Wills Financial Group LLC
CIK 2059579 · View on SEC EDGAR ↗
- Portfolio value
- $274.8M
- Positions
- 82
- As of
- June 30, 2026
#5,441 of 9,443 by 13F value · top 57.6%
Portfolio value QoQ: +3.5% 13F does not disclose cash
- Top 10 holdings weight
- 45.04%
- Top 25 holdings weight
- 75.01%
- Positions above 1%
- 31
- Effective number of positions
- 32.7
Based on 13F long-equity holdings only (cash, bonds, shorts not disclosed)
Turnover Q2 2026: 2.59% Est. buys $12,852,236 · sells $6,988,009
Median holding: 6.0 quarters Tracked Q1 2025–Q2 2026 · 85.4% still held
- New positions
- 8
- Increased
- 26
- Decreased
- 34
- Closed
- 1
On this page
- Sector breakdown How the portfolio splits across market sectors.
- Portfolio Every stock this institution reports holding, from its latest 13F.
- High-conviction bets The holdings this manager is most concentrated in.
- Biggest new bets Brand-new positions opened in the latest quarter.
- Top moves The biggest position increases and decreases this quarter.
- Exited positions Positions the manager fully sold out of last quarter.
Sector breakdown
Technology
20.1%
Industrials
10.3%
Utilities
7.0%
Healthcare
6.0%
Communication Services
4.7%
Retail
4.7%
Consumer products
4.5%
Energy
4.3%
Financials
4.1%
Materials
3.3%
Consumer Staples
3.0%
Financial Services
1.1%
Telecommunication
1.0%
Consumer Discretionary
0.7%
Other/Unmapped
25.1%
Full portfolio 82 positions
| Type | Streak | 8Q trend | |||||
|---|---|---|---|---|---|---|---|
| BRKB | $21,418,193 | 7.80% | 42,803 | $20,356 | Down ×5 | ||
| AAPL Apple Inc. - Common Stock | $16,260,069 | 5.92% | 56,193 | $-536,830 | Down ×5 | ||
| PANW Palo Alto Networks, Inc. - Common Stock | $15,407,966 | 5.61% | 45,182 | $4,130,766 | Down ×1 | ||
| MSFT Microsoft Corporation - Common Stock | $13,126,026 | 4.78% | 35,189 | $-1,162,230 | Down ×4 | ||
| GOOGL Alphabet Inc. - Class A Common Stock | $11,412,976 | 4.15% | 31,936 | $-2,389,763 | Down ×5 | ||
| IAU | $10,958,842 | 3.99% | 145,131 | $-1,940,797 | Down ×2 | ||
| LMT Lockheed Martin Corporation Common Stock | $10,437,852 | 3.80% | 20,488 | $-285,744 | Down ×2 | ||
| AMZN Amazon.com, Inc. - Common Stock | $8,936,797 | 3.25% | 37,496 | $-1,234,678 | Down ×2 | ||
| JPST | $8,467,264 | 3.08% | 167,437 | $-204,191 | Down ×1 | ||
| PG Procter & Gamble Company (The) Common Stock | $7,326,001 | 2.67% | 49,959 | $252,979 | Up ×1 | ||
| UNP Union Pacific Corporation Common Stock | $7,060,946 | 2.57% | 25,959 | $331,084 | Up ×1 | ||
| CVX Chevron Corporation Common Stock | $6,881,937 | 2.50% | 41,517 | $-794,357 | Up ×1 | ||
| MOGA | $6,814,207 | 2.48% | 16,077 | $1,812,464 | Down ×2 | ||
| PEP PepsiCo, Inc. - Common Stock | $6,760,449 | 2.46% | 49,929 | $-685,627 | Up ×1 | ||
| JPM JP Morgan Chase & Co. Common Stock | $6,234,637 | 2.27% | 19,047 | $756,592 | Up ×2 | ||
| AVGO Broadcom Inc. - Common Stock | $6,217,312 | 2.26% | 16,459 | $-687,232 | Down ×4 | ||
| WTRG Essential Utilities, Inc. Common Stock | $5,834,884 | 2.12% | 152,307 | $40,090 | Down ×4 | ||
| DHR Danaher Corporation Common Stock | $5,415,505 | 1.97% | 28,431 | $199,056 | Down ×5 | ||
| SHW Sherwin-Williams Company (The) Common Stock | $5,051,034 | 1.84% | 14,670 | $521,917 | Down ×2 | ||
| D Dominion Energy, Inc. Common Stock | $5,029,105 | 1.83% | 73,643 | $417,837 | Up ×1 | ||
| KMB Kimberly-Clark Corporation - Common Stock | $5,015,611 | 1.83% | 45,692 | $535,080 | Down ×2 | ||
| SO Southern Company (The) Common Stock | $4,212,942 | 1.53% | 44,018 | $48,582 | Down ×2 | ||
| PFE Pfizer, Inc. Common Stock | $4,147,117 | 1.51% | 172,222 | $188,966 | Up ×5 | ||
| AMLP | $4,029,233 | 1.47% | 77,709 | $383 | Up ×2 | ||
| CF CF Industries Holdings, Inc. Common Stock | $3,641,858 | 1.33% | 33,640 | $-563,556 | Up ×1 | ||
| MPC Marathon Petroleum Corporation Common Stock | $3,503,684 | 1.28% | 13,704 | $86,001 | Down ×2 | ||
| AUB Atlantic Union Bankshares Corporation Common Stock | $3,475,689 | 1.27% | 82,148 | $587,593 | Up ×2 | ||
| BMI Badger Meter, Inc. Common Stock | $3,012,262 | 1.10% | 20,301 | Up ×1 | |||
| NEE NextEra Energy, Inc. Common Stock | $2,984,174 | 1.09% | 34,000 | $-275,168 | Down ×2 | ||
| JMST | $2,913,324 | 1.06% | 57,124 | $-131,793 | Down ×2 | ||
| XYL Xylem Inc. Common Stock New | $2,734,788 | 1.00% | 23,135 | Up ×1 | |||
| VZ Verizon Communications Inc. Common Stock | $2,673,993 | 0.97% | 63,155 | $-280,657 | Up ×3 | ||
| BRC Brady Corporation Common Stock | $2,569,729 | 0.94% | 28,063 | $493,155 | Down ×1 | ||
| GSST | $2,495,624 | 0.91% | 49,345 | $-51,345 | Down ×1 | ||
| ICSH | $2,489,396 | 0.91% | 49,217 | $-82,426 | Down ×1 | ||
| NTAP NetApp, Inc. - Common Stock | $2,477,618 | 0.90% | 16,009 | $561,196 | Down ×1 | ||
| V Visa Inc. | $2,451,129 | 0.89% | 7,144 | $137,492 | Down ×5 | ||
| MRK Merck & Company, Inc. Common Stock (new) | $2,304,189 | 0.84% | 17,931 | $419,055 | Up ×1 | ||
| SCHD | $2,006,596 | 0.73% | 63,280 | $6,067 | Up ×2 | ||
| NSC Norfolk Southern Corporation Common Stock | $1,831,987 | 0.67% | 5,823 | $-29,014 | Down ×4 | ||
| IVV | $1,661,787 | 0.60% | 2,219 | $-10,908 | Down ×1 | ||
| TSCO Tractor Supply Company - Common Stock | $1,623,050 | 0.59% | 51,346 | $513,712 | Up ×4 | ||
| LLY Eli Lilly and Company Common Stock | $1,577,731 | 0.57% | 1,315 | $542,766 | Up ×3 | ||
| GOOG Alphabet Inc. - Class C Capital Stock | $1,463,846 | 0.53% | 4,143 | $-285,944 | Down ×3 | ||
| XOM Exxon Mobil Corporation Common Stock | $1,435,494 | 0.52% | 10,500 | $-238,237 | Down ×2 | ||
| DECK Deckers Outdoor Corporation Common Stock | $1,366,628 | 0.50% | 13,764 | Up ×1 | |||
| RDVY First Trust Rising Dividend Achievers ETF | $1,336,124 | 0.49% | 16,483 | $164,482 | Up ×5 | ||
| JNJ Johnson & Johnson Common Stock | $1,278,762 | 0.47% | 5,035 | $102,406 | Down ×1 | ||
| DUK Duke Energy Corporation (Holding Company) Common Stock | $1,269,621 | 0.46% | 10,030 | $73,236 | Up ×5 | ||
| TGT Target Corporation Common Stock | $1,234,918 | 0.45% | 9,455 | $262,592 | Up ×1 | ||
| Unknown issuer (CUSIP: 43849R105) | $1,173,272 | 0.43% | 5,307 | Up ×1 | |||
| Unknown issuer (CUSIP: 438516205) | $1,042,255 | 0.38% | 4,655 | Up ×1 | |||
| ASML ASML Holding N.V. - New York Registry Shares | $925,090 | 0.34% | 465 | $189,655 | |||
| NVDA NVIDIA Corporation - Common Stock | $815,968 | 0.30% | 4,078 | $-90,062 | Up ×5 | ||
| KO Coca-Cola Company (The) Common Stock | $796,418 | 0.29% | 9,800 | $-19,799 | Down ×1 | ||
| PM Philip Morris International Inc Common Stock | $704,102 | 0.26% | 3,892 | $-27,244 | |||
| TMO Thermo Fisher Scientific Inc Common Stock | $683,855 | 0.25% | 1,364 | $75,470 | |||
| CME CME Group Inc. - Class A Common Stock | $624,126 | 0.23% | 2,826 | $-215,239 | Up ×1 | ||
| PNC PNC Financial Services Group, Inc. (The) Common Stock | $573,580 | 0.21% | 2,330 | $110,095 | Up ×5 | ||
| TCAL | $533,974 | 0.19% | 24,053 | $31,060 | Up ×2 | ||
| HD Home Depot, Inc. (The) Common Stock | $526,274 | 0.19% | 1,492 | $55,057 | Down ×3 | ||
| ALB Albemarle Corporation Common Stock | $450,865 | 0.16% | 3,339 | $-290,403 | Down ×5 | ||
| TOWN Towne Bank - Common Stock | $392,479 | 0.14% | 10,830 | $121,361 | Up ×2 | ||
| MCK McKesson Corporation Common Stock | $377,800 | 0.14% | 500 | $9,210 | |||
| LOW Lowe's Companies, Inc. Common Stock | $374,833 | 0.14% | 1,700 | $68 | |||
| JEPI | $362,343 | 0.13% | 6,415 | $38,785 | Up ×2 | ||
| VB | $338,888 | 0.12% | 1,118 | $19,509 | |||
| JCPB | $332,999 | 0.12% | 7,094 | $1,218 | |||
| ABT Abbott Laboratories Common Stock | $320,403 | 0.12% | 3,531 | Up ×1 | |||
| MKL Markel Group Inc. Common Stock | $277,327 | 0.10% | 142 | $18,805 | |||
| ISRG Intuitive Surgical, Inc. - Common Stock | $274,797 | 0.10% | 691 | $54,339 | Up ×2 | ||
| COST Costco Wholesale Corporation - Common Stock | $268,441 | 0.10% | 287 | $-27,814 | |||
| TSLA Tesla, Inc. - Common Stock | $262,454 | 0.10% | 624 | $-29,198 | Down ×1 | ||
| HII Huntington Ingalls Industries, Inc. Common Stock | $259,294 | 0.09% | 926 | $-50,299 | |||
| VOO | $249,999 | 0.09% | 364 | $1,602 | |||
| RTX RTX Corporation Common Stock | $242,095 | 0.09% | 1,276 | $14,827 | |||
| GLD | $230,974 | 0.08% | 627 | $-38,950 | |||
| C Citigroup, Inc. Common Stock | $225,476 | 0.08% | 1,611 | $24,310 | Down ×1 | ||
| CSX CSX Corporation - Common Stock | $223,040 | 0.08% | 4,693 | $15,301 | Up ×1 | ||
| TRV The Travelers Companies, Inc. Common Stock | $207,976 | 0.08% | 630 | Up ×1 | |||
| AVDV | $205,791 | 0.07% | 1,997 | Up ×1 | |||
| MCD McDonald's Corporation Common Stock | $205,165 | 0.07% | 759 | $-4,091 | |||
| No matches | |||||||
Conviction holdings
Positions increased for 3+ consecutive quarters.
Share counts are as reported in 13F filings (not split-adjusted)
Biggest new bets
New positions opened this quarter, largest first.
| Security | Value | Shares | % of portfolio |
|---|---|---|---|
| BMI | $3,012,262 | 20,301 | 1.10% |
| XYL | $2,734,788 | 23,135 | 1.00% |
| DECK | $1,366,628 | 13,764 | 0.50% |
| Unknown issuer (CUSIP: 43849R105) | $1,173,272 | 5,307 | 0.43% |
| Unknown issuer (CUSIP: 438516205) | $1,042,255 | 4,655 | 0.38% |
| ABT | $320,403 | 3,531 | 0.12% |
| TRV | $207,976 | 630 | 0.08% |
| AVDV | $205,791 | 1,997 | 0.07% |
Top movers (QoQ)
Exited positions
Includes corporate events (mergers, delistings) — not all exits are sells
Closed positions reflect 13F reporting changes; for index managers these are often mechanical (delisting, M&A, index rebalancing), not active decisions.
| Security | Quarter | Shares before | Value before | Price since exit |
|---|---|---|---|---|
| KVUE | Dec. 31, 2025 | 290,081 | $4,708,016 | 9.8% |
| SPGI | March 31, 2026 | 8,667 | $4,529,375 | 2.0% |
| GEHC | March 31, 2026 | 53,916 | $4,422,208 | 4.0% |
| FERG | June 30, 2025 | 26,729 | $4,282,793 | 9.9% |
| ACN | Sept. 30, 2025 | 13,799 | $4,124,383 | -26.0% |
| OCSL | March 31, 2026 | 295,317 | $3,762,344 | 15.7% |
| ZTS | Sept. 30, 2025 | 20,062 | $3,128,709 | -47.6% |
| COP | Dec. 31, 2025 | 28,026 | $2,650,970 | 44.7% |
| HON | June 30, 2026 | 9,098 | $1,983,085 | -1.9% |
| BX | March 31, 2026 | 5,722 | $881,949 | 24.6% |
| BRKA | Sept. 30, 2025 | 1 | $728,800 | No longer tracked |
| NKE | June 30, 2025 | 6,485 | $411,645 | -42.9% |
| LULU | March 31, 2026 | 1,676 | $348,290 | -23.1% |
| BKLC | Dec. 31, 2025 | 1,705 | $218,846 | No longer tracked |
| COST | Sept. 30, 2025 | 207 | $205,154 | 1.9% |