Prentice Wealth Management LLC
CIK 1864229 · View on SEC EDGAR ↗
- Portfolio value
- $484.4M
- Positions
- 126
- As of
- June 30, 2026
#3,857 of 9,443 by 13F value · top 40.8%
Portfolio value QoQ: +9.3% 13F does not disclose cash
- Top 10 holdings weight
- 60.30%
- Top 25 holdings weight
- 81.97%
- Positions above 1%
- 20
- Effective number of positions
- 18.8
Based on 13F long-equity holdings only (cash, bonds, shorts not disclosed)
Turnover Q2 2026: 1.2% Est. buys $20,037,333 · sells $5,587,023
Median holding: 7.0 quarters Tracked Q4 2024–Q2 2026 · 86.3% still held
- New positions
- 10
- Increased
- 52
- Decreased
- 57
- Closed
- 1
Put-notional exposure: 0.0% puts 13F reports option positions at underlying notional value — may include hedges, not necessarily bearish bets
On this page
- Sector breakdown How the portfolio splits across market sectors.
- Portfolio Every stock this institution reports holding, from its latest 13F.
- High-conviction bets The holdings this manager is most concentrated in.
- Biggest new bets Brand-new positions opened in the latest quarter.
- Top moves The biggest position increases and decreases this quarter.
- Exited positions Positions the manager fully sold out of last quarter.
Sector breakdown
Technology
5.5%
Financial Services
2.2%
Healthcare
1.7%
Financials
1.3%
Industrials
1.3%
Communication Services
1.2%
Retail
1.2%
Consumer Staples
0.6%
Energy
0.5%
Consumer Discretionary
0.4%
Communications
0.3%
Utilities
0.2%
Consumer products
0.2%
Materials
0.2%
Telecommunication
0.2%
Other/Unmapped
83.0%
Full portfolio 126 positions
| Type | Streak | 8Q trend | |||||
|---|---|---|---|---|---|---|---|
| AGG | $67,524,156 | 13.94% | 682,200 | $2,824,139 | Up ×5 | ||
| VTI | $46,350,840 | 9.57% | 125,259 | $6,898,573 | Up ×1 | ||
| VT | $44,371,570 | 9.16% | 282,712 | $5,278,388 | Up ×4 | ||
| SCHP | $28,398,301 | 5.86% | 1,071,634 | $1,032,763 | Up ×1 | ||
| FLHY | $26,164,933 | 5.40% | 1,077,190 | $1,761,872 | Up ×4 | ||
| EQWL | $18,404,058 | 3.80% | 142,645 | $2,392,382 | Up ×1 | ||
| XLRE XLRE | $17,167,429 | 3.54% | 389,903 | $1,620,339 | Up ×4 | ||
| FLBL | $14,826,123 | 3.06% | 646,864 | $1,394,468 | Up ×3 | ||
| FDVV | $14,695,808 | 3.03% | 243,752 | $1,628,952 | Up ×1 | ||
| JEPI | $14,198,507 | 2.93% | 251,390 | $499,737 | Up ×1 | ||
| VYMI Vanguard International High Dividend Yield ETF | $14,152,879 | 2.92% | 144,123 | $1,005,268 | Up ×1 | ||
| DBMF | $13,884,023 | 2.87% | 453,578 | $747,849 | Up ×1 | ||
| VIG | $10,804,542 | 2.23% | 45,662 | $797,155 | Down ×2 | ||
| DVYE | $8,642,732 | 1.78% | 268,158 | $-155,798 | Up ×1 | ||
| FLMI | $8,317,653 | 1.72% | 330,459 | $1,147,939 | Up ×6 | ||
| CGHM | $6,919,011 | 1.43% | 267,660 | $1,666,554 | Up ×4 | ||
| FTMH | $6,228,815 | 1.29% | 524,311 | $639,382 | Up ×1 | ||
| AAPL Apple Inc. - Common Stock | $5,904,277 | 1.22% | 20,405 | $836,190 | Up ×1 | ||
| SHYM | $5,546,228 | 1.14% | 247,048 | $783,192 | Up ×1 | ||
| GS Goldman Sachs Group, Inc. (The) Common Stock | $5,024,486 | 1.04% | 4,968 | $794,536 | Down ×2 | ||
| JMHI | $4,360,337 | 0.90% | 86,116 | $-1,039,042 | Down ×2 | ||
| SCHM | $3,916,848 | 0.81% | 106,234 | $558,245 | Down ×2 | ||
| USSG | $3,825,579 | 0.79% | 55,076 | $189,515 | Down ×4 | ||
| AVGO Broadcom Inc. - Common Stock | $3,794,979 | 0.78% | 10,046 | $690,547 | Up ×1 | ||
| MSFT Microsoft Corporation - Common Stock | $3,669,284 | 0.76% | 9,837 | $206,257 | Up ×1 | ||
| NVDA NVIDIA Corporation - Common Stock | $3,313,603 | 0.68% | 16,561 | $454,119 | Up ×2 | ||
| VWO | $3,208,666 | 0.66% | 53,756 | $105,292 | Down ×2 | ||
| JPM JP Morgan Chase & Co. Common Stock | $3,043,586 | 0.63% | 9,298 | $341,368 | Up ×1 | ||
| HYMB | $2,683,971 | 0.55% | 105,502 | $-416,624 | Down ×5 | ||
| BRKB | $2,295,289 | 0.47% | 4,587 | $104,387 | Up ×4 | ||
| GOOGL Alphabet Inc. - Class A Common Stock | $2,272,266 | 0.47% | 6,358 | $430,940 | Down ×3 | ||
| JMUB | $2,208,609 | 0.46% | 43,601 | $-379,623 | Down ×4 | ||
| RTX RTX Corporation Common Stock | $2,136,739 | 0.44% | 11,262 | $-41,295 | Down ×2 | ||
| AMZN Amazon.com, Inc. - Common Stock | $2,127,185 | 0.44% | 8,925 | $351,892 | Up ×1 | ||
| AOR | $1,982,418 | 0.41% | 28,524 | $249,472 | Up ×2 | ||
| XOM Exxon Mobil Corporation Common Stock | $1,894,507 | 0.39% | 13,857 | $-511,552 | Down ×2 | ||
| XLU XLU | $1,859,756 | 0.38% | 41,018 | $207,074 | Up ×1 | ||
| IEF iShares 7-10 Year Treasury Bond ETF | $1,823,877 | 0.38% | 19,286 | $285,384 | Up ×1 | ||
| IBM International Business Machines Corporation Common Stock | $1,804,525 | 0.37% | 6,417 | $136,882 | Down ×1 | ||
| EVYM Eaton Vance High Income Municipal ETF | $1,684,367 | 0.35% | 33,060 | $-82,412 | Down ×2 | ||
| V Visa Inc. | $1,677,710 | 0.35% | 4,890 | $239,954 | Up ×1 | ||
| ABBV AbbVie Inc. Common Stock | $1,642,203 | 0.34% | 6,526 | $208,074 | Down ×1 | ||
| LLY Eli Lilly and Company Common Stock | $1,636,023 | 0.34% | 1,364 | $375,938 | Down ×2 | ||
| JNJ Johnson & Johnson Common Stock | $1,383,883 | 0.29% | 5,449 | $25,041 | Down ×2 | ||
| WMT Walmart Inc. - Common Stock | $1,300,115 | 0.27% | 11,479 | $-123,638 | Up ×1 | ||
| CSCO Cisco Systems, Inc. - Common Stock | $1,296,993 | 0.27% | 11,042 | $409,519 | Down ×2 | ||
| MRK Merck & Company, Inc. Common Stock (new) | $1,294,766 | 0.27% | 10,076 | $75,146 | Down ×2 | ||
| META Meta Platforms, Inc. - Class A Common Stock | $1,273,055 | 0.26% | 2,260 | $24,095 | Up ×4 | ||
| AMP Ameriprise Financial, Inc. Common Stock | $1,231,404 | 0.25% | 2,684 | $31,880 | Down ×6 | ||
| GE GE Aerospace Common Stock | $1,227,703 | 0.25% | 3,285 | $291,546 | Down ×2 | ||
| AOA | $1,225,758 | 0.25% | 12,559 | $166,179 | Up ×1 | ||
| UNH UnitedHealth Group Incorporated Common Stock (DE) | $1,207,655 | 0.25% | 2,906 | $416,287 | Down ×1 | ||
| GOOG Alphabet Inc. - Class C Capital Stock | $1,168,692 | 0.24% | 3,308 | $250,030 | Up ×1 | ||
| COST Costco Wholesale Corporation - Common Stock | $1,161,868 | 0.24% | 1,242 | $-51,797 | Up ×1 | ||
| SPTM | $1,153,941 | 0.24% | 12,710 | $115,330 | Down ×1 | ||
| MA Mastercard Incorporated Common Stock | $1,094,482 | 0.23% | 2,131 | $28,208 | Down ×2 | ||
| NEE NextEra Energy, Inc. Common Stock | $1,051,485 | 0.22% | 11,980 | $-47,843 | Up ×1 | ||
| AMD Advanced Micro Devices, Inc. - Common Stock | $1,037,505 | 0.21% | 1,786 | $720,358 | Up ×1 | ||
| BAC Bank of America Corporation Common Stock | $1,036,922 | 0.21% | 18,198 | $146,308 | Down ×2 | ||
| HD Home Depot, Inc. (The) Common Stock | $884,895 | 0.18% | 2,509 | $101,462 | Up ×6 | ||
| KO Coca-Cola Company (The) Common Stock | $840,332 | 0.17% | 10,340 | $43,480 | Down ×2 | ||
| PG Procter & Gamble Company (The) Common Stock | $816,785 | 0.17% | 5,570 | $31,465 | Up ×6 | ||
| BX Blackstone Inc. Common Stock | $798,626 | 0.16% | 6,787 | $79,249 | Up ×4 | ||
| ORCL Oracle Corporation Common Stock | $765,581 | 0.16% | 5,224 | $-17,046 | Down ×1 | ||
| WFC Wells Fargo & Company Common Stock | $765,164 | 0.16% | 9,259 | $25,348 | Down ×2 | ||
| LIN Linde plc - Ordinary Shares | $744,160 | 0.15% | 1,434 | $3,990 | Down ×1 | ||
| CVX Chevron Corporation Common Stock | $741,610 | 0.15% | 4,474 | $-192,130 | Down ×2 | ||
| QCOM QUALCOMM Incorporated - Common Stock | $726,225 | 0.15% | 3,930 | $209,173 | Down ×1 | ||
| TSLA Tesla, Inc. - Common Stock | $707,449 | 0.15% | 1,682 | $80,678 | Down ×2 | ||
| BKNG Booking Holdings Inc. - Common Stock | $696,205 | 0.14% | 3,906 | $43,605 | Up ×6 | ||
| MU Micron Technology, Inc. - Common Stock | $674,274 | 0.14% | 584 | $307,671 | Down ×2 | ||
| PM Philip Morris International Inc Common Stock | $673,347 | 0.14% | 3,722 | $54,149 | Down ×1 | ||
| AMAT Applied Materials, Inc. - Common Stock | $658,653 | 0.14% | 911 | $169,893 | Down ×2 | ||
| MCD McDonald's Corporation Common Stock | $646,311 | 0.13% | 2,391 | $-113,571 | Down ×3 | ||
| GEV GE Vernova Inc. Common Stock | $646,173 | 0.13% | 550 | $125,052 | Down ×2 | ||
| PEP PepsiCo, Inc. - Common Stock | $621,621 | 0.13% | 4,591 | $-106,068 | Down ×2 | ||
| DIS Walt Disney Company (The) Common Stock | $617,251 | 0.13% | 6,413 | $-15,002 | Down ×1 | ||
| VZ Verizon Communications Inc. Common Stock | $604,949 | 0.12% | 14,288 | $-122,923 | Down ×2 | ||
| CAT Caterpillar, Inc. Common Stock | $577,176 | 0.12% | 542 | $142,182 | Down ×2 | ||
| VCRM | $549,698 | 0.11% | 7,195 | $20,266 | Up ×2 | ||
| XLI XLI | $544,576 | 0.11% | 2,940 | $59,224 | Down ×6 | ||
| CRM Salesforce, Inc. Common Stock | $516,821 | 0.11% | 3,299 | $-94,337 | Up ×6 | ||
| VRT Vertiv Holdings, LLC Class A Common Stock | $510,266 | 0.11% | 1,524 | $159,454 | Up ×2 | ||
| SNOW Snowflake Inc. Common Stock | $503,147 | 0.10% | 1,977 | $209,048 | Up ×1 | ||
| MTB M&T Bank Corporation Common Stock | $486,730 | 0.10% | 2,045 | $63,988 | |||
| ABT Abbott Laboratories Common Stock | $482,192 | 0.10% | 5,314 | $-65,552 | Down ×1 | ||
| IVV | $474,047 | 0.10% | 633 | $55,993 | Down ×1 | ||
| NFLX Netflix, Inc. - Common Stock | $441,895 | 0.09% | 6,189 | $-156,831 | Down ×1 | ||
| SPY SPY | $437,607 | 0.09% | 586 | Up ×1 | |||
| VOO | $425,135 | 0.09% | 619 | $55,252 | |||
| PLTR Palantir Technologies Inc. - Class A Common Stock | $415,812 | 0.09% | 3,564 | $-79,638 | Up ×3 | ||
| ALL Allstate Corporation (The) Common Stock | $415,681 | 0.09% | 1,747 | $48,689 | Down ×6 | ||
| T AT&T Inc. | $401,980 | 0.08% | 19,419 | $-163,828 | Down ×2 | ||
| KLAC KLA Corporation - Common Stock | $386,189 | 0.08% | 1,280 | Up ×1 | |||
| C Citigroup, Inc. Common Stock | $369,354 | 0.08% | 2,639 | $70,065 | |||
| STZ Constellation Brands, Inc. Common Stock | $358,991 | 0.07% | 2,581 | $-23,359 | Up ×1 | ||
| LHX L3Harris Technologies, Inc. Common Stock | $345,457 | 0.07% | 1,189 | $-41,982 | Up ×2 | ||
| MRVL Marvell Technology, Inc. - Common Stock | $344,414 | 0.07% | 1,156 | Up ×1 | |||
| TXN Texas Instruments Incorporated - Common Stock | $328,473 | 0.07% | 1,102 | $114,531 | |||
| LMT Lockheed Martin Corporation Common Stock | $319,431 | 0.07% | 627 | $-59,522 | |||
| No matches | |||||||
Conviction holdings
Positions increased for 3+ consecutive quarters.
Share counts are as reported in 13F filings (not split-adjusted)
| Security | Value | % of portfolio | Streak |
|---|---|---|---|
| AGG | $67,524,156 | 13.94% | up ×5 |
| VT | $44,371,570 | 9.16% | up ×4 |
| FLHY | $26,164,933 | 5.40% | up ×4 |
| XLRE | $17,167,429 | 3.54% | up ×4 |
| FLBL | $14,826,123 | 3.06% | up ×3 |
| FLMI | $8,317,653 | 1.72% | up ×6 |
| CGHM | $6,919,011 | 1.43% | up ×4 |
| BRKB | $2,295,289 | 0.47% | up ×4 |
| META | $1,273,055 | 0.26% | up ×4 |
| HD | $884,895 | 0.18% | up ×6 |
| PG | $816,785 | 0.17% | up ×6 |
| BX | $798,626 | 0.16% | up ×4 |
| BKNG | $696,205 | 0.14% | up ×6 |
| CRM | $516,821 | 0.11% | up ×6 |
| PLTR | $415,812 | 0.09% | up ×3 |
Biggest new bets
New positions opened this quarter, largest first.
| Security | Value | Shares | % of portfolio |
|---|---|---|---|
| SPY | $437,607 | 586 | 0.09% |
| KLAC | $386,189 | 1,280 | 0.08% |
| MRVL | $344,414 | 1,156 | 0.07% |
| INTC | $312,073 | 2,235 | 0.06% |
| CRDO | $262,704 | 966 | 0.05% |
| Unknown issuer (CUSIP: 438516205) | $255,022 | 1,139 | 0.05% |
| ZS | $227,534 | 1,612 | 0.05% |
| ADI | $201,365 | 507 | 0.04% |
| GS | $86,482 | 2,000 | 0.02% |
| AAPL | $20,910 | 1,700 | 0.00% |
Top movers (QoQ)
| Security | Action | Shares Δ | Value Δ |
|---|---|---|---|
| VTI | Bought more | +2K | +$6.9M |
| VT | Bought more | +83 | +$5.3M |
| AGG | Bought more | +30K | +$2.8M |
| EQWL | Bought more | +4K | +$2.4M |
| FLHY | Bought more | +66K | +$1.8M |
| CGHM | Bought more | +60K | +$1.7M |
| FDVV | Bought more | +7K | +$1.6M |
| XLRE | Bought more | +9K | +$1.6M |
| FLBL | Bought more | +63K | +$1.4M |
| FLMI | Bought more | +41K | +$1.1M |
Exited positions
Includes corporate events (mergers, delistings) — not all exits are sells
Closed positions reflect 13F reporting changes; for index managers these are often mechanical (delisting, M&A, index rebalancing), not active decisions.
| Security | Quarter | Shares before | Value before | Price since exit |
|---|---|---|---|---|
| VYM | March 31, 2025 | 88,247 | $11,259,435 | No longer tracked |
| JNK | Dec. 31, 2025 | 14,874 | $1,457,503 | No longer tracked |
| GBNY | March 31, 2025 | 75,293 | $1,136,924 | No longer tracked |
| IEF | June 30, 2025 | 8,886 | $847,458 | |
| XLU | June 30, 2025 | 10,554 | $832,183 | No longer tracked |
| JNK | March 31, 2025 | 8,132 | $776,362 | No longer tracked |
| HON | June 30, 2026 | 2,281 | $515,574 | 0.8% |
| SRLN | June 30, 2025 | 11,550 | $475,056 | No longer tracked |
| TOST | Sept. 30, 2025 | 10,645 | $471,467 | -2.2% |
| SPIP | June 30, 2025 | 16,849 | $444,477 | No longer tracked |
| DIAL | June 30, 2025 | 19,695 | $352,147 | No longer tracked |
| CMCSA | March 31, 2025 | 8,488 | $318,555 | -27.5% |
| ZS | March 31, 2026 | 1,310 | $294,645 | 31.0% |
| AOK | June 30, 2025 | 7,674 | $288,773 | No longer tracked |
| BLKXXXX | March 31, 2025 | 275 | $281,905 | No longer tracked |
| PFE | Sept. 30, 2025 | 11,451 | $277,572 | 10.9% |
| MDLZ | Dec. 31, 2025 | 4,150 | $259,251 | 18.6% |
| JPIE | June 30, 2025 | 5,490 | $252,924 | No longer tracked |
| ADBE | March 31, 2026 | 699 | $244,643 | 11.4% |
| BEN | June 30, 2025 | 12,149 | $233,868 | 44.1% |
| BALL | March 31, 2025 | 4,173 | $230,057 | 20.8% |
| BMY | March 31, 2025 | 4,007 | $226,608 | 11.5% |
| TGT | March 31, 2025 | 1,672 | $226,088 | 54.1% |
| TMO | Dec. 31, 2025 | 466 | $226,019 | 6.2% |
| AMAT | March 31, 2025 | 1,319 | $214,509 | 240.8% |
| ICVT | Sept. 30, 2025 | 2,340 | $210,834 | No longer tracked |
| BALL | Sept. 30, 2025 | 3,639 | $204,118 | 24.8% |
| UPBD | March 31, 2025 | 6,922 | $201,915 | -18.6% |