MATRIX ASSET ADVISORS INC/NY

CIK 1016287 · View on SEC EDGAR ↗

Portfolio value
$1.2B
#2,118 of 9,443 by 13F value · top 22.4%
Positions
106
As of
June 30, 2026

Portfolio value QoQ: +12.8% 13F does not disclose cash

Top 10 holdings weight
38.13%
Top 25 holdings weight
71.27%
Positions above 1%
38
Effective number of positions
39.2

Based on 13F long-equity holdings only (cash, bonds, shorts not disclosed)

Turnover Q2 2026: 7.01% Est. buys $101,907,534 · sells $81,365,060

Median holding: 7.0 quarters Tracked Q4 2024–Q2 2026 · 82.8% still held

New positions
5
Increased
44
Decreased
39
Closed
4
On this page

Sector breakdown

Technology
18.2%
Financials
14.1%
Financial Services
8.5%
Healthcare
8.2%
Communication Services
7.7%
Retail
7.2%
Industrials
6.3%
Consumer Staples
6.1%
Utilities
3.4%
Consumer Discretionary
2.9%
Consumer products
1.8%
Energy
0.1%
Telecommunication
0.0%
Materials
0.0%
Other/Unmapped
15.5%

Full portfolio 106 positions

Type Streak 8Q trend
MSFT Microsoft Corporation - Common Stock $64,486,799 5.24% 172,878 $1,054,799 Up ×3
MAVF $54,219,317 4.41% 400,490 $5,899,758 Down ×2
GOOG Alphabet Inc. - Class C Capital Stock $47,992,287 3.90% 135,829 $6,723,162 Down ×4
PNC PNC Financial Services Group, Inc. (The) Common Stock $46,503,019 3.78% 188,868 $6,674,436 Down ×1
QCOM QUALCOMM Incorporated - Common Stock $45,068,881 3.66% 243,892 $8,078,188 Down ×1
AAPL Apple Inc. - Common Stock $44,032,645 3.58% 152,173 $5,134,040 Down ×1
JPM JP Morgan Chase & Co. Common Stock $43,499,983 3.54% 132,893 $3,925,078 Down ×6
MS Morgan Stanley Common Stock $43,489,028 3.54% 208,042 $4,311,550 Down ×4
USB U.S. Bancorp Common Stock $42,382,869 3.45% 701,703 $5,498,930 Down ×3
AMGN Amgen Inc. - Common Stock $37,231,920 3.03% 102,817 $2,113,939 Up ×1
PEP PepsiCo, Inc. - Common Stock $36,294,633 2.95% 268,055 $-1,173,877 Up ×3
AMAT Applied Materials, Inc. - Common Stock $34,735,861 2.82% 48,044 $14,729,847 Down ×3
MDT Medtronic plc. Ordinary Shares $33,926,178 2.76% 433,672 $1,372,101 Up ×2
AMZN Amazon.com, Inc. - Common Stock $31,893,797 2.59% 133,816 $3,679,766 Down ×1
GNRC Generac Holdlings Inc. Common Stock $31,343,261 2.55% 107,043 $9,296,755 Down ×2
TXN Texas Instruments Incorporated - Common Stock $29,318,518 2.38% 98,361 $2,476,103 Down ×1
TSN Tyson Foods, Inc. Common Stock $28,340,492 2.30% 495,030 $4,303,451 Up ×6
BK The Bank of New York Mellon Corporation Common Stock $25,284,959 2.06% 174,849 $-3,722,486 Down ×6
CMCSA Comcast Corporation - Class A Common Stock $24,334,272 1.98% 991,213 $-1,618,727 Up ×2
HD Home Depot, Inc. (The) Common Stock $22,763,405 1.85% 64,544 $5,785,515 Up ×6
SBUX Starbucks Corporation - Common Stock $22,521,718 1.83% 220,391 $2,580,809 Down ×2
GS Goldman Sachs Group, Inc. (The) Common Stock $22,436,875 1.82% 22,185 $982,031 Down ×6
VOO $21,716,867 1.77% 31,620 $3,518,560 Up ×6
PG Procter & Gamble Company (The) Common Stock $21,484,283 1.75% 146,510 $14,130,677 Up ×2
META Meta Platforms, Inc. - Class A Common Stock $21,216,058 1.73% 37,665 $2,370,948 Up ×3
AEP American Electric Power Company, Inc. - Common Stock $21,135,545 1.72% 154,488 $1,634,471 Up ×1
NEE NextEra Energy, Inc. Common Stock $20,844,377 1.69% 237,489 $-3,742,039 Down ×3
VEA $20,011,475 1.63% 280,863 $3,293,278 Up ×4
MTB M&T Bank Corporation Common Stock $18,752,856 1.52% 78,790 $2,468,446 Up ×1
WFC Wells Fargo & Company Common Stock $18,016,034 1.46% 218,006 $781,884 Up ×1
LOW Lowe's Companies, Inc. Common Stock $17,568,639 1.43% 79,680 $2,194,141 Up ×6
VYM $17,512,486 1.42% 110,817 $2,092,617 Up ×6
LMT Lockheed Martin Corporation Common Stock $17,021,562 1.38% 33,411 $-2,956,543 Up ×1
TEL TE Connectivity plc Ordinary Shares $15,310,062 1.24% 75,939 $8,482,633 Up ×1
TGT Target Corporation Common Stock $14,917,327 1.21% 114,213 $-2,509,166 Down ×1
TMO Thermo Fisher Scientific Inc Common Stock $13,871,788 1.13% 27,668 $2,789,104 Up ×2
IWF $13,224,728 1.08% 106,505 $1,816,016 Up ×6
ADP Automatic Data Processing, Inc. - Common Stock $12,541,424 1.02% 56,001 $9,780,005 Up ×1
PYPL PayPal Holdings, Inc. - Common Stock $11,339,851 0.92% 262,618 $-746,923 Down ×2
STZ Constellation Brands, Inc. Common Stock $10,331,188 0.84% 74,277 $3,389,188 Up ×3
IJR $10,298,554 0.84% 69,439 $1,849,375 Up ×6
ABBV AbbVie Inc. Common Stock $9,831,624 0.80% 39,070 $1,311,411 Down ×1
NKE Nike, Inc. Common Stock $9,177,343 0.75% 223,565 $2,165,382 Up ×1
VTV $7,366,980 0.60% 33,804 $1,586,124 Up ×6
IWR $6,519,143 0.53% 59,093 $727,013 Down ×1
BRKB $5,827,042 0.47% 11,645 $270,718 Up ×1
ABT Abbott Laboratories Common Stock $4,288,554 0.35% 47,262 Up ×1
MDY $4,167,981 0.34% 5,926 $480,339 Down ×2
TCHP $3,808,743 0.31% 76,038 $440,062 Down ×1
MCD McDonald's Corporation Common Stock $3,334,158 0.27% 12,335 $2,994,231 Up ×2
IWM $3,033,748 0.25% 10,097 $484,007 Down ×4
VO $3,019,090 0.25% 37,472 $812,290 Up ×6
BAC Bank of America Corporation Common Stock $3,019,011 0.25% 52,984 $333,790 Down ×4
INTU Intuit Inc. - Common Stock $2,810,970 0.23% 10,770 $1,214,191 Up ×2
VWO $2,717,900 0.22% 45,534 $276,025 Up ×5
IVV $2,502,996 0.20% 3,342 $354,739 Up ×5
VUG $1,599,033 0.13% 18,563 $161,724 Up ×2
EFA $1,545,787 0.13% 14,881 $102,950 Up ×3
ACN Accenture plc Class A Ordinary Shares (Ireland) $1,528,994 0.12% 12,287 $-5,015,971 Down ×1
IWD $1,518,854 0.12% 6,265 $171,505 Down ×1
VONG Vanguard Russell 1000 Growth ETF $1,493,974 0.12% 11,689 $824,865 Up ×1
GOOGL Alphabet Inc. - Class A Common Stock $1,396,412 0.11% 3,907 $268,473 Down ×3
NVDA NVIDIA Corporation - Common Stock $1,218,529 0.10% 6,090 $-151,418 Down ×5
VTI $1,138,269 0.09% 3,076 $132,828 Down ×1
QQQ Invesco QQQ Trust, Series 1 $1,097,989 0.09% 1,491 $253,278 Up ×2
AXP American Express Company Common Stock $959,279 0.08% 2,836 $53,047 Down ×4
SPYX $817,841 0.07% 13,385 $154,746 Up ×1
VIG $752,475 0.06% 3,180 $49,769 Down ×2
AFL AFLAC Incorporated Common Stock $734,451 0.06% 6,264 $48,400 Up ×6
ESGD iShares ESG Aware MSCI EAFE ETF $666,312 0.05% 6,481 $96,321 Up ×1
CVS CVS Health Corporation Common Stock $638,804 0.05% 6,175 $195,315
COF Capital One Financial Corporation Common Stock $637,570 0.05% 3,178 $57,807
SDY $575,980 0.05% 3,785 $23,974 Up ×2
APH Amphenol Corporation Common Stock $538,834 0.04% 3,056 $152,708
COST Costco Wholesale Corporation - Common Stock $515,137 0.04% 551 $-41,431 Down ×4
XOM Exxon Mobil Corporation Common Stock $512,595 0.04% 3,749 $-139,196 Down ×4
ASTS AST SpaceMobile, Inc. - Class A Common Stock $478,067 0.04% 5,380 $32,226
XLK XLK $441,258 0.04% 2,316 $133,454
AVGO Broadcom Inc. - Common Stock $422,325 0.03% 1,118 $82,174 Up ×1
IJH $421,946 0.03% 5,472 $75,855 Up ×2
JNJ Johnson & Johnson Common Stock $411,939 0.03% 1,622 $15,457
IWN $390,418 0.03% 1,765 $55,792
V Visa Inc. $384,142 0.03% 1,120 $36,774 Down ×1
LLY Eli Lilly and Company Common Stock $372,488 0.03% 311 $86,896
GLD $367,643 0.03% 998 $-55,762 Up ×1
ETN Eaton Corporation, PLC Ordinary Shares $367,315 0.03% 862 $59,003
SPYG $362,563 0.03% 3,047 $64,231
WMT Walmart Inc. - Common Stock $361,419 0.03% 3,191 $-35,166
VB $348,282 0.03% 1,149 $47,416
IEMG $330,406 0.03% 3,988 $40,093 Down ×1
DHR Danaher Corporation Common Stock $320,197 0.03% 1,681 $-796 Down ×3
NUE Nucor Corporation Common Stock $304,722 0.02% 1,368 $-11,157 Down ×2
IWB $285,802 0.02% 698 $37,021
RSP $244,686 0.02% 1,150 Up ×1
PLTR Palantir Technologies Inc. - Class A Common Stock $240,690 0.02% 2,063 $-97,656 Down ×1
SKYX SKYX Platforms Corp. - Common Stock $237,575 0.02% 215,000 $11,709 Up ×1
EMXC iShares MSCI Emerging Markets ex China ETF $234,472 0.02% 2,292 Up ×1
QQQM Invesco NASDAQ 100 ETF $231,166 0.02% 763 $-19,285 Down ×1
CL Colgate-Palmolive Company Common Stock $218,473 0.02% 2,383 $15,370
MPC Marathon Petroleum Corporation Common Stock $218,342 0.02% 854 $9,812

Conviction holdings

Positions increased for 3+ consecutive quarters.

Share counts are as reported in 13F filings (not split-adjusted)

Security Value % of portfolio Streak
MSFT $64,486,799 5.24% up ×3
PEP $36,294,633 2.95% up ×3
TSN $28,340,492 2.30% up ×6
HD $22,763,405 1.85% up ×6
VOO $21,716,867 1.77% up ×6
META $21,216,058 1.73% up ×3
VEA $20,011,475 1.63% up ×4
LOW $17,568,639 1.43% up ×6
VYM $17,512,486 1.42% up ×6
IWF $13,224,728 1.08% up ×6
STZ $10,331,188 0.84% up ×3
IJR $10,298,554 0.84% up ×6
VTV $7,366,980 0.60% up ×6
VO $3,019,090 0.25% up ×6
VWO $2,717,900 0.22% up ×5

Biggest new bets

New positions opened this quarter, largest first.

Security Value Shares % of portfolio
ABT $4,288,554 47,262 0.35%
RSP $244,686 1,150 0.02%
EMXC $234,472 2,292 0.02%
IBM $212,450 755 0.02%
TSLA $207,978 494 0.02%

Top movers (QoQ)

Security Action Shares Δ Value Δ
AMAT Trimmed -10K +$14.7M
PG Bought more +96K +$14.1M
ADP Bought more +42K +$9.8M
GNRC Trimmed -6K +$9.3M
TEL Bought more +43K +$8.5M
QCOM Trimmed -43K +$8.1M
GOOG Trimmed -8K +$6.7M
PNC Trimmed -3K +$6.7M
MAVF Trimmed -10K +$5.9M
HD Bought more +13K +$5.8M

Exited positions

Includes corporate events (mergers, delistings) — not all exits are sells

Closed positions reflect 13F reporting changes; for index managers these are often mechanical (delisting, M&A, index rebalancing), not active decisions.

SecurityQuarter Shares before Value before Price since exit
UNP Sept. 30, 2025 69,866 $16,074,870 29.6%
FDX June 30, 2026 44,099 $15,707,046 5.2%
GILD March 31, 2025 163,338 $15,087,531 29.3%
LHX March 31, 2026 40,674 $11,940,550 -21.7%
DG June 30, 2025 131,801 $11,589,262 6.5%
FISV Dec. 31, 2025 78,306 $10,095,944 -23.3%
GD March 31, 2026 29,725 $10,007,203 13.0%
UNH June 30, 2025 17,384 $9,104,868 24.2%
CSCO March 31, 2026 112,308 $8,651,117 43.1%
RTX March 31, 2025 69,897 $8,088,481 60.5%
PFE June 30, 2025 318,813 $8,078,730 15.7%
FISV March 31, 2025 31,264 $6,422,251 -76.7%
ZBH March 31, 2026 30,032 $2,700,498 9.9%
HUM March 31, 2025 6,598 $1,673,979 45.1%
BDX March 31, 2025 4,679 $1,061,525 4.8%
SCHD Dec. 31, 2025 15,383 $419,974 No longer tracked
TSLA March 31, 2025 833 $336,399 34.6%
ADP March 31, 2025 1,090 $319,076 -8.7%
PARA Sept. 30, 2025 22,890 $295,281
PFS March 31, 2025 13,623 $257,066 38.5%
LMT March 31, 2025 526 $255,604 27.3%
AVGO March 31, 2025 1,060 $245,750 122.6%
IBM March 31, 2026 819 $242,657 -3.6%
UNH March 31, 2026 721 $237,911 43.1%
TSLA March 31, 2026 504 $226,659 -6.2%
PM Sept. 30, 2025 1,229 $223,838 17.0%
BMY Sept. 30, 2025 4,729 $218,905 46.5%
CL Sept. 30, 2025 2,383 $216,615 12.9%
BMY March 31, 2026 3,929 $211,930 8.9%
HON March 31, 2025 909 $205,334 10.0%
DCGO June 30, 2026 100,000 $62,910 -16.0%
SCWO June 30, 2026 10,000 $28,400 30.0%
MRKR June 30, 2026 15,000 $19,500 -12.9%