HF Advisory Group, LLC
CIK 1963169 · View on SEC EDGAR ↗
- Portfolio value
- $323.5M
- Positions
- 168
- As of
- June 30, 2026
#4,956 of 9,443 by 13F value · top 52.5%
Portfolio value QoQ: +10.2% 13F does not disclose cash
- Top 10 holdings weight
- 20.49%
- Top 25 holdings weight
- 40.91%
- Positions above 1%
- 36
- Effective number of positions
- 90.4
Based on 13F long-equity holdings only (cash, bonds, shorts not disclosed)
Turnover Q2 2026: 3.95% Est. buys $29,833,999 · sells $12,180,497
Median holding: 7.0 quarters Tracked Q4 2024–Q2 2026 · 90.8% still held
- New positions
- 8
- Increased
- 120
- Decreased
- 38
- Closed
- 6
On this page
- Sector breakdown How the portfolio splits across market sectors.
- Portfolio Every stock this institution reports holding, from its latest 13F.
- High-conviction bets The holdings this manager is most concentrated in.
- Biggest new bets Brand-new positions opened in the latest quarter.
- Top moves The biggest position increases and decreases this quarter.
- Exited positions Positions the manager fully sold out of last quarter.
Sector breakdown
Technology
10.7%
Healthcare
8.4%
Energy
7.0%
Consumer Staples
5.7%
Financials
5.5%
Communication Services
4.6%
Industrials
3.9%
Telecommunication
3.6%
Consumer Discretionary
3.5%
Financial Services
3.2%
Utilities
2.6%
Real Estate
2.6%
Consumer products
2.4%
Retail
1.7%
Materials
0.9%
Logistics & Transportation
0.4%
Communications
0.1%
Other/Unmapped
33.2%
Full portfolio 168 positions
| Type | Streak | 8Q trend | |||||
|---|---|---|---|---|---|---|---|
| DGRO | $10,343,163 | 3.20% | 136,472 | $1,159,994 | Up ×6 | ||
| FALN iShares Fallen Angels USD Bond ETF | $8,011,520 | 2.48% | 294,108 | $829,196 | Up ×6 | ||
| LGLV | $6,875,921 | 2.13% | 37,892 | $648,173 | Up ×6 | ||
| GOOG Alphabet Inc. - Class C Capital Stock | $6,591,919 | 2.04% | 18,657 | $730,085 | Down ×4 | ||
| MSFT Microsoft Corporation - Common Stock | $6,429,679 | 1.99% | 17,237 | $324,216 | Up ×3 | ||
| SPHY | $5,935,525 | 1.83% | 253,222 | $590,597 | Up ×6 | ||
| VZ Verizon Communications Inc. Common Stock | $5,841,825 | 1.81% | 137,974 | $-657,180 | Up ×6 | ||
| JPM JP Morgan Chase & Co. Common Stock | $5,687,992 | 1.76% | 17,377 | $356,863 | Down ×1 | ||
| TRP TC Energy Corporation Common Stock | $5,413,335 | 1.67% | 81,661 | $175,693 | Down ×1 | ||
| PAGP Plains GP Holdings, L.P. - Class A Shares representing limited partner interests | $5,142,133 | 1.59% | 211,872 | $-394,832 | Down ×1 | ||
| AMZN Amazon.com, Inc. - Common Stock | $5,033,026 | 1.56% | 21,117 | $307,380 | Down ×1 | ||
| WFC Wells Fargo & Company Common Stock | $5,031,415 | 1.56% | 60,883 | $682,193 | Up ×1 | ||
| BRKB | $4,965,870 | 1.54% | 9,924 | $269,231 | Up ×2 | ||
| KVUE Kenvue Inc. Common Stock | $4,961,449 | 1.53% | 259,626 | $831,669 | Up ×6 | ||
| CAPE | $4,853,957 | 1.50% | 149,640 | $605,838 | Up ×3 | ||
| SPYM | $4,647,866 | 1.44% | 52,889 | $632,545 | Up ×1 | ||
| AMAT Applied Materials, Inc. - Common Stock | $4,466,763 | 1.38% | 6,178 | $2,028,715 | Down ×3 | ||
| SO Southern Company (The) Common Stock | $4,287,700 | 1.33% | 44,799 | $227,840 | Up ×6 | ||
| QQQ Invesco QQQ Trust, Series 1 | $4,166,117 | 1.29% | 5,657 | $897,800 | Down ×5 | ||
| BKNG Booking Holdings Inc. - Common Stock | $4,083,317 | 1.26% | 22,909 | $763,513 | Up ×4 | ||
| META Meta Platforms, Inc. - Class A Common Stock | $3,988,153 | 1.23% | 7,080 | $50,143 | Up ×3 | ||
| RTX RTX Corporation Common Stock | $3,929,678 | 1.21% | 20,712 | $458,942 | Up ×2 | ||
| V Visa Inc. | $3,922,599 | 1.21% | 11,433 | $1,323,533 | Up ×2 | ||
| PM Philip Morris International Inc Common Stock | $3,868,601 | 1.20% | 21,384 | $367,714 | Up ×1 | ||
| TSM Taiwan Semiconductor Manufacturing Company Ltd. | $3,853,815 | 1.19% | 8,069 | $722,156 | Down ×2 | ||
| KRC Kilroy Realty Corporation Common Stock | $3,851,667 | 1.19% | 102,793 | $1,094,094 | Up ×6 | ||
| SCHW Charles Schwab Corporation (The) Common Stock | $3,807,196 | 1.18% | 41,262 | $201,020 | Up ×4 | ||
| CWB | $3,751,198 | 1.16% | 34,791 | $629,513 | Up ×6 | ||
| SHEL Shell PLC American Depositary Shares (each representing two (2) Ordinary Shares) | $3,730,633 | 1.15% | 48,113 | $-829,610 | Down ×1 | ||
| MGC | $3,720,380 | 1.15% | 13,596 | $498,216 | Down ×2 | ||
| PEP PepsiCo, Inc. - Common Stock | $3,499,454 | 1.08% | 25,846 | $-167,951 | Up ×6 | ||
| XOM Exxon Mobil Corporation Common Stock | $3,469,981 | 1.07% | 25,380 | $-921,475 | Down ×2 | ||
| BTI British American Tobacco Industries, p.l.c. Common Stock ADR | $3,403,675 | 1.05% | 55,111 | $420,290 | Up ×3 | ||
| TFC Truist Financial Corporation Common Stock | $3,361,264 | 1.04% | 67,468 | $500,705 | Up ×1 | ||
| ESGU iShares ESG Aware MSCI USA ETF | $3,352,773 | 1.04% | 20,485 | $516,584 | Up ×1 | ||
| NI NiSource Inc Common Stock | $3,301,483 | 1.02% | 69,432 | $262,988 | Up ×5 | ||
| MO Altria Group, Inc. | $3,090,761 | 0.96% | 42,957 | $355,404 | Up ×6 | ||
| AAPL Apple Inc. - Common Stock | $3,045,572 | 0.94% | 10,525 | $305,675 | Down ×4 | ||
| NVDA NVIDIA Corporation - Common Stock | $3,017,367 | 0.93% | 15,080 | $389,537 | Up ×1 | ||
| TXN Texas Instruments Incorporated - Common Stock | $2,973,384 | 0.92% | 9,976 | $593,761 | Down ×2 | ||
| GILD Gilead Sciences, Inc. - Common Stock | $2,964,342 | 0.92% | 23,463 | $48,922 | Up ×6 | ||
| VOD Vodafone Group Plc - American Depositary Shares each representing ten Ordinary Shares | $2,911,227 | 0.90% | 220,130 | $-249,778 | Up ×1 | ||
| GIS General Mills, Inc. Common Stock | $2,900,078 | 0.90% | 83,336 | $702,055 | Up ×6 | ||
| DOC Healthpeak Properties, Inc. Common Stock | $2,791,253 | 0.86% | 130,432 | $828,031 | Up ×2 | ||
| VGT | $2,755,650 | 0.85% | 23,056 | $730,626 | Up ×1 | ||
| T AT&T Inc. | $2,732,553 | 0.84% | 132,008 | $-655,655 | Up ×4 | ||
| LLY Eli Lilly and Company Common Stock | $2,694,688 | 0.83% | 2,246 | $884,864 | Up ×1 | ||
| DON | $2,643,779 | 0.82% | 46,776 | $237,777 | Up ×4 | ||
| ELV Elevance Health, Inc. Common Stock | $2,622,672 | 0.81% | 6,781 | $547,845 | Down ×1 | ||
| UL Unilever PLC American Depositary Shares (each representing One Ordinary Share) | $2,607,859 | 0.81% | 43,377 | $568,333 | Up ×2 | ||
| LYG Lloyds Banking Group Plc American Depositary Shares | $2,599,207 | 0.80% | 445,833 | $645,675 | Up ×1 | ||
| PFE Pfizer, Inc. Common Stock | $2,465,263 | 0.76% | 102,378 | $-174,646 | Up ×2 | ||
| GD General Dynamics Corporation Common Stock | $2,392,002 | 0.74% | 6,753 | $204,975 | Up ×5 | ||
| COP ConocoPhillips Common Stock | $2,337,387 | 0.72% | 22,484 | $-1,026,021 | Down ×2 | ||
| SPHQ | $2,301,453 | 0.71% | 25,543 | $395,641 | Up ×4 | ||
| TSLA Tesla, Inc. - Common Stock | $2,114,356 | 0.65% | 5,027 | $256,721 | Up ×1 | ||
| MAR Marriott International - Class A Common Stock | $2,102,832 | 0.65% | 5,674 | $313,756 | Up ×6 | ||
| ADI Analog Devices, Inc. - Common Stock | $2,056,006 | 0.64% | 5,176 | $37,262 | Down ×2 | ||
| COWZ | $1,883,711 | 0.58% | 30,285 | $40,970 | Up ×6 | ||
| BDX Becton, Dickinson and Company Common Stock | $1,876,246 | 0.58% | 12,398 | $356,432 | Up ×3 | ||
| ONEV | $1,815,821 | 0.56% | 12,693 | $220,902 | Up ×1 | ||
| ORCL Oracle Corporation Common Stock | $1,768,234 | 0.55% | 12,066 | $-47,830 | Down ×1 | ||
| IQV IQVIA Holdings, Inc. Common Stock | $1,757,336 | 0.54% | 9,095 | $523,650 | Up ×1 | ||
| MDT Medtronic plc. Ordinary Shares | $1,753,291 | 0.54% | 22,412 | $140,128 | Up ×6 | ||
| SMMD | $1,744,388 | 0.54% | 19,037 | $271,004 | Down ×2 | ||
| CMCSA Comcast Corporation - Class A Common Stock | $1,718,227 | 0.53% | 69,989 | $-158,732 | Up ×6 | ||
| SPAB | $1,704,129 | 0.53% | 66,776 | $70,545 | Up ×4 | ||
| USFR | $1,689,746 | 0.52% | 33,560 | $60,698 | Up ×4 | ||
| CRM Salesforce, Inc. Common Stock | $1,667,959 | 0.52% | 10,647 | $-88,400 | Up ×2 | ||
| MDYV | $1,662,552 | 0.51% | 17,529 | $174,954 | Up ×4 | ||
| FREL | $1,612,569 | 0.50% | 55,036 | $164,953 | Up ×4 | ||
| SNY Sanofi - American Depositary Shares | $1,590,758 | 0.49% | 37,289 | $-342,787 | Down ×1 | ||
| IMCG | $1,499,899 | 0.46% | 15,258 | $305,242 | Up ×1 | ||
| ENB Enbridge Inc Common Stock | $1,486,050 | 0.46% | 27,413 | $13,830 | Up ×3 | ||
| SPY SPY | $1,480,073 | 0.46% | 1,982 | $207,248 | Up ×1 | ||
| VUG | $1,470,145 | 0.45% | 17,067 | $215,961 | Up ×3 | ||
| IFF International Flavors & Fragrances, Inc. Common Stock | $1,413,825 | 0.44% | 17,847 | $135,946 | Up ×6 | ||
| ESGD iShares ESG Aware MSCI EAFE ETF | $1,400,890 | 0.43% | 13,626 | $141,123 | Up ×4 | ||
| DDWM | $1,360,937 | 0.42% | 29,470 | $102,390 | Up ×4 | ||
| NVS Novartis AG Common Stock | $1,340,109 | 0.41% | 8,551 | $-495,027 | Down ×1 | ||
| CAH Cardinal Health, Inc. Common Stock | $1,310,847 | 0.41% | 5,518 | $323,588 | Up ×1 | ||
| QYLD Global X NASDAQ 100 Covered Call ETF | $1,274,364 | 0.39% | 69,146 | $131,069 | Up ×1 | ||
| TMO Thermo Fisher Scientific Inc Common Stock | $1,236,354 | 0.38% | 2,466 | Up ×1 | |||
| MA Mastercard Incorporated Common Stock | $1,206,722 | 0.37% | 2,349 | $54,564 | Up ×1 | ||
| AON Aon plc Class A Ordinary Shares (Ireland) | $1,206,688 | 0.37% | 3,638 | $968,153 | Up ×1 | ||
| SMLV | $1,194,611 | 0.37% | 7,591 | $208,648 | Up ×1 | ||
| OMC Omnicom Group Inc. Common Stock | $1,187,046 | 0.37% | 16,299 | $-18,110 | Up ×6 | ||
| FERG Ferguson Enterprises Inc. Common Stock | $1,186,663 | 0.37% | 5,000 | $38,324 | Up ×1 | ||
| UPS United Parcel Service, Inc. Common Stock | $1,182,244 | 0.37% | 10,997 | $192,643 | Up ×1 | ||
| SBUX Starbucks Corporation - Common Stock | $1,161,307 | 0.36% | 11,365 | $20,382 | Down ×2 | ||
| PDI PIMCO Dynamic Income Fund Common Stock | $1,157,775 | 0.36% | 69,328 | $106,870 | Up ×6 | ||
| MCK McKesson Corporation Common Stock | $1,145,774 | 0.35% | 1,516 | $-750,790 | Down ×1 | ||
| SHAG | $1,140,315 | 0.35% | 24,096 | $43,098 | Up ×4 | ||
| AMRZ Amrize Ltd Ordinary Shares | $1,136,622 | 0.35% | 21,325 | $854,394 | Up ×1 | ||
| ADBE Adobe Inc. - Common Stock | $1,133,556 | 0.35% | 5,529 | $-17,427 | Up ×2 | ||
| JNJ Johnson & Johnson Common Stock | $1,097,748 | 0.34% | 4,322 | $79,104 | Up ×1 | ||
| CHKP Check Point Software Technologies Ltd. - Ordinary Shares | $1,096,521 | 0.34% | 8,343 | $157,282 | Up ×2 | ||
| JSML Janus Henderson Small Cap Growth Alpha ETF | $1,038,864 | 0.32% | 11,164 | $258,264 | Up ×1 | ||
| DIS Walt Disney Company (The) Common Stock | $1,021,887 | 0.32% | 10,617 | $28,857 | Up ×1 | ||
| IYF | $976,127 | 0.30% | 7,655 | $121,556 | Up ×1 | ||
| No matches | |||||||
Conviction holdings
Positions increased for 3+ consecutive quarters.
Share counts are as reported in 13F filings (not split-adjusted)
| Security | Value | % of portfolio | Streak |
|---|---|---|---|
| DGRO | $10,343,163 | 3.20% | up ×6 |
| FALN | $8,011,520 | 2.48% | up ×6 |
| LGLV | $6,875,921 | 2.13% | up ×6 |
| MSFT | $6,429,679 | 1.99% | up ×3 |
| SPHY | $5,935,525 | 1.83% | up ×6 |
| VZ | $5,841,825 | 1.81% | up ×6 |
| KVUE | $4,961,449 | 1.53% | up ×6 |
| CAPE | $4,853,957 | 1.50% | up ×3 |
| SO | $4,287,700 | 1.33% | up ×6 |
| BKNG | $4,083,317 | 1.26% | up ×4 |
| META | $3,988,153 | 1.23% | up ×3 |
| KRC | $3,851,667 | 1.19% | up ×6 |
| SCHW | $3,807,196 | 1.18% | up ×4 |
| CWB | $3,751,198 | 1.16% | up ×6 |
| PEP | $3,499,454 | 1.08% | up ×6 |
Biggest new bets
New positions opened this quarter, largest first.
Top movers (QoQ)
| Security | Action | Shares Δ | Value Δ |
|---|---|---|---|
| AMAT | Trimmed | -955 | +$2.0M |
| V | Bought more | +3K | +$1.3M |
| DGRO | Bought more | +6K | +$1.2M |
| KRC | Bought more | +5K | +$1.1M |
| COP | Trimmed | -3K | -$1.0M |
| XOM | Trimmed | -504 | -$921K |
| QQQ | Trimmed | -5 | +$898K |
| LLY | Bought more | +278 | +$885K |
| AMRZ | Bought more | +16K | +$854K |
| KVUE | Bought more | +20K | +$832K |
1 position hidden (data completeness check)
Exited positions
Includes corporate events (mergers, delistings) — not all exits are sells
Closed positions reflect 13F reporting changes; for index managers these are often mechanical (delisting, M&A, index rebalancing), not active decisions.
| Security | Quarter | Shares before | Value before | Price since exit |
|---|---|---|---|---|
| KMX | June 30, 2026 | 46,418 | $1,930,060 | 13.7% |
| ULXXXX | Dec. 31, 2025 | 31,437 | $1,863,596 | No longer tracked |
| BAC | June 30, 2026 | 22,346 | $1,089,349 | 10.4% |
| EBAY | March 31, 2026 | 11,669 | $1,016,311 | 14.5% |
| DEO | June 30, 2026 | 7,859 | $585,112 | 16.4% |
| SILA | March 31, 2026 | 23,597 | $550,035 | No longer tracked |
| UNH | March 31, 2026 | 1,565 | $516,617 | 45.0% |
| ADP | June 30, 2026 | 2,001 | $406,469 | 24.7% |
| WPP | March 31, 2025 | 6,928 | $356,108 | -29.9% |
| FISV | March 31, 2026 | 4,492 | $301,727 | -8.0% |
| WAT | June 30, 2026 | 976 | $290,653 | 10.6% |
| CVX | June 30, 2026 | 1,159 | $239,880 | 25.4% |
| PSK | March 31, 2026 | 7,493 | $237,446 | No longer tracked |
| ANGL | March 31, 2025 | 7,874 | $225,737 | 0.5% |
| NWE | June 30, 2025 | 3,578 | $207,059 | 38.2% |
| ANGL | March 31, 2026 | 6,984 | $205,081 | -0.4% |
| CVX | June 30, 2025 | 1,220 | $204,013 | 45.2% |
| PFFD | March 31, 2026 | 10,688 | $202,106 | No longer tracked |
| VTI | March 31, 2026 | 600 | $201,018 | No longer tracked |
| MQT | March 31, 2026 | 10,880 | $109,344 | No longer tracked |