Prentice Wealth Management LLC

CIK 1864229 · View on SEC EDGAR ↗

Portfolio value QoQ: +9.3% 13F does not disclose cash

Top 10 holdings weight60.30%

Top 25 holdings weight81.97%

Positions above 1%20

Effective number of positions18.8

Based on 13F long-equity holdings only (cash, bonds, shorts not disclosed)

Turnover Q2 2026: 1.2% Est. buys $20,037,333 · sells $5,587,023

Median holding: 6.0 quarters Tracked Q1 2025–Q2 2026 · 90.6% still held

New positions10

Increased52

Decreased57

Closed1

Put-notional exposure: 0.0% puts 13F reports option positions at underlying notional value — may include hedges, not necessarily bearish bets

Portfolio value $484.4M #3,925 of 9,337 by 13F value · top 42.0%

Positions 126

As of June 30, 2026 Data as of Q2 2026

Sector breakdown

Technology 5.5%

Financials 3.9%

Communication Services 1.7%

Healthcare 1.7%

Industrials 1.3%

Retail 1.2%

Consumer Staples 0.6%

Energy 0.5%

Consumer Discretionary 0.4%

Utilities 0.2%

Consumer products 0.2%

Materials 0.2%

Other/Unmapped 82.5%

Full portfolio 126 positions

Search positions by ticker or company name

					Streak
AGG iShares Trust	$67,524,156	13.94%	682,200	$2,824,139	Up ×5
VTI VANGUARD INDEX FUNDS	$46,350,840	9.57%	125,259	$6,898,573	Up ×1
VT VANGUARD INTERNATIONAL EQUITY INDEX FUNDS	$44,371,570	9.16%	282,712	$5,278,388	Up ×4
SCHP SCHWAB STRATEGIC TRUST	$28,398,301	5.86%	1,071,634	$1,032,763	Up ×1
FLHY Franklin Templeton ETF Trust	$26,164,933	5.40%	1,077,190	$1,761,872	Up ×4
EQWL Invesco Exchange-Traded Fund Trust	$18,404,058	3.80%	142,645	$2,392,382	Up ×1
XLRE XLRE	$17,167,429	3.54%	389,903	$1,620,339	Up ×4
FLBL Franklin Templeton ETF Trust	$14,826,123	3.06%	646,864	$1,394,468	Up ×3
FDVV FIDELITY COVINGTON TRUST	$14,695,808	3.03%	243,752	$1,628,952	Up ×1
JEPI J.P. Morgan Exchange-Traded Fund Trust	$14,198,507	2.93%	251,390	$499,737	Up ×1
VYMI Vanguard International High Dividend Yield ETF	$14,152,879	2.92%	144,123	$1,005,268	Up ×1
DBMF LITMAN GREGORY FUNDS TRUST	$13,884,023	2.87%	453,578	$747,849	Up ×1
VIG VANGUARD SPECIALIZED FUNDS	$10,804,542	2.23%	45,662	$797,155	Down ×2
DVYE iShares, Inc.	$8,642,732	1.78%	268,158	$-155,798	Up ×1
FLMI Franklin Templeton ETF Trust	$8,317,653	1.72%	330,459	$1,147,939	Up ×6
CGHM Capital Group Fixed Income ETF Trust	$6,919,011	1.43%	267,660	$1,666,554	Up ×4
FTMH Franklin Municipal High Yield ETF	$6,228,815	1.29%	524,311	$639,382	Up ×1
AAPL Apple Inc. - Common Stock	$5,904,277	1.22%	20,405	$836,190	Up ×1
SHYM iShares Short Duration High Yield Muni Active ETF	$5,546,228	1.14%	247,048	$783,192	Up ×1
GS Goldman Sachs Group, Inc. (The) Common Stock	$5,024,486	1.04%	4,968	$794,536	Down ×2
JMHI J.P. Morgan Exchange-Traded Fund Trust	$4,360,337	0.90%	86,116	$-1,039,042	Down ×2
SCHM SCHWAB STRATEGIC TRUST	$3,916,848	0.81%	106,234	$558,245	Down ×2
USSG DBX ETF Trust	$3,825,579	0.79%	55,076	$189,515	Down ×4
AVGO Broadcom Inc. - Common Stock	$3,794,979	0.78%	10,046	$690,547	Up ×1
MSFT Microsoft Corporation - Common Stock	$3,669,284	0.76%	9,837	$206,257	Up ×1
NVDA NVIDIA Corporation - Common Stock	$3,313,603	0.68%	16,561	$454,119	Up ×2
VWO VANGUARD INTERNATIONAL EQUITY INDEX FUNDS	$3,208,666	0.66%	53,756	$105,292	Down ×2
JPM JP Morgan Chase & Co. Common Stock	$3,043,586	0.63%	9,298	$341,368	Up ×1
HYMB SPDR SERIES TRUST	$2,683,971	0.55%	105,502	$-416,624	Down ×5
BRK-B (filed as BRKB) Berkshire Hathaway Inc. Class B	$2,295,289	0.47%	4,587	$104,387	Up ×4
GOOGL Alphabet Inc. - Class A Common Stock	$2,272,266	0.47%	6,358	$430,940	Down ×3
JMUB J.P. Morgan Exchange-Traded Fund Trust	$2,208,609	0.46%	43,601	$-379,623	Down ×4
RTX RTX Corporation Common Stock	$2,136,739	0.44%	11,262	$-41,295	Down ×2
AMZN Amazon.com, Inc. - Common Stock	$2,127,185	0.44%	8,925	$351,892	Up ×1
AOR iShares Trust	$1,982,418	0.41%	28,524	$249,472	Up ×2
XOM Exxon Mobil Corporation Common Stock	$1,894,507	0.39%	13,857	$-511,552	Down ×2
XLU XLU	$1,859,756	0.38%	41,018	$207,074	Up ×1
IEF iShares 7-10 Year Treasury Bond ETF	$1,823,877	0.38%	19,286	$285,384	Up ×1
IBM International Business Machines Corporation Common Stock	$1,804,525	0.37%	6,417	$136,882	Down ×1
EVYM Eaton Vance High Income Municipal ETF	$1,684,367	0.35%	33,060	$-82,412	Down ×2
V Visa Inc.	$1,677,710	0.35%	4,890	$239,954	Up ×1
ABBV AbbVie Inc. Common Stock	$1,642,203	0.34%	6,526	$208,074	Down ×1
LLY Eli Lilly and Company Common Stock	$1,636,023	0.34%	1,364	$375,938	Down ×2
JNJ Johnson & Johnson Common Stock	$1,383,883	0.29%	5,449	$25,041	Down ×2
WMT Walmart Inc. - Common Stock	$1,300,115	0.27%	11,479	$-123,638	Up ×1
CSCO Cisco Systems, Inc. - Common Stock	$1,296,993	0.27%	11,042	$409,519	Down ×2
MRK Merck & Company, Inc. Common Stock (new)	$1,294,766	0.27%	10,076	$75,146	Down ×2
META Meta Platforms, Inc. - Class A Common Stock	$1,273,055	0.26%	2,260	$24,095	Up ×4
AMP Ameriprise Financial, Inc. Common Stock	$1,231,404	0.25%	2,684	$31,880	Down ×6
GE GE Aerospace Common Stock	$1,227,703	0.25%	3,285	$291,546	Down ×2
AOA iShares Trust	$1,225,758	0.25%	12,559	$166,179	Up ×1
UNH UnitedHealth Group Incorporated Common Stock (DE)	$1,207,655	0.25%	2,906	$416,287	Down ×1
GOOG Alphabet Inc. - Class C Capital Stock	$1,168,692	0.24%	3,308	$250,030	Up ×1
COST Costco Wholesale Corporation - Common Stock	$1,161,868	0.24%	1,242	$-51,797	Up ×1
SPTM SPDR SERIES TRUST	$1,153,941	0.24%	12,710	$115,330	Down ×1
MA Mastercard Incorporated Common Stock	$1,094,482	0.23%	2,131	$28,208	Down ×2
NEE NextEra Energy, Inc. Common Stock	$1,051,485	0.22%	11,980	$-47,843	Up ×1
AMD Advanced Micro Devices, Inc. - Common Stock	$1,037,505	0.21%	1,786	$720,358	Up ×1
BAC Bank of America Corporation Common Stock	$1,036,922	0.21%	18,198	$146,308	Down ×2
HD Home Depot, Inc. (The) Common Stock	$884,895	0.18%	2,509	$101,462	Up ×6
KO Coca-Cola Company (The) Common Stock	$840,332	0.17%	10,340	$43,480	Down ×2
PG Procter & Gamble Company (The) Common Stock	$816,785	0.17%	5,570	$31,465	Up ×6
BX Blackstone Inc. Common Stock	$798,626	0.16%	6,787	$79,249	Up ×4
ORCL Oracle Corporation Common Stock	$765,581	0.16%	5,224	$-17,046	Down ×1
WFC Wells Fargo & Company Common Stock	$765,164	0.16%	9,259	$25,348	Down ×2
LIN Linde plc - Ordinary Shares	$744,160	0.15%	1,434	$3,990	Down ×1
CVX Chevron Corporation Common Stock	$741,610	0.15%	4,474	$-192,130	Down ×2
QCOM QUALCOMM Incorporated - Common Stock	$726,225	0.15%	3,930	$209,173	Down ×1
TSLA Tesla, Inc. - Common Stock	$707,449	0.15%	1,682	$80,678	Down ×2
BKNG Booking Holdings Inc. - Common Stock	$696,205	0.14%	3,906	$43,605	Up ×6
MU Micron Technology, Inc. - Common Stock	$674,274	0.14%	584	$307,671	Down ×2
PM Philip Morris International Inc Common Stock	$673,347	0.14%	3,722	$54,149	Down ×1
AMAT Applied Materials, Inc. - Common Stock	$658,653	0.14%	911	$169,893	Down ×2
MCD McDonald's Corporation Common Stock	$646,311	0.13%	2,391	$-113,571	Down ×3
GEV GE Vernova Inc. Common Stock	$646,173	0.13%	550	$125,052	Down ×2
PEP PepsiCo, Inc. - Common Stock	$621,621	0.13%	4,591	$-106,068	Down ×2
DIS Walt Disney Company (The) Common Stock	$617,251	0.13%	6,413	$-15,002	Down ×1
VZ Verizon Communications Inc. Common Stock	$604,949	0.12%	14,288	$-122,923	Down ×2
CAT Caterpillar, Inc. Common Stock	$577,176	0.12%	542	$142,182	Down ×2
VCRM VANGUARD MUNICIPAL BOND FUNDS	$549,698	0.11%	7,195	$20,266	Up ×2
XLI SELECT SECTOR SPDR TRUST	$544,576	0.11%	2,940	$59,224	Down ×6
CRM Salesforce, Inc. Common Stock	$516,821	0.11%	3,299	$-94,337	Up ×6
VRT Vertiv Holdings, LLC Class A Common Stock	$510,266	0.11%	1,524	$159,454	Up ×2
SNOW Snowflake Inc. Common Stock	$503,147	0.10%	1,977	$209,048	Up ×1
MTB M&T Bank Corporation Common Stock	$486,730	0.10%	2,045	$63,988
ABT Abbott Laboratories Common Stock	$482,192	0.10%	5,314	$-65,552	Down ×1
IVV iShares Trust	$474,047	0.10%	633	$55,993	Down ×1
NFLX Netflix, Inc. - Common Stock	$441,895	0.09%	6,189	$-156,831	Down ×1
SPY SPY	$437,607	0.09%	586		Up ×1
VOO VANGUARD INDEX FUNDS	$425,135	0.09%	619	$55,252
PLTR Palantir Technologies Inc. - Class A Common Stock	$415,812	0.09%	3,564	$-79,638	Up ×3
ALL Allstate Corporation (The) Common Stock	$415,681	0.09%	1,747	$48,689	Down ×6
T AT&T Inc.	$401,980	0.08%	19,419	$-163,828	Down ×2
KLAC KLA Corporation - Common Stock	$386,189	0.08%	1,280		Up ×1
C Citigroup, Inc. Common Stock	$369,354	0.08%	2,639	$70,065
STZ Constellation Brands, Inc. Common Stock	$358,991	0.07%	2,581	$-23,359	Up ×1
LHX L3Harris Technologies, Inc. Common Stock	$345,457	0.07%	1,189	$-41,982	Up ×2
MRVL Marvell Technology, Inc. - Common Stock	$344,414	0.07%	1,156		Up ×1
TXN Texas Instruments Incorporated - Common Stock	$328,473	0.07%	1,102	$114,531
LMT Lockheed Martin Corporation Common Stock	$319,431	0.07%	627	$-59,522
No matches

Conviction holdings

Positions increased for 3+ consecutive quarters.

Share counts are as reported in 13F filings (not split-adjusted)

Security	Value	% of portfolio	Streak
AGG	$67,524,156	13.94%	up ×5
VT	$44,371,570	9.16%	up ×4
FLHY	$26,164,933	5.40%	up ×4
XLRE	$17,167,429	3.54%	up ×4
FLBL	$14,826,123	3.06%	up ×3
FLMI	$8,317,653	1.72%	up ×6
CGHM	$6,919,011	1.43%	up ×4
BRK-B (filed as BRKB)	$2,295,289	0.47%	up ×4
META	$1,273,055	0.26%	up ×4
HD	$884,895	0.18%	up ×6
PG	$816,785	0.17%	up ×6
BX	$798,626	0.16%	up ×4
BKNG	$696,205	0.14%	up ×6
CRM	$516,821	0.11%	up ×6
PLTR	$415,812	0.09%	up ×3

Biggest new bets

New positions opened this quarter, largest first.

Security	Value	Shares	% of portfolio
SPY	$437,607	586	0.09%
KLAC	$386,189	1,280	0.08%
MRVL	$344,414	1,156	0.07%
INTC	$312,073	2,235	0.06%
CRDO	$262,704	966	0.05%
Unknown issuer (CUSIP: 438516205)	$255,022	1,139	0.05%
ZS	$227,534	1,612	0.05%
ADI	$201,365	507	0.04%
GS	$86,482	2,000	0.02%
AAPL	$20,910	1,700	0.00%

Top movers (QoQ)

Security	Action	Shares Δ	Value Δ
VTI	Bought more	+2K	+$6.9M
VT	Bought more	+83	+$5.3M
AGG	Bought more	+30K	+$2.8M
EQWL	Bought more	+4K	+$2.4M
FLHY	Bought more	+66K	+$1.8M
CGHM	Bought more	+60K	+$1.7M
FDVV	Bought more	+7K	+$1.6M
XLRE	Bought more	+9K	+$1.6M
FLBL	Bought more	+63K	+$1.4M
FLMI	Bought more	+41K	+$1.1M

Exited positions

Includes corporate events (mergers, delistings) — not all exits are sells

Closed positions reflect 13F reporting changes; for index managers these are often mechanical (delisting, M&A, index rebalancing), not active decisions.

Security	Quarter	Shares before	Value before	Price since exit
JNK	Dec. 31, 2025	14,874	$1,457,503	-3.7%
IEF	June 30, 2025	8,886	$847,458
XLU	June 30, 2025	10,554	$832,183	No longer tracked
HON	June 30, 2026	2,281	$515,574	-4.4%
SRLN	June 30, 2025	11,550	$475,056
TOST	Sept. 30, 2025	10,645	$471,467	-18.4%
SPIP	June 30, 2025	16,849	$444,477
DIAL	June 30, 2025	19,695	$352,147
ZS	March 31, 2026	1,310	$294,645	40.1%
AOK	June 30, 2025	7,674	$288,773
PFE	Sept. 30, 2025	11,451	$277,572	9.1%
MDLZ	Dec. 31, 2025	4,150	$259,251	8.1%
JPIE	June 30, 2025	5,490	$252,924
ADBE	March 31, 2026	699	$244,643	-2.2%
BEN	June 30, 2025	12,149	$233,868	37.6%
TMO	Dec. 31, 2025	466	$226,019	13.0%
ICVT	Sept. 30, 2025	2,340	$210,834
BALL	Sept. 30, 2025	3,639	$204,118	11.8%