PUREfi Wealth, LLC

CIK 2001520 · View on SEC EDGAR ↗

Portfolio value
$182.1M
#6,768 of 9,443 by 13F value · top 71.7%
Positions
208
As of
June 30, 2026

Portfolio value QoQ: +19.3% 13F does not disclose cash

Top 10 holdings weight
29.31%
Top 25 holdings weight
47.68%
Positions above 1%
21
Effective number of positions
72.3

Based on 13F long-equity holdings only (cash, bonds, shorts not disclosed)

Turnover Q2 2026: 7.51% Est. buys $26,626,980 · sells $12,572,093

Median holding: 4.0 quarters Tracked Q4 2024–Q2 2026 · 68.0% still held

New positions
36
Increased
111
Decreased
44
Closed
16
On this page

Sector breakdown

Technology
17.8%
Healthcare
8.8%
Retail
7.2%
Industrials
6.1%
Communication Services
4.7%
Financial Services
2.9%
Financials
2.2%
Energy
1.5%
Utilities
1.4%
Consumer Discretionary
1.4%
Consumer Staples
0.8%
Materials
0.7%
Consumer products
0.7%
Communications
0.6%
Real Estate
0.5%
Other/Unmapped
42.6%

Full portfolio 208 positions

Type Streak 8Q trend
IVV $8,681,590 4.77% 11,593 $2,295,776 Up ×2
WMT Walmart Inc. - Common Stock $6,874,484 3.78% 60,696 $-1,492,653 Down ×1
SYK Stryker Corporation Common Stock $6,723,821 3.69% 21,356 $-290,334 Up ×3
AAPL Apple Inc. - Common Stock $6,006,381 3.30% 20,757 $1,002,591 Up ×3
MSFT Microsoft Corporation - Common Stock $4,734,232 2.60% 12,692 $-228,823 Down ×1
AVGO Broadcom Inc. - Common Stock $4,696,607 2.58% 12,433 $879,133 Up ×2
NVDA NVIDIA Corporation - Common Stock $4,202,648 2.31% 21,004 $1,091,969 Up ×2
SPY SPY $3,962,515 2.18% 5,306 $277,320 Down ×1
AMZN Amazon.com, Inc. - Common Stock $3,811,142 2.09% 15,990 $467,501 Down ×1
GOOG Alphabet Inc. - Class C Capital Stock $3,679,040 2.02% 10,412 $1,669,537 Up ×2
TSM Taiwan Semiconductor Manufacturing Company Ltd. $3,478,620 1.91% 7,284 $1,097,424 Up ×6
BINC $3,073,607 1.69% 58,724 $649,003 Up ×5
DYNF $3,008,634 1.65% 44,238 $585,840 Up ×2
LLY Eli Lilly and Company Common Stock $2,528,398 1.39% 2,108 $605,159 Up ×1
FBCG $2,320,912 1.27% 37,368 $477,761 Up ×2
GOOGL Alphabet Inc. - Class A Common Stock $2,270,014 1.25% 6,352 $538,328 Up ×6
AGG $2,067,755 1.14% 20,891 $182,554 Up ×5
JPM JP Morgan Chase & Co. Common Stock $2,006,719 1.10% 6,131 $297,855 Up ×2
JNJ Johnson & Johnson Common Stock $1,896,902 1.04% 7,469 $-447,278 Down ×1
JAVA $1,856,759 1.02% 23,382 $405,479 Up ×2
IEMG $1,851,196 1.02% 22,347 $266,670 Down ×2
CGSM $1,802,301 0.99% 68,308 $11,066 Up ×1
IEFA $1,776,771 0.98% 18,397 $420,642 Up ×2
HD Home Depot, Inc. (The) Common Stock $1,754,822 0.96% 4,976 $377,271 Up ×5
ASML ASML Holding N.V. - New York Registry Shares $1,748,718 0.96% 879 $810,929 Up ×2
Unknown issuer (CUSIP: 30233Q108) $1,714,742 0.94% 12,542 Up ×1
AMD Advanced Micro Devices, Inc. - Common Stock $1,690,448 0.93% 2,910 $1,132,033 Up ×2
BAI $1,656,146 0.91% 31,414 $406,550 Down ×1
VYM $1,591,188 0.87% 10,069 $109,172 Up ×4
UNH UnitedHealth Group Incorporated Common Stock (DE) $1,555,594 0.85% 3,743 $671,140 Up ×5
META Meta Platforms, Inc. - Class A Common Stock $1,548,296 0.85% 2,749 $540,399 Up ×2
ABBV AbbVie Inc. Common Stock $1,316,580 0.72% 5,232 $213,688 Up ×1
IWM $1,315,418 0.72% 4,378 $265,595 Up ×1
FTEC $1,289,394 0.71% 4,515 $350,048
XLK XLK $1,280,294 0.70% 6,720 $387,206
PWRD TCW Transform Systems ETF $1,209,926 0.66% 9,840 $119,152 Down ×1
ETN Eaton Corporation, PLC Ordinary Shares $1,202,511 0.66% 2,822 $167,414 Down ×2
V Visa Inc. $1,201,158 0.66% 3,501 $212,229 Up ×2
ABFL $1,187,790 0.65% 13,834 $295,197 Up ×1
MUB $1,167,918 0.64% 10,852 $-140,974 Down ×1
EFV $1,147,193 0.63% 14,986 $-84,118 Down ×1
CSCO Cisco Systems, Inc. - Common Stock $1,060,076 0.58% 9,025 $400,716 Up ×2
PNC PNC Financial Services Group, Inc. (The) Common Stock $1,055,053 0.58% 4,285 $425,165 Up ×5
ADI Analog Devices, Inc. - Common Stock $1,018,741 0.56% 2,565 $235,480 Up ×2
NEE NextEra Energy, Inc. Common Stock $1,011,549 0.56% 11,525 $-158,182 Down ×1
QQQ Invesco QQQ Trust, Series 1 $975,391 0.54% 1,325 $235,712 Up ×2
EQL $913,730 0.50% 18,112 $72,318 Up ×1
MRVL Marvell Technology, Inc. - Common Stock $889,202 0.49% 2,985 $528,165 Down ×1
IWF $879,620 0.48% 7,084 $124,466 Up ×1
APO Apollo Global Management, Inc. (New) Common Stock $868,514 0.48% 7,341 $525,563 Up ×2
WMB Williams Companies, Inc. (The) Common Stock $866,284 0.48% 11,653 $23,419 Up ×2
GEV GE Vernova Inc. Common Stock $815,353 0.45% 694 $327,402 Up ×2
ADP Automatic Data Processing, Inc. - Common Stock $814,058 0.45% 3,635 $87,893 Up ×2
EMOP $803,663 0.44% 15,387 $281,153 Up ×1
TSLA Tesla, Inc. - Common Stock $801,664 0.44% 1,906 $291,251 Up ×4
PFF iShares Preferred and Income Securities ETF $770,865 0.42% 25,283 $125,578 Up ×1
IVW $764,804 0.42% 5,561 $126,185 Down ×1
VXF $753,232 0.41% 3,059 $61,887 Down ×1
VEA $751,972 0.41% 10,554 $289,827 Up ×2
LIN Linde plc - Ordinary Shares $737,414 0.41% 1,421 $16,579 Down ×1
COST Costco Wholesale Corporation - Common Stock $729,886 0.40% 780 $-22,616 Up ×3
IYW $722,596 0.40% 2,865 $122,490 Down ×2
FALN iShares Fallen Angels USD Bond ETF $704,565 0.39% 25,865 $66,890 Up ×2
IWB $696,560 0.38% 1,701 Up ×1
PG Procter & Gamble Company (The) Common Stock $681,876 0.37% 4,650 $35,940 Up ×1
TRV The Travelers Companies, Inc. Common Stock $672,124 0.37% 2,036 $-174,040 Down ×1
GD General Dynamics Corporation Common Stock $653,927 0.36% 1,846 $36,817 Up ×3
VCR $649,251 0.36% 1,637 $61,519
VV $621,445 0.34% 1,807 $81,423
CVX Chevron Corporation Common Stock $619,445 0.34% 3,737 $-111,533 Up ×5
VGT $594,217 0.33% 4,972 $160,611 Up ×1
VRTX Vertex Pharmaceuticals Incorporated - Common Stock $587,632 0.32% 1,183 $72,771 Up ×2
MCD McDonald's Corporation Common Stock $571,435 0.31% 2,114 $-206,472 Down ×2
LRCX Lam Research Corporation - Common Stock $567,229 0.31% 1,309 Up ×1
AGIX KraneShares Artificial Intelligence & Technology ETF $560,900 0.31% 11,962 Up ×1
IVE $557,659 0.31% 2,456 $-84,870 Down ×2
TEL TE Connectivity plc Ordinary Shares $552,411 0.30% 2,740 $106,571 Up ×4
BLK BlackRock, Inc. Common Stock $549,179 0.30% 571 $15,360 Up ×2
CMI Cummins Inc. Common Stock $544,179 0.30% 763 Up ×1
GRMN Garmin Ltd. Common Stock (Switzerland) $543,016 0.30% 2,286 $199,873 Up ×1
XLU XLU $539,546 0.30% 11,900 $108,180 Up ×3
FIDU $537,396 0.30% 5,395 $70,621
UNP Union Pacific Corporation Common Stock $536,384 0.29% 1,972 $74,921 Up ×1
VWO $535,181 0.29% 8,966 $-27,966 Down ×3
IUSB iShares Core Universal USD Bond ETF $534,094 0.29% 11,573 $20,923 Up ×2
GE GE Aerospace Common Stock $531,070 0.29% 1,421 Up ×1
NOW ServiceNow, Inc. Common Stock $526,184 0.29% 5,300
SHOP Shopify Inc. - Class A Subordinate Voting Shares $513,239 0.28% 4,495 $282,642 Up ×1
ITOT $512,194 0.28% 3,118 $91,883 Up ×1
MLM Martin Marietta Materials, Inc. Common Stock $507,159 0.28% 879 $288,527 Up ×1
MDLZ Mondelez International, Inc. - Class A Common Stock $503,382 0.28% 8,703 $29,869 Up ×1
UBER Uber Technologies, Inc. Common Stock $497,832 0.27% 6,899 $126,242 Up ×2
WEC WEC Energy Group, Inc. Common Stock $496,506 0.27% 4,252 $123,379 Up ×3
DRI Darden Restaurants, Inc. Common Stock $494,218 0.27% 2,399 $36,661 Up ×1
GWW W.W. Grainger, Inc. Common Stock $492,465 0.27% 362 $101,955 Up ×2
TRGP Targa Resources, Inc. Common Stock $491,232 0.27% 1,832 $-132,334 Down ×1
GLW Corning Incorporated Common Stock $490,681 0.27% 1,921 $135,391 Down ×4
PFE Pfizer, Inc. Common Stock $490,221 0.27% 20,358 $133,212 Up ×1
CRH CRH PLC Ordinary Shares $481,072 0.26% 4,496 $2,671 Down ×1
LMUB $479,573 0.26% 9,363 $36,944 Up ×1

Conviction holdings

Positions increased for 3+ consecutive quarters.

Share counts are as reported in 13F filings (not split-adjusted)

Security Value % of portfolio Streak
SYK $6,723,821 3.69% up ×3
AAPL $6,006,381 3.30% up ×3
TSM $3,478,620 1.91% up ×6
BINC $3,073,607 1.69% up ×5
GOOGL $2,270,014 1.25% up ×6
AGG $2,067,755 1.14% up ×5
HD $1,754,822 0.96% up ×5
VYM $1,591,188 0.87% up ×4
UNH $1,555,594 0.85% up ×5
PNC $1,055,053 0.58% up ×5
TSLA $801,664 0.44% up ×4
COST $729,886 0.40% up ×3
GD $653,927 0.36% up ×3
CVX $619,445 0.34% up ×5
TEL $552,411 0.30% up ×4

Biggest new bets

New positions opened this quarter, largest first.

Security Value Shares % of portfolio
Unknown issuer (CUSIP: 30233Q108) $1,714,742 12,542 0.94%
IWB $696,560 1,701 0.38%
LRCX $567,229 1,309 0.31%
AGIX $560,900 11,962 0.31%
CMI $544,179 763 0.30%
GE $531,070 1,421 0.29%
NOW $526,184 5,300 0.29%
IJH $423,797 5,496 0.23%
WDC $421,555 660 0.23%
VCTR $420,300 5,000 0.23%
IWR $412,376 3,738 0.23%
BRTR $364,856 7,250 0.20%
BTI $321,955 5,213 0.18%
SANM $298,128 1,178 0.16%
TKO $296,530 1,473 0.16%

Top movers (QoQ)

Security Action Shares Δ Value Δ
IVV Bought more +2K +$2.3M
GOOG Bought more +3K +$1.7M
WMT Trimmed -7K -$1.5M
AMD Bought more +165 +$1.1M
TSM Bought more +238 +$1.1M
NVDA Bought more +3K +$1.1M
AAPL Bought more +1K +$1.0M
AVGO Bought more +99 +$879K
ASML Bought more +169 +$811K
UNH Bought more +474 +$671K

Exited positions

Includes corporate events (mergers, delistings) — not all exits are sells

Closed positions reflect 13F reporting changes; for index managers these are often mechanical (delisting, M&A, index rebalancing), not active decisions.

SecurityQuarter Shares before Value before Price since exit
XOM June 30, 2026 14,030 $2,380,330 22.5%
UPS March 31, 2025 5,845 $737,042 -7.1%
AON Dec. 31, 2025 1,887 $672,866 -0.6%
OUSM June 30, 2025 15,950 $670,219 No longer tracked
MUNI Dec. 31, 2025 12,171 $636,278 No longer tracked
ADBE Dec. 31, 2025 1,758 $620,135 -21.8%
INMU March 31, 2026 24,064 $578,499 No longer tracked
PEP June 30, 2026 3,522 $546,931 5.0%
MS March 31, 2025 4,273 $537,202 83.3%
PAYC Dec. 31, 2025 2,168 $451,248 39.9%
SAP March 31, 2026 1,784 $433,351 26.3%
MMM March 31, 2025 3,335 $430,454 22.8%
EFG Dec. 31, 2025 3,649 $415,515 No longer tracked
NOW Dec. 31, 2025 451 $415,046 -15.4%
NVS June 30, 2026 2,715 $414,716 1.5%
IYF March 31, 2026 3,139 $404,701 No longer tracked
HIG June 30, 2026 2,991 $404,473 3.6%
XLE June 30, 2025 4,324 $404,078 No longer tracked
HON June 30, 2026 1,778 $401,799 -1.2%
CMCSA March 31, 2025 10,691 $401,245 -27.8%
MSCI Dec. 31, 2025 694 $393,783 -1.5%
BAC March 31, 2025 8,923 $392,166 50.7%
XLF March 31, 2026 7,022 $384,621 No longer tracked
PANW June 30, 2026 2,377 $381,093 4.3%
ZTS Dec. 31, 2025 2,590 $378,969 -39.8%
BBY March 31, 2025 4,259 $365,422 19.0%
DG March 31, 2025 4,810 $364,664 38.7%
CMG March 31, 2025 5,900 $355,770 -31.7%
NKE March 31, 2025 4,629 $350,278 -36.1%
VZ March 31, 2025 8,508 $340,251 9.0%
LMT June 30, 2026 557 $336,645 14.5%
FVAL March 31, 2025 5,331 $327,980 No longer tracked
ASH March 31, 2025 4,544 $324,714 22.8%
LYB March 31, 2025 4,327 $321,366 -3.1%
PAYX March 31, 2026 2,843 $318,928 34.1%
MRK Sept. 30, 2025 3,987 $315,604 79.2%
DKS March 31, 2025 1,376 $314,854 -8.3%
CSGP Dec. 31, 2025 3,647 $307,697 -50.2%
CGDV March 31, 2025 8,700 $306,762 No longer tracked
KMB March 31, 2025 2,338 $306,372 -23.2%
TGT March 31, 2025 2,250 $304,102 53.6%
TW Sept. 30, 2025 2,054 $300,748 -6.6%
NFLX March 31, 2025 336 $299,484 -91.3%
SBUX Dec. 31, 2025 3,532 $298,807 25.1%
SWKS March 31, 2025 3,195 $283,306 7.7%
IBKR June 30, 2026 4,188 $280,889 4.2%
PPG March 31, 2025 2,336 $279,038 3.3%
PLTR June 30, 2026 1,901 $278,078 49.7%
GPC March 31, 2025 2,377 $277,501 10.7%
KO March 31, 2025 4,403 $274,131 27.2%
APD Dec. 31, 2025 1,002 $273,265 24.8%
RRC March 31, 2025 7,500 $269,850 3.3%
VOYA March 31, 2025 3,907 $268,910 43.4%
HSY March 31, 2025 1,587 $268,758 11.2%
BSX Dec. 31, 2025 2,696 $263,210 -46.0%
AFG March 31, 2025 1,910 $261,536 8.7%
VB June 30, 2025 1,175 $260,556 No longer tracked
LPLA March 31, 2026 726 $259,305 18.8%
VBR March 31, 2025 1,304 $258,374 No longer tracked
TLT March 31, 2026 2,955 $257,558
TROW March 31, 2025 2,273 $257,054 22.5%
NVO June 30, 2025 3,700 $256,928 -32.6%
IPG March 31, 2025 9,143 $256,187 No longer tracked
ECL Dec. 31, 2025 928 $254,142 8.4%
INTU June 30, 2026 582 $251,802 38.7%
AOS March 31, 2025 3,691 $251,763 -2.8%
HRL March 31, 2025 8,013 $251,368 -21.5%
ADM March 31, 2025 4,966 $250,882 71.6%
MELI Dec. 31, 2025 106 $247,716 -4.8%
LW March 31, 2025 3,659 $244,531 1.6%
SMMU June 30, 2025 4,881 $244,148 No longer tracked
PFF Sept. 30, 2025 7,941 $243,635
SYY March 31, 2025 3,185 $243,525 12.2%
TSLA March 31, 2025 598 $241,496 33.2%
NKE June 30, 2026 4,570 $241,363 -1.1%
PFFV Sept. 30, 2025 10,570 $241,001 No longer tracked
IDXX Dec. 31, 2025 374 $238,945 -16.8%
BSY Dec. 31, 2025 4,641 $238,919 -5.3%
SPXU March 31, 2026 4,750 $236,170 No longer tracked
TYL March 31, 2026 520 $236,054 2.0%
MA March 31, 2026 407 $232,348 15.5%
POOL Sept. 30, 2025 797 $232,310 -37.9%
WELL March 31, 2026 1,235 $229,228 19.8%
VONE March 31, 2025 857 $228,593
WDAY Dec. 31, 2025 946 $227,731 -8.1%
ITA March 31, 2026 1,060 $227,571 No longer tracked
PSX June 30, 2025 1,803 $222,634 104.6%
MUB March 31, 2025 2,084 $222,050 No longer tracked
WTW Dec. 31, 2025 642 $221,779 3.5%
ZWS March 31, 2026 4,747 $220,688 9.9%
LII June 30, 2025 390 $218,724 -27.8%
ICE Sept. 30, 2025 1,191 $218,557 -6.4%
AXP March 31, 2026 587 $217,161 10.6%
JMUB March 31, 2026 4,296 $216,948 No longer tracked
KDP Dec. 31, 2025 8,471 $216,095 12.5%
TMO June 30, 2025 432 $214,963 52.8%
VONG March 31, 2025 2,080 $214,864
IQV March 31, 2025 1,090 $214,196 44.4%
ALLE March 31, 2026 1,340 $213,355 12.3%
HYG June 30, 2026 2,665 $212,027 No longer tracked
TDY Dec. 31, 2025 356 $208,630 25.8%
PLD Sept. 30, 2025 1,982 $208,348 23.6%
EMXC Dec. 31, 2025 3,080 $207,931
MTUM March 31, 2025 1,004 $207,748 No longer tracked
BFB March 31, 2025 5,464 $207,512 No longer tracked
ROL March 31, 2026 3,451 $207,129 -32.2%
EZU June 30, 2026 3,304 $206,963 No longer tracked
ECL June 30, 2026 773 $205,633 2.1%
SNOW March 31, 2025 1,330 $205,365 119.5%
GLOB March 31, 2025 956 $204,986 -66.1%
WRB June 30, 2026 3,082 $204,275 -1.3%
HUBS Sept. 30, 2025 365 $203,170 -48.6%
ESNT March 31, 2025 3,729 $203,007 18.8%
ICLR Dec. 31, 2025 1,156 $202,300 -2.9%
XLY June 30, 2025 1,016 $200,619 No longer tracked
MGTX Sept. 30, 2025 20,000 $130,400 78.6%
BBBY June 30, 2026 27,000 $125,280 No longer tracked
CKPT June 30, 2025 10,000 $40,400 No longer tracked