Coyle Financial Counsel LLC

CIK 1593038 · View on SEC EDGAR ↗

Portfolio value
$548.0M
#3,560 of 9,443 by 13F value · top 37.7%
Positions
126
As of
June 30, 2026

Portfolio value QoQ: +15.9% 13F does not disclose cash

Top 10 holdings weight
71.18%
Top 25 holdings weight
87.11%
Positions above 1%
17
Effective number of positions
14.0

Based on 13F long-equity holdings only (cash, bonds, shorts not disclosed)

Turnover Q2 2026: 1.22% Est. buys $20,690,958 · sells $6,232,047

Median holding: 5.0 quarters Tracked Q4 2024–Q2 2026 · 83.4% still held

New positions
21
Increased
68
Decreased
31
Closed
8

Put-notional exposure: 0.1% puts 13F reports option positions at underlying notional value — may include hedges, not necessarily bearish bets

On this page

Sector breakdown

Technology
4.8%
Industrials
2.6%
Communication Services
1.6%
Retail
1.4%
Health Care
1.3%
Financials
1.0%
Consumer Discretionary
1.0%
Consumer products
0.3%
Communications
0.3%
Financial Services
0.2%
Energy
0.2%
Logistics & Transportation
0.1%
Consumer Staples
0.1%
Other/Unmapped
84.9%

Full portfolio 126 positions

Type Streak 8Q trend
IVV $91,911,941 16.77% 122,731 $13,775,981 Up ×6
VEA $72,056,217 13.15% 1,011,315 $8,233,737 Up ×6
FRDM $42,041,613 7.67% 576,703 $10,134,316 Down ×1
FBND $37,650,770 6.87% 827,671 $1,392,249 Up ×6
QQQ Invesco QQQ Trust, Series 1 $36,267,775 6.62% 49,250 $8,271,023 Up ×6
IJH $26,333,111 4.81% 341,501 $3,832,386 Up ×6
VCSH Vanguard Short-Term Corporate Bond ETF $26,038,696 4.75% 329,479 $978,326 Up ×6
VT $23,193,718 4.23% 147,778 $3,180,138 Up ×6
VUSB $18,862,798 3.44% 378,923 $446,708 Up ×6
VCIT Vanguard Intermediate-Term Corporate Bond ETF $15,660,295 2.86% 189,477 $386,944 Up ×6
VOO $13,946,799 2.55% 20,307 $1,806,051 Down ×6
DFAI $11,717,104 2.14% 284,051 $842,355 Up ×6
VXUS Vanguard Total International Stock ETF $7,414,555 1.35% 86,730 $592,538 Down ×2
NVDA NVIDIA Corporation - Common Stock $6,981,299 1.27% 34,891 $1,325,819 Up ×1
VTI $6,373,008 1.16% 17,222 $848,900 Up ×3
AAPL Apple Inc. - Common Stock $5,950,839 1.09% 20,566 $1,133,194 Up ×4
DFIC $5,600,141 1.02% 150,299 $118,928 Down ×6
VXF $5,161,015 0.94% 20,962 $830,516 Down ×3
AMZN Amazon.com, Inc. - Common Stock $4,541,330 0.83% 19,054 $782,056 Up ×4
GOOG Alphabet Inc. - Class C Capital Stock $4,013,479 0.73% 11,359 $870,065 Up ×4
FENI $3,844,574 0.70% 95,803 $186,066 Down ×3
MSFT Microsoft Corporation - Common Stock $3,407,283 0.62% 9,134 $83,328 Up ×6
GOOGL Alphabet Inc. - Class A Common Stock $3,318,540 0.61% 9,286 $839,773 Up ×6
BIL $2,523,949 0.46% 27,542 $258,791 Up ×1
SPY SPY $2,517,438 0.46% 3,371 $301,036 Down ×1
SCZ iShares MSCI EAFE Small-Cap ETF $2,407,607 0.44% 29,265 $51,880 Down ×6
VWO $1,997,742 0.36% 33,469 $246,461 Up ×1
ABBV AbbVie Inc. Common Stock $1,957,696 0.36% 7,780 $288,569 Up ×1
MDY $1,950,362 0.36% 2,773 $256,122 Up ×1
DELL Dell Technologies Inc. Class C Common Stock $1,788,833 0.33% 4,146 $796,339 Down ×2
CLH Clean Harbors, Inc. Common Stock $1,752,019 0.32% 5,865 $-434,441 Down ×4
CRH CRH PLC Ordinary Shares $1,749,985 0.32% 16,355 $-45,990 Down ×6
XLK XLK $1,645,712 0.30% 8,638 $497,722
AVGO Broadcom Inc. - Common Stock $1,619,792 0.30% 4,288 $404,965 Up ×1
CAT Caterpillar, Inc. Common Stock $1,521,742 0.28% 1,429 $534,149 Up ×4
SGI Somnigroup International Inc. Common Stock $1,494,069 0.27% 19,057 $21,730 Down ×5
KNX Knight-Swift Transportation Holdings Inc. $1,445,734 0.26% 18,566 $334,728 Down ×1
JPM JP Morgan Chase & Co. Common Stock $1,394,813 0.25% 4,261 $249,285 Up ×6
META Meta Platforms, Inc. - Class A Common Stock $1,333,307 0.24% 2,367 $-4,333 Up ×6
HQY HealthEquity, Inc. - Common Stock $1,287,963 0.24% 14,260 $391,591 Up ×1
AZO AutoZone, Inc. Common Stock $1,268,788 0.23% 397 $-160,013 Down ×5
CIEN Ciena Corporation Common Stock $1,259,758 0.23% 2,568 $-158,058 Down ×4
BRKB $1,202,938 0.22% 2,404 $81,131 Up ×6
MAS Masco Corporation Common Stock $1,170,955 0.21% 14,391 $263,866 Down ×6
RBA RB Global, Inc. Common Stock $1,169,857 0.21% 10,046 $180,397 Down ×2
PNFP Pinnacle Financial Partners, Inc. - Common Stock $1,167,888 0.21% 11,577 $296,840 Up ×1
KEX Kirby Corporation Common Stock $1,130,319 0.21% 8,313 $-46,732 Down ×4
IWV $1,048,944 0.19% 2,460 $137,071
PANW Palo Alto Networks, Inc. - Common Stock $998,848 0.18% 2,929 $573,198 Up ×4
POOL Pool Corporation - Common Stock $997,351 0.18% 4,641 Up ×1
INTC Intel Corporation - Common Stock $942,332 0.17% 6,749 $671,506 Up ×2
MCD McDonald's Corporation Common Stock $898,781 0.16% 3,325 $200,747 Up ×6
LLY Eli Lilly and Company Common Stock $887,461 0.16% 740 $348,476 Up ×4
DECK Deckers Outdoor Corporation Common Stock $853,497 0.16% 8,596 $-7,377 Down ×3
SSNC SS&C Technologies Holdings, Inc. - Common Stock $839,164 0.15% 13,524 Up ×1
MRVL Marvell Technology, Inc. - Common Stock $823,071 0.15% 2,763 $583,964 Up ×2
PGR Progressive Corporation (The) Common Stock $775,388 0.14% 3,550 $70,942 Down ×6
TSLA Tesla, Inc. - Common Stock $769,698 0.14% 1,830 $142,556 Up ×4
BC Brunswick Corporation Common Stock $745,777 0.14% 8,853 $76,458 Down ×3
MU Micron Technology, Inc. - Common Stock $727,203 0.13% 630 Up ×1
V Visa Inc. $716,713 0.13% 2,089 $224,754 Up ×3
ABT Abbott Laboratories Common Stock $668,414 0.12% 7,366 $-40,882 Up ×1
PWR Quanta Services, Inc. Common Stock $657,397 0.12% 913 $191,279 Up ×3
ICSH $639,432 0.12% 12,642 $4,050 Up ×2
LKQ LKQ Corporation - Common Stock $636,883 0.12% 24,189 $-462,304 Down ×3
AMD Advanced Micro Devices, Inc. - Common Stock $612,860 0.11% 1,055 Up ×1
UPS United Parcel Service, Inc. Common Stock $606,300 0.11% 5,640 $43,271 Down ×2
SGOV iShares 0-3 Month Treasury Bond ETF $603,726 0.11% 5,997 $108,305 Up ×1
HD Home Depot, Inc. (The) Common Stock $591,797 0.11% 1,678 $71,493 Up ×6
CRWD CrowdStrike Holdings, Inc. - Class A Common Stock $590,670 0.11% 774 $293,568 Up ×1
GBIL $585,487 0.11% 5,846 $-11,169 Down ×2
JNJ Johnson & Johnson Common Stock $566,353 0.10% 2,230 $47,651 Up ×1
GEV GE Vernova Inc. Common Stock $558,059 0.10% 475 $169,618 Up ×1
BAC Bank of America Corporation Common Stock $550,800 0.10% 9,667 $95,620 Up ×1
XLF XLF $546,290 0.10% 10,190 $43,661 Up ×4
GE GE Aerospace Common Stock $528,828 0.10% 1,415 $125,591 Down ×1
GNRC Generac Holdlings Inc. Common Stock $528,815 0.10% 1,806 $154,953 Down ×1
WMT Walmart Inc. - Common Stock $518,848 0.09% 4,581 $-71,484 Down ×1
IVW $515,875 0.09% 3,751 $91,599
RTX RTX Corporation Common Stock $496,448 0.09% 2,617 $51,906 Up ×1
COKE Coca-Cola Consolidated, Inc. - Common Stock $450,841 0.08% 2,361 $-1,105 Up ×6
WTFC Wintrust Financial Corporation - Common Stock $445,516 0.08% 2,772 $41,062 Down ×2
ATI ATI Inc. Common Stock $438,942 0.08% 2,227 $151,658 Up ×2
TJX TJX Companies, Inc. (The) Common Stock $419,353 0.08% 2,768 $37,190 Up ×3
FANG Diamondback Energy, Inc. - Common Stock $416,071 0.08% 2,367 $-84,733 Down ×6
C Citigroup, Inc. Common Stock $415,261 0.08% 2,967 $79,000 Up ×1
MPWR Monolithic Power Systems, Inc. - Common Stock $400,884 0.07% 290 $115,520 Up ×2
UNP Union Pacific Corporation Common Stock $394,944 0.07% 1,452 $75,171 Up ×6
ANET Arista Networks, Inc. Common Stock $393,952 0.07% 2,319 $167,423 Up ×2
UNH UnitedHealth Group Incorporated Common Stock (DE) $384,873 0.07% 926 $183,554 Up ×2
VBIL Vanguard 0-3 Month Treasury Bill ETF $384,454 0.07% 5,080 $-95,924 Down ×1
GL Globe Life Inc. Common Stock $368,259 0.07% 2,061 $113,578 Up ×2
XLC XLC $365,635 0.07% 3,413 $-12,730
MCK McKesson Corporation Common Stock $356,643 0.07% 472 $-24,981 Up ×3
XLV XLV $350,163 0.06% 2,207 $26,595
CVX Chevron Corporation Common Stock $346,823 0.06% 2,092 $-39,493 Up ×1
Unknown issuer (CUSIP: 84615Q103) $341,720 0.06% 2,000 Put option Up ×1
RGA Reinsurance Group of America, Incorporated Common Stock $339,177 0.06% 1,595 $43,962 Up ×3
XOM Exxon Mobil Corporation Common Stock $336,340 0.06% 2,460 $-76,376 Up ×2
NBIS Nebius Group N.V. - Class A Ordinary Shares $331,404 0.06% 1,200 Up ×1

Conviction holdings

Positions increased for 3+ consecutive quarters.

Share counts are as reported in 13F filings (not split-adjusted)

Security Value % of portfolio Streak
IVV $91,911,941 16.77% up ×6
VEA $72,056,217 13.15% up ×6
FBND $37,650,770 6.87% up ×6
QQQ $36,267,775 6.62% up ×6
IJH $26,333,111 4.81% up ×6
VCSH $26,038,696 4.75% up ×6
VT $23,193,718 4.23% up ×6
VUSB $18,862,798 3.44% up ×6
VCIT $15,660,295 2.86% up ×6
DFAI $11,717,104 2.14% up ×6
VTI $6,373,008 1.16% up ×3
AAPL $5,950,839 1.09% up ×4
AMZN $4,541,330 0.83% up ×4
GOOG $4,013,479 0.73% up ×4
MSFT $3,407,283 0.62% up ×6

Biggest new bets

New positions opened this quarter, largest first.

Security Value Shares % of portfolio
POOL $997,351 4,641 0.18%
SSNC $839,164 13,524 0.15%
MU $727,203 630 0.13%
AMD $612,860 1,055 0.11%
Unknown issuer (CUSIP: 84615Q103) $341,720 2,000 0.06%
NBIS $331,404 1,200 0.06%
AMAT $324,627 449 0.06%
VTV $321,154 1,474 0.06%
MTSI $306,198 805 0.06%
VUG $302,349 3,510 0.06%
QCOM $289,381 1,566 0.05%
MRK $260,598 2,028 0.05%
ADI $258,955 652 0.05%
MA $249,738 486 0.05%
CSCO $245,256 2,088 0.04%

Top movers (QoQ)

Security Action Shares Δ Value Δ
IVV Bought more +3K +$13.8M
FRDM Trimmed -7K +$10.1M
QQQ Bought more +744 +$8.3M
VEA Bought more +15K +$8.2M
IJH Bought more +8K +$3.8M
VT Bought more +3K +$3.2M
VOO Trimmed -11 +$1.8M
FBND Bought more +33K +$1.4M
NVDA Bought more +2K +$1.3M
AAPL Bought more +2K +$1.1M

Exited positions

Includes corporate events (mergers, delistings) — not all exits are sells

Closed positions reflect 13F reporting changes; for index managers these are often mechanical (delisting, M&A, index rebalancing), not active decisions.

SecurityQuarter Shares before Value before Price since exit
PPG March 31, 2025 13,017 $1,554,881 3.9%
BERY June 30, 2025 19,546 $1,364,471 No longer tracked
GPK Sept. 30, 2025 49,153 $1,035,654 -40.3%
FHN June 30, 2026 28,898 $657,718 -3.2%
AMH June 30, 2026 14,296 $399,130 3.1%
AJG Sept. 30, 2025 1,144 $366,256 -16.1%
ITOT Sept. 30, 2025 2,390 $322,746 No longer tracked
PFF March 31, 2026 10,000 $309,600
MA Dec. 31, 2025 528 $300,332 0.8%
NFLX June 30, 2026 2,972 $285,758 11.4%
CVX June 30, 2025 1,677 $280,618 44.3%
TSLA March 31, 2025 689 $278,246 34.6%
AMT Sept. 30, 2025 1,254 $277,117 -8.1%
IIIV June 30, 2026 11,552 $258,303 -22.3%
UNH Sept. 30, 2025 816 $254,568 12.2%
QCOM March 31, 2026 1,487 $254,351 25.0%
NOW March 31, 2026 1,605 $245,870 24.0%
DG March 31, 2026 1,775 $235,667 2.6%
PLTR June 30, 2026 1,591 $232,731 48.3%
FDX March 31, 2026 771 $222,711 -7.5%
BSX June 30, 2026 3,495 $219,311 15.8%
SBUX Dec. 31, 2025 2,501 $211,585 23.1%
VGIT Sept. 30, 2025 3,507 $209,761
AXP March 31, 2026 565 $209,022 10.8%
LMT June 30, 2026 339 $204,888 11.6%
COST Sept. 30, 2025 206 $203,928 1.9%
VOD March 31, 2026 11,251 $148,626 6.0%
AMCR March 31, 2026 13,210 $110,171 21.1%
VERUXXXX Sept. 30, 2025 11,165 $6,496 No longer tracked
QNCX June 30, 2026 10,509 $1,066 76.5%