Sterling Investment Counsel, LLC

CIK 1925853 · View on SEC EDGAR ↗

Portfolio value
$424.8M
#4,209 of 9,443 by 13F value · top 44.6%
Positions
197
As of
June 30, 2026

Portfolio value QoQ: +19.1% 13F does not disclose cash

Top 10 holdings weight
50.76%
Top 25 holdings weight
69.97%
Positions above 1%
19
Effective number of positions
27.5

Based on 13F long-equity holdings only (cash, bonds, shorts not disclosed)

Turnover Q2 2026: 2.36% Est. buys $26,696,368 · sells $9,209,615

Median holding: 6.0 quarters Tracked Q4 2024–Q2 2026 · 85.7% still held

New positions
11
Increased
84
Decreased
75
Closed
10
On this page

Sector breakdown

Technology
12.2%
Communication Services
4.4%
Retail
3.8%
Industrials
3.8%
Healthcare
3.4%
Financials
3.3%
Financial Services
1.8%
Consumer Staples
1.1%
Utilities
1.1%
Consumer Discretionary
0.7%
Energy
0.4%
Real Estate
0.3%
Consumer products
0.2%
Telecommunication
0.2%
Diversified Consumer Services
0.1%
Logistics & Transportation
0.1%
Communications
0.1%
Materials
0.1%
Other/Unmapped
62.8%

Full portfolio 197 positions

Type Streak 8Q trend
IVW $39,590,164 9.32% 287,866 $7,560,543 Up ×1
QQQM Invesco NASDAQ 100 ETF $37,221,186 8.76% 122,854 $8,493,056 Up ×1
JEPI $31,134,101 7.33% 551,241 $960,040 Up ×5
CGXU $30,347,311 7.14% 876,583 $5,150,341 Up ×4
AAPL Apple Inc. - Common Stock $17,118,670 4.03% 59,160 $1,731,223 Down ×2
IJH $15,621,295 3.68% 202,585 $2,188,968 Up ×4
Unknown issuer (CUSIP: 46654Q476) $12,730,902 3.00% 253,686 Up ×1
GOOGL Alphabet Inc. - Class A Common Stock $11,481,107 2.70% 32,127 $2,239,900 Down ×2
IJR $10,265,782 2.42% 69,218 $1,777,054 Up ×4
FTEC $10,149,830 2.39% 35,541 $2,958,146 Up ×2
NVDA NVIDIA Corporation - Common Stock $9,649,862 2.27% 48,228 $1,611,560 Up ×4
EMXC iShares MSCI Emerging Markets ex China ETF $9,586,267 2.26% 93,707 $2,246,289 Up ×2
IVV $8,673,249 2.04% 11,581 $1,049,955 Down ×2
AMZN Amazon.com, Inc. - Common Stock $7,333,948 1.73% 30,771 $1,038,719 Up ×5
MSFT Microsoft Corporation - Common Stock $6,692,076 1.58% 17,940 $257,297 Up ×4
BRKB $5,488,856 1.29% 10,969 $189,309 Down ×1
JPM JP Morgan Chase & Co. Common Stock $4,750,161 1.12% 14,512 $366,117 Down ×2
PANW Palo Alto Networks, Inc. - Common Stock $4,461,564 1.05% 13,083 $2,452,274 Up ×4
META Meta Platforms, Inc. - Class A Common Stock $4,408,841 1.04% 7,827 $264,065 Up ×4
WMT Walmart Inc. - Common Stock $4,018,779 0.95% 35,483 $-394,982 Down ×1
V Visa Inc. $3,897,157 0.92% 11,359 $441,648 Down ×2
GEV GE Vernova Inc. Common Stock $3,566,922 0.84% 3,036 $914,144 Down ×1
KO Coca-Cola Company (The) Common Stock $3,246,376 0.76% 39,946 $250,707 Up ×1
SPY SPY $3,037,375 0.71% 4,067 $388,963 Down ×3
LLY Eli Lilly and Company Common Stock $2,791,068 0.66% 2,327 $670,083 Up ×5
GOOG Alphabet Inc. - Class C Capital Stock $2,749,614 0.65% 7,782 $489,157 Down ×2
IWF $2,651,851 0.62% 21,357 $309,803 Up ×2
AVGO Broadcom Inc. - Common Stock $2,574,470 0.61% 6,815 $555,452 Up ×5
ABBV AbbVie Inc. Common Stock $2,325,405 0.55% 9,241 $409,318 Up ×6
CFG Citizens Financial Group, Inc. Common Stock $2,304,181 0.54% 32,884 $366,915 Up ×6
IXUS iShares Core MSCI Total International Stock ETF $2,291,419 0.54% 24,009 $-22,590 Down ×3
DGRO $2,287,775 0.54% 30,186 $136,354 Down ×3
ETN Eaton Corporation, PLC Ordinary Shares $2,225,036 0.52% 5,222 $339,092 Down ×1
IVE $2,211,639 0.52% 9,740 $139,977 Down ×2
IUSG iShares Core S&P U.S. Growth ETF $2,093,254 0.49% 11,129 $137,284 Down ×3
ADI Analog Devices, Inc. - Common Stock $2,060,121 0.48% 5,187 $400,066 Down ×1
APH Amphenol Corporation Common Stock $2,059,770 0.48% 11,682 $629,488 Up ×2
NOW ServiceNow, Inc. Common Stock $2,000,194 0.47% 20,147 $229,117 Up ×4
C Citigroup, Inc. Common Stock $1,939,948 0.46% 13,861 $395,398 Up ×4
AEP American Electric Power Company, Inc. - Common Stock $1,827,098 0.43% 13,355 $120,438 Up ×4
HD Home Depot, Inc. (The) Common Stock $1,726,570 0.41% 4,896 $155,540 Up ×1
MRK Merck & Company, Inc. Common Stock (new) $1,714,761 0.40% 13,344 $141,436 Up ×6
BOTZ Global X Robotics & Artificial Intelligence ETF $1,709,425 0.40% 45,056 $287,244 Up ×4
STX Seagate Technology Holdings PLC - Ordinary Shares (Ireland) $1,687,785 0.40% 1,749 $990,842 Down ×2
XLE XLE $1,673,753 0.39% 31,515 $-601,940 Down ×2
ARKW $1,648,507 0.39% 11,380 $349,658 Up ×3
QQQ Invesco QQQ Trust, Series 1 $1,642,182 0.39% 2,230 $356,217 Up ×2
SHYG $1,570,783 0.37% 37,038 $27,864 Up ×2
TMO Thermo Fisher Scientific Inc Common Stock $1,549,203 0.36% 3,090 $123,763 Up ×4
VOO $1,521,285 0.36% 2,215 $84,174 Down ×1
MCD McDonald's Corporation Common Stock $1,520,335 0.36% 5,624 $-127,895 Up ×4
PH Parker-Hannifin Corporation Common Stock $1,485,764 0.35% 1,519 $150,067 Up ×1
GLW Corning Incorporated Common Stock $1,480,239 0.35% 5,795 $322,913 Down ×3
COST Costco Wholesale Corporation - Common Stock $1,470,936 0.35% 1,572 $-82,698 Up ×1
UBER Uber Technologies, Inc. Common Stock $1,429,706 0.34% 19,813 $88,859 Up ×1
XLB XLB $1,366,463 0.32% 26,883 $65,244 Up ×4
AMAT Applied Materials, Inc. - Common Stock $1,359,583 0.32% 1,880 $691,685 Down ×1
CAH Cardinal Health, Inc. Common Stock $1,354,973 0.32% 5,704 $-1,046,715 Down ×1
EZU $1,293,957 0.30% 18,618 $234,527 Up ×1
MU Micron Technology, Inc. - Common Stock $1,276,906 0.30% 1,106 $866,737 Down ×1
VOT $1,153,526 0.27% 3,766 $60,820 Down ×2
BLK BlackRock, Inc. Common Stock $1,145,218 0.27% 1,191 $40,213 Up ×2
GILD Gilead Sciences, Inc. - Common Stock $1,138,691 0.27% 9,013 $-88,822 Up ×3
BUG Global X Cybersecurity ETF $1,115,606 0.26% 29,212 $435,251 Up ×4
HYG $1,103,748 0.26% 13,802 $13,937 Up ×1
ONEQ Fidelity Nasdaq Composite Index ETF $1,079,926 0.25% 10,462 $191,566
JNJ Johnson & Johnson Common Stock $1,059,500 0.25% 4,172 $44,877 Up ×2
CRM Salesforce, Inc. Common Stock $1,045,693 0.25% 6,675 $-131,222 Up ×5
DE Deere & Company Common Stock $1,039,920 0.24% 1,639 $117,094 Up ×2
NLR $1,019,464 0.24% 8,790 $-86,279 Up ×3
MTB M&T Bank Corporation Common Stock $1,003,536 0.24% 4,216 $132,360 Up ×2
SPMD $1,003,063 0.24% 14,847 $-4,879 Down ×2
TSLA Tesla, Inc. - Common Stock $964,015 0.23% 2,292 $103,412 Down ×2
EQIX Equinix, Inc. - Common Stock $951,703 0.22% 913 $79,289 Up ×2
IGV $938,163 0.22% 10,355 $231,802 Up ×4
LRGF $936,375 0.22% 12,381 $218,229 Up ×1
MA Mastercard Incorporated Common Stock $927,560 0.22% 1,806 $17,179 Down ×2
SYK Stryker Corporation Common Stock $820,788 0.19% 2,607 $-12,187 Up ×2
MELI MercadoLibre, Inc. - Common Stock $785,892 0.18% 463 $40,684 Up ×6
DIA $779,928 0.18% 1,493 $85,606 Down ×3
VGT $773,533 0.18% 6,472 $209,078 Up ×1
IWR $761,759 0.18% 6,905 $65,588 Down ×1
VOOG $761,567 0.18% 9,218 $135,239 Up ×1
SCHW Charles Schwab Corporation (The) Common Stock $752,712 0.18% 8,158 $123,838 Up ×2
BRKA $748,850 0.18% 1 $30,710
CAT Caterpillar, Inc. Common Stock $746,893 0.18% 701 $207,624 Down ×1
IQV IQVIA Holdings, Inc. Common Stock $727,473 0.17% 3,765 $111,482 Up ×2
EWJ $625,935 0.15% 6,711 $98,186 Up ×1
VYM $622,782 0.15% 3,941 $198,880 Up ×3
GS Goldman Sachs Group, Inc. (The) Common Stock $598,567 0.14% 592 $96,186 Down ×2
MGK $596,206 0.14% 6,782 $75,176 Up ×2
XOM Exxon Mobil Corporation Common Stock $589,516 0.14% 4,312 $-208,362 Down ×2
PM Philip Morris International Inc Common Stock $577,102 0.14% 3,190 $47,514 Down ×2
IWM $566,048 0.13% 1,884 $98,816
PEP PepsiCo, Inc. - Common Stock $565,701 0.13% 4,178 $-83,877 Down ×1
CTAS Cintas Corporation - Common Stock $563,987 0.13% 3,316 $-59,463 Down ×2
CINF Cincinnati Financial Corporation - Common Stock $551,717 0.13% 2,980 $82,812
VTV $531,095 0.13% 2,437 $65,709 Up ×3
CRWD CrowdStrike Holdings, Inc. - Class A Common Stock $525,803 0.12% 689 $260,324 Up ×1
JPST $525,234 0.12% 10,386 $-198,355 Down ×1

Conviction holdings

Positions increased for 3+ consecutive quarters.

Share counts are as reported in 13F filings (not split-adjusted)

Security Value % of portfolio Streak
JEPI $31,134,101 7.33% up ×5
CGXU $30,347,311 7.14% up ×4
IJH $15,621,295 3.68% up ×4
IJR $10,265,782 2.42% up ×4
NVDA $9,649,862 2.27% up ×4
AMZN $7,333,948 1.73% up ×5
MSFT $6,692,076 1.58% up ×4
PANW $4,461,564 1.05% up ×4
META $4,408,841 1.04% up ×4
LLY $2,791,068 0.66% up ×5
AVGO $2,574,470 0.61% up ×5
ABBV $2,325,405 0.55% up ×6
CFG $2,304,181 0.54% up ×6
NOW $2,000,194 0.47% up ×4
C $1,939,948 0.46% up ×4

Biggest new bets

New positions opened this quarter, largest first.

Security Value Shares % of portfolio
Unknown issuer (CUSIP: 46654Q476) $12,730,902 253,686 3.00%
AMD $412,445 710 0.10%
KLAC $325,848 1,080 0.08%
JEPQ $274,090 4,460 0.06%
IBIT $245,283 7,368 0.06%
IWO $228,891 581 0.05%
USXF $222,657 3,206 0.05%
DMXF $215,899 2,552 0.05%
ADP $206,633 923 0.05%
MCD $54,062 200 0.01%
NOW $9,928 100 0.00%

Top movers (QoQ)

Security Action Shares Δ Value Δ
QQQM Bought more +2K +$8.5M
IVW Bought more +5K +$7.6M
CGXU Bought more +22K +$5.2M
FTEC Bought more +974 +$3.0M
PANW Bought more +550 +$2.5M
EMXC Bought more +394 +$2.2M
GOOGL Trimmed -10 +$2.2M
IJH Bought more +4K +$2.2M
IJR Bought more +931 +$1.8M
AAPL Trimmed -1K +$1.7M

Exited positions

Includes corporate events (mergers, delistings) — not all exits are sells

Closed positions reflect 13F reporting changes; for index managers these are often mechanical (delisting, M&A, index rebalancing), not active decisions.

SecurityQuarter Shares before Value before Price since exit
HMOP Dec. 31, 2025 175,912 $6,855,300 No longer tracked
SGOV Dec. 31, 2025 46,434 $4,675,870 0.2%
SGOV June 30, 2025 43,873 $4,416,703 -0.1%
DIS March 31, 2026 15,666 $1,776,208 11.2%
HYG Sept. 30, 2025 14,288 $1,152,327 No longer tracked
SO June 30, 2025 12,401 $1,140,316 -0.8%
QQQ June 30, 2025 1,828 $857,192
SHYG Sept. 30, 2025 19,478 $840,281 No longer tracked
SYK June 30, 2025 2,149 $799,965 -16.4%
BRKA June 30, 2025 1 $798,442 No longer tracked
CTAS Sept. 30, 2025 3,456 $770,239 -1.2%
GILD June 30, 2025 6,860 $768,679 30.6%
DIA June 30, 2025 1,734 $728,176 No longer tracked
BCFN June 30, 2026 34,878 $727,430
MUB June 30, 2025 6,857 $722,998 No longer tracked
ONEQ June 30, 2025 10,462 $712,121
JNJ June 30, 2025 4,199 $696,297 74.9%
CINF Sept. 30, 2025 4,455 $663,439 7.4%
MUB Dec. 31, 2025 6,068 $646,177 No longer tracked
PM Sept. 30, 2025 3,453 $628,895 17.0%
T Sept. 30, 2025 20,951 $606,322 -10.2%
IWR Sept. 30, 2025 6,093 $560,373 No longer tracked
MO Sept. 30, 2025 9,089 $532,888 1.0%
VOOG June 30, 2025 1,536 $513,857 No longer tracked
IP March 31, 2026 9,510 $511,828 14.5%
ETR Sept. 30, 2025 6,088 $506,035 14.8%
AMGN June 30, 2025 1,607 $500,661 56.2%
IQV June 30, 2025 2,837 $500,163 62.5%
TT Sept. 30, 2025 1,117 $488,587 7.8%
IBM Sept. 30, 2025 1,623 $478,428 -17.2%
WMB Sept. 30, 2025 7,272 $456,754 12.8%
LOW June 30, 2025 1,919 $447,568 -1.9%
LMT Sept. 30, 2025 956 $442,762 13.9%
LRGF June 30, 2025 7,631 $441,682 No longer tracked
IP Sept. 30, 2025 9,428 $441,513 -11.9%
VGT June 30, 2025 814 $441,497 No longer tracked
VB March 31, 2026 1,812 $435,387 No longer tracked
MGK Sept. 30, 2025 1,176 $430,616 No longer tracked
HCA Sept. 30, 2025 1,099 $421,027 -2.4%
VB June 30, 2025 1,847 $409,574 No longer tracked
FITB Sept. 30, 2025 9,847 $405,007 23.6%
VOE Sept. 30, 2025 2,452 $403,255 No longer tracked
EMB Sept. 30, 2025 4,173 $386,504
DUK Sept. 30, 2025 3,263 $385,034 -1.3%
VIG June 30, 2025 1,932 $374,789 No longer tracked
PLD Sept. 30, 2025 3,565 $374,753 23.4%
VBR Sept. 30, 2025 1,846 $359,988 No longer tracked
IJT June 30, 2025 2,880 $358,560
UNH Sept. 30, 2025 1,139 $355,333 12.2%
USB Sept. 30, 2025 7,837 $354,624 28.8%
USMV June 30, 2025 3,618 $338,888 No longer tracked
VZ Sept. 30, 2025 7,808 $337,853 12.5%
DES Sept. 30, 2025 10,398 $330,241 No longer tracked
NFLX June 30, 2025 354 $330,172 -94.1%
ADBE March 31, 2026 735 $326,841 12.3%
PAYX March 31, 2026 2,310 $323,908 32.5%
JNK Sept. 30, 2025 3,281 $319,143 No longer tracked
MET Sept. 30, 2025 3,963 $318,704 14.9%
HON Sept. 30, 2025 1,342 $312,525 10.7%
TMUS Sept. 30, 2025 1,282 $305,449 -23.6%
PEG Sept. 30, 2025 3,609 $303,806 -11.0%
IWM Sept. 30, 2025 1,394 $300,812 No longer tracked
PAYX Sept. 30, 2025 2,050 $298,193 -3.7%
MGV Sept. 30, 2025 2,266 $297,300 No longer tracked
HIG Sept. 30, 2025 2,275 $288,629 3.3%
ORCL Dec. 31, 2025 1,009 $283,746 -24.9%
SPXE June 30, 2025 4,674 $280,962 No longer tracked
JIRE Sept. 30, 2025 3,898 $275,861 No longer tracked
SPYV June 30, 2025 5,354 $273,429 No longer tracked
VTV June 30, 2025 1,581 $273,102 No longer tracked
IWD June 30, 2026 1,272 $271,788 No longer tracked
ONON March 31, 2026 5,825 $270,746 -11.8%
XLV June 30, 2025 1,845 $269,388 No longer tracked
PWR Sept. 30, 2025 699 $264,278 59.0%
BNDX Sept. 30, 2025 5,334 $264,087
CME Sept. 30, 2025 958 $264,044 1.1%
IONQ March 31, 2026 5,855 $262,714 47.4%
IWS Sept. 30, 2025 1,960 $258,995 No longer tracked
VYM June 30, 2025 2,003 $258,284 No longer tracked
MOAT June 30, 2026 2,670 $258,189 No longer tracked
MPC Sept. 30, 2025 1,550 $257,471 88.2%
ADBE Sept. 30, 2025 662 $256,114 -22.6%
SRLN Sept. 30, 2025 6,155 $255,986 No longer tracked
AWK June 30, 2026 1,849 $251,631 4.1%
ES Sept. 30, 2025 3,860 $245,574 1.1%
AWK June 30, 2025 1,659 $244,736 -1.5%
ADP March 31, 2026 948 $243,770 37.3%
CRWD June 30, 2025 686 $241,870 -63.2%
RF Sept. 30, 2025 10,212 $240,187 15.7%
LIN June 30, 2025 506 $235,614 4.0%
ODC Dec. 31, 2025 3,854 $235,248 87.4%
GIS March 31, 2026 3,687 $235,119 5.7%
ZTS March 31, 2026 1,434 $233,642 -35.2%
D Sept. 30, 2025 4,101 $231,789 10.4%
VEU June 30, 2026 3,084 $231,608 No longer tracked
VHT June 30, 2025 868 $229,820 No longer tracked
ZTS Sept. 30, 2025 1,434 $223,632 -47.6%
PWR March 31, 2025 699 $220,919 159.2%
WEAV June 30, 2026 47,812 $220,891 22.0%
UNM Sept. 30, 2025 2,734 $220,798 13.0%
GIS June 30, 2025 3,687 $220,447 -24.1%
ITOT June 30, 2025 1,802 $219,857 No longer tracked
GOVT Sept. 30, 2025 9,566 $219,826 No longer tracked
NOC Sept. 30, 2025 436 $217,992 -8.2%
CME March 31, 2026 929 $215,743 -7.5%
VTI June 30, 2025 782 $214,908 No longer tracked
XLF June 30, 2025 4,301 $214,216 No longer tracked
ARCC June 30, 2025 9,663 $214,132 -9.8%
ROP June 30, 2025 363 $214,018 -28.6%
NOC June 30, 2026 313 $213,540 9.8%
SRE March 31, 2026 2,424 $212,632 -11.2%
ARCC March 31, 2026 9,663 $211,522 10.0%
NEE March 31, 2026 2,945 $211,128 -8.5%
BIP Sept. 30, 2025 6,269 $210,012 19.4%
NEE June 30, 2025 2,959 $209,764 22.4%
FE Sept. 30, 2025 5,207 $209,634 2.3%
AWK Dec. 31, 2025 1,499 $208,646 5.0%
IJK June 30, 2025 2,485 $206,951 No longer tracked
TJX Sept. 30, 2025 1,665 $205,611 -2.3%
SUB Sept. 30, 2025 1,914 $203,535 No longer tracked
IEFA Sept. 30, 2025 2,412 $201,354 No longer tracked
SRE March 31, 2025 2,294 $201,229 21.0%
IBB March 31, 2025 1,521 $201,091 67.1%
LAR June 30, 2026 28,197 $188,356 -20.8%
PEP June 30, 2025 1,214 $182,028 8.0%
WULF June 30, 2026 10,613 $153,148 -30.6%
F Sept. 30, 2025 13,160 $142,786 20.0%
LAC June 30, 2026 28,563 $112,825 -17.6%
LCIDXXXX Sept. 30, 2025 12,000 $25,320 No longer tracked
AXP June 30, 2025 6 $1,614 5.1%
IWF June 30, 2025 2 $722 No longer tracked
XBI June 30, 2025 3 $243 No longer tracked