Heritage Wealth Management, Inc. /CA/

CIK 2012170 · View on SEC EDGAR ↗

Portfolio value QoQ: +46.1% 13F does not disclose cash

Top 10 holdings weight56.33%

Top 25 holdings weight76.44%

Positions above 1%25

Effective number of positions15.9

Based on 13F long-equity holdings only (cash, bonds, shorts not disclosed)

Turnover Q2 2026: 1.86% Est. buys $52,274,071 · sells $4,124,035

Median holding: 6.0 quarters Tracked Q1 2025–Q2 2026 · 84.0% still held

New positions10

Increased60

Decreased21

Closed4

Put-notional exposure: 3.4% puts 13F reports option positions at underlying notional value — may include hedges, not necessarily bearish bets

Portfolio value $263.2M #5,635 of 9,337 by 13F value · top 60.4%

Positions 100

As of June 30, 2026 Data as of Q2 2026

Sector breakdown

Technology 10.6%

Retail 2.1%

Communication Services 1.9%

Healthcare 1.5%

Industrials 0.8%

Financials 0.6%

Consumer Discretionary 0.5%

Energy 0.3%

Consumer Staples 0.2%

Materials 0.2%

Other/Unmapped 81.4%

Full portfolio 100 positions

				Type		Streak
SPY SPY	$53,618,086	20.37%	71,800	Call option	$52,659,454	Up ×2
AVLV AMERICAN CENTURY ETF TRUST	$20,782,012	7.89%	227,848		$2,630,990	Up ×3
VGSH Vanguard Short-Term Treasury ETF	$13,641,004	5.18%	234,382		$12,337	Up ×5
SCHG SCHWAB STRATEGIC TRUST	$13,173,958	5.00%	389,301		$2,122,887	Up ×2
SGOV iShares Trust	$12,609,448	4.79%	125,255		$-2,053,570	Down ×1
SPY SPY	$8,961,240	3.40%	12,000	Put option		Up ×1
AAPL Apple Inc. - Common Stock	$7,914,597	3.01%	27,352		$1,154,393	Up ×2
BND Vanguard Total Bond Market ETF	$6,295,798	2.39%	85,762		$320,635	Up ×4
DFAC Dimensional ETF Trust	$5,647,383	2.15%	127,308		$658,925	Down ×6
AVGO Broadcom Inc. - Common Stock	$5,641,319	2.14%	14,934		$1,053,762	Up ×1
SCHR SCHWAB STRATEGIC TRUST	$5,552,129	2.11%	225,147		$184,484	Up ×3
LQD iShares Trust	$4,160,729	1.58%	38,147		$145,885	Up ×3
AGG iShares Trust	$3,827,880	1.45%	38,673		$146,793	Up ×4
CMF iShares Trust	$3,595,758	1.37%	62,383		$560,712	Up ×3
MDYG SPDR SERIES TRUST	$3,579,187	1.36%	31,931		$683,382	Up ×6
GOVT iShares Trust	$3,501,389	1.33%	153,705		$136,865	Up ×4
VBK Vanguard Morningstar Small-Cap Growth ETF	$3,458,361	1.31%	9,457		$737,336	Up ×4
PLTR Palantir Technologies Inc. - Class A Common Stock	$3,393,464	1.29%	29,086		$-857,872	Up ×1
IJJ iShares Trust	$3,381,510	1.28%	22,890		$547,382	Up ×6
AVUV AMERICAN CENTURY ETF TRUST	$3,369,632	1.28%	27,009		$473,868	Up ×6
TOTL State Street DoubleLine Total Return Tactical ETF	$3,328,723	1.26%	84,336		$257,514	Up ×6
VTEB Vanguard Tax-Exempt Bond ETF	$3,098,379	1.18%	61,257		$1,666,686	Up ×1
SCHO SCHWAB STRATEGIC TRUST	$3,017,500	1.15%	125,000		$-113,330	Down ×1
TLT iShares 20+ Year Treasury Bond ETF	$2,891,020	1.10%	33,453		$64,219	Up ×3
DFAE Dimensional ETF Trust	$2,767,219	1.05%	68,819		$419,503	Down ×1
SHY iShares 1-3 Year Treasury Bond ETF	$2,587,122	0.98%	31,508		$-15,980	Down ×1
INTC Intel Corporation - Common Stock	$2,381,999	0.90%	17,059		$1,639,187	Up ×1
HYG iShares Trust	$2,326,915	0.88%	29,097		$129,076	Up ×6
SRLN State Street Blackstone Senior Loan ETF	$2,321,516	0.88%	57,620		$139,092	Up ×5
NVDA NVIDIA Corporation - Common Stock	$2,319,089	0.88%	11,590		$392,976	Up ×2
GOOGL Alphabet Inc. - Class A Common Stock	$2,216,766	0.84%	6,203		$513,261	Up ×1
DFNM Dimensional ETF Trust	$2,199,232	0.84%	45,500		$383,549	Up ×6
DFAI Dimensional ETF Trust	$2,155,659	0.82%	52,258		$157,569	Up ×3
HYMB SPDR SERIES TRUST	$2,080,319	0.79%	81,774		$329,826	Up ×6
MSFT Microsoft Corporation - Common Stock	$1,960,309	0.74%	5,255		$147,216	Up ×4
IUSG iShares Core S&P U.S. Growth ETF	$1,771,432	0.67%	9,418		$261,436	Down ×1
QQQ Invesco QQQ Trust, Series 1	$1,693,065	0.64%	2,299		$396,655	Up ×1
META Meta Platforms, Inc. - Class A Common Stock	$1,586,225	0.60%	2,816		$-1,436	Up ×3
VOO Vanguard S&P 500 ETF	$1,580,155	0.60%	2,301		$206,287	Up ×4
AMZN Amazon.com, Inc. - Common Stock	$1,559,220	0.59%	6,542		$300,436	Up ×6
DFAX Dimensional ETF Trust	$1,521,455	0.58%	41,299		$116,116	Down ×6
WMT Walmart Inc. - Common Stock	$1,389,995	0.53%	12,273		$-64,011	Up ×3
AVUS AMERICAN CENTURY ETF TRUST	$1,246,346	0.47%	9,731		$225,936	Up ×3
LLY Eli Lilly and Company Common Stock	$1,209,025	0.46%	1,008		$312,249	Up ×1
MU Micron Technology, Inc. - Common Stock	$1,183,147	0.45%	1,025		$831,456	Down ×2
DFAR Dimensional ETF Trust	$1,105,783	0.42%	42,270		$160,398	Up ×3
SPY SPY	$1,097,752	0.42%	1,470		$171,668	Up ×2
VTV Vanguard Morningstar Value ETF	$1,088,342	0.41%	4,994		$108,519
HD Home Depot, Inc. (The) Common Stock	$1,010,520	0.38%	2,865		$122,126	Up ×1
SHM SPDR SERIES TRUST	$867,437	0.33%	18,085		$150,471	Up ×6
SYK Stryker Corporation Common Stock	$770,461	0.29%	2,447		$-33,648
CPNG Coupang, Inc. Class A Common Stock	$735,706	0.28%	42,355		$-67,865	Down ×1
AMD Advanced Micro Devices, Inc. - Common Stock	$720,909	0.27%	1,241		$480,455	Up ×1
JNJ Johnson & Johnson Common Stock	$713,479	0.27%	2,809		$21,640	Down ×2
CSCO Cisco Systems, Inc. - Common Stock	$696,247	0.26%	5,928		$241,684	Up ×1
BRK-B (filed as BRKB) Berkshire Hathaway Inc. Class B	$635,495	0.24%	1,270		$93,520	Up ×1
RTX RTX Corporation Common Stock	$585,697	0.22%	3,087		$-2,069	Up ×1
DFTX Definium Therapeutics, Inc. - Common Shares	$564,480	0.21%	12,000		$292,792	Down ×1
HIMS Hims & Hers Health, Inc. Class A Common Stock	$558,568	0.21%	16,111		$224,104
TSLA Tesla, Inc. - Common Stock	$554,351	0.21%	1,318		$174,794	Up ×2
ORCL Oracle Corporation Common Stock	$542,354	0.21%	3,701		$12,639	Up ×1
QCOM QUALCOMM Incorporated - Common Stock	$532,728	0.20%	2,883		$-98,150	Down ×5
JPM JP Morgan Chase & Co. Common Stock	$529,048	0.20%	1,616		$58,318	Up ×1
CAT Caterpillar, Inc. Common Stock	$484,530	0.18%	455		$172,808	Up ×1
IWF iShares Russell 1000 Growth Fund	$482,773	0.18%	3,888		$68,312	Up ×1
COST Costco Wholesale Corporation - Common Stock	$480,770	0.18%	514		$212,730	Up ×1
GOOG Alphabet Inc. - Class C Capital Stock	$467,102	0.18%	1,322		$139,795	Up ×1
CVX Chevron Corporation Common Stock	$451,986	0.17%	2,727		$-101,420	Up ×3
AMAT Applied Materials, Inc. - Common Stock	$443,199	0.17%	613			Up ×1
XOM Exxon Mobil Corporation Common Stock	$443,072	0.17%	3,241		$-94,409	Up ×1
VEA Vanguard FTSE Developed Markets ETF	$423,368	0.16%	5,942		$-31,920	Down ×1
AXON Axon Enterprise, Inc. - Common Stock	$399,715	0.15%	713		$91,390	Down ×1
PEP PepsiCo, Inc. - Common Stock	$399,364	0.15%	2,950		$-58,511	Up ×1
ARKK ARK ETF Trust	$383,572	0.15%	4,746		$60,221	Down ×1
SBUX Starbucks Corporation - Common Stock	$371,972	0.14%	3,640		$46,133	Up ×1
SUB iShares Short-Term National Muni Bond ETF	$355,929	0.14%	3,343		$-101
TXN Texas Instruments Incorporated - Common Stock	$351,425	0.13%	1,179		$128,552	Up ×1
AMCR Amcor plc Ordinary Shares	$345,500	0.13%	7,970		$78,658	Up ×1
OEF iShares Trust	$313,185	0.12%	856		$40,917
LRCX Lam Research Corporation - Common Stock	$304,631	0.12%	703			Up ×1
GLW Corning Incorporated Common Stock	$298,853	0.11%	1,170			Up ×1
V Visa Inc.	$294,371	0.11%	858		$47,139	Up ×1
IWD iShares Russell 1000 Value ETF	$292,613	0.11%	1,207		$34,713
VGT Vanguard Information Tech ETF	$292,346	0.11%	2,446		$80,937	Up ×1
DFAU Dimensional ETF Trust	$287,086	0.11%	5,554		$36,490
IVV iShares Trust	$271,847	0.10%	363		$34,732
MCD McDonald's Corporation Common Stock	$260,849	0.10%	965		$-56,468	Down ×2
DVY iShares Select Dividend ETF	$254,769	0.10%	1,630		$-67,734	Down ×1
CRWD CrowdStrike Holdings, Inc. - Class A Common Stock	$248,021	0.09%	325			Up ×1
DFUV Dimensional ETF Trust	$245,290	0.09%	4,459		$29,207
LMT Lockheed Martin Corporation Common Stock	$241,994	0.09%	475		$-42,674	Up ×1
ABBV AbbVie Inc. Common Stock	$234,277	0.09%	931
VBR Vanguard Morningstar Small-Cap Value ETF	$222,361	0.08%	915
MELI MercadoLibre, Inc. - Common Stock	$220,661	0.08%	130		$-5,841	Down ×1
UNH UnitedHealth Group Incorporated Common Stock (DE)	$218,621	0.08%	526
MRK Merck & Company, Inc. Common Stock (new)	$212,925	0.08%	1,657		$5,304	Down ×1
GPK Graphic Packaging Holding Company	$186,339	0.07%	17,629			Up ×1
NU Nu Holdings Ltd. Class A Ordinary Shares	$133,747	0.05%	10,011		$-10,341	Down ×1
OWL Blue Owl Capital Inc. Class A Common Stock	$100,993	0.04%	11,542			Up ×1
EONRWS CUSIP: 40472A128	$11,743	0.00%	153,299		$-7,878	Down ×2
No matches

Conviction holdings

Positions increased for 3+ consecutive quarters.

Share counts are as reported in 13F filings (not split-adjusted)

Security	Value	% of portfolio	Streak
AVLV	$20,782,012	7.89%	up ×3
VGSH	$13,641,004	5.18%	up ×5
BND	$6,295,798	2.39%	up ×4
SCHR	$5,552,129	2.11%	up ×3
LQD	$4,160,729	1.58%	up ×3
AGG	$3,827,880	1.45%	up ×4
CMF	$3,595,758	1.37%	up ×3
MDYG	$3,579,187	1.36%	up ×6
GOVT	$3,501,389	1.33%	up ×4
VBK	$3,458,361	1.31%	up ×4
IJJ	$3,381,510	1.28%	up ×6
AVUV	$3,369,632	1.28%	up ×6
TOTL	$3,328,723	1.26%	up ×6
TLT	$2,891,020	1.10%	up ×3
HYG	$2,326,915	0.88%	up ×6

Biggest new bets

New positions opened this quarter, largest first.

Security	Value	Shares	% of portfolio
SPY	$8,961,240	12,000	3.40%
AMAT	$443,199	613	0.17%
LRCX	$304,631	703	0.12%
GLW	$298,853	1,170	0.11%
CRWD	$248,021	325	0.09%
ABBV	$234,277	931	0.09%
VBR	$222,361	915	0.08%
UNH	$218,621	526	0.08%
GPK	$186,339	17,629	0.07%
OWL	$100,993	11,542	0.04%

Top movers (QoQ)

Security	Action	Shares Δ	Value Δ
AVLV	Bought more	+3K	+$2.6M
SCHG	Bought more	+10K	+$2.1M
SGOV	Trimmed	-20K	-$2.1M
VTEB	Bought more	+33K	+$1.7M
INTC	Bought more	+227	+$1.6M
AAPL	Bought more	+715	+$1.2M
AVGO	Bought more	+112	+$1.1M
PLTR	Bought more	+23	-$858K
MU	Trimmed	-16	+$831K
VBK	Bought more	+454	+$737K

1 position hidden — reported move looks larger than the position itself (data completeness check)

Exited positions

Includes corporate events (mergers, delistings) — not all exits are sells

Closed positions reflect 13F reporting changes; for index managers these are often mechanical (delisting, M&A, index rebalancing), not active decisions.

Security	Quarter	Shares before	Value before	Price since exit
SCHD	Dec. 31, 2025	31,700	$865,410	21.1%
TBIL	June 30, 2026	10,000	$498,600
SCHF	Dec. 31, 2025	20,188	$469,986	16.1%
MUB	March 31, 2026	3,682	$394,379
VO	Dec. 31, 2025	972	$285,582	10.6%
UNH	March 31, 2026	825	$272,341	39.9%
VBR	June 30, 2025	1,442	$268,663
ABBV	June 30, 2025	1,229	$257,500	43.2%
EMXC	Dec. 31, 2025	3,712	$250,597
DFAS	Dec. 31, 2025	3,627	$248,304
EMQQ	Dec. 31, 2025	4,984	$231,432
NFLX	June 30, 2026	2,339	$224,895	-5.5%
PG	Dec. 31, 2025	1,453	$223,253	1.8%
ABBV	Dec. 31, 2025	944	$218,574	16.3%
NKE	March 31, 2026	3,416	$217,636	-35.7%
MA	March 31, 2026	361	$206,088	13.0%
TJX	Dec. 31, 2025	1,423	$205,680	-12.5%
SRE	June 30, 2026	2,111	$205,126	-15.7%
AXP	March 31, 2026	550	$203,473	0.5%
HAL	June 30, 2026	5,174	$201,734	-3.4%
AOD	Sept. 30, 2025	10,222	$90,567	6.6%
AMRN (filed as AMRNXXXX)	June 30, 2025	14,250	$6,385	-25.5%