Mayfair Advisory Group, LLC
CIK 1801926 · View on SEC EDGAR ↗
- Portfolio value
- $331.7M
- Positions
- 185
- As of
- June 30, 2026
#4,880 of 9,443 by 13F value · top 51.7%
Portfolio value QoQ: +15.8% 13F does not disclose cash
- Top 10 holdings weight
- 45.13%
- Top 25 holdings weight
- 66.19%
- Positions above 1%
- 23
- Effective number of positions
- 35.9
Based on 13F long-equity holdings only (cash, bonds, shorts not disclosed)
Turnover Q2 2026: 2.18% Est. buys $45,334,199 · sells $6,725,890
Median holding: 7.0 quarters Tracked Q4 2024–Q2 2026 · 81.5% still held
- New positions
- 20
- Increased
- 87
- Decreased
- 49
- Closed
- 10
On this page
- Sector breakdown How the portfolio splits across market sectors.
- Portfolio Every stock this institution reports holding, from its latest 13F.
- High-conviction bets The holdings this manager is most concentrated in.
- Biggest new bets Brand-new positions opened in the latest quarter.
- Top moves The biggest position increases and decreases this quarter.
- Exited positions Positions the manager fully sold out of last quarter.
Sector breakdown
Technology
5.9%
Financials
2.9%
Industrials
2.9%
Energy
2.1%
Healthcare
1.2%
Retail
1.0%
Financial Services
1.0%
Utilities
0.9%
Consumer Staples
0.8%
Communication Services
0.7%
Consumer Discretionary
0.5%
Materials
0.1%
Telecommunication
0.1%
Consumer products
0.1%
Communications
0.1%
Other/Unmapped
79.9%
Full portfolio 185 positions
| Type | Streak | 8Q trend | |||||
|---|---|---|---|---|---|---|---|
| VTV | $25,632,155 | 7.73% | 115,972 | $3,692,277 | Up ×6 | ||
| FENI | $22,636,371 | 6.82% | 568,182 | $3,412,587 | Up ×4 | ||
| VUG | $20,798,066 | 6.27% | 249,138 | $3,235,141 | Up ×6 | ||
| FMDE | $17,471,451 | 5.27% | 430,650 | $3,247,334 | Up ×4 | ||
| FESM | $13,905,925 | 4.19% | 297,644 | $3,225,351 | Up ×4 | ||
| SCHD | $11,072,041 | 3.34% | 332,594 | $1,158,353 | Up ×1 | ||
| MGV | $10,717,985 | 3.23% | 65,270 | $1,968,209 | Up ×4 | ||
| AAPL Apple Inc. - Common Stock | $9,719,764 | 2.93% | 29,187 | $2,412,301 | Up ×2 | ||
| FBND | $9,336,796 | 2.81% | 207,623 | $652,196 | Up ×5 | ||
| SCHG | $8,402,686 | 2.53% | 251,126 | $1,197,084 | Up ×1 | ||
| VYMI Vanguard International High Dividend Yield ETF | $7,206,596 | 2.17% | 70,903 | $520,731 | Down ×1 | ||
| JEPI | $6,993,923 | 2.11% | 123,132 | $-1,555,578 | Down ×4 | ||
| FDEM | $5,734,933 | 1.73% | 167,150 | $1,134,810 | Up ×4 | ||
| MGK | $5,518,225 | 1.66% | 65,066 | $1,078,088 | Up ×6 | ||
| AVUV | $5,296,029 | 1.60% | 42,274 | $705,165 | Up ×4 | ||
| JCPB | $4,629,209 | 1.40% | 100,156 | $809,400 | Up ×6 | ||
| PYLD | $4,624,850 | 1.39% | 177,129 | $427,588 | Up ×6 | ||
| VTI | $4,534,081 | 1.37% | 12,429 | $564,812 | Up ×3 | ||
| NVDA NVIDIA Corporation - Common Stock | $3,953,895 | 1.19% | 19,116 | $916,808 | Up ×3 | ||
| QUAL | $3,917,132 | 1.18% | 18,067 | $339,382 | Down ×1 | ||
| JEPQ JPMorgan Nasdaq Equity Premium Income ETF | $3,883,953 | 1.17% | 67,011 | $573,905 | Up ×1 | ||
| IVV | $3,642,562 | 1.10% | 4,907 | $749,016 | Up ×2 | ||
| XOM Exxon Mobil Corporation Common Stock | $3,407,855 | 1.03% | 21,714 | $-294,025 | Down ×3 | ||
| SCHB | $3,296,449 | 0.99% | 115,422 | $380,959 | Down ×1 | ||
| JPST | $3,236,031 | 0.98% | 64,105 | $-273,796 | Down ×1 | ||
| SCHX | $2,838,210 | 0.86% | 97,466 | $331,464 | Down ×4 | ||
| DFAS | $2,563,277 | 0.77% | 31,747 | $460,833 | Up ×2 | ||
| RY Royal Bank Of Canada Common Stock | $2,467,680 | 0.74% | 11,802 | $558,352 | |||
| SPHQ | $2,406,421 | 0.73% | 28,378 | $260,997 | Down ×3 | ||
| AME AMETEK, Inc. | $2,104,655 | 0.63% | 8,698 | $240,152 | |||
| BUFZ | $2,056,085 | 0.62% | 73,642 | $50,712 | Down ×6 | ||
| GPIQ Goldman Sachs Nasdaq-100 Premium Income ETF | $2,048,282 | 0.62% | 37,120 | $1,057,245 | Up ×2 | ||
| SO Southern Company (The) Common Stock | $2,013,411 | 0.61% | 20,703 | $102,568 | Up ×4 | ||
| FDVV | $1,862,578 | 0.56% | 29,849 | $150,193 | Down ×1 | ||
| BINC | $1,798,614 | 0.54% | 34,716 | $331,583 | Up ×4 | ||
| NSC Norfolk Southern Corporation Common Stock | $1,740,676 | 0.52% | 4,964 | $343,560 | Up ×1 | ||
| PLTR Palantir Technologies Inc. - Class A Common Stock | $1,736,122 | 0.52% | 14,124 | $-419,460 | Down ×1 | ||
| FNDF | $1,727,909 | 0.52% | 32,639 | $591,461 | Up ×6 | ||
| SAMT | $1,723,479 | 0.52% | 39,475 | $722,879 | Up ×6 | ||
| HELO | $1,645,402 | 0.50% | 24,347 | $-7,743 | Down ×2 | ||
| MSFT Microsoft Corporation - Common Stock | $1,636,442 | 0.49% | 4,287 | $240,665 | Up ×1 | ||
| LLY Eli Lilly and Company Common Stock | $1,616,177 | 0.49% | 1,351 | $239,939 | Down ×1 | ||
| VIG | $1,538,403 | 0.46% | 6,446 | $163,296 | Up ×1 | ||
| MINO | $1,475,066 | 0.44% | 32,911 | $403,720 | Up ×3 | ||
| JPM JP Morgan Chase & Co. Common Stock | $1,464,832 | 0.44% | 4,147 | $365,660 | Up ×2 | ||
| CVX Chevron Corporation Common Stock | $1,410,204 | 0.43% | 7,240 | $-133,477 | Down ×3 | ||
| AMZN Amazon.com, Inc. - Common Stock | $1,408,443 | 0.42% | 6,068 | $316,275 | Up ×2 | ||
| GPIX Goldman Sachs S&P 500 Premium Income ETF | $1,394,973 | 0.42% | 25,465 | $213,028 | Up ×3 | ||
| KO Coca-Cola Company (The) Common Stock | $1,393,460 | 0.42% | 16,942 | $165,799 | Up ×1 | ||
| VBK | $1,283,355 | 0.39% | 3,756 | $100,390 | Down ×2 | ||
| WMT Walmart Inc. - Common Stock | $1,194,865 | 0.36% | 10,915 | $-160,932 | Up ×2 | ||
| UCB United Community Banks, Inc. Common Stock | $1,166,705 | 0.35% | 33,098 | $124,449 | |||
| MINT | $1,142,476 | 0.34% | 11,348 | $-30,503 | Down ×1 | ||
| VEA | $1,124,718 | 0.34% | 16,134 | $83,414 | Down ×2 | ||
| AIQ Global X Artificial Intelligence & Technology ETF | $1,101,539 | 0.33% | 18,999 | $614,603 | Up ×2 | ||
| GOOG Alphabet Inc. - Class C Capital Stock | $1,082,417 | 0.33% | 3,392 | $245,694 | Up ×3 | ||
| COWZ | $1,062,501 | 0.32% | 16,374 | $-400,458 | Down ×5 | ||
| FELC | $1,009,957 | 0.30% | 24,081 | $142,161 | Up ×6 | ||
| CSX CSX Corporation - Common Stock | $1,006,313 | 0.30% | 18,905 | $230,263 | |||
| DIVO | $1,003,983 | 0.30% | 21,512 | $352,988 | Up ×4 | ||
| GLD | $1,001,155 | 0.30% | 2,692 | $-157,186 | |||
| AVGO Broadcom Inc. - Common Stock | $993,408 | 0.30% | 2,601 | $336,648 | Up ×1 | ||
| PVAL | $980,191 | 0.30% | 18,702 | $234,047 | Up ×4 | ||
| GOOGL Alphabet Inc. - Class A Common Stock | $947,792 | 0.29% | 2,964 | $195,813 | Up ×2 | ||
| DGRW WisdomTree U.S. Quality Dividend Growth Fund | $905,832 | 0.27% | 9,491 | $26,923 | Down ×3 | ||
| VBR | $856,243 | 0.26% | 3,506 | $59,913 | Down ×2 | ||
| IEFA | $851,068 | 0.26% | 8,834 | $51,326 | |||
| SCHV | $839,129 | 0.25% | 24,507 | $95,035 | Up ×6 | ||
| CAT Caterpillar, Inc. Common Stock | $833,494 | 0.25% | 938 | $65,057 | Down ×1 | ||
| VYM | $829,422 | 0.25% | 5,113 | $73,249 | Up ×6 | ||
| MPC Marathon Petroleum Corporation Common Stock | $803,868 | 0.24% | 2,599 | $170,086 | Up ×6 | ||
| AMD Advanced Micro Devices, Inc. - Common Stock | $788,145 | 0.24% | 1,510 | $512,497 | Up ×2 | ||
| AVIV | $783,086 | 0.24% | 9,886 | $70,212 | Up ×6 | ||
| PM Philip Morris International Inc Common Stock | $771,111 | 0.23% | 3,995 | $86,690 | Down ×1 | ||
| GL Globe Life Inc. Common Stock | $769,818 | 0.23% | 4,438 | $152,250 | |||
| TFC Truist Financial Corporation Common Stock | $753,936 | 0.23% | 14,566 | $41,539 | Down ×1 | ||
| VT | $735,096 | 0.22% | 4,767 | $82,480 | Up ×2 | ||
| JNJ Johnson & Johnson Common Stock | $706,203 | 0.21% | 2,681 | $74,929 | Up ×2 | ||
| VO | $683,950 | 0.21% | 8,491 | $75,416 | Up ×2 | ||
| SMMD | $680,192 | 0.21% | 7,627 | $99,120 | Up ×1 | ||
| MCD McDonald's Corporation Common Stock | $669,313 | 0.20% | 2,528 | $-72,232 | Up ×1 | ||
| SCHF | $629,264 | 0.19% | 23,272 | $93,144 | Up ×1 | ||
| BX Blackstone Inc. Common Stock | $615,940 | 0.19% | 4,738 | $111,019 | Up ×3 | ||
| BRKB | $605,299 | 0.18% | 1,223 | $-50,726 | Down ×1 | ||
| VXUS Vanguard Total International Stock ETF | $603,849 | 0.18% | 7,240 | $47,655 | Up ×6 | ||
| IMCG | $586,278 | 0.18% | 6,165 | $100,767 | Up ×1 | ||
| IWM | $579,428 | 0.17% | 1,990 | $85,908 | |||
| BUFD | $575,483 | 0.17% | 19,370 | $5,123 | Down ×3 | ||
| IWF | $565,661 | 0.17% | 4,808 | $53,128 | Up ×1 | ||
| VOO | $562,393 | 0.17% | 828 | $68,189 | Up ×6 | ||
| LDUR | $557,926 | 0.17% | 5,862 | $-5,861 | Down ×3 | ||
| RTX RTX Corporation Common Stock | $553,842 | 0.17% | 2,603 | $114,171 | Up ×1 | ||
| MCO Moody's Corporation Common Stock | $552,132 | 0.17% | 1,171 | $40,759 | Down ×1 | ||
| XLE XLE | $542,596 | 0.16% | 9,101 | $-20,868 | Down ×1 | ||
| FSMD | $538,779 | 0.16% | 10,582 | $123,556 | Up ×2 | ||
| DUK Duke Energy Corporation (Holding Company) Common Stock | $536,176 | 0.16% | 4,108 | $45,413 | Up ×1 | ||
| GEV GE Vernova Inc. Common Stock | $533,867 | 0.16% | 526 | $145,426 | Up ×4 | ||
| JIRE | $533,109 | 0.16% | 6,520 | $-3,101 | Down ×1 | ||
| VGT | $523,317 | 0.16% | 4,619 | $-74,295 | Up ×2 | ||
| SPY SPY | $507,525 | 0.15% | 687 | $54,614 | Down ×1 | ||
| No matches | |||||||
Conviction holdings
Positions increased for 3+ consecutive quarters.
Share counts are as reported in 13F filings (not split-adjusted)
| Security | Value | % of portfolio | Streak |
|---|---|---|---|
| VTV | $25,632,155 | 7.73% | up ×6 |
| FENI | $22,636,371 | 6.82% | up ×4 |
| VUG | $20,798,066 | 6.27% | up ×6 |
| FMDE | $17,471,451 | 5.27% | up ×4 |
| FESM | $13,905,925 | 4.19% | up ×4 |
| MGV | $10,717,985 | 3.23% | up ×4 |
| FBND | $9,336,796 | 2.81% | up ×5 |
| FDEM | $5,734,933 | 1.73% | up ×4 |
| MGK | $5,518,225 | 1.66% | up ×6 |
| AVUV | $5,296,029 | 1.60% | up ×4 |
| JCPB | $4,629,209 | 1.40% | up ×6 |
| PYLD | $4,624,850 | 1.39% | up ×6 |
| VTI | $4,534,081 | 1.37% | up ×3 |
| NVDA | $3,953,895 | 1.19% | up ×3 |
| SO | $2,013,411 | 0.61% | up ×4 |
Biggest new bets
New positions opened this quarter, largest first.
| Security | Value | Shares | % of portfolio |
|---|---|---|---|
| QMMY | $503,318 | 19,600 | 0.15% |
| VGSH | $409,621 | 7,060 | 0.12% |
| PANW | $301,125 | 930 | 0.09% |
| Unknown issuer (CUSIP: 438516205) | $272,571 | 1,121 | 0.08% |
| LRCX | $267,059 | 875 | 0.08% |
| TT | $263,102 | 547 | 0.08% |
| CB | $241,033 | 670 | 0.07% |
| PRI | $235,628 | 749 | 0.07% |
| Unknown issuer (CUSIP: 43849R105) | $228,762 | 1,121 | 0.07% |
| WTS | $225,615 | 655 | 0.07% |
| UNP | $220,158 | 716 | 0.07% |
| IWR | $220,032 | 2,012 | 0.07% |
| CVS | $216,450 | 2,009 | 0.07% |
| PRF | $215,451 | 3,960 | 0.06% |
| ANET | $210,180 | 1,208 | 0.06% |
Top movers (QoQ)
| Security | Action | Shares Δ | Value Δ |
|---|---|---|---|
| VTV | Bought more | +4K | +$3.7M |
| FENI | Bought more | +51K | +$3.4M |
| FMDE | Bought more | +35K | +$3.2M |
| VUG | Bought more | +209K | +$3.2M |
| FESM | Bought more | +17K | +$3.2M |
| AAPL | Bought more | +394 | +$2.4M |
| MGV | Bought more | +5K | +$2.0M |
| JEPI | Trimmed | -28K | -$1.6M |
| SCHG | Bought more | +4K | +$1.2M |
| SCHD | Bought more | +9K | +$1.2M |
Exited positions
Includes corporate events (mergers, delistings) — not all exits are sells
Closed positions reflect 13F reporting changes; for index managers these are often mechanical (delisting, M&A, index rebalancing), not active decisions.
| Security | Quarter | Shares before | Value before | Price since exit |
|---|---|---|---|---|
| HON | June 30, 2026 | 2,154 | $486,884 | 0.8% |
| UGL | March 31, 2026 | 7,179 | $401,306 | No longer tracked |
| SAND | Dec. 31, 2025 | 30,000 | $375,600 | No longer tracked |
| DFEB | Sept. 30, 2025 | 8,190 | $371,908 | No longer tracked |
| BIL | June 30, 2026 | 4,000 | $366,560 | No longer tracked |
| DAUG | March 31, 2025 | 8,880 | $352,359 | No longer tracked |
| JIRE | March 31, 2025 | 5,992 | $350,603 | No longer tracked |
| VTEB | Dec. 31, 2025 | 6,187 | $309,783 | No longer tracked |
| PRI | Dec. 31, 2025 | 1,058 | $293,690 | 17.6% |
| CMPR | Dec. 31, 2025 | 4,635 | $292,190 | 34.9% |
| HII | Dec. 31, 2025 | 928 | $267,180 | -7.4% |
| OKE | June 30, 2025 | 2,662 | $264,109 | 19.1% |
| EME | Dec. 31, 2025 | 402 | $261,115 | 31.9% |
| WTS | Dec. 31, 2025 | 932 | $260,289 | 35.5% |
| CRVL | June 30, 2025 | 2,212 | $247,678 | -32.6% |
| RRR | Dec. 31, 2025 | 3,995 | $243,935 | -1.1% |
| PFE | Sept. 30, 2025 | 9,862 | $242,400 | 10.9% |
| NFLX | June 30, 2026 | 2,493 | $239,702 | 11.8% |
| ONEY | Dec. 31, 2025 | 2,052 | $232,217 | No longer tracked |
| GBTC | March 31, 2026 | 3,300 | $231,462 | No longer tracked |
| CEF | March 31, 2026 | 5,000 | $230,700 | No longer tracked |
| TTC | Dec. 31, 2025 | 2,995 | $228,219 | 24.6% |
| CRM | June 30, 2026 | 1,222 | $228,111 | 28.8% |
| EHC | Dec. 31, 2025 | 1,785 | $226,731 | 15.8% |
| CIBR | March 31, 2026 | 3,149 | $222,605 | |
| COOP | Dec. 31, 2025 | 1,053 | $221,962 | No longer tracked |
| AIG | June 30, 2026 | 2,925 | $220,106 | 2.7% |
| AXON | March 31, 2026 | 390 | $219,746 | 48.9% |
| AOR | March 31, 2026 | 3,353 | $218,885 | No longer tracked |
| T | June 30, 2026 | 7,542 | $218,631 | 22.3% |
| LMT | March 31, 2025 | 445 | $216,458 | 35.2% |
| COF | June 30, 2026 | 1,186 | $216,392 | 11.8% |
| CRM | Dec. 31, 2025 | 910 | $215,670 | -23.8% |
| CMPR | June 30, 2026 | 2,952 | $215,496 | -11.7% |
| NOW | March 31, 2025 | 203 | $215,204 | -22.4% |
| GOLF | Dec. 31, 2025 | 2,717 | $213,257 | 13.5% |
| FCN | Dec. 31, 2025 | 1,319 | $213,216 | -9.6% |
| T | Dec. 31, 2025 | 7,541 | $212,970 | 2.0% |
| AMD | Sept. 30, 2025 | 1,232 | $212,840 | 187.0% |
| AFL | June 30, 2025 | 1,908 | $212,151 | 13.6% |
| RRX | March 31, 2025 | 1,365 | $211,752 | 50.9% |
| BUFR | June 30, 2025 | 7,050 | $209,315 | No longer tracked |
| QSPT | March 31, 2026 | 6,599 | $208,662 | No longer tracked |
| MAR | March 31, 2025 | 747 | $208,368 | 52.8% |
| LULU | March 31, 2025 | 543 | $207,649 | -57.6% |
| ORCL | Dec. 31, 2025 | 735 | $206,711 | -28.6% |
| TGT | March 31, 2025 | 1,529 | $206,690 | 54.1% |
| ABT | Dec. 31, 2025 | 1,543 | $206,669 | -8.4% |
| EME | June 30, 2026 | 276 | $203,774 | -2.7% |
| UNP | June 30, 2025 | 859 | $203,008 | 33.1% |
| FBK | March 31, 2026 | 3,612 | $202,705 | 17.1% |
| APP | Dec. 31, 2025 | 280 | $201,191 | -54.1% |
| RRX | March 31, 2026 | 1,372 | $200,449 | -8.2% |
| UBER | Dec. 31, 2025 | 2,044 | $200,251 | -7.0% |
| PSLV | June 30, 2026 | 8,210 | $200,242 | No longer tracked |
| APLD | June 30, 2025 | 12,097 | $67,985 | 166.3% |