Coyle Financial Counsel LLC
CIK 1593038 · View on SEC EDGAR ↗
- Portfolio value
- $548.0M
- Positions
- 126
- As of
- June 30, 2026
Portfolio value QoQ: +15.9% 13F does not disclose cash
- Top 10 holdings weight
- 71.18%
- Top 25 holdings weight
- 87.11%
- Positions above 1%
- 17
- Effective number of positions
- 14.0
Based on 13F long-equity holdings only (cash, bonds, shorts not disclosed)
Turnover Q2 2026: 1.22% Est. buys $20,690,958 · sells $6,232,047
Median holding: 5.0 quarters Tracked Q4 2024–Q2 2026 · 83.4% still held
- New positions
- 21
- Increased
- 68
- Decreased
- 31
- Closed
- 8
Put-notional exposure: 0.1% puts 13F reports option positions at underlying notional value — may include hedges, not necessarily bearish bets
On this page
- Sector breakdown How the portfolio splits across market sectors.
- Portfolio Every stock this institution reports holding, from its latest 13F.
- High-conviction bets The holdings this manager is most concentrated in.
- Biggest new bets Brand-new positions opened in the latest quarter.
- Top moves The biggest position increases and decreases this quarter.
- Exited positions Positions the manager fully sold out of last quarter.
Sector breakdown
Full portfolio 126 positions
| Type | Streak | 8Q trend | |||||
|---|---|---|---|---|---|---|---|
| IVV | $91,911,941 | 16.77% | 122,731 | $13,775,981 | Up ×6 | ||
| VEA | $72,056,217 | 13.15% | 1,011,315 | $8,233,737 | Up ×6 | ||
| FRDM | $42,041,613 | 7.67% | 576,703 | $10,134,316 | Down ×1 | ||
| FBND | $37,650,770 | 6.87% | 827,671 | $1,392,249 | Up ×6 | ||
| QQQ Invesco QQQ Trust, Series 1 | $36,267,775 | 6.62% | 49,250 | $8,271,023 | Up ×6 | ||
| IJH | $26,333,111 | 4.81% | 341,501 | $3,832,386 | Up ×6 | ||
| VCSH Vanguard Short-Term Corporate Bond ETF | $26,038,696 | 4.75% | 329,479 | $978,326 | Up ×6 | ||
| VT | $23,193,718 | 4.23% | 147,778 | $3,180,138 | Up ×6 | ||
| VUSB | $18,862,798 | 3.44% | 378,923 | $446,708 | Up ×6 | ||
| VCIT Vanguard Intermediate-Term Corporate Bond ETF | $15,660,295 | 2.86% | 189,477 | $386,944 | Up ×6 | ||
| VOO | $13,946,799 | 2.55% | 20,307 | $1,806,051 | Down ×6 | ||
| DFAI | $11,717,104 | 2.14% | 284,051 | $842,355 | Up ×6 | ||
| VXUS Vanguard Total International Stock ETF | $7,414,555 | 1.35% | 86,730 | $592,538 | Down ×2 | ||
| NVDA NVIDIA Corporation - Common Stock | $6,981,299 | 1.27% | 34,891 | $1,325,819 | Up ×1 | ||
| VTI | $6,373,008 | 1.16% | 17,222 | $848,900 | Up ×3 | ||
| AAPL Apple Inc. - Common Stock | $5,950,839 | 1.09% | 20,566 | $1,133,194 | Up ×4 | ||
| DFIC | $5,600,141 | 1.02% | 150,299 | $118,928 | Down ×6 | ||
| VXF | $5,161,015 | 0.94% | 20,962 | $830,516 | Down ×3 | ||
| AMZN Amazon.com, Inc. - Common Stock | $4,541,330 | 0.83% | 19,054 | $782,056 | Up ×4 | ||
| GOOG Alphabet Inc. - Class C Capital Stock | $4,013,479 | 0.73% | 11,359 | $870,065 | Up ×4 | ||
| FENI | $3,844,574 | 0.70% | 95,803 | $186,066 | Down ×3 | ||
| MSFT Microsoft Corporation - Common Stock | $3,407,283 | 0.62% | 9,134 | $83,328 | Up ×6 | ||
| GOOGL Alphabet Inc. - Class A Common Stock | $3,318,540 | 0.61% | 9,286 | $839,773 | Up ×6 | ||
| BIL | $2,523,949 | 0.46% | 27,542 | $258,791 | Up ×1 | ||
| SPY SPY | $2,517,438 | 0.46% | 3,371 | $301,036 | Down ×1 | ||
| SCZ iShares MSCI EAFE Small-Cap ETF | $2,407,607 | 0.44% | 29,265 | $51,880 | Down ×6 | ||
| VWO | $1,997,742 | 0.36% | 33,469 | $246,461 | Up ×1 | ||
| ABBV AbbVie Inc. Common Stock | $1,957,696 | 0.36% | 7,780 | $288,569 | Up ×1 | ||
| MDY | $1,950,362 | 0.36% | 2,773 | $256,122 | Up ×1 | ||
| DELL Dell Technologies Inc. Class C Common Stock | $1,788,833 | 0.33% | 4,146 | $796,339 | Down ×2 | ||
| CLH Clean Harbors, Inc. Common Stock | $1,752,019 | 0.32% | 5,865 | $-434,441 | Down ×4 | ||
| CRH CRH PLC Ordinary Shares | $1,749,985 | 0.32% | 16,355 | $-45,990 | Down ×6 | ||
| XLK XLK | $1,645,712 | 0.30% | 8,638 | $497,722 | |||
| AVGO Broadcom Inc. - Common Stock | $1,619,792 | 0.30% | 4,288 | $404,965 | Up ×1 | ||
| CAT Caterpillar, Inc. Common Stock | $1,521,742 | 0.28% | 1,429 | $534,149 | Up ×4 | ||
| SGI Somnigroup International Inc. Common Stock | $1,494,069 | 0.27% | 19,057 | $21,730 | Down ×5 | ||
| KNX Knight-Swift Transportation Holdings Inc. | $1,445,734 | 0.26% | 18,566 | $334,728 | Down ×1 | ||
| JPM JP Morgan Chase & Co. Common Stock | $1,394,813 | 0.25% | 4,261 | $249,285 | Up ×6 | ||
| META Meta Platforms, Inc. - Class A Common Stock | $1,333,307 | 0.24% | 2,367 | $-4,333 | Up ×6 | ||
| HQY HealthEquity, Inc. - Common Stock | $1,287,963 | 0.24% | 14,260 | $391,591 | Up ×1 | ||
| AZO AutoZone, Inc. Common Stock | $1,268,788 | 0.23% | 397 | $-160,013 | Down ×5 | ||
| CIEN Ciena Corporation Common Stock | $1,259,758 | 0.23% | 2,568 | $-158,058 | Down ×4 | ||
| BRKB | $1,202,938 | 0.22% | 2,404 | $81,131 | Up ×6 | ||
| MAS Masco Corporation Common Stock | $1,170,955 | 0.21% | 14,391 | $263,866 | Down ×6 | ||
| RBA RB Global, Inc. Common Stock | $1,169,857 | 0.21% | 10,046 | $180,397 | Down ×2 | ||
| PNFP Pinnacle Financial Partners, Inc. - Common Stock | $1,167,888 | 0.21% | 11,577 | $296,840 | Up ×1 | ||
| KEX Kirby Corporation Common Stock | $1,130,319 | 0.21% | 8,313 | $-46,732 | Down ×4 | ||
| IWV | $1,048,944 | 0.19% | 2,460 | $137,071 | |||
| PANW Palo Alto Networks, Inc. - Common Stock | $998,848 | 0.18% | 2,929 | $573,198 | Up ×4 | ||
| POOL Pool Corporation - Common Stock | $997,351 | 0.18% | 4,641 | Up ×1 | |||
| INTC Intel Corporation - Common Stock | $942,332 | 0.17% | 6,749 | $671,506 | Up ×2 | ||
| MCD McDonald's Corporation Common Stock | $898,781 | 0.16% | 3,325 | $200,747 | Up ×6 | ||
| LLY Eli Lilly and Company Common Stock | $887,461 | 0.16% | 740 | $348,476 | Up ×4 | ||
| DECK Deckers Outdoor Corporation Common Stock | $853,497 | 0.16% | 8,596 | $-7,377 | Down ×3 | ||
| SSNC SS&C Technologies Holdings, Inc. - Common Stock | $839,164 | 0.15% | 13,524 | Up ×1 | |||
| MRVL Marvell Technology, Inc. - Common Stock | $823,071 | 0.15% | 2,763 | $583,964 | Up ×2 | ||
| PGR Progressive Corporation (The) Common Stock | $775,388 | 0.14% | 3,550 | $70,942 | Down ×6 | ||
| TSLA Tesla, Inc. - Common Stock | $769,698 | 0.14% | 1,830 | $142,556 | Up ×4 | ||
| BC Brunswick Corporation Common Stock | $745,777 | 0.14% | 8,853 | $76,458 | Down ×3 | ||
| MU Micron Technology, Inc. - Common Stock | $727,203 | 0.13% | 630 | Up ×1 | |||
| V Visa Inc. | $716,713 | 0.13% | 2,089 | $224,754 | Up ×3 | ||
| ABT Abbott Laboratories Common Stock | $668,414 | 0.12% | 7,366 | $-40,882 | Up ×1 | ||
| PWR Quanta Services, Inc. Common Stock | $657,397 | 0.12% | 913 | $191,279 | Up ×3 | ||
| ICSH | $639,432 | 0.12% | 12,642 | $4,050 | Up ×2 | ||
| LKQ LKQ Corporation - Common Stock | $636,883 | 0.12% | 24,189 | $-462,304 | Down ×3 | ||
| AMD Advanced Micro Devices, Inc. - Common Stock | $612,860 | 0.11% | 1,055 | Up ×1 | |||
| UPS United Parcel Service, Inc. Common Stock | $606,300 | 0.11% | 5,640 | $43,271 | Down ×2 | ||
| SGOV iShares 0-3 Month Treasury Bond ETF | $603,726 | 0.11% | 5,997 | $108,305 | Up ×1 | ||
| HD Home Depot, Inc. (The) Common Stock | $591,797 | 0.11% | 1,678 | $71,493 | Up ×6 | ||
| CRWD CrowdStrike Holdings, Inc. - Class A Common Stock | $590,670 | 0.11% | 774 | $293,568 | Up ×1 | ||
| GBIL | $585,487 | 0.11% | 5,846 | $-11,169 | Down ×2 | ||
| JNJ Johnson & Johnson Common Stock | $566,353 | 0.10% | 2,230 | $47,651 | Up ×1 | ||
| GEV GE Vernova Inc. Common Stock | $558,059 | 0.10% | 475 | $169,618 | Up ×1 | ||
| BAC Bank of America Corporation Common Stock | $550,800 | 0.10% | 9,667 | $95,620 | Up ×1 | ||
| XLF XLF | $546,290 | 0.10% | 10,190 | $43,661 | Up ×4 | ||
| GE GE Aerospace Common Stock | $528,828 | 0.10% | 1,415 | $125,591 | Down ×1 | ||
| GNRC Generac Holdlings Inc. Common Stock | $528,815 | 0.10% | 1,806 | $154,953 | Down ×1 | ||
| WMT Walmart Inc. - Common Stock | $518,848 | 0.09% | 4,581 | $-71,484 | Down ×1 | ||
| IVW | $515,875 | 0.09% | 3,751 | $91,599 | |||
| RTX RTX Corporation Common Stock | $496,448 | 0.09% | 2,617 | $51,906 | Up ×1 | ||
| COKE Coca-Cola Consolidated, Inc. - Common Stock | $450,841 | 0.08% | 2,361 | $-1,105 | Up ×6 | ||
| WTFC Wintrust Financial Corporation - Common Stock | $445,516 | 0.08% | 2,772 | $41,062 | Down ×2 | ||
| ATI ATI Inc. Common Stock | $438,942 | 0.08% | 2,227 | $151,658 | Up ×2 | ||
| TJX TJX Companies, Inc. (The) Common Stock | $419,353 | 0.08% | 2,768 | $37,190 | Up ×3 | ||
| FANG Diamondback Energy, Inc. - Common Stock | $416,071 | 0.08% | 2,367 | $-84,733 | Down ×6 | ||
| C Citigroup, Inc. Common Stock | $415,261 | 0.08% | 2,967 | $79,000 | Up ×1 | ||
| MPWR Monolithic Power Systems, Inc. - Common Stock | $400,884 | 0.07% | 290 | $115,520 | Up ×2 | ||
| UNP Union Pacific Corporation Common Stock | $394,944 | 0.07% | 1,452 | $75,171 | Up ×6 | ||
| ANET Arista Networks, Inc. Common Stock | $393,952 | 0.07% | 2,319 | $167,423 | Up ×2 | ||
| UNH UnitedHealth Group Incorporated Common Stock (DE) | $384,873 | 0.07% | 926 | $183,554 | Up ×2 | ||
| VBIL Vanguard 0-3 Month Treasury Bill ETF | $384,454 | 0.07% | 5,080 | $-95,924 | Down ×1 | ||
| GL Globe Life Inc. Common Stock | $368,259 | 0.07% | 2,061 | $113,578 | Up ×2 | ||
| XLC XLC | $365,635 | 0.07% | 3,413 | $-12,730 | |||
| MCK McKesson Corporation Common Stock | $356,643 | 0.07% | 472 | $-24,981 | Up ×3 | ||
| XLV XLV | $350,163 | 0.06% | 2,207 | $26,595 | |||
| CVX Chevron Corporation Common Stock | $346,823 | 0.06% | 2,092 | $-39,493 | Up ×1 | ||
| Unknown issuer (CUSIP: 84615Q103) | $341,720 | 0.06% | 2,000 | Put option | Up ×1 | ||
| RGA Reinsurance Group of America, Incorporated Common Stock | $339,177 | 0.06% | 1,595 | $43,962 | Up ×3 | ||
| XOM Exxon Mobil Corporation Common Stock | $336,340 | 0.06% | 2,460 | $-76,376 | Up ×2 | ||
| NBIS Nebius Group N.V. - Class A Ordinary Shares | $331,404 | 0.06% | 1,200 | Up ×1 | |||
| No matches | |||||||
Conviction holdings
Positions increased for 3+ consecutive quarters.
Share counts are as reported in 13F filings (not split-adjusted)
| Security | Value | % of portfolio | Streak |
|---|---|---|---|
| IVV | $91,911,941 | 16.77% | up ×6 |
| VEA | $72,056,217 | 13.15% | up ×6 |
| FBND | $37,650,770 | 6.87% | up ×6 |
| QQQ | $36,267,775 | 6.62% | up ×6 |
| IJH | $26,333,111 | 4.81% | up ×6 |
| VCSH | $26,038,696 | 4.75% | up ×6 |
| VT | $23,193,718 | 4.23% | up ×6 |
| VUSB | $18,862,798 | 3.44% | up ×6 |
| VCIT | $15,660,295 | 2.86% | up ×6 |
| DFAI | $11,717,104 | 2.14% | up ×6 |
| VTI | $6,373,008 | 1.16% | up ×3 |
| AAPL | $5,950,839 | 1.09% | up ×4 |
| AMZN | $4,541,330 | 0.83% | up ×4 |
| GOOG | $4,013,479 | 0.73% | up ×4 |
| MSFT | $3,407,283 | 0.62% | up ×6 |
Biggest new bets
New positions opened this quarter, largest first.
| Security | Value | Shares | % of portfolio |
|---|---|---|---|
| POOL | $997,351 | 4,641 | 0.18% |
| SSNC | $839,164 | 13,524 | 0.15% |
| MU | $727,203 | 630 | 0.13% |
| AMD | $612,860 | 1,055 | 0.11% |
| Unknown issuer (CUSIP: 84615Q103) | $341,720 | 2,000 | 0.06% |
| NBIS | $331,404 | 1,200 | 0.06% |
| AMAT | $324,627 | 449 | 0.06% |
| VTV | $321,154 | 1,474 | 0.06% |
| MTSI | $306,198 | 805 | 0.06% |
| VUG | $302,349 | 3,510 | 0.06% |
| QCOM | $289,381 | 1,566 | 0.05% |
| MRK | $260,598 | 2,028 | 0.05% |
| ADI | $258,955 | 652 | 0.05% |
| MA | $249,738 | 486 | 0.05% |
| CSCO | $245,256 | 2,088 | 0.04% |
Top movers (QoQ)
| Security | Action | Shares Δ | Value Δ |
|---|---|---|---|
| IVV | Bought more | +3K | +$13.8M |
| FRDM | Trimmed | -7K | +$10.1M |
| QQQ | Bought more | +744 | +$8.3M |
| VEA | Bought more | +15K | +$8.2M |
| IJH | Bought more | +8K | +$3.8M |
| VT | Bought more | +3K | +$3.2M |
| VOO | Trimmed | -11 | +$1.8M |
| FBND | Bought more | +33K | +$1.4M |
| NVDA | Bought more | +2K | +$1.3M |
| AAPL | Bought more | +2K | +$1.1M |
Exited positions
Includes corporate events (mergers, delistings) — not all exits are sells
Closed positions reflect 13F reporting changes; for index managers these are often mechanical (delisting, M&A, index rebalancing), not active decisions.
| Security | Quarter | Shares before | Value before | Price since exit |
|---|---|---|---|---|
| PPG | March 31, 2025 | 13,017 | $1,554,881 | 3.9% |
| BERY | June 30, 2025 | 19,546 | $1,364,471 | No longer tracked |
| GPK | Sept. 30, 2025 | 49,153 | $1,035,654 | -40.3% |
| FHN | June 30, 2026 | 28,898 | $657,718 | -3.2% |
| AMH | June 30, 2026 | 14,296 | $399,130 | 3.1% |
| AJG | Sept. 30, 2025 | 1,144 | $366,256 | -16.1% |
| ITOT | Sept. 30, 2025 | 2,390 | $322,746 | No longer tracked |
| PFF | March 31, 2026 | 10,000 | $309,600 | |
| MA | Dec. 31, 2025 | 528 | $300,332 | 0.8% |
| NFLX | June 30, 2026 | 2,972 | $285,758 | 11.4% |
| CVX | June 30, 2025 | 1,677 | $280,618 | 44.3% |
| TSLA | March 31, 2025 | 689 | $278,246 | 34.6% |
| AMT | Sept. 30, 2025 | 1,254 | $277,117 | -8.1% |
| IIIV | June 30, 2026 | 11,552 | $258,303 | -22.3% |
| UNH | Sept. 30, 2025 | 816 | $254,568 | 12.2% |
| QCOM | March 31, 2026 | 1,487 | $254,351 | 25.0% |
| NOW | March 31, 2026 | 1,605 | $245,870 | 24.0% |
| DG | March 31, 2026 | 1,775 | $235,667 | 2.6% |
| PLTR | June 30, 2026 | 1,591 | $232,731 | 48.3% |
| FDX | March 31, 2026 | 771 | $222,711 | -7.5% |
| BSX | June 30, 2026 | 3,495 | $219,311 | 15.8% |
| SBUX | Dec. 31, 2025 | 2,501 | $211,585 | 23.1% |
| VGIT | Sept. 30, 2025 | 3,507 | $209,761 | |
| AXP | March 31, 2026 | 565 | $209,022 | 10.8% |
| LMT | June 30, 2026 | 339 | $204,888 | 11.6% |
| COST | Sept. 30, 2025 | 206 | $203,928 | 1.9% |
| VOD | March 31, 2026 | 11,251 | $148,626 | 6.0% |
| AMCR | March 31, 2026 | 13,210 | $110,171 | 21.1% |
| VERUXXXX | Sept. 30, 2025 | 11,165 | $6,496 | No longer tracked |
| QNCX | June 30, 2026 | 10,509 | $1,066 | 76.5% |