Heritage Wealth Management, Inc. /CA/
CIK 2012170 · View on SEC EDGAR ↗
- Portfolio value
- $225.8M
- Positions
- 100
- As of
- June 30, 2026
#6,056 of 9,443 by 13F value · top 64.1%
Portfolio value QoQ: +25.3% 13F does not disclose cash
- Top 10 holdings weight
- 49.39%
- Top 25 holdings weight
- 72.52%
- Positions above 1%
- 30
- Effective number of positions
- 27.8
Based on 13F long-equity holdings only (cash, bonds, shorts not disclosed)
Turnover Q2 2026: 2.4% Est. buys $15,532,987 · sells $4,870,805
Median holding: 7.0 quarters Tracked Q4 2024–Q2 2026 · 80.6% still held
- New positions
- 10
- Increased
- 59
- Decreased
- 22
- Closed
- 4
Put-notional exposure: 2.2% puts 13F reports option positions at underlying notional value — may include hedges, not necessarily bearish bets
On this page
- Sector breakdown How the portfolio splits across market sectors.
- Portfolio Every stock this institution reports holding, from its latest 13F.
- High-conviction bets The holdings this manager is most concentrated in.
- Biggest new bets Brand-new positions opened in the latest quarter.
- Top moves The biggest position increases and decreases this quarter.
- Exited positions Positions the manager fully sold out of last quarter.
Sector breakdown
Technology
12.4%
Retail
2.4%
Communication Services
1.9%
Healthcare
1.7%
Industrials
0.9%
Consumer Discretionary
0.5%
Energy
0.4%
Communications
0.3%
Financials
0.3%
Consumer Staples
0.2%
Packaging
0.2%
Financial Services
0.2%
Other/Unmapped
78.6%
Full portfolio 100 positions
| Type | Streak | 8Q trend | |||||
|---|---|---|---|---|---|---|---|
| AVLV | $20,782,012 | 9.21% | 227,848 | $2,630,990 | Up ×3 | ||
| SPY SPY | $20,237,467 | 8.96% | 27,100 | Call option | $19,278,835 | Down ×1 | |
| VGSH Vanguard Short-Term Treasury ETF | $13,641,004 | 6.04% | 234,382 | $12,337 | Up ×5 | ||
| SCHG | $13,173,958 | 5.84% | 389,301 | $2,122,887 | Up ×2 | ||
| SGOV iShares 0-3 Month Treasury Bond ETF | $12,609,448 | 5.59% | 125,255 | $-2,053,570 | Down ×1 | ||
| AAPL Apple Inc. - Common Stock | $7,914,597 | 3.51% | 27,352 | $1,154,393 | Up ×2 | ||
| BND Vanguard Total Bond Market ETF | $6,295,798 | 2.79% | 85,762 | $320,635 | Up ×4 | ||
| DFAC | $5,647,383 | 2.50% | 127,308 | $658,925 | Down ×6 | ||
| AVGO Broadcom Inc. - Common Stock | $5,641,319 | 2.50% | 14,934 | $1,053,762 | Up ×1 | ||
| SCHR | $5,552,129 | 2.46% | 225,147 | $184,484 | Up ×3 | ||
| SPY SPY | $4,854,005 | 2.15% | 6,500 | Put option | Up ×1 | ||
| LQD | $4,160,729 | 1.84% | 38,147 | $145,885 | Up ×3 | ||
| AGG | $3,827,880 | 1.70% | 38,673 | $146,793 | Up ×4 | ||
| CMF | $3,595,758 | 1.59% | 62,383 | $560,712 | Up ×3 | ||
| MDYG | $3,579,187 | 1.59% | 31,931 | $683,382 | Up ×6 | ||
| GOVT | $3,501,389 | 1.55% | 153,705 | $136,865 | Up ×4 | ||
| VBK | $3,458,361 | 1.53% | 9,457 | $737,336 | Up ×4 | ||
| PLTR Palantir Technologies Inc. - Class A Common Stock | $3,393,464 | 1.50% | 29,086 | $-857,872 | Up ×1 | ||
| IJJ | $3,381,510 | 1.50% | 22,890 | $547,382 | Up ×6 | ||
| AVUV | $3,369,632 | 1.49% | 27,009 | $473,868 | Up ×6 | ||
| TOTL | $3,328,723 | 1.47% | 84,336 | $257,514 | Up ×6 | ||
| VTEB | $3,098,379 | 1.37% | 61,257 | $1,666,686 | Up ×1 | ||
| SCHO | $3,017,500 | 1.34% | 125,000 | $-113,330 | Down ×1 | ||
| TLT iShares 20+ Year Treasury Bond ETF | $2,891,020 | 1.28% | 33,453 | $64,219 | Up ×3 | ||
| DFAE | $2,767,219 | 1.23% | 68,819 | $419,503 | Down ×1 | ||
| SHY iShares 1-3 Year Treasury Bond ETF | $2,587,122 | 1.15% | 31,508 | $-15,980 | Down ×1 | ||
| INTC Intel Corporation - Common Stock | $2,381,999 | 1.06% | 17,059 | $1,639,187 | Up ×1 | ||
| HYG | $2,326,915 | 1.03% | 29,097 | $129,076 | Up ×6 | ||
| SRLN | $2,321,516 | 1.03% | 57,620 | $139,092 | Up ×5 | ||
| NVDA NVIDIA Corporation - Common Stock | $2,319,089 | 1.03% | 11,590 | $392,976 | Up ×2 | ||
| GOOGL Alphabet Inc. - Class A Common Stock | $2,216,766 | 0.98% | 6,203 | $513,261 | Up ×1 | ||
| DFNM | $2,199,232 | 0.97% | 45,500 | $383,549 | Up ×6 | ||
| DFAI | $2,155,659 | 0.95% | 52,258 | $157,569 | Up ×3 | ||
| HYMB | $2,080,319 | 0.92% | 81,774 | $329,826 | Up ×6 | ||
| MSFT Microsoft Corporation - Common Stock | $1,960,309 | 0.87% | 5,255 | $147,216 | Up ×4 | ||
| IUSG iShares Core S&P U.S. Growth ETF | $1,771,432 | 0.78% | 9,418 | $261,436 | Down ×1 | ||
| QQQ Invesco QQQ Trust, Series 1 | $1,693,065 | 0.75% | 2,299 | $396,655 | Up ×1 | ||
| META Meta Platforms, Inc. - Class A Common Stock | $1,586,225 | 0.70% | 2,816 | $-1,436 | Up ×3 | ||
| VOO | $1,580,155 | 0.70% | 2,301 | $206,287 | Up ×4 | ||
| AMZN Amazon.com, Inc. - Common Stock | $1,559,220 | 0.69% | 6,542 | $300,436 | Up ×6 | ||
| DFAX | $1,521,455 | 0.67% | 41,299 | $116,116 | Down ×6 | ||
| WMT Walmart Inc. - Common Stock | $1,389,995 | 0.62% | 12,273 | $-64,011 | Up ×3 | ||
| AVUS | $1,246,346 | 0.55% | 9,731 | $225,936 | Up ×3 | ||
| LLY Eli Lilly and Company Common Stock | $1,209,025 | 0.54% | 1,008 | $312,249 | Up ×1 | ||
| MU Micron Technology, Inc. - Common Stock | $1,183,147 | 0.52% | 1,025 | $831,456 | Down ×2 | ||
| DFAR | $1,105,783 | 0.49% | 42,270 | $160,398 | Up ×3 | ||
| SPY SPY | $1,097,752 | 0.49% | 1,470 | $171,668 | Up ×2 | ||
| VTV | $1,088,342 | 0.48% | 4,994 | $108,519 | |||
| HD Home Depot, Inc. (The) Common Stock | $1,010,520 | 0.45% | 2,865 | $122,126 | Up ×1 | ||
| SHM | $867,437 | 0.38% | 18,085 | $150,471 | Up ×6 | ||
| SYK Stryker Corporation Common Stock | $770,461 | 0.34% | 2,447 | $-33,648 | |||
| CPNG Coupang, Inc. Class A Common Stock | $735,706 | 0.33% | 42,355 | $-67,865 | Down ×1 | ||
| AMD Advanced Micro Devices, Inc. - Common Stock | $720,909 | 0.32% | 1,241 | $480,455 | Up ×1 | ||
| JNJ Johnson & Johnson Common Stock | $713,479 | 0.32% | 2,809 | $21,640 | Down ×2 | ||
| CSCO Cisco Systems, Inc. - Common Stock | $696,247 | 0.31% | 5,928 | $241,684 | Up ×1 | ||
| BRKB | $635,495 | 0.28% | 1,270 | $93,520 | Up ×1 | ||
| RTX RTX Corporation Common Stock | $585,697 | 0.26% | 3,087 | $-2,069 | Up ×1 | ||
| DFTX Definium Therapeutics, Inc. - Common Shares | $564,480 | 0.25% | 12,000 | $292,792 | Down ×1 | ||
| HIMS Hims & Hers Health, Inc. Class A Common Stock | $558,568 | 0.25% | 16,111 | $224,104 | |||
| TSLA Tesla, Inc. - Common Stock | $554,351 | 0.25% | 1,318 | $174,794 | Up ×2 | ||
| ORCL Oracle Corporation Common Stock | $542,354 | 0.24% | 3,701 | $12,639 | Up ×1 | ||
| QCOM QUALCOMM Incorporated - Common Stock | $532,728 | 0.24% | 2,883 | $-98,150 | Down ×5 | ||
| JPM JP Morgan Chase & Co. Common Stock | $529,048 | 0.23% | 1,616 | $58,318 | Up ×1 | ||
| CAT Caterpillar, Inc. Common Stock | $484,530 | 0.21% | 455 | $172,808 | Up ×1 | ||
| IWF | $482,773 | 0.21% | 3,888 | $68,312 | Up ×1 | ||
| COST Costco Wholesale Corporation - Common Stock | $480,770 | 0.21% | 514 | $212,730 | Up ×1 | ||
| GOOG Alphabet Inc. - Class C Capital Stock | $467,102 | 0.21% | 1,322 | $139,795 | Up ×1 | ||
| CVX Chevron Corporation Common Stock | $451,986 | 0.20% | 2,727 | $-101,420 | Up ×3 | ||
| AMAT Applied Materials, Inc. - Common Stock | $443,199 | 0.20% | 613 | Up ×1 | |||
| XOM Exxon Mobil Corporation Common Stock | $443,072 | 0.20% | 3,241 | $-94,409 | Up ×1 | ||
| VEA | $423,368 | 0.19% | 5,942 | $-31,920 | Down ×1 | ||
| AXON Axon Enterprise, Inc. - Common Stock | $399,715 | 0.18% | 713 | $91,390 | Down ×1 | ||
| PEP PepsiCo, Inc. - Common Stock | $399,364 | 0.18% | 2,950 | $-58,511 | Up ×1 | ||
| ARKK | $383,572 | 0.17% | 4,746 | $60,221 | Down ×1 | ||
| SBUX Starbucks Corporation - Common Stock | $371,972 | 0.16% | 3,640 | $46,133 | Up ×1 | ||
| SUB | $355,929 | 0.16% | 3,343 | $-101 | |||
| TXN Texas Instruments Incorporated - Common Stock | $351,425 | 0.16% | 1,179 | $128,552 | Up ×1 | ||
| AMCR Amcor plc Ordinary Shares | $345,500 | 0.15% | 7,970 | $78,658 | Up ×1 | ||
| OEF | $313,185 | 0.14% | 856 | $40,917 | |||
| LRCX Lam Research Corporation - Common Stock | $304,631 | 0.13% | 703 | Up ×1 | |||
| GLW Corning Incorporated Common Stock | $298,853 | 0.13% | 1,170 | Up ×1 | |||
| V Visa Inc. | $294,371 | 0.13% | 858 | $47,139 | Up ×1 | ||
| IWD | $292,613 | 0.13% | 1,207 | $34,713 | |||
| VGT | $292,346 | 0.13% | 2,446 | $80,937 | Up ×1 | ||
| DFAU | $287,086 | 0.13% | 5,554 | $36,490 | |||
| IVV | $271,847 | 0.12% | 363 | $34,732 | |||
| MCD McDonald's Corporation Common Stock | $260,849 | 0.12% | 965 | $-56,468 | Down ×2 | ||
| DVY iShares Select Dividend ETF | $254,769 | 0.11% | 1,630 | $-67,734 | Down ×1 | ||
| CRWD CrowdStrike Holdings, Inc. - Class A Common Stock | $248,021 | 0.11% | 325 | Up ×1 | |||
| DFUV | $245,290 | 0.11% | 4,459 | $29,207 | |||
| LMT Lockheed Martin Corporation Common Stock | $241,994 | 0.11% | 475 | $-42,674 | Up ×1 | ||
| ABBV AbbVie Inc. Common Stock | $234,277 | 0.10% | 931 | ||||
| VBR | $222,361 | 0.10% | 915 | ||||
| MELI MercadoLibre, Inc. - Common Stock | $220,661 | 0.10% | 130 | $-5,841 | Down ×1 | ||
| UNH UnitedHealth Group Incorporated Common Stock (DE) | $218,621 | 0.10% | 526 | ||||
| MRK Merck & Company, Inc. Common Stock (new) | $212,925 | 0.09% | 1,657 | $5,304 | Down ×1 | ||
| GPK Graphic Packaging Holding Company | $186,339 | 0.08% | 17,629 | Up ×1 | |||
| NU Nu Holdings Ltd. Class A Ordinary Shares | $133,747 | 0.06% | 10,011 | $-10,341 | Down ×1 | ||
| OWL Blue Owl Capital Inc. Class A Common Stock | $100,993 | 0.04% | 11,542 | Up ×1 | |||
| EONRWS | $11,743 | 0.01% | 153,299 | $-7,878 | Down ×2 | ||
| No matches | |||||||
Conviction holdings
Positions increased for 3+ consecutive quarters.
Share counts are as reported in 13F filings (not split-adjusted)
| Security | Value | % of portfolio | Streak |
|---|---|---|---|
| AVLV | $20,782,012 | 9.21% | up ×3 |
| VGSH | $13,641,004 | 6.04% | up ×5 |
| BND | $6,295,798 | 2.79% | up ×4 |
| SCHR | $5,552,129 | 2.46% | up ×3 |
| LQD | $4,160,729 | 1.84% | up ×3 |
| AGG | $3,827,880 | 1.70% | up ×4 |
| CMF | $3,595,758 | 1.59% | up ×3 |
| MDYG | $3,579,187 | 1.59% | up ×6 |
| GOVT | $3,501,389 | 1.55% | up ×4 |
| VBK | $3,458,361 | 1.53% | up ×4 |
| IJJ | $3,381,510 | 1.50% | up ×6 |
| AVUV | $3,369,632 | 1.49% | up ×6 |
| TOTL | $3,328,723 | 1.47% | up ×6 |
| TLT | $2,891,020 | 1.28% | up ×3 |
| HYG | $2,326,915 | 1.03% | up ×6 |
Biggest new bets
New positions opened this quarter, largest first.
Top movers (QoQ)
| Security | Action | Shares Δ | Value Δ |
|---|---|---|---|
| AVLV | Bought more | +3K | +$2.6M |
| SCHG | Bought more | +10K | +$2.1M |
| SGOV | Trimmed | -20K | -$2.1M |
| VTEB | Bought more | +33K | +$1.7M |
| INTC | Bought more | +227 | +$1.6M |
| AAPL | Bought more | +715 | +$1.2M |
| AVGO | Bought more | +112 | +$1.1M |
| PLTR | Bought more | +23 | -$858K |
| MU | Trimmed | -16 | +$831K |
| VBK | Bought more | +454 | +$737K |
1 position hidden (data completeness check)
Exited positions
Includes corporate events (mergers, delistings) — not all exits are sells
Closed positions reflect 13F reporting changes; for index managers these are often mechanical (delisting, M&A, index rebalancing), not active decisions.
| Security | Quarter | Shares before | Value before | Price since exit |
|---|---|---|---|---|
| SCHD | Dec. 31, 2025 | 31,700 | $865,410 | No longer tracked |
| TBIL | June 30, 2026 | 10,000 | $498,600 | |
| SCHF | Dec. 31, 2025 | 20,188 | $469,986 | No longer tracked |
| MUB | March 31, 2026 | 3,682 | $394,379 | No longer tracked |
| VO | Dec. 31, 2025 | 972 | $285,582 | No longer tracked |
| UNH | March 31, 2026 | 825 | $272,341 | 45.0% |
| VBR | June 30, 2025 | 1,442 | $268,663 | No longer tracked |
| MRK | March 31, 2025 | 2,640 | $262,627 | 67.6% |
| ABBV | June 30, 2025 | 1,229 | $257,500 | 42.9% |
| EMXC | Dec. 31, 2025 | 3,712 | $250,597 | |
| DFAS | Dec. 31, 2025 | 3,627 | $248,304 | No longer tracked |
| ACN | March 31, 2025 | 674 | $237,106 | -40.7% |
| EMQQ | Dec. 31, 2025 | 4,984 | $231,432 | No longer tracked |
| NFLX | June 30, 2026 | 2,339 | $224,895 | 13.0% |
| VGT | March 31, 2025 | 360 | $223,848 | No longer tracked |
| PG | Dec. 31, 2025 | 1,453 | $223,253 | 0.7% |
| SPYV | March 31, 2025 | 4,326 | $221,232 | No longer tracked |
| ABBV | Dec. 31, 2025 | 944 | $218,574 | 16.1% |
| NKE | March 31, 2026 | 3,416 | $217,636 | -23.2% |
| SRE | March 31, 2025 | 2,444 | $214,388 | 21.5% |
| MA | March 31, 2026 | 361 | $206,088 | 15.5% |
| TJX | Dec. 31, 2025 | 1,423 | $205,680 | -7.7% |
| SRE | June 30, 2026 | 2,111 | $205,126 | -6.5% |
| AXP | March 31, 2026 | 550 | $203,473 | 10.6% |
| HAL | June 30, 2026 | 5,174 | $201,734 | 6.1% |
| NFJ | March 31, 2025 | 11,422 | $144,260 | 29.0% |
| AOD | Sept. 30, 2025 | 10,222 | $90,567 | 12.2% |
| IGR | March 31, 2025 | 12,632 | $60,760 | -10.0% |
| NCZXXXX | March 31, 2025 | 12,883 | $40,324 | No longer tracked |
| AMRNXXXX | June 30, 2025 | 14,250 | $6,385 | No longer tracked |