HOG Harley-Davidson, Inc. Common Stock

NYSE · Automobiles · View on SEC EDGAR ↗
$27.72
Price · Aug 19, 2026
Fundamentals as of Aug 5, 2026

HOG Stock Snapshot Price, market cap, P/E, EPS, ROE, debt/equity, 52-week range

Price
$27.71
Market Cap
$3.09B
P/E (TTM)
10.0
EPS (TTM)
$2.78
Revenue (TTM)
$4.47B
Div Yield
2.8%
ROE
10.7%
Debt/Equity
0.9
52W Range
$17 – $31

HOG Stock Price Chart Daily OHLCV with technical indicators — pan, zoom, and customize your view

10-Year Performance Revenue, net income, margins and EPS trends

Revenue & Net Income $4.47B
3-point trend, -23.4%
2023-12-31 2025-12-31
EPS $2.78
3-point trend, -42.9%
2023-12-31 2025-12-31
Free Cash Flow $415M
3-point trend, -24.2%
2023-12-31 2025-12-31
Margins 7.6%

Valuation P/E, P/S, P/B, EV/EBITDA ratios — is the stock expensive or cheap?

Metric
5Y trend
HOG
Peer Median
P/E (TTM)
3-point trend, -2.6%
10.0
13.2
P/S (TTM)
3-point trend, -40.6%
0.7
6.5
P/B
3-point trend, -52.8%
1.0
2.7
EV / EBITDA
3-point trend, -65.8%
5.3
Price / FCF
3-point trend, -39.9%
7.5

Profitability Gross, operating and net margins; ROE, ROA, ROIC

Metric
5Y trend
HOG
Peer Median
Operating Margin
3-point trend, -35.3%
8.6%
Net Profit Margin
3-point trend, -37.5%
7.6%
-132.5%
ROA
3-point trend, -40.8%
3.4%
-26.4%
ROE
3-point trend, -50.1%
10.7%
-32.0%
ROIC
3-point trend, -24.6%
4.5%

Financial Health Debt, liquidity, solvency — balance sheet strength

Metric
5Y trend
HOG
Peer Median
Debt / Equity
3-point trend, -56.9%
0.9
10.0
Current Ratio
3-point trend, +37.7%
2.1
2.0
Quick Ratio
3-point trend, +134.5%
1.2

Growth Revenue, EPS and net income growth: YoY, 3Y CAGR, 5Y CAGR

Metric
5Y trend
HOG
Peer Median
Revenue YoY
3-point trend, -23.4%
-13.8%
Revenue CAGR 3Y
3-point trend, -23.4%
-8.1%
Revenue CAGR 5Y
3-point trend, -23.4%
2.0%
EPS YoY
3-point trend, -42.9%
-19.2%
Net Income YoY
3-point trend, -52.1%
-25.6%

Per Share Metrics EPS, book value per share, cash flow per share, dividend per share

Metric
5Y trend
HOG
Peer Median
EPS (Diluted)
3-point trend, -42.9%
$2.78

Capital Efficiency Asset turnover, inventory turnover, receivables turnover

Metric
5Y trend
HOG
Peer Median
Payout Ratio
3-point trend, +87.1%
25.5%

Dividends Yield, payout ratio, dividend history, 5Y CAGR

Dividend Yield
2.8%
Payout Ratio
25.5%
5Y Div CAGR
Ex-dateAmount
June 8, 2026$0.1880
March 2, 2026$0.1880
Dec. 9, 2025$0.1800
Sept. 10, 2025$0.1800
June 2, 2025$0.1800
Feb. 28, 2025$0.1800
Dec. 10, 2024$0.1730
Sept. 16, 2024$0.1730
June 5, 2024$0.1730
March 1, 2024$0.1730
Dec. 8, 2023$0.1650
Sept. 11, 2023$0.1650
June 2, 2023$0.1650
March 2, 2023$0.1650
Dec. 8, 2022$0.1580
Sept. 9, 2022$0.1580
June 1, 2022$0.1580
Feb. 25, 2022$0.1580
Dec. 7, 2021$0.1500
Sept. 9, 2021$0.1500

HOG Analyst Consensus Bullish and bearish analyst opinions, 12-month price target, upside

HOLD 21 analysts
  • Strong Buy 4 19.0%
  • Buy 5 23.8%
  • Hold 9 42.9%
  • Sell 3 14.3%
  • Strong Sell 0 0.0%

12-Month Price Target

11 analysts · 2026-08-17
Median target $30.00 +8.2%
Mean target $27.64 -0.3%

Earnings History EPS actual vs estimate, surprise %, beat rate, next earnings date

Avg Surprise
0.08%
Period EPS Actual EPS Est Surprise
June 30, 2026 $0.75 $0.65 0.10%
March 31, 2026 $0.30 $0.27 0.03%
Dec. 31, 2025 $-2.44 $-1.05 -1.4%
Sept. 30, 2025 $3.10 $1.55 1.6%
June 30, 2025 $0.88 $0.97 -0.09%
March 31, 2025 $1.07 $0.79 0.28%

Peer comparison (GICS sub-industry) Key metrics vs sector peers

Ticker Market Cap P/E Rev YoY Net Margin ROE Gross Margin
HOG $2.29B 7.4 -13.8% 7.6% 10.7%
LVWR $903M -11.9 -3.6% -292.6% -119.5%
EMPD -0.6 -75.5%
MAMO $166M 99.5 -34.3% 2.1% 6.9% 37.5%

Full Fundamentals All metrics by year — income statement, balance sheet, cash flow

Income Statement 16
Annual Income Statement data for HOG
Metric Trend 202520242023202220212020201920182017
Revenue 9-point trend, -20.8% $4.47B $5.19B $5.84B $5.76B $5.34B $4.05B $5.36B $5.72B $5.65B
Cost of Revenue 9-point trend, -16.2% $2.74B $3.01B $3.32B $3.40B $3.24B $2.44B $3.23B $3.35B $3.27B
R&D Expense 7-point trend, -9.1% · · $159M $159M $175M $202M $216M $192M $175M
SG&A Expense 9-point trend, -2.8% $1.15B $1.15B $1.18B $1.08B $1.05B $1.05B $1.20B $1.26B $1.18B
Operating Expenses 9-point trend, -14.2% $4.09B $4.77B $5.06B $4.85B $4.51B $4.04B $4.81B $5.00B $4.77B
Operating Income 9-point trend, -56.2% $387M $417M $779M $909M $823M $10M $556M $714M $882M
Interest Expense 7-point trend, -0.7% · · $31M $31M $31M $31M $31M $31M $31M
Other Non-op 9-point trend, +567.3% $61M $72M $72M $49M $20M $-2M $17M $3M $9M
Pretax Income 9-point trend, -46.9% $459M $517M $867M $931M $819M $-16M $557M $687M $864M
Income Tax 9-point trend, -62.1% $130M $72M $172M $192M $169M $-17M $134M $155M $342M
Net Income 9-point trend, -35.1% $339M $455M $707M $741M $650M $1M $424M $531M $522M
EPS (Basic) 9-point trend, -6.9% $2.82 $3.46 $4.96 $5.01 $4.23 $0.01 $2.70 $3.21 $3.03
EPS (Diluted) 9-point trend, -7.9% $2.78 $3.44 $4.87 $4.96 $4.19 $0.01 $2.68 $3.19 $3.02
Shares (Basic) 9-point trend, -30.2% 120,073,000 131,447,000 142,378,000 148,012,000 153,747,000 153,186,000 157,054,000 165,672,000 171,995,000
Shares (Diluted) 9-point trend, -29.9% 121,257,000 132,288,000 145,103,000 149,351,000 154,980,000 153,908,000 157,804,000 166,504,000 172,932,000
EBITDA 9-point trend, -49.8% $559M $577M $937M $1.06B $989M $195M $788M $978M $1.11B
Balance Sheet 30
Annual Balance Sheet data for HOG
Metric Trend 202520242023202220212020201920182017
Cash & Equivalents 9-point trend, +349.7% $3.09B $1.59B $1.53B $1.43B $1.87B $3.26B $834M $1.20B $688M
Short-term Investments 2-point trend, +10007000.00 · · · · · · · $10M $0
Receivables 9-point trend, -31.6% $226M $234M $267M $252M $182M $143M $259M $306M $330M
Inventory 9-point trend, +35.8% $731M $746M $930M $951M $713M $523M $604M $556M $538M
Other Current Assets 9-point trend, +66.3% $292M $260M $214M $196M $186M $280M $169M $144M $176M
Current Assets 9-point trend, +43.8% $5.59B $5.00B $5.16B $4.75B $4.55B $5.85B $4.20B $4.48B $3.88B
PP&E (Net) 9-point trend, -22.5% $750M $757M $732M $690M $684M $744M $847M $904M $968M
PP&E (Gross) 9-point trend, -11.2% $2.92B $2.90B $2.95B $2.88B $2.95B $3.02B $3.09B $3.24B $3.29B
Accum. Depreciation 9-point trend, -6.4% $2.17B $2.14B $2.22B $2.20B $2.27B $2.28B $2.24B $2.33B $2.32B
Goodwill 9-point trend, +14.2% $64M $62M $63M $62M $63M $66M $64M $55M $56M
Intangibles 4-point trend, -25.8% · $6M $7M $6M $8M · · · ·
Other Non-current Assets 9-point trend, +192.6% $222M $129M $154M $135M $129M $122M $93M $73M $76M
Total Assets 9-point trend, -19.3% $8.04B $11.88B $12.14B $11.49B $11.05B $12.01B $10.53B $10.67B $9.97B
Accounts Payable 9-point trend, +71.0% $389M $299M $349M $378M $375M $291M $294M $285M $228M
Accrued Liabilities 9-point trend, +26.8% $672M $594M $647M $621M $602M $557M $582M $601M $530M
Short-term Debt 9-point trend, -60.9% $498M $640M $879M $770M $751M $1.01B $572M $1.14B $1.27B
Current Liabilities 9-point trend, -15.8% $2.66B $3.56B $3.38B $3.53B $3.34B $3.98B $3.20B $3.60B $3.16B
Capital Leases 7-point trend, +56.2% $69M $47M $52M $27M $30M $30M $44M · ·
Deferred Tax 8-point trend, +5506000.00 $6M $17M $34M $30M $9M $9M $8M $0 ·
Other Non-current Liabilities 9-point trend, -6.9% $195M $201M $174M $233M $207M $220M $221M $204M $210M
Long-term Debt 9-point trend, -56.8% $2.47B $6.32B $6.25B $6.14B $6.14B $7.97B $6.87B $6.46B $5.71B
Total Debt 9-point trend, -57.5% $2.97B $6.96B $7.13B $6.91B $6.89B $8.99B $7.44B $7.60B $6.99B
Common Stock 9-point trend, -4.8% $2M $2M $2M $2M $2M $2M $2M $2M $2M
Paid-in Capital 9-point trend, +25.8% $1.79B $1.79B $1.75B $1.69B $1.55B $1.51B $1.49B $1.46B $1.42B
Retained Earnings 9-point trend, +131.2% $3.72B $3.47B $3.10B $2.49B $1.84B $1.28B $2.19B $2.01B $1.61B
Treasury Stock 9-point trend, +207.0% $2.11B $1.76B $1.30B $935M $597M $588M $1.35B $1.07B $688M
AOCI 9-point trend, +48.6% $-257M $-333M $-305M $-342M $-241M $-483M $-537M $-630M $-500M
Stockholders' Equity 9-point trend, +70.3% $3.14B $3.17B $3.25B $2.90B $2.55B $1.72B $1.80B $1.77B $1.84B
Liabilities + Equity 9-point trend, -19.3% $8.04B $11.88B $12.14B $11.49B $11.05B $12.01B $10.53B $10.67B $9.97B
Shares Outstanding 9-point trend, -33.6% 111,659,337 124,278,925 136,312,009 145,862,632 153,569,061 168,503,526 152,468,442 159,657,947 168,100,000
Cash Flow 17
Annual Cash Flow data for HOG
Metric Trend 202520242023202220212020201920182017
D&A 9-point trend, -22.4% $172M $161M $158M $152M $165M $186M $233M $265M $222M
Stock-based Comp 9-point trend, -2.3% $32M $49M $83M $54M $42M $23M $34M $36M $32M
Deferred Tax 9-point trend, +65.5% $84M $-26M $-30M $-16M $-8M $-44M $22M $-34M $51M
Amort. of Intangibles 6-point trend, -73.8% · $1M $900.0K $800.0K $400.0K $1M · · $4M
Restructuring 6-point trend, -544000.00 · · · $-544.0K $3M $130M $32M $93M $0
Other Non-cash 9-point trend, -132.7% $-58M $425M $-163M $-383M $126M $1.01B $157M $408M $178M
Operating Cash Flow 9-point trend, -43.4% $569M $1.06B $755M $548M $976M $1.18B $868M $1.21B $1.01B
CapEx 9-point trend, -25.5% $154M $197M $207M $152M $120M $131M $181M $214M $206M
Investing Cash Flow 9-point trend, +771.8% $3.78B $-383M $-512M $-773M $-459M $-67M $-508M $-662M $-562M
Stock Repurchased 9-point trend, -24.1% $353M $460M $364M $339M $12M $8M $297M $391M $465M
Net Stock Activity 9-point trend, +24.1% $-353M $-460M $-364M $-339M $-12M $-8M $-297M $-391M $-465M
Dividends Paid 9-point trend, -65.7% $86M $91M $96M $93M $92M $68M $237M $246M $252M
Financing Cash Flow 9-point trend, -447.1% $-3.01B $-572M $-175M $-202M $-1.88B $1.37B $-712M $-15M $-550M
Net Change in Cash 9-point trend, +1769.4% $1.35B $92M $70M $-446M $-1.38B $2.50B $-354M $514M $-81M
Taxes Paid $39M · · · · · · · ·
Free Cash Flow 9-point trend, -48.0% $415M $867M $547M $397M $856M $1.05B $687M $992M $799M
Levered FCF 7-point trend, -33.0% · · $523M $372M $831M $1.05B $663M $969M $780M
Profitability 7
Annual Profitability data for HOG
Metric Trend 202520242023202220212020201920182017
Operating Margin 9-point trend, -45.2% 8.6% 8.0% 13.4% 15.8% 15.4% 0.24% 10.4% 12.5% 15.8%
Net Margin 9-point trend, -18.1% 7.6% 8.8% 12.1% 12.9% 12.2% 0.03% 7.9% 9.3% 9.2%
Pretax Margin 9-point trend, -32.9% 10.3% 10.0% 14.8% 16.2% 15.3% -0.39% 10.4% 12.0% 15.3%
EBITDA Margin 9-point trend, -36.6% 12.5% 11.1% 16.1% 18.4% 18.5% 4.8% 14.7% 17.1% 19.7%
ROA 9-point trend, -34.6% 3.4% 3.7% 5.7% 6.3% 5.8% 0.01% 4.0% 5.0% 5.2%
ROE 9-point trend, -61.9% 10.7% 13.8% 21.5% 25.8% 26.6% 0.07% 23.3% 27.0% 28.2%
ROIC 9-point trend, -25.5% 4.5% 3.5% 6.0% 7.3% 6.9% -0.01% 4.6% 5.9% 6.1%
Liquidity & Solvency 5
Annual Liquidity & Solvency data for HOG
Metric Trend 202520242023202220212020201920182017
Current Ratio 9-point trend, +70.8% 2.1 1.4 1.5 1.3 1.4 1.5 1.3 1.2 1.2
Quick Ratio 9-point trend, +287.3% 1.2 0.5 0.5 0.5 0.6 0.9 0.3 0.4 0.3
Debt / Equity 9-point trend, -75.1% 0.9 2.2 2.2 2.4 2.7 5.2 4.1 4.3 3.8
LT Debt / Equity 9-point trend, -78.9% 0.5 1.4 1.5 1.5 1.8 3.4 2.8 2.8 2.5
Interest Coverage 7-point trend, -12.0% · · 25.3 29.1 26.6 0.3 17.9 23.1 28.7
Efficiency 3
Annual Efficiency data for HOG
Metric Trend 202520242023202220212020201920182017
Asset Turnover 9-point trend, -20.2% 0.4 0.4 0.5 0.5 0.5 0.3 0.5 0.5 0.6
Inventory Turnover 9-point trend, -42.7% 3.7 4.2 3.9 4.2 5.5 5.8 5.9 6.6 6.5
Receivables Turnover 9-point trend, +15.9% 19.4 19.1 20.0 20.8 23.0 21.6 18.9 17.8 16.8
Per Share 6
Annual Per Share data for HOG
Metric Trend 202520242023202220212020201920182017
Book Value / Share 9-point trend, +156.4% $28.13 $25.48 $23.86 $19.91 $16.63 $11.27 $11.83 $11.11 $10.97
Revenue / Share 9-point trend, +13.0% $36.89 $39.21 $40.22 $38.53 $34.43 $26.34 $33.98 $34.33 $32.66
Cash Flow / Share 9-point trend, -19.3% $4.69 $8.04 $5.20 $3.67 $6.30 $7.65 $5.50 $7.24 $5.81
Cash / Share 9-point trend, +577.0% $27.69 $12.79 $11.25 $9.83 $12.21 $21.30 $5.47 $7.54 $4.09
Dividend Paid / Share 9-point trend, -50.7% $1 $1 $1 $1 $1 $0 $2 $1 $1
EPS (TTM) 9-point trend, -7.9% $2.78 $3.44 $4.87 $4.96 $4.19 $0.01 $2.68 $3.19 $3.02
Growth Rates 10
Annual Growth Rates data for HOG
Metric Trend 202520242023202220212020201920182017
Revenue YoY 5-point trend, -143.5% -13.8% -11.1% 1.4% 7.8% 31.6% · · · ·
Revenue CAGR 3Y 3-point trend, -162.4% -8.1% -0.94% 12.9% · · · · · ·
Revenue CAGR 5Y 2.0% · · · · · · · ·
EPS YoY 5-point trend, -100.0% -19.2% -29.4% -1.8% 18.4% 41800.0% · · · ·
EPS CAGR 3Y 3-point trend, -102.6% -17.5% -6.4% 686.8% · · · · · ·
EPS CAGR 5Y 208.2% · · · · · · · ·
Net Income YoY 5-point trend, -100.1% -25.6% -35.6% -4.7% 14.1% 49978.9% · · · ·
Net Income CAGR 3Y 3-point trend, -103.2% -23.0% -11.2% 716.5% · · · · · ·
Net Income CAGR 5Y 204.3% · · · · · · · ·
Dividend CAGR 5Y 4.9% · · · · · · · ·
Valuation (TTM) 17
Annual Valuation (TTM) data for HOG
Metric Trend 202520242023202220212020201920182017
Revenue TTM 9-point trend, -20.8% $4.47B $5.19B $5.84B $5.76B $5.34B $4.05B $5.36B $5.72B $5.65B
Net Income TTM 9-point trend, -35.1% $339M $455M $707M $741M $650M $1M $424M $531M $522M
Market Cap 9-point trend, -73.3% $2.29B $3.74B $5.02B $6.07B $5.79B $5.61B $5.67B $5.45B $8.55B
Enterprise Value 9-point trend, -85.4% $2.16B $9.12B $10.61B $11.55B $10.80B $11.34B $12.28B $11.83B $14.85B
P/E 9-point trend, -56.3% 7.4 8.8 7.6 8.4 9.0 3670.0 13.9 10.7 16.8
P/S 9-point trend, -66.2% 0.5 0.7 0.9 1.1 1.1 1.4 1.1 1.0 1.5
P/B 9-point trend, -84.3% 0.7 1.2 1.5 2.1 2.3 3.3 3.1 3.1 4.6
P / Tangible Book 6-point trend, -78.0% 0.7 1.2 1.6 2.1 2.3 3.4 · · ·
P / Cash Flow 9-point trend, -52.7% 4.0 3.5 6.7 11.1 5.9 4.8 6.5 4.5 8.5
P / FCF 9-point trend, -48.5% 5.5 4.3 9.2 15.3 6.8 5.4 8.3 5.5 10.7
EV / EBITDA 9-point trend, -71.0% 3.9 15.8 11.3 10.9 10.9 58.0 15.6 12.1 13.3
EV / FCF 9-point trend, -72.0% 5.2 10.5 19.4 29.1 12.6 10.8 17.9 11.9 18.6
EV / Revenue 9-point trend, -81.6% 0.5 1.8 1.8 2.0 2.0 2.8 2.3 2.1 2.6
Dividend Yield 9-point trend, +28.6% 3.8% 2.4% 1.9% 1.5% 1.6% 1.2% 4.2% 4.5% 2.9%
Earnings Yield 9-point trend, +128.5% 13.6% 11.4% 13.2% 11.9% 11.1% 0.03% 7.2% 9.3% 5.9%
Payout Ratio 9-point trend, -47.2% 25.5% 20.0% 13.6% 12.6% 14.2% 5245.5% 56.0% 46.2% 48.3%
Annual Payout 9-point trend, -65.7% $86M $91M $96M $93M $92M $68M $237M $246M $252M

Financial Statements Income statement, balance sheet, cash flow — annual, last 5 years

Income Statement
2025-12-312025-06-302025-03-312024-12-312024-09-30
Revenue $4.47B$5.19B
Operating Margin % 8.6%8.0%
Net Income $339M$455M
Diluted EPS $2.78$3.44
Balance Sheet
2025-12-312025-06-302025-03-312024-12-312024-09-30
Debt / Equity 0.92.2
Current Ratio 2.11.4
Quick Ratio 1.20.5
Cash Flow
2025-12-312025-06-302025-03-312024-12-312024-09-30
Free Cash Flow $415M$867M

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Institutional owners (13F) 493 filers · $2.0B total · As of June 30, 2026

Institutions that report holding this stock in their quarterly SEC Form 13F. Long positions only; a single filer may appear twice for separate option legs. Large offsetting put/call legs typically reflect market-making or hedged inventory, not directional conviction.

Institutional activity — Q2 2026 vs prior quarter
New positions Exited positions Increased Decreased Net shares change
97 (+14 vs prior Q) 45 (-10 vs prior Q) 125 (-18 vs prior Q) 130 (+35 vs prior Q) +12.6M

Compared to Q1 2026. SEC Form 13F filings are due within 45 days of quarter-end plus a short buffer for late filers — quarters still inside that window are skipped in favor of the most recent fully-reported pair.

Institution Value Shares % of tracked 13F Type
DONALD SMITH & CO., INC. $226,966,101 9,279,072 11.27% Shares
DIMENSIONAL FUND ADVISORS LP $139,781,462 5,714,696 6.94% Shares
VANGUARD PORTFOLIO MANAGEMENT LLC $137,589,261 5,625,072 6.83% Shares
AMERICAN CENTURY COMPANIES INC $130,891,036 5,351,228 6.50% Shares
VANGUARD CAPITAL MANAGEMENT LLC $116,114,262 4,747,108 5.76% Shares
FIFTHDELTA Ltd $106,942,765 4,372,149 5.31% Shares
STATE STREET CORP $103,616,816 4,236,174 5.14% Shares
AQR CAPITAL MANAGEMENT LLC $63,610,318 2,605,912 3.16% Shares
GEODE CAPITAL MANAGEMENT, LLC $60,505,891 2,473,217 3.00% Shares
D. E. Shaw & Co., Inc. $54,306,410 2,220,213 2.70% Shares
GATE CITY CAPITAL MANAGEMENT, LLC $48,258,846 1,972,970 2.40% Shares
TWO SIGMA INVESTMENTS, LP $45,459,986 1,858,544 2.26% Shares
THIRD AVENUE MANAGEMENT LLC $36,222,325 1,480,880 1.80% Shares
AEGIS FINANCIAL CORP $33,485,740 1,369,000 1.66% Shares
Gotham Asset Management, LLC $32,637,663 1,334,328 1.62% Shares
Pine Valley Investments Ltd Liability Co $32,463,747 1,327,218 1.61% Shares
TWO SIGMA ADVISERS, LP $31,406,662 1,532,780 1.56% Shares
CHARLES SCHWAB INVESTMENT MANAGEMENT INC $30,629,130 1,252,213 1.52% Shares
Trexquant Investment LP $29,454,243 1,204,180 1.46% Shares
BANK OF AMERICA CORP /DE/ $26,502,655 1,083,510 1.32% Shares
GOLDMAN SACHS GROUP INC $22,410,138 916,195 1.11% Shares
Quantinno Capital Management LP $18,587,106 759,898 0.92% Shares
BRIDGEWAY CAPITAL MANAGEMENT, LLC $17,173,586 702,109 0.85% Shares
VANGUARD FIDUCIARY TRUST CO $17,038,127 696,571 0.85% Shares
FIRST TRUST ADVISORS LP $15,726,654 642,954 0.78% Shares
MILLENNIUM MANAGEMENT LLC $15,085,876 616,757 0.75% Shares
RVW Wealth, LLC $14,775,112 604,052 0.73% Shares
CITADEL ADVISORS LLC $14,032,702 573,700 0.70% Put option
SUSQUEHANNA INTERNATIONAL GROUP, LLP $13,208,400 540,000 0.66% Put option
SUSQUEHANNA INTERNATIONAL GROUP, LLP $12,572,440 514,000 0.62% Call option
HOTCHKIS & WILEY CAPITAL MANAGEMENT LLC $10,674,907 436,423 0.53% Shares
Pine Valley Investments Ltd Liability Co $8,991,496 367,600 0.45% Call option
ALGERT GLOBAL LLC $8,967,525 366,620 0.45% Shares
JANE STREET GROUP, LLC $8,382,760 342,713 0.42% Shares
CAPITAL FUND MANAGEMENT S.A. $8,149,313 333,169 0.40% Shares
RHUMBLINE ADVISERS $8,053,201 329,241 0.40% Shares
CITADEL ADVISORS LLC $7,785,618 318,300 0.39% Call option
TOWLE & CO $6,820,940 278,861 0.34% Shares
WOLVERINE TRADING, LLC $6,572,300 229,000 0.33% Call option
PDT Partners, LLC $6,542,512 267,478 0.32% Shares
ALLIANCEBERNSTEIN L.P. $6,480,732 320,511 0.32% Shares
JACOBS LEVY EQUITY MANAGEMENT, INC $6,428,161 262,803 0.32% Shares
VICTORY CAPITAL MANAGEMENT INC $6,006,569 245,567 0.30% Shares
Man Group plc $5,948,232 243,182 0.30% Shares
PRINCIPAL FINANCIAL GROUP INC $5,818,301 237,870 0.29% Shares
D. E. Shaw & Co., Inc. $5,549,974 226,900 0.28% Put option
Brandywine Global Investment Management, LLC $5,547,545 270,744 0.28% Shares
SUSQUEHANNA INTERNATIONAL GROUP, LLP $5,437,458 222,300 0.27% Shares
Swiss National Bank $5,354,294 218,900 0.27% Shares
Connor, Clark & Lunn Investment Management Ltd. $5,204,623 212,781 0.26% Shares
Universal- Beteiligungs- und Servicegesellschaft mbH $5,189,116 212,147 0.26% Shares
JUPITER ASSET MANAGEMENT LTD $5,012,417 204,923 0.25% Shares
CAXTON ASSOCIATES LLP $4,838,824 197,826 0.24% Shares
Holowesko Partners Ltd. $4,598,480 188,000 0.23% Shares
Squarepoint Ops LLC $4,521,749 184,863 0.22% Shares
STATE OF WISCONSIN INVESTMENT BOARD $4,013,299 164,076 0.20% Shares
BARCLAYS PLC $3,955,989 161,733 0.20% Shares
Robinson Value Management, Ltd. $3,842,299 157,085 0.19% Shares
WOLVERINE TRADING, LLC $3,802,750 132,500 0.19% Put option
MORGAN STANLEY $3,792,107 155,033 0.19% Shares
FRANKLIN RESOURCES INC $3,789,123 154,911 0.19% Shares
Holocene Advisors, LP $3,561,792 145,617 0.18% Shares
AMERIPRISE FINANCIAL INC $3,280,159 134,103 0.16% Shares
Walleye Capital LLC $3,261,130 133,325 0.16% Shares
JANE STREET GROUP, LLC $3,199,368 130,800 0.16% Put option
Bridgewater Associates, LP $3,146,339 128,632 0.16% Shares
UBS Group AG $3,072,836 125,627 0.15% Shares
MONEY CONCEPTS CAPITAL CORP $2,871,558 117,398 0.14% Shares
MetLife Investment Management, LLC $2,699,797 110,376 0.13% Shares
Schonfeld Strategic Advisors LLC $2,687,418 109,870 0.13% Shares
Retirement Systems of Alabama $2,663,156 108,878 0.13% Shares
SEI INVESTMENTS CO $2,653,320 108,476 0.13% Shares
CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM $2,502,367 123,757 0.12% Shares
Engineers Gate Manager LP $2,422,665 99,046 0.12% Shares
VANGUARD ASSET MANAGEMENT, Ltd $2,383,627 97,450 0.12% Shares
MANUFACTURERS LIFE INSURANCE COMPANY, THE $2,297,650 93,935 0.11% Shares
NISA INVESTMENT ADVISORS, LLC $2,293,565 93,768 0.11% Shares
WOLVERINE TRADING, LLC $2,272,925 79,196 0.11% Shares
PEAK6 LLC $2,203,846 90,100 0.11% Put option
JANE STREET GROUP, LLC $2,176,940 89,000 0.11% Call option
VARCOV Co. $2,143,992 87,653 0.11% Shares
JCP Investment Management, LLC $2,030,914 83,030 0.10% Shares
Aquatic Capital Management LLC $1,839,123 75,189 0.09% Shares
XTX Topco Ltd $1,838,047 75,145 0.09% Shares
TUDOR INVESTMENT CORP ET AL $1,836,604 75,086 0.09% Shares
BAILARD, INC. $1,665,922 68,108 0.08% Shares
Twelve Points Wealth Management LLC $1,654,094 67,624 0.08% Shares
Manatuck Hill Partners, LLC $1,589,900 65,000 0.08% Shares
BOOTHBAY FUND MANAGEMENT, LLC $1,588,212 64,931 0.08% Shares
ExodusPoint Capital Management, LP $1,573,659 64,336 0.08% Shares
BlackRock, Inc. $1,547,413 63,263 0.08% Shares
NORGES BANK $1,541,127 63,006 0.08% Shares
Cinctive Capital Management LP $1,529,875 62,546 0.08% Shares
Point72 Asset Management, L.P. $1,504,290 61,500 0.07% Call option
Legal & General Group Plc $1,498,395 61,259 0.07% Shares
NOMURA ASSET MANAGEMENT INTERNATIONAL INC. $1,460,000 59,700 0.07% Shares
Mariner, LLC $1,446,064 59,125 0.07% Shares
Summit Trail Advisors, LLC $1,425,718 58,288 0.07% Shares
DARK FOREST CAPITAL MANAGEMENT LP $1,389,670 56,814 0.07% Shares
MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. $1,367,974 55,927 0.07% Shares

Company insiders 71 insiders · 30 officers · 22 directors

Insider Role Last activity Shares owned Buys 12m Sells 12m Net 12m
Jochen Zeitz President and CEO Feb. 9, 2025 M 656,158 0 0 $0
Keith E Wandell Chairman, President & CEO April 30, 2015 M 146,860 0 0 $0
James L Ziemer President & CEO Feb. 12, 2009 A 97 0 0 $0
Gina M Goetter Chief Financial Officer Feb. 9, 2023 A 5,434 0 0 $0
Thomas E Bergmann EVP & CFO, Acting Pres-HDFS Feb. 12, 2009 A 79,865 0 0 $0
Jon R Flickinger President & COO Buell April 21, 2010 M 2,958 0 0 $0
Saiyid T. Naqvi President - HDFS Feb. 13, 2008 A 19,864 0 0 $0
Donna F Zarcone Pres. & COO of HDFS July 31, 2006 M 10,000 0 0 $0
Luke Christopher Mansfield Chief Commercial Officer Feb. 13, 2025 S 23,555 0 0 $0
Glen Koval SVP Motorcycle Development Feb. 9, 2025 M 8,428 0 0 $0
Tori Termaat Chief Human Resources Officer Feb. 9, 2025 M 12,729 0 0 $0
Jagdish Krishnan Chief Digital Officer Feb. 9, 2025 M 28,129 0 0 $0
Paul J Krause Chief Legal Officer Feb. 9, 2025 M 25,307 0 0 $0
Charles Do Sr. Vice President, HDFSI Feb. 6, 2025 A 1,147 0 0 $0
Coyne Edel M. O'Sullivan Chief Commercial Officer Feb. 9, 2024 M 9,482 0 0 $0
Deepak Jugatram Joshi VP M/C Ops & Chief Quality Ofc Feb. 9, 2023 A 0 0 $0
Sean Cummings SVP, Global Demand Feb. 3, 2017 M 1,959 0 0 $0
Tonit M Calaway VP, Human Resources April 22, 2016 S 0 0 0 $0
Mark Hans Richer SVP, Chief Mktg Officer Aug. 17, 2015 M 20,498 0 0 $0
John P Baker GM, Corp Strat,Bus Dev & Susta Feb. 13, 2015 S 0 0 0 $0
Gail A Lione Exec VP, Gen Counsel & Secy April 21, 2010 I 0 0 0 $0
William B Dannehl EVP-Chief Org Transfmtn Ofcr Feb. 17, 2009 F 52,185 0 0 $0
Ronald M Hutchinson Sr VP-Product Development Feb. 17, 2009 F 43,332 0 0 $0
Karl M Eberle Sr. VP, Manufacturing Feb. 12, 2009 A 20,245 0 0 $0
Rodney J Copes VP, Gen Mgr-Pilgrim Rd May 16, 2007 M 0 0 0 $0
Harold A Scott VP-Human Resources Feb. 14, 2007 A 11,302 0 0 $0
Kenneth W Sutton JR VP, Engineering Feb. 14, 2007 A 7,360 0 0 $0
James M Brostowitz VP & Treasurer Nov. 10, 2006 M 310,427 0 0 $0
John A Hevey VP Strat Plng & Bus Dev Oct. 13, 2006 M 0 0 0 $0
Garry S Berryman VP, Mat.Mgt/Product Cost Oct. 16, 2003 M 0 0 0 $0
Daniel J Nova Director July 31, 2026 P 47,605 1 0 $982,800
Rafeh Masood Director Aug. 5, 2025 P 4,705 0 0 $0
Maryrose Sylvester Director May 16, 2025 M 21,875 0 0 $0
Allan C. Golston Director May 16, 2025 M 4,302 0 0 $0
Troy Alstead Director May 16, 2025 M 35,234 0 0 $0
Jr James D Farley Director May 16, 2025 M 22,659 0 0 $0
Lori Ann Flees Director May 14, 2025 A 7,208 0 0 $0
Sara L Levinson Director May 14, 2025 A 4,404 0 0 $0
Norman Thomas Linebarger Director May 14, 2025 A 29,066 0 0 $0
John R Anderson Director May 12, 2023 M 17,300 0 0 $0
Donald A James Director Feb. 10, 2017 S 211,788 0 0 $0
James A Norling Director May 2, 2016 A 10,382 0 0 $0
George L Miles JR Director May 2, 2016 A 2,730 0 0 $0
Richard I Beattie Director April 27, 2016 M 29,396 0 0 $0
George N Conrades Director Aug. 14, 2015 S 0 0 0 $0
Barry K Allen Director April 28, 2014 A 9,148 0 0 $0
Martha Brooks Director May 15, 2012 P 370 0 0 $0
Judson C Green Director May 2, 2011 A 4,313 0 0 $0
Jeffrey L Bleustein Director April 26, 2008 A 632,448 0 0 $0
Gayle Littleton Aug. 11, 2026 P 7,500 1 0 $197,850

Insiders from SEC Form 3/4/5 filings; net = open-market P/S only

Activists & 5%+ owners 1 position

Investors who filed SEC Schedule 13D — beneficial ownership above 5% with an intent to influence the issuer (activist stakes, board campaigns, M&A). Each row shows the most recent known state of that filer's position.

Filer Filed Stake Status Purpose Filing
H PARTNERS MANAGEMENT, LLC, JAFFER REHAN ×4 filings April 16, 2025 9.10% Amendment SEC

Purpose is an automated classification of the filer's own stated purpose (SEC Item 4) — not investment advice. "—" means no clear purpose was stated or the text could not be classified.

ETF ownership Held by 89 ETFs

Weight reflects direct equity holdings (N-PORT) only; leveraged or derivative-based funds may hold additional swap exposure not shown.

Fund Weight Units As of Source
RFV · Invesco Exchange-Traded Fund Trust 1.68% 219,308 SH Aug. 8, 2026 Daily
FXD · First Trust Exchange-Traded AlphaDE… 1.62% 180,091 NS April 30, 2026 N-PORT
DEEP · ETF Series Solutions 1.21% 13,085 NS May 31, 2026 N-PORT
FYT · First Trust Exchange-Traded AlphaDE… 0.70% 54,043 NS April 30, 2026 N-PORT
CALF · Pacer Funds Trust 0.64% 920,398 NS April 30, 2026 N-PORT
FLOW · Global X Funds 0.48% 5,656 NS May 31, 2026 N-PORT
PAMC · Pacer Funds Trust 0.41% 10,857 NS April 30, 2026 N-PORT
AVUV · AMERICAN CENTURY ETF TRUST 0.40% 4,449,021 NS May 31, 2026 N-PORT
XMHQ · Invesco Exchange-Traded Fund Trust 0.35% 766,648 SH Aug. 8, 2026 Daily
FYX · First Trust Exchange-Traded AlphaDE… 0.34% 171,674 NS April 30, 2026 N-PORT
AKAF · ETF Series Solutions 0.28% 343 NS May 31, 2026 N-PORT
DFSV · Dimensional ETF Trust 0.20% 613,821 NS April 30, 2026 N-PORT
RWK · Invesco Exchange-Traded Fund Trust … 0.18% 94,052 SH Aug. 8, 2026 Daily
VTWV · VANGUARD SCOTTSDALE FUNDS 0.17% 92,205 SH Aug. 8, 2026 Daily
NUSC · Nushares ETF Trust 0.17% 90,014 NS April 30, 2026 N-PORT
IJJ · iShares Trust 0.15% 528,266 SH Aug. 8, 2026 Daily
IVOV · VANGUARD ADMIRAL FUNDS 0.15% 90,001 SH Aug. 8, 2026 Daily
BBSC · J.P. Morgan Exchange-Traded Fund Tr… 0.15% 45,341 NS April 30, 2026 N-PORT
DFAT · Dimensional ETF Trust 0.15% 842,824 NS April 30, 2026 N-PORT
FAB · First Trust Exchange-Traded AlphaDE… 0.14% 8,354 NS April 30, 2026 N-PORT
FSMD · FIDELITY COVINGTON TRUST 0.13% 127,532 NS April 30, 2026 N-PORT
OALC · Unified Series Trust 0.12% 12,314 NS May 31, 2026 N-PORT
ESML · iShares Trust 0.12% 137,273 SH Aug. 8, 2026 Daily
AVSC · AMERICAN CENTURY ETF TRUST 0.12% 134,988 NS May 31, 2026 N-PORT
BKSE · BNY Mellon ETF Trust 0.12% 3,929 NS April 30, 2026 N-PORT
MIDE · DBX ETF Trust 0.11% 159 NS May 29, 2026 N-PORT
OMFS · Invesco Exchange-Traded Self-Indexe… 0.11% 12,416 SH Aug. 8, 2026 Daily
MADE · iShares Trust 0.11% 2,726 SH Aug. 8, 2026 Daily
JVAL · J.P. Morgan Exchange-Traded Fund Tr… 0.10% 31,621 NS April 30, 2026 N-PORT
SMLF · iShares Trust 0.10% 168,599 SH Aug. 8, 2026 Daily
VCR · VANGUARD WORLD FUND 0.10% 289,863 SH Aug. 8, 2026 Daily
QVMM · Invesco Exchange-Traded Fund Trust … 0.09% 15,513 SH Aug. 8, 2026 Daily
XJH · iShares Trust 0.08% 13,598 SH Aug. 8, 2026 Daily
FDIS · FIDELITY COVINGTON TRUST 0.08% 60,347 NS April 30, 2026 N-PORT
ISCV · iShares Trust 0.08% 21,968 SH Aug. 8, 2026 Daily
VTWO · VANGUARD SCOTTSDALE FUNDS 0.08% 605,815 SH Aug. 8, 2026 Daily
PTMC · Pacer Funds Trust 0.08% 13,140 NS April 30, 2026 N-PORT
PKW · Invesco Exchange-Traded Fund Trust 0.08% 52,086 SH Aug. 8, 2026 Daily
IJH · iShares Trust 0.07% 3,575,789 SH Aug. 8, 2026 Daily
IWN · iShares Trust 0.07% 404,030 SH Aug. 8, 2026 Daily
IVOO · VANGUARD ADMIRAL FUNDS 0.07% 169,904 SH Aug. 8, 2026 Daily
DFAS · Dimensional ETF Trust 0.06% 366,274 NS April 30, 2026 N-PORT
MVV · ProShares Trust 0.06% 4,084 NS May 31, 2026 N-PORT
SCHA · SCHWAB STRATEGIC TRUST 0.06% 569,379 NS May 31, 2026 N-PORT
MIDU · Direxion Shares ETF Trust 0.06% 1,956 NS April 30, 2026 N-PORT
VBR · VANGUARD INDEX FUNDS 0.05% 1,529,589 SH Aug. 8, 2026 Daily
UMDD · ProShares Trust 0.04% 570 NS May 31, 2026 N-PORT
ISCB · iShares Trust 0.04% 4,449 SH Aug. 8, 2026 Daily
DXUV · Dimensional ETF Trust 0.04% 6,175 NS April 30, 2026 N-PORT
IWM · iShares Trust 0.04% 1,147,195 SH Aug. 8, 2026 Daily