your badges 52W Range $17–$29 63% of range Analyst Rating HOLD 21 analysts Price Target $28 +15% upside P/E 13.6 ROE 6.3% Net Profit Margin 4.8%

HOG Stock Snapshot Price, market cap, P/E, EPS, ROE, debt/equity, 52-week range

03
Price $24.55
Market Cap $2.74B
P/E (TTM) 13.6
EPS (TTM) $1.80
Revenue (TTM) $4.24B
Div Yield 3.2%
ROE (TTM) 6.3%
Debt/Equity (MRQ) 0.7
52W Range $17–$29

HOG Stock Price Chart Daily OHLCV with technical indicators — pan, zoom, and customize your view

04
range
bars

Bar granularity adapts to the selected period — hover the chart to see open/high/low/close for a bar.

Stock splits 5
Ex-date Split Type
April 10, 2000 2-for-1 Forward
Sept. 29, 1997 2-for-1 Forward
Sept. 13, 1994 2-for-1 Forward
June 29, 1992 2-for-1 Forward
June 18, 1990 2-for-1 Forward

10-Year Performance Revenue, net income, margins and EPS trends

06
Revenue$4.47B
2023-12-31 → 2025-12-31
EPS$2.78
2023-12-31 → 2025-12-31
Free Cash Flow$415M
2023-12-31 → 2025-12-31
Net margin4.8%
2023-12-31 → 2025-12-31
Valuation & Ratios 07–12

Valuation P/E, P/S, P/B, EV/EBITDA ratios — is the stock expensive or cheap?

Metric 5Y trend HOG 5Y avg Peer Median Verdict
P/E (TTM) 13.6 · · ·
P/S 0.6 · · ·
P/B 0.9 · 1.3 Undervalued
EV / EBITDA 4.7 · · ·
Price / FCF 6.6 · · ·
Price / Cash Flow 4.8 · · ·
EV / Revenue 0.6 · · ·
EV / FCF 6.3 · · ·
Price / Tangible Book 0.9 · · ·
PEG Ratio ≈0.1 · · ·

Peer median is calculated on a standardized basis per metric and may not always match the TTM/MRQ basis shown for this stock.

value · ≈ 5Y avg · industry median · verdict relative to median

Dividends Yield, payout ratio, dividend history, 5Y CAGR

13
Dividend Yield3.2%
Payout Ratio25.5%
Annualized Payout≈$0.75Paid quarterly
5Y Div CAGR≈55.2%Per share, split-adjusted
Growth Streak≈5Consecutive years of dividend growth
Ex-dateAmountCurrencyYield
Sep 15, 2026$0.19USD≈2.7%
Jun 8, 2026$0.19USD≈3.0%
Mar 2, 2026$0.19USD≈4.1%
Dec 9, 2025$0.18USD≈3.3%
Sep 10, 2025$0.18USD≈2.4%
Jun 2, 2025$0.18USD≈3.0%
Feb 28, 2025$0.18USD≈2.7%
Dec 10, 2024$0.17USD≈2.1%
Sep 16, 2024$0.17USD≈1.8%
Jun 5, 2024$0.17USD≈1.9%
Mar 1, 2024$0.17USD≈1.8%
Dec 8, 2023$0.17USD≈2.1%
Sep 11, 2023$0.17USD≈2.0%
Jun 2, 2023$0.17USD≈2.0%
Mar 2, 2023$0.17USD≈1.4%
Dec 8, 2022$0.16USD≈1.4%
Sep 9, 2022$0.16USD≈1.5%
Jun 1, 2022$0.16USD≈1.8%
Feb 25, 2022$0.16USD≈1.5%
Dec 7, 2021$0.15USD≈1.6%

Earnings History EPS actual vs estimate, surprise %, beat rate, next earnings date

14
Avg Surprise -1.3%
Next Report Nov 02, 2026
PeriodReportEPS ActualEPS EstSurprise
June 30, 2026 Jul 28, 2026 $0.75 $0.65 15.6%
March 31, 2026 $0.22 $0.27 -18.1%
Dec. 31, 2025 $-2.44 $-1.05 -131.7%
Sept. 30, 2025 $3.10 $1.55 100.2%
June 30, 2025 $0.88 $0.97 -9.0%
March 31, 2025 $1.07 $0.79 35.4%

Full Fundamentals All metrics by year — income statement, balance sheet, cash flow

15
Income Statement 16
Metric Trend 202520242023202220212020201920182017
Revenue $4.47B$5.19B$5.84B$5.76B$5.34B$4.05B$5.36B$5.72B$5.65B
Cost of Revenue $2.74B$3.01B$3.32B$3.40B$3.24B$2.44B$3.23B$3.35B$3.27B
R&D Expense ··$159M$159M$175M$202M$216M$192M$175M
SG&A Expense $1.15B$1.15B$1.18B$1.08B$1.05B$1.05B$1.20B$1.26B$1.18B
Operating Expenses $4.09B$4.77B$5.06B$4.85B$4.51B$4.04B$4.81B$5.00B$4.77B
Operating Income $387M$417M$779M$909M$823M$10M$556M$714M$882M
Interest Expense ··$31M$31M$31M$31M$31M$31M$31M
Other Non-op $61M$72M$72M$49M$20M$-2M$17M$3M$9M
Pretax Income $459M$517M$867M$931M$819M$-16M$557M$687M$864M
Income Tax $130M$72M$172M$192M$169M$-17M$134M$155M$342M
Net Income $339M$455M$707M$741M$650M$1M$424M$531M$522M
EPS (Basic) $2.82$3.46$4.96$5.01$4.23$0.01$2.70$3.21$3.03
EPS (Diluted) $2.78$3.44$4.87$4.96$4.19$0.01$2.68$3.19$3.02
Shares (Basic) 120,073,000131,447,000142,378,000148,012,000153,747,000153,186,000157,054,000165,672,000171,995,000
Shares (Diluted) 121,257,000132,288,000145,103,000149,351,000154,980,000153,908,000157,804,000166,504,000172,932,000
EBITDA $559M$577M$937M$1.06B$989M$195M$788M$978M$1.11B
Balance Sheet 30
Metric Trend 202520242023202220212020201920182017
Cash & Equivalents $3.09B$1.59B$1.53B$1.43B$1.87B$3.26B$834M$1.20B$688M
Short-term Investments ·······$10M$0
Receivables $226M$234M$267M$252M$182M$143M$259M$306M$330M
Inventory $731M$746M$930M$951M$713M$523M$604M$556M$538M
Other Current Assets $292M$260M$214M$196M$186M$280M$169M$144M$176M
Current Assets $5.59B$5.00B$5.16B$4.75B$4.55B$5.85B$4.20B$4.48B$3.88B
PP&E (Net) $750M$757M$732M$690M$684M$744M$847M$904M$968M
PP&E (Gross) $2.92B$2.90B$2.95B$2.88B$2.95B$3.02B$3.09B$3.24B$3.29B
Accum. Depreciation $2.17B$2.14B$2.22B$2.20B$2.27B$2.28B$2.24B$2.33B$2.32B
Goodwill $64M$62M$63M$62M$63M$66M$64M$55M$56M
Intangibles ·$6M$7M$6M$8M····
Other Non-current Assets $222M$129M$154M$135M$129M$122M$93M$73M$76M
Total Assets $8.04B$11.88B$12.14B$11.49B$11.05B$12.01B$10.53B$10.67B$9.97B
Accounts Payable $389M$299M$349M$378M$375M$291M$294M$285M$228M
Accrued Liabilities $672M$594M$647M$621M$602M$557M$582M$601M$530M
Short-term Debt $498M$640M$879M$770M$751M$1.01B$572M$1.14B$1.27B
Current Liabilities $2.66B$3.56B$3.38B$3.53B$3.34B$3.98B$3.20B$3.60B$3.16B
Capital Leases $69M$47M$52M$27M$30M$30M$44M··
Deferred Tax $6M$17M$34M$30M$9M$9M$8M$0·
Other Non-current Liabilities $195M$201M$174M$233M$207M$220M$221M$204M$210M
Long-term Debt $2.47B$6.32B$6.25B$6.14B$6.14B$7.97B$6.87B$6.46B$5.71B
Total Debt $2.97B$6.96B$7.13B$6.91B$6.89B$8.99B$7.44B$7.60B$6.99B
Common Stock $2M$2M$2M$2M$2M$2M$2M$2M$2M
Paid-in Capital $1.79B$1.79B$1.75B$1.69B$1.55B$1.51B$1.49B$1.46B$1.42B
Retained Earnings $3.72B$3.47B$3.10B$2.49B$1.84B$1.28B$2.19B$2.01B$1.61B
Treasury Stock $2.11B$1.76B$1.30B$935M$597M$588M$1.35B$1.07B$688M
AOCI $-257M$-333M$-305M$-342M$-241M$-483M$-537M$-630M$-500M
Stockholders' Equity $3.14B$3.17B$3.25B$2.90B$2.55B$1.72B$1.80B$1.77B$1.84B
Liabilities + Equity $8.04B$11.88B$12.14B$11.49B$11.05B$12.01B$10.53B$10.67B$9.97B
Shares Outstanding 111,659,337124,278,925136,312,009145,862,632153,569,061168,503,526152,468,442159,657,947168,100,000
Cash Flow 17
Metric Trend 202520242023202220212020201920182017
D&A $172M$161M$158M$152M$165M$186M$233M$265M$222M
Stock-based Comp $32M$49M$83M$54M$42M$23M$34M$36M$32M
Deferred Tax $84M$-26M$-30M$-16M$-8M$-44M$22M$-34M$51M
Amort. of Intangibles ·$1M$900.0K$800.0K$400.0K$1M··$4M
Restructuring ···$-544.0K$3M$130M$32M$93M$0
Other Non-cash $-58M$425M$-163M$-383M$126M$1.01B$157M$408M$178M
Operating Cash Flow $569M$1.06B$755M$548M$976M$1.18B$868M$1.21B$1.01B
CapEx $154M$197M$207M$152M$120M$131M$181M$214M$206M
Investing Cash Flow $3.78B$-383M$-512M$-773M$-459M$-67M$-508M$-662M$-562M
Stock Repurchased $353M$460M$364M$339M$12M$8M$297M$391M$465M
Net Stock Activity $-353M$-460M$-364M$-339M$-12M$-8M$-297M$-391M$-465M
Dividends Paid $86M$91M$96M$93M$92M$68M$237M$246M$252M
Financing Cash Flow $-3.01B$-572M$-175M$-202M$-1.88B$1.37B$-712M$-15M$-550M
Net Change in Cash $1.35B$92M$70M$-446M$-1.38B$2.50B$-354M$514M$-81M
Taxes Paid $39M········
Free Cash Flow $415M$867M$547M$397M$856M$1.05B$687M$992M$799M
Levered FCF ··$523M$372M$831M$1.05B$663M$969M$780M
Profitability 7
Metric Trend 202520242023202220212020201920182017
Operating Margin 8.6%8.0%13.4%15.8%15.4%0.24%10.4%12.5%15.8%
Net Margin 7.6%8.8%12.1%12.9%12.2%0.03%7.9%9.3%9.2%
Pretax Margin 10.3%10.0%14.8%16.2%15.3%-0.39%10.4%12.0%15.3%
EBITDA Margin 12.5%11.1%16.1%18.4%18.5%4.8%14.7%17.1%19.7%
ROA 3.4%3.7%5.7%6.3%5.8%0.01%4.0%5.0%5.2%
ROE 10.7%13.8%21.5%25.8%26.6%0.07%23.3%27.0%28.2%
ROIC 4.5%3.5%6.0%7.3%6.9%-0.01%4.6%5.9%6.1%
Liquidity & Solvency 5
Metric Trend 202520242023202220212020201920182017
Current Ratio 2.11.41.51.31.41.51.31.21.2
Quick Ratio 1.20.50.50.50.60.90.30.40.3
Debt / Equity 0.92.22.22.42.75.24.14.33.8
LT Debt / Equity 0.51.41.51.51.83.42.82.82.5
Interest Coverage ··25.329.126.60.317.923.128.7
Efficiency 3
Metric Trend 202520242023202220212020201920182017
Asset Turnover 0.40.40.50.50.50.30.50.50.6
Inventory Turnover 3.74.23.94.25.55.85.96.66.5
Receivables Turnover 19.419.120.020.823.021.618.917.816.8
Per Share 6
Metric Trend 202520242023202220212020201920182017
Book Value / Share $28.13$25.48$23.86$19.91$16.63$11.27$11.83$11.11$10.97
Revenue / Share $36.89$39.21$40.22$38.53$34.43$26.34$33.98$34.33$32.66
Cash Flow / Share $4.69$8.04$5.20$3.67$6.30$7.65$5.50$7.24$5.81
Cash / Share $27.69$12.79$11.25$9.83$12.21$21.30$5.47$7.54$4.09
Dividend Paid / Share $0.72$0.69$0.66$0.63$0.60$0.44$1.50$1.48$1.46
EPS (TTM) $2.78$3.44$4.87$4.96$4.19$0.01$2.68$3.19$3.02
Growth Rates 10
Metric Trend 202520242023202220212020201920182017
Revenue YoY -13.8%-11.1%1.4%7.8%31.6%····
Revenue CAGR 3Y -8.1%-0.94%12.9%······
Revenue CAGR 5Y 2.0%········
EPS YoY -19.2%-29.4%-1.8%18.4%41800.0%····
EPS CAGR 3Y -17.5%-6.4%686.8%······
EPS CAGR 5Y 208.2%········
Net Income YoY -25.6%-35.6%-4.7%14.1%49978.9%····
Net Income CAGR 3Y -23.0%-11.2%716.5%······
Net Income CAGR 5Y 204.3%········
Dividends Paid CAGR 5Y 4.9%········
Valuation (TTM) 17
Metric Trend 202520242023202220212020201920182017
Revenue TTM $4.47B$5.19B$5.84B$5.76B$5.34B$4.05B$5.36B$5.72B$5.65B
Net Income TTM $339M$455M$707M$741M$650M$1M$424M$531M$522M
Market Cap $2.29B$3.74B$5.02B$6.07B$5.79B$5.61B$5.67B$5.45B$8.55B
Enterprise Value $2.16B$9.12B$10.61B$11.55B$10.80B$11.34B$12.28B$11.83B$14.85B
P/E 7.48.87.68.49.03670.013.910.716.8
P/S 0.50.70.91.11.11.41.11.01.5
P/B 0.71.21.52.12.33.33.13.14.6
P / Tangible Book 0.71.21.62.12.33.4···
P / Cash Flow 4.03.56.711.15.94.86.54.58.5
P / FCF 5.54.39.215.36.85.48.35.510.7
EV / EBITDA 3.915.811.310.910.958.015.612.113.3
EV / FCF 5.210.519.429.112.610.817.911.918.6
EV / Revenue 0.51.81.82.02.02.82.32.12.6
Dividend Yield 3.8%2.4%1.9%1.5%1.6%1.2%4.2%4.5%2.9%
Earnings Yield 13.6%11.4%13.2%11.9%11.1%0.03%7.2%9.3%5.9%
Payout Ratio 25.5%20.0%13.6%12.6%14.2%5245.5%56.0%46.2%48.3%
Annual Payout $86M$91M$96M$93M$92M$68M$237M$246M$252M

Most recent period on the left · null values shown as ·

Financial Statements Income statement, balance sheet, cash flow — annual, last 5 years

16
Metric 2025-12-312025-06-302025-03-312024-12-312024-09-30
Revenue $4.47B · · $5.19B ·
Operating Margin % 8.6% · · 8.0% ·
Net Income $339M · · $455M ·
Diluted EPS $2.78 · · $3.44 ·

Institutional owners (13F) 488 filers · $2.9B total · As of Sept. 30, 2026

17

Institutions that report holding this stock in their quarterly SEC Form 13F. Long positions only; a single filer may appear twice for separate option legs. Large offsetting put/call legs typically reflect market-making or hedged inventory, not directional conviction.

Holders 488
Value held $2.9B
New positions 94
Exited positions 45
Institutional activity — Q2 2026 vs prior quarter
New positions Exited positions Increased Decreased Net shares change
94 (+5 vs prior Q) 45 (-12 vs prior Q) 128 (-12 vs prior Q) 135 (+35 vs prior Q) +1.0M

Compared to Q1 2026. SEC Form 13F filings are due within 45 days of quarter-end plus a short buffer for late filers — quarters still inside that window are skipped in favor of the most recent fully-reported pair.

Institution Value Shares % of tracked 13F Type
BlackRock, Inc. $249,394,608 10,196,018 8.75% Shares
VANGUARD GROUP INC $234,541,163 11,446,616 8.23% Shares
DONALD SMITH & CO., INC. $226,966,101 9,279,072 7.96% Shares
DIMENSIONAL FUND ADVISORS LP $145,983,542 5,968,319 5.12% Shares
VANGUARD PORTFOLIO MANAGEMENT LLC $137,589,261 5,625,072 4.83% Shares
AMERICAN CENTURY COMPANIES INC $130,891,036 5,351,228 4.59% Shares
VANGUARD CAPITAL MANAGEMENT LLC $116,114,262 4,747,108 4.07% Shares
FIFTHDELTA Ltd $106,942,765 4,372,149 3.75% Shares
STATE STREET CORP $103,616,816 4,236,174 3.63% Shares
GEODE CAPITAL MANAGEMENT, LLC $73,289,861 2,995,865 2.57% Shares
AQR CAPITAL MANAGEMENT LLC $63,832,620 2,615,019 2.24% Shares
D. E. Shaw & Co., Inc. $55,614,360 2,273,686 1.95% Shares
JANE STREET GROUP, LLC $51,536,657 2,106,977 1.81% Shares
GATE CITY CAPITAL MANAGEMENT, LLC $48,258,846 1,972,970 1.69% Shares
UBS Group AG $47,600,064 1,946,037 1.67% Shares
TWO SIGMA INVESTMENTS, LP $45,459,986 1,858,544 1.59% Shares
BANK OF AMERICA CORP /DE/ $45,064,514 1,842,376 1.58% Shares
MORGAN STANLEY $44,925,533 1,836,693 1.58% Shares
THIRD AVENUE MANAGEMENT LLC $36,222,325 1,480,880 1.27% Shares
Invesco Ltd. $33,756,439 1,380,067 1.18% Shares
AEGIS FINANCIAL CORP $33,485,740 1,369,000 1.17% Shares
NORTHERN TRUST CORP $33,414,438 1,366,085 1.17% Shares
Gotham Asset Management, LLC $32,637,663 1,334,328 1.14% Shares
Pine Valley Investments Ltd Liability Co $32,463,747 1,327,218 1.14% Shares
TWO SIGMA ADVISERS, LP $31,406,662 1,532,780 1.10% Shares
CHARLES SCHWAB INVESTMENT MANAGEMENT INC $30,629,130 1,252,213 1.07% Shares
Trexquant Investment LP $29,454,243 1,204,180 1.03% Shares
Bank of New York Mellon Corp $28,346,934 1,158,910 0.99% Shares
GOLDMAN SACHS GROUP INC $27,458,102 1,122,571 0.96% Shares
Quantinno Capital Management LP $18,587,106 759,898 0.65% Shares
BRIDGEWAY CAPITAL MANAGEMENT, LLC $17,173,586 702,109 0.60% Shares
VANGUARD FIDUCIARY TRUST CO $17,038,127 696,571 0.60% Shares
Empowered Funds, LLC $16,370,319 669,269 0.57% Shares
FIRST TRUST ADVISORS LP $15,726,654 642,954 0.55% Shares
MILLENNIUM MANAGEMENT LLC $15,085,876 616,757 0.53% Shares
RVW Wealth, LLC $14,775,112 604,052 0.52% Shares
CITADEL ADVISORS LLC $14,032,702 573,700 0.49% Put option
SUSQUEHANNA INTERNATIONAL GROUP, LLP $13,208,400 540,000 0.46% Put option
SUSQUEHANNA INTERNATIONAL GROUP, LLP $12,572,440 514,000 0.44% Call option
HOTCHKIS & WILEY CAPITAL MANAGEMENT LLC $10,674,907 436,423 0.37% Shares
JPMORGAN CHASE & CO $10,632,198 434,131 0.37% Shares
Pine Valley Investments Ltd Liability Co $8,991,496 367,600 0.32% Call option
ALGERT GLOBAL LLC $8,967,525 366,620 0.31% Shares
Nuveen, LLC $8,785,516 359,179 0.31% Shares
UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC $8,226,751 406,862 0.29% Shares
CAPITAL FUND MANAGEMENT S.A. $8,149,313 333,169 0.29% Shares
RHUMBLINE ADVISERS $8,053,201 329,241 0.28% Shares
CITADEL ADVISORS LLC $7,785,618 318,300 0.27% Call option
TOWLE & CO $6,820,940 278,861 0.24% Shares
SEI INVESTMENTS CO $6,816,696 278,716 0.24% Shares

Show all 488 institutional owners →

Activists & 5%+ owners 1 position

18

Investors who filed SEC Schedule 13D — beneficial ownership above 5% with an intent to influence the issuer (activist stakes, board campaigns, M&A). Each row shows the most recent known state of that filer's position.

Filer Filed Stake Status Purpose Filing
H PARTNERS MANAGEMENT, LLC, JAFFER REHAN ×4 filings April 16, 2025 9.10% Amendment · SEC

Purpose is an automated classification of the filer's own stated purpose (SEC Item 4) — not investment advice. "—" means no clear purpose was stated or the text could not be classified.

Company insiders 74 insiders · 35 officers · 24 directors

19
Insider Role Last activity Shares owned Buys 12m Sells 12m Net 12m
Artie Starrs President & CEO Aug. 10, 2026 P 25,000 2 0 $545,400
Jochen Zeitz President and CEO Feb. 9, 2025 M 656,158 0 0 $0
Keith E Wandell Chairman, President & CEO April 30, 2015 M 146,860 0 0 $0
James L Ziemer President & CEO Feb. 12, 2009 A 97 0 0 $0
Jonathan R Root CFO and CCO Sept. 1, 2026 S 26,292 0 5 $-194,033
Gina M Goetter Chief Financial Officer Feb. 9, 2023 A 5,434 0 0 $0
Thomas E Bergmann EVP & CFO, Acting Pres-HDFS Feb. 12, 2009 A 79,865 0 0 $0
Jon R Flickinger President & COO Buell April 21, 2010 M 2,958 0 0 $0
Saiyid T. Naqvi President - HDFS Feb. 13, 2008 A 19,864 0 0 $0
Donna F Zarcone Pres. & COO of HDFS July 31, 2006 M 10,000 0 0 $0
Gayle Littleton CLO, CCO, CAO & Corp Sec Aug. 11, 2026 P 7,500 1 0 $197,850
Paul J Krause Chief Legal Officer May 11, 2026 S 30,012 0 1 $-40,664
Charles Do Sr. Vice President, HDFSI March 12, 2026 S 183 0 2 $-182,271
Matthew A Ryan Chief Marketing & Tech. Off. Feb. 13, 2026 A · 0 0 $0
Glen Koval SVP Motorcycle Development Feb. 13, 2026 A 13,898 0 0 $0
Tori Termaat Chief Human Resources Officer Feb. 13, 2026 A 16,761 0 0 $0
Bryan Niketh Chief Operations Officer Feb. 13, 2026 A 14,708 0 0 $0
Luke Christopher Mansfield Chief Commercial Officer Nov. 20, 2025 S 12,055 0 1 $-266,915
Jagdish Krishnan Chief Digital Officer Feb. 9, 2025 M 28,129 0 0 $0
Coyne Edel M. O'Sullivan Chief Commercial Officer Feb. 9, 2024 M 9,482 0 0 $0
Deepak Jugatram Joshi VP M/C Ops & Chief Quality Ofc Feb. 9, 2023 A · 0 0 $0
Sean Cummings SVP, Global Demand Feb. 3, 2017 M 1,959 0 0 $0
Tonit M Calaway VP, Human Resources April 22, 2016 S 0 0 0 $0
Mark Hans Richer SVP, Chief Mktg Officer Aug. 17, 2015 M 20,498 0 0 $0
John P Baker GM, Corp Strat,Bus Dev & Susta Feb. 13, 2015 S 0 0 0 $0
Gail A Lione Exec VP, Gen Counsel & Secy April 21, 2010 I 0 0 0 $0
William B Dannehl EVP-Chief Org Transfmtn Ofcr Feb. 17, 2009 F 52,185 0 0 $0
Ronald M Hutchinson Sr VP-Product Development Feb. 17, 2009 F 43,332 0 0 $0
Karl M Eberle Sr. VP, Manufacturing Feb. 12, 2009 A 20,245 0 0 $0
Rodney J Copes VP, Gen Mgr-Pilgrim Rd May 16, 2007 M 0 0 0 $0
Harold A Scott VP-Human Resources Feb. 14, 2007 A 11,302 0 0 $0
Kenneth W Sutton JR VP, Engineering Feb. 14, 2007 A 7,360 0 0 $0
James M Brostowitz VP & Treasurer Nov. 10, 2006 M 310,427 0 0 $0
John A Hevey VP Strat Plng & Bus Dev Oct. 13, 2006 M 0 0 0 $0
Garry S Berryman VP, Mat.Mgt/Product Cost Oct. 16, 2003 M 0 0 0 $0
Daniel J Nova Director Sept. 24, 2026 M 52,773 1 0 $982,800
Lori Ann Flees Director May 21, 2026 A 17,223 1 0 $75,560
Rafeh Masood Director May 21, 2026 A 13,495 1 0 $49,950
Maryrose Sylvester Director May 21, 2026 A 27,890 0 0 $0
Matthew J Reintjes Director May 21, 2026 A 2,479 0 0 $0
Allan C. Golston Director May 21, 2026 A 7,310 0 0 $0
Troy Alstead Director May 21, 2026 A 41,249 0 0 $0
Jr James D Farley Director May 14, 2026 M 22,220 0 1 $-120,754
Sara L Levinson Director May 14, 2025 A 4,404 0 0 $0
Norman Thomas Linebarger Director May 14, 2025 A 29,066 0 0 $0
John R Anderson Director May 12, 2023 M 17,300 0 0 $0
Donald A James Director Feb. 10, 2017 S 211,788 0 0 $0
James A Norling Director May 2, 2016 A 10,382 0 0 $0
George L Miles JR Director May 2, 2016 A 2,730 0 0 $0
Richard I Beattie Director April 27, 2016 M 29,396 0 0 $0
George N Conrades Director Aug. 14, 2015 S 0 0 0 $0
Barry K Allen Director April 28, 2014 A 9,148 0 0 $0
Martha Brooks Director May 15, 2012 P 370 0 0 $0
Judson C Green Director May 2, 2011 A 4,313 0 0 $0
Jeffrey L Bleustein Director April 26, 2008 A 632,448 0 0 $0
Bryan Andrew Beck · April 6, 2026 A 1,377 0 0 $0
Mark R Kornetzke · Feb. 9, 2025 M 7,736 0 0 $0
CAVE MICHAEL J · May 12, 2022 A 3,676 0 0 $0
James Darrell Thomas · Feb. 4, 2022 F 29,519 0 0 $0
Amy Guiffre · Feb. 5, 2021 M 13,404 0 0 $0
Julie M Anding · Feb. 5, 2021 M 6,821 0 0 $0
Lawrence G Hund · Feb. 5, 2021 M 38,811 0 0 $0
John A Olin · Nov. 9, 2020 S 0 0 0 $0
Brian R Niccol · July 29, 2020 A · 0 0 $0
Michelle Kumbier · Feb. 6, 2020 F 17,962 0 0 $0
Matthew S Levatich · Feb. 6, 2020 F 164,454 0 0 $0
Paul J Jones · July 24, 2019 S 0 0 0 $0
Neil Grimmer · May 9, 2019 A · 0 0 $0
Joanne M Bischmann · Feb. 5, 2019 M 5,072 0 0 $0
Heather June Malenshek · Feb. 1, 2019 A · 0 0 $0
David Shawn Cox · Feb. 1, 2019 A · 0 0 $0
Tchernavia Rocker · Feb. 12, 2018 S 0 0 0 $0
James A Mccaslin · April 22, 2010 M 0 0 0 $0
Susan Henderson · Feb. 10, 2010 A 17,928 0 0 $0

Insiders from SEC Form 3/4/5 filings; net = open-market P/S only

ETF ownership Held by 63 ETFs

20

Weight reflects direct equity holdings (N-PORT) only; leveraged or derivative-based funds may hold additional swap exposure not shown.

Fund Weight Units As of Source
RFV · Invesco Exchange-Traded Fund Trust 1.69% 220,555 SH Oct. 2, 2026 Daily
FYT · First Trust Exchange-Traded AlphaDE… 0.62% 48,856 NS July 31, 2026 N-PORT
XMHQ · Invesco Exchange-Traded Fund Trust 0.39% 852,645 SH Oct. 2, 2026 Daily
FYX · First Trust Exchange-Traded AlphaDE… 0.32% 178,319 NS July 31, 2026 N-PORT
PAMC · Pacer Funds Trust 0.30% 6,603 NS July 31, 2026 N-PORT
NUSC · Nushares ETF Trust 0.20% 104,288 NS July 31, 2026 N-PORT
DFSV · Dimensional ETF Trust 0.18% 609,331 NS July 31, 2026 N-PORT
VTWV · VANGUARD SCOTTSDALE FUNDS 0.17% 92,205 SH Aug. 19, 2026 Daily
RWK · Invesco Exchange-Traded Fund Trust … 0.16% 83,193 SH Oct. 2, 2026 Daily
IVOV · VANGUARD ADMIRAL FUNDS 0.15% 90,001 SH Aug. 19, 2026 Daily
ESML · iShares Trust 0.13% 137,273 SH Sept. 11, 2026 Daily
FSMD · FIDELITY COVINGTON TRUST 0.13% 131,302 NS July 31, 2026 N-PORT
MADE · iShares Trust 0.12% 2,726 SH Sept. 11, 2026 Daily
FAB · First Trust Exchange-Traded AlphaDE… 0.12% 8,449 NS July 31, 2026 N-PORT
OMFS · Invesco Exchange-Traded Self-Indexe… 0.12% 12,347 SH Oct. 2, 2026 Daily
BKSE · BNY Mellon ETF Trust 0.11% 4,031 NS July 31, 2026 N-PORT
DFAT · Dimensional ETF Trust 0.11% 665,992 NS July 31, 2026 N-PORT
VCR · VANGUARD WORLD FUND 0.10% 289,863 SH Aug. 19, 2026 Daily
FDIS · FIDELITY COVINGTON TRUST 0.10% 67,407 NS July 31, 2026 N-PORT
BBSC · J.P. Morgan Exchange-Traded Fund Tr… 0.10% 27,316 NS July 31, 2026 N-PORT
QVMM · Invesco Exchange-Traded Fund Trust … 0.09% 14,506 SH Oct. 2, 2026 Daily
RSSL · Global X Funds 0.08% 50,451 NS July 31, 2026 N-PORT
VTWO · VANGUARD SCOTTSDALE FUNDS 0.08% 605,815 SH Aug. 19, 2026 Daily
PKW · Invesco Exchange-Traded Fund Trust 0.08% 50,986 SH Oct. 2, 2026 Daily
PTMC · Pacer Funds Trust 0.07% 11,545 NS July 31, 2026 N-PORT
IVOO · VANGUARD ADMIRAL FUNDS 0.07% 169,904 SH Aug. 19, 2026 Daily
DFAS · Dimensional ETF Trust 0.06% 369,976 NS July 31, 2026 N-PORT
MIDU · Direxion Shares ETF Trust 0.06% 1,546 NS July 31, 2026 N-PORT
VBR · VANGUARD INDEX FUNDS 0.05% 1,529,589 SH Aug. 19, 2026 Daily
IWM · iShares Trust 0.04% 1,147,195 SH Sept. 11, 2026 Daily
DXUV · Dimensional ETF Trust 0.04% 8,276 NS July 31, 2026 N-PORT
VXF · VANGUARD INDEX FUNDS 0.03% 1,205,247 SH Aug. 19, 2026 Daily
VB · VANGUARD INDEX FUNDS 0.03% 2,407,872 SH Aug. 19, 2026 Daily
WSML · iShares Trust 0.03% 7,026 SH Sept. 11, 2026 Daily
IUS · Invesco Exchange-Traded Self-Indexe… 0.03% 10,815 SH Oct. 2, 2026 Daily
PRF · Invesco Exchange-Traded Fund Trust 0.02% 86,701 SH Oct. 2, 2026 Daily
DFAC · Dimensional ETF Trust 0.01% 281,310 NS July 31, 2026 N-PORT
DCOR · Dimensional ETF Trust 0.01% 17,777 NS July 31, 2026 N-PORT
DFSU · Dimensional ETF Trust 0.01% 11,710 NS July 31, 2026 N-PORT
VYM · VANGUARD WHITEHALL FUNDS 0.01% 407,847 SH Aug. 19, 2026 Daily
IUSV · iShares Trust 0.01% 96,256 SH Sept. 11, 2026 Daily
DSI · iShares Trust 0.01% 17,248 SH Sept. 11, 2026 Daily
TILT · FlexShares Trust 0.01% 7,268 NS July 31, 2026 N-PORT
DFUV · Dimensional ETF Trust 0.01% 42,794 NS July 31, 2026 N-PORT
DFAU · Dimensional ETF Trust 0.01% 25,549 NS July 31, 2026 N-PORT
IWV · iShares Trust 0.00% 31,400 SH Sept. 11, 2026 Daily
ITOT · iShares Trust 0.00% 140,512 SH Sept. 11, 2026 Daily
DFUS · Dimensional ETF Trust 0.00% 32,670 NS July 31, 2026 N-PORT
VTI · VANGUARD INDEX FUNDS 0.00% 3,345,356 SH Aug. 19, 2026 Daily
VT · VANGUARD INTERNATIONAL EQUITY INDEX… 0.00% 84,786 SH Aug. 19, 2026 Daily
VTHR · VANGUARD SCOTTSDALE FUNDS 0.00% 8,647 SH Aug. 19, 2026 Daily
ESGV · VANGUARD WORLD FUND 0.00% 23,329 SH Aug. 19, 2026 Daily
BLV · VANGUARD BOND INDEX FUNDS · · July 15, 2026 Daily
BND · VANGUARD BOND INDEX FUNDS · · July 15, 2026 Daily
VCLT · VANGUARD SCOTTSDALE FUNDS · · July 15, 2026 Daily
BNDW · VANGUARD SCOTTSDALE FUNDS · · July 30, 2026 Daily
IJH · iShares Trust · 3,575,789 SH Sept. 11, 2026 Daily
IJJ · iShares Trust · 528,266 SH Aug. 24, 2026 Daily
IWN · iShares Trust · 404,030 SH Sept. 11, 2026 Daily
XJH · iShares Trust · 13,598 SH Sept. 8, 2026 Daily
ISCB · iShares Trust · 4,449 SH Sept. 11, 2026 Daily
ISCV · iShares Trust · 21,968 SH Sept. 11, 2026 Daily
SMLF · iShares Trust · 168,599 SH Sept. 9, 2026 Daily

HOG Analyst Consensus Bullish and bearish analyst opinions, 12-month price target, upside

21
rating · 21 analysts HOLD
Median target $30.00 +22.2%
4 19.0% Strong Buy
5 23.8% Buy
9 42.9% Hold
3 14.3% Sell
0 0.0% Strong Sell

12-Month Price Target

11 analysts · 2026-09-28

Mean target $28.18 +14.8%

Now Current price $24.55
Low$17.00 Mean$28.18 High$33.00

Peer comparison (GICS sub-industry) Key metrics vs sector peers

22

FY basis, prices as of each company's last fiscal year-end close.

Ticker Market Cap P/E Rev YoY Net Margin ROE Gross Margin
HOG $2.29B 7.4 -13.8% 7.6% 10.7% ·
LVWR $903M -11.9 -3.6% -292.6% -119.5% ·
EMPD · -0.6 -75.5% · · ·
MAMO $166M 99.5 -34.3% 2.1% 6.9% 37.5%

Latest News Recent headlines mentioning this company

23
Daily Dividend Report: CRM,HOG,DIN,ESS,ASO Nasdaq · 4 weeks, 1 day ago Analyst Report: Harley-Davidson Inc Yahoo Finance · 4 months ago Daily Dividend Report: HD,LEG,AMT,BDC,NEE,HOG Nasdaq · 4 months, 1 week ago

My Metrics Your personal watchlist — selected rows from Full Fundamentals

26

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Source: SEC 10-Q filed Aug 5, 2026