Madson Wealth Advisors Inc

CIK 2129795 · View on SEC EDGAR ↗

Portfolio value
$147.1M
#7,458 of 9,443 by 13F value · top 79.0%
Positions
97
As of
June 30, 2026

Portfolio value QoQ: +22.3% 13F does not disclose cash

Top 10 holdings weight
50.60%
Top 25 holdings weight
76.20%
Positions above 1%
23
Effective number of positions
30.4

Based on 13F long-equity holdings only (cash, bonds, shorts not disclosed)

Turnover Q2 2026: 5.79% Est. buys $22,978,498 · sells $7,744,848

New positions
17
Increased
39
Decreased
35
Closed
4
On this page

Sector breakdown

Technology
11.2%
Healthcare
4.0%
Retail
2.0%
Industrials
2.0%
Communication Services
1.7%
Financial Services
0.8%
Financials
0.6%
Energy
0.4%
Consumer Staples
0.2%
Utilities
0.1%
Consumer Discretionary
0.1%
Other/Unmapped
76.8%

Full portfolio 97 positions

Type Streak 8Q trend
VIG $9,250,710 6.29% 39,095 $806,779 Down ×1
SGOV iShares 0-3 Month Treasury Bond ETF $9,177,265 6.24% 91,162 $1,495,819 Up ×1
VIGI Vanguard International Dividend Appreciation ETF $8,990,923 6.11% 96,283 $450,706 Down ×1
DGRO $8,983,068 6.11% 118,526 $775,693 Up ×1
GOVT $8,267,281 5.62% 362,918 $1,346,078 Up ×1
JQUA $7,659,473 5.21% 105,969 $782,830 Down ×1
IJR $6,348,385 4.32% 42,805 $1,394,509 Up ×1
IVV $5,856,004 3.98% 7,820 $-75,956 Down ×1
IJH $4,958,206 3.37% 64,300 $1,093,884 Up ×1
VPL $4,952,342 3.37% 42,807 $1,189,835 Up ×1
TIP $4,547,062 3.09% 41,552 $293,346 Up ×1
DFUS $3,727,434 2.53% 45,490 Up ×1
AMAT Applied Materials, Inc. - Common Stock $3,703,729 2.52% 5,123 Up ×1
VGK $3,559,240 2.42% 40,199 $850,055 Up ×1
TSM Taiwan Semiconductor Manufacturing Company Ltd. $3,032,092 2.06% 6,349 $891,517 Up ×1
IXUS iShares Core MSCI Total International Stock ETF $2,711,191 1.84% 28,407 $193,173 Down ×1
SHV iShares 0-1 Year Treasury Bond ETF $2,334,609 1.59% 21,156 $-245,647 Down ×1
IUSB iShares Core Universal USD Bond ETF $2,169,175 1.47% 47,003 $-114,551 Down ×1
AVGO Broadcom Inc. - Common Stock $2,065,667 1.40% 5,468 $354,766 Down ×1
GOOGL Alphabet Inc. - Class A Common Stock $2,019,326 1.37% 5,651 $559,491 Up ×1
JNJ Johnson & Johnson Common Stock $1,929,498 1.31% 7,597 $189,341 Up ×1
DFAI $1,847,629 1.26% 44,791 Up ×1
MSFT Microsoft Corporation - Common Stock $1,480,093 1.01% 3,968 $110,049 Up ×1
COST Costco Wholesale Corporation - Common Stock $1,280,287 0.87% 1,369 $-10,090 Up ×1
IGSB iShares 1-5 Year Investment Grade Corporate Bond ETF $1,245,668 0.85% 23,768 $573,794 Up ×1
LLY Eli Lilly and Company Common Stock $1,183,059 0.80% 986 $437,167 Up ×1
AAPL Apple Inc. - Common Stock $1,181,535 0.80% 4,083 $128,053 Down ×1
HD Home Depot, Inc. (The) Common Stock $1,165,804 0.79% 3,306 $148,383 Up ×1
NVS Novartis AG Common Stock $1,143,899 0.78% 7,299 $142,012 Up ×1
MBB iShares MBS ETF $1,010,677 0.69% 10,693 $-260,324 Down ×1
ASML ASML Holding N.V. - New York Registry Shares $972,836 0.66% 489 $359,971 Up ×1
TXN Texas Instruments Incorporated - Common Stock $945,630 0.64% 3,173 $334,089 Up ×1
EMR Emerson Electric Company Common Stock $942,634 0.64% 6,585 $79,875
KLAC KLA Corporation - Common Stock $929,333 0.63% 3,080 $471,413 Up ×1
V Visa Inc. $865,060 0.59% 2,521 $163,863 Up ×1
IWF $750,547 0.51% 6,045 $63,848 Up ×1
MRK Merck & Company, Inc. Common Stock (new) $736,363 0.50% 5,730 $117,351 Up ×1
IVE $677,186 0.46% 2,982 $-360,762 Down ×1
IGEB $670,376 0.46% 14,861 $9,887 Up ×1
MU Micron Technology, Inc. - Common Stock $660,436 0.45% 572 $433,408 Down ×1
DYNF $652,988 0.44% 9,601 $-285,763 Down ×1
AZN AstraZeneca PLC - American Depositary Shares $610,160 0.41% 3,218 $100,385 Up ×1
CAT Caterpillar, Inc. Common Stock $606,993 0.41% 570 $235,051 Up ×1
CVX Chevron Corporation Common Stock $602,292 0.41% 3,634 $337,112 Up ×1
IEMG $581,192 0.40% 7,016 $-217,794 Down ×1
SGOL $565,804 0.38% 14,800 $-94,572
IVW $547,037 0.37% 3,978 $-184,500 Down ×1
IYW $529,266 0.36% 2,098 $126,911 Down ×1
TLH $511,138 0.35% 5,094 $-223,917 Down ×1
IAU $509,995 0.35% 6,754 $-215,209 Down ×1
VOO $508,677 0.35% 741 $-133,718 Down ×1
VGT $500,686 0.34% 4,189 Up ×1
EFV $492,016 0.33% 6,427 $-269,254 Down ×1
DFAE $474,277 0.32% 11,795 Up ×1
VHT $473,550 0.32% 1,584 Up ×1
SUSL iShares ESG MSCI USA Leaders ETF $471,309 0.32% 3,550 $40,542 Down ×1
OEF $467,948 0.32% 1,279 $-180,852 Down ×1
NVDA NVIDIA Corporation - Common Stock $466,733 0.32% 2,333 $60,207 Up ×1
CMI Cummins Inc. Common Stock $462,997 0.31% 649 $126,734 Up ×1
VTEC $439,383 0.30% 4,368 $61,294 Up ×1
LRCX Lam Research Corporation - Common Stock $436,797 0.30% 1,008 $221,428
MINT $430,340 0.29% 4,269 $107,400 Up ×1
STIP $392,929 0.27% 3,846 $-24,411 Down ×1
VSGX $370,937 0.25% 4,505 $50,482 Up ×1
VXF $357,621 0.24% 1,453 $53,719 Down ×1
KO Coca-Cola Company (The) Common Stock $349,557 0.24% 4,301 $22,770 Up ×1
Unknown issuer (CUSIP: 438516205) $347,941 0.24% 1,554 Up ×1
BAI $347,899 0.24% 6,599 $-19,889 Down ×1
IWR $347,182 0.24% 3,147 $-21,012 Down ×1
RTX RTX Corporation Common Stock $345,562 0.23% 1,821 $80,838 Up ×1
Unknown issuer (CUSIP: 43849R105) $343,558 0.23% 1,554 Up ×1
XLK XLK $324,325 0.22% 1,702 $91,076 Down ×1
AMD Advanced Micro Devices, Inc. - Common Stock $307,882 0.21% 530 Up ×1
WFC Wells Fargo & Company Common Stock $307,256 0.21% 3,718 $11,266
GE GE Aerospace Common Stock $296,599 0.20% 794 $79,231 Up ×1
ROST Ross Stores, Inc. - Common Stock $284,368 0.19% 1,336 $-5,050
AMZN Amazon.com, Inc. - Common Stock $283,148 0.19% 1,188 $45,095 Up ×1
JPM JP Morgan Chase & Co. Common Stock $273,975 0.19% 837 Up ×1
QUAL $270,397 0.18% 1,232 $-183,974 Down ×1
SPY SPY $270,359 0.18% 362 $3,069 Down ×1
A Agilent Technologies, Inc. Common Stock $268,124 0.18% 2,019 $56,577 Up ×1
BINC $263,247 0.18% 5,030 $-197,476 Down ×1
QCOM QUALCOMM Incorporated - Common Stock $262,440 0.18% 1,420 $54,490 Down ×1
META Meta Platforms, Inc. - Class A Common Stock $260,499 0.18% 462 $12,053 Up ×1
MTUM $257,612 0.18% 751 $-62,096 Down ×1
BRKB $257,200 0.17% 514 $10,891
ITW Illinois Tool Works Inc. Common Stock $252,619 0.17% 934 $6,385 Down ×1
BAC Bank of America Corporation Common Stock $252,376 0.17% 4,429 Up ×1
UBS UBS Group AG Registered Ordinary Shares $247,800 0.17% 5,000 Up ×1
GOOG Alphabet Inc. - Class C Capital Stock $227,016 0.15% 643 Up ×1
NEE NextEra Energy, Inc. Common Stock $218,168 0.15% 2,486 $-12,560 Up ×1
XLE XLE $216,747 0.15% 4,081 Up ×1
THRO $213,024 0.14% 4,941 $-89,728 Down ×1
IAGG $209,207 0.14% 4,135 $-136,369 Down ×1
VUG $207,253 0.14% 2,406 Up ×1
IOO $203,219 0.14% 1,488 Up ×1
TSLA Tesla, Inc. - Common Stock $203,150 0.14% 483 Up ×1

Biggest new bets

New positions opened this quarter, largest first.

Security Value Shares % of portfolio
DFUS $3,727,434 45,490 2.53%
AMAT $3,703,729 5,123 2.52%
DFAI $1,847,629 44,791 1.26%
VGT $500,686 4,189 0.34%
DFAE $474,277 11,795 0.32%
VHT $473,550 1,584 0.32%
Unknown issuer (CUSIP: 438516205) $347,941 1,554 0.24%
Unknown issuer (CUSIP: 43849R105) $343,558 1,554 0.23%
AMD $307,882 530 0.21%
JPM $273,975 837 0.19%
BAC $252,376 4,429 0.17%
UBS $247,800 5,000 0.17%
GOOG $227,016 643 0.15%
XLE $216,747 4,081 0.15%
VUG $207,253 2,406 0.14%

Top movers (QoQ)

Security Action Shares Δ Value Δ
SGOV Bought more +15K +$1.5M
IJR Bought more +3K +$1.4M
GOVT Bought more +61K +$1.3M
VPL Bought more +4K +$1.2M
IJH Bought more +7K +$1.1M
TSM Bought more +15 +$892K
VGK Bought more +7K +$850K
VIG Trimmed -168 +$807K
JQUA Trimmed -6K +$783K
DGRO Bought more +2K +$776K

Exited positions

Includes corporate events (mergers, delistings) — not all exits are sells

Closed positions reflect 13F reporting changes; for index managers these are often mechanical (delisting, M&A, index rebalancing), not active decisions.

SecurityQuarter Shares before Value before Price since exit
HON June 30, 2026 2,646 $598,034 -1.2%
QQQ June 30, 2026 479 $276,615
XOM June 30, 2026 1,377 $233,691 22.5%
NFLX June 30, 2026 2,100 $201,915 13.0%