Common Stock $267,759 0.16% 906 $27,769
EEM $266,166 0.16% 4,050 $-3,524
AMGN Amgen Inc. - Common Stock $262,643 0.16% 644 $49,393 Down ×1
LRCX Lam Research Corporation - Common Stock $261,922 0.16% 852 $18,380 Up ×1
ORCL Oracle Corporation Common Stock $258,034 0.15% 1,787 $54,384 Up ×1
IBM International Business Machines Corporation Common Stock $248,188 0.15% 1,052 $24,974 Up ×3
CVS CVS Health Corporation Common Stock $243,042 0.14% 2,452 $30,058 Up ×1
PM Philip Morris International Inc Common Stock $240,508 0.14% 1,273
NOW ServiceNow, Inc. Common Stock $239,832 0.14% 2,046
GS Goldman Sachs Group, Inc. (The) Common Stock $223,740 0.13% 211 Up ×1
IWF $222,506 0.13% 1,796 $2,065
VST Vistra Corp. Common Stock $221,554 0.13% 1,576 $-21,071
COR Cencora, Inc. Common Stock $221,102 0.13% 697 $-142,702 Down ×2
PNC PNC Financial Services Group, Inc. (The) Common Stock $211,446 0.13% 828
SCHF $209,375 0.12% 7,467 $8,438
PGR Progressive Corporation (The) Common Stock $209,143 0.12% 983
ZION Zions Bancorporation N.A. - Common Stock $208,360 0.12% 2,906 Up ×1
PANW Palo Alto Networks, Inc. - Common Stock $208,167 0.12% 574 Up ×1
PLD Prologis, Inc. Common Stock $207,339 0.12% 1,473 $-2,254
CB Chubb Limited Common Stock $203,063 0.12% 576 Up ×1

Conviction holdings

Positions increased for 3+ consecutive quarters.

Share counts are as reported in 13F filings (not split-adjusted)

Security Value % of portfolio Streak
SCHX $23,638,623 14.08% up ×6
VCRB $9,696,517 5.77% up ×6
CVX $455,923 0.27% up ×4
IBM $248,188 0.15% up ×3

Biggest new bets

New positions opened this quarter, largest first.

Security Value Shares % of portfolio
SNOW $400,486 1,264 0.24%
PM $240,508 1,273 0.14%
NOW $239,832 2,046 0.14%
GS $223,740 211 0.13%
PNC $211,446 828 0.13%
PGR $209,143 983 0.12%
ZION $208,360 2,906 0.12%
PANW $208,167 574 0.12%
CB $203,063 576 0.12%
LMT $202,738 351 0.12%

Top movers (QoQ)

Security Action Shares Δ Value Δ
VEA Bought more +13K +$2.1M
SCHX Bought more +15K +$1.7M
VCRM Trimmed -16K -$1.3M
NVDA Trimmed -6K -$1.1M
MU Bought more +233 +$690K
MSFT Bought more +11 +$644K
AAPL Bought more +168 +$566K
IWB Price move only +0 +$468K
GOOGL Price move only +0 -$422K
VCRB Bought more +7K +$407K

Exited positions

Includes corporate events (mergers, delistings) — not all exits are sells

Closed positions reflect 13F reporting changes; for index managers these are often mechanical (delisting, M&A, index rebalancing), not active decisions.

SecurityQuarter Shares before Value before Price since exit
XOM Sept. 30, 2025 5,450 $587,510 47.6%
VMBS March 31, 2025 8,950 $405,793
PEP Sept. 30, 2025 3,041 $401,534 1.5%
ACN June 30, 2025 1,059 $330,451 -38.9%
MRK June 30, 2025 3,377 $303,077 91.6%
ANET Sept. 30, 2025 2,844 $290,970 29.3%
AXTI June 30, 2026 2,643 $286,554 2.2%
ABT Dec. 31, 2025 2,184 $282,719 -8.7%
PLTR Dec. 31, 2025 1,547 $277,872 -2.7%
CEG Dec. 31, 2025 684 $276,302 -22.8%
NOW Dec. 31, 2025 286 $258,272 -15.4%
MSTR June 30, 2026 1,393 $250,517 38.5%
ISRG June 30, 2025 492 $243,673 -31.2%
SPGI June 30, 2025 473 $240,332 -17.8%
NKE Sept. 30, 2025 3,356 $238,411 -41.8%
NOW March 31, 2025 222 $235,347 -18.6%
UBER Dec. 31, 2025 2,477 $234,126 -4.3%
QCOM Dec. 31, 2025 1,417 $230,928 -5.9%
PM Dec. 31, 2025 1,433 $226,027 18.3%
BR Sept. 30, 2025 921 $223,831 -24.8%
COWZ Sept. 30, 2025 4,023 $221,668 No longer tracked
CMCSA Sept. 30, 2025 6,159 $219,815 -15.8%
LMT March 31, 2026 351 $218,877 -5.9%
QAI Dec. 31, 2025 6,430 $217,373 No longer tracked
DIS Sept. 30, 2025 1,742 $216,026 -6.4%
PGR Sept. 30, 2025 808 $215,623 -10.9%
AMGN June 30, 2025 683 $212,789 56.2%
LOW March 31, 2026 760 $211,569 -7.9%
TGT Sept. 30, 2025 2,093 $206,475 81.1%
INTU June 30, 2025 336 $206,301 -54.2%
CRM Sept. 30, 2025 745 $203,155 -13.3%
TGT March 31, 2025 1,499 $202,635 55.6%
BKNG Sept. 30, 2025 35 $202,624 -96.2%
LIN Sept. 30, 2025 431 $202,217 2.7%
CVS Dec. 31, 2025 2,504 $201,998 17.9%
PNC March 31, 2026 828 $200,773 17.2%
PEP June 30, 2026 1,281 $200,207 5.3%
CEG June 30, 2026 643 $200,153 9.8%