Herold Advisors, Inc.

CIK 1891713 · View on SEC EDGAR ↗

Portfolio value QoQ: +11.1% 13F does not disclose cash

Top 10 holdings weight26.32%

Top 25 holdings weight45.77%

Positions above 1%23

Effective number of positions77.8

Based on 13F long-equity holdings only (cash, bonds, shorts not disclosed)

Turnover Q2 2026: 2.44% Est. buys $27,329,721 · sells $11,728,074

Median holding: 6.0 quarters Tracked Q1 2025–Q2 2026 · 75.0% still held

New positions18

Increased112

Decreased87

Closed8

Portfolio value $505.9M #3,816 of 9,337 by 13F value · top 40.9%

Positions 273

As of June 30, 2026 Data as of Q2 2026

Sector breakdown

Technology 17.1%

Financials 9.9%

Healthcare 8.5%

Industrials 8.1%

Communication Services 5.3%

Energy 4.8%

Retail 4.2%

Utilities 2.5%

Consumer Discretionary 1.6%

Real Estate 1.0%

Consumer Staples 0.9%

Consumer products 0.7%

Materials 0.7%

Other/Unmapped 34.8%

Full portfolio 273 positions

Search positions by ticker or company name

					Streak
AAPL Apple Inc. - Common Stock	$23,894,000	4.72%	82,587	$2,588,435	Down ×1
NVDA NVIDIA Corporation - Common Stock	$22,821,000	4.51%	114,077	$2,975,801	Up ×1
MSFT Microsoft Corporation - Common Stock	$13,930,000	2.75%	37,327	$368,321	Up ×4
LLY Eli Lilly and Company Common Stock	$12,656,000	2.50%	10,550	$3,279,671	Up ×1
DFUS Dimensional ETF Trust	$12,198,000	2.41%	148,859	$2,831,855	Up ×4
AVUS AMERICAN CENTURY ETF TRUST	$10,415,000	2.06%	81,375	$1,040,130	Down ×1
AVLC AMERICAN CENTURY ETF TRUST	$9,776,000	1.93%	108,644	$2,751,068	Up ×6
JPM JP Morgan Chase & Co. Common Stock	$9,559,000	1.89%	29,211	$1,057,330	Up ×2
GOOGL Alphabet Inc. - Class A Common Stock	$8,963,000	1.77%	25,060	$1,800,738	Up ×1
XOM Exxon Mobil Corporation Common Stock	$8,949,000	1.77%	65,431	$-2,135,174	Up ×1
ABBV AbbVie Inc. Common Stock	$8,834,000	1.75%	35,123	$1,202,278	Up ×1
MA Mastercard Incorporated Common Stock	$8,167,000	1.61%	15,902	$275,865	Up ×2
WMT Walmart Inc. - Common Stock	$7,969,000	1.58%	70,340	$-789,634	Down ×3
DFCF Dimensional ETF Trust	$7,938,000	1.57%	188,195	$592,020	Up ×4
AVIG AMERICAN CENTURY ETF TRUST	$7,792,000	1.54%	188,219	$545,765	Up ×4
V Visa Inc.	$7,619,000	1.51%	22,213	$771,638	Down ×1
APH Amphenol Corporation Common Stock	$7,190,000	1.42%	40,777	$2,036,436	Down ×1
IGIB iShares 5-10 Year Investment Grade Corporate Bond ETF	$5,829,000	1.15%	109,570	$676,330	Up ×3
QLC FlexShares Trust	$5,816,000	1.15%	64,695	$1,380,863	Up ×4
IBM International Business Machines Corporation Common Stock	$5,544,000	1.10%	19,748	$789,179	Up ×2
IQDY FlexShares Trust	$5,501,000	1.09%	128,882	$1,200,338	Up ×6
SKOR FlexShares Credit-Scored US Corporate Bond Index Fund	$5,312,000	1.05%	109,600	$539,594	Up ×6
AMZN Amazon.com, Inc. - Common Stock	$5,155,000	1.02%	21,589	$630,962	Down ×1
CVX Chevron Corporation Common Stock	$4,933,000	0.97%	29,727	$-754,929	Up ×1
DFIV Dimensional ETF Trust	$4,823,000	0.95%	89,364	$592,007	Up ×4
HD Home Depot, Inc. (The) Common Stock	$4,592,000	0.91%	13,017	$379,926	Up ×4
QGRW WisdomTree Trust	$4,453,000	0.88%	67,404	$1,215,252	Up ×4
TSLA Tesla, Inc. - Common Stock	$4,323,000	0.85%	10,280	$560,589	Up ×2
META Meta Platforms, Inc. - Class A Common Stock	$4,089,000	0.81%	7,259	$77,939	Up ×1
MRK Merck & Company, Inc. Common Stock (new)	$4,070,000	0.80%	31,620	$262,305	Down ×1
AVDE AMERICAN CENTURY ETF TRUST	$3,998,000	0.79%	44,832	$59,212	Down ×1
AVUV AMERICAN CENTURY ETF TRUST	$3,962,000	0.78%	31,860	$633,759	Up ×3
VZ Verizon Communications Inc. Common Stock	$3,878,000	0.77%	91,531	$-456,695	Up ×3
JNJ Johnson & Johnson Common Stock	$3,877,000	0.77%	15,267	$111,434	Down ×1
AVLV AMERICAN CENTURY ETF TRUST	$3,762,000	0.74%	41,231	$902,538	Up ×2
JEPI J.P. Morgan Exchange-Traded Fund Trust	$3,535,000	0.70%	62,700	$141,285	Up ×3
JPST J.P. Morgan Exchange-Traded Fund Trust	$3,439,000	0.68%	67,880	$-331,778	Down ×4
PG Procter & Gamble Company (The) Common Stock	$3,359,000	0.66%	22,951	$-20,007	Down ×3
BIP Brookfield Infrastructure Partners LP Limited Partnership Units	$3,284,000	0.65%	90,061	$-118,874	Down ×1
ETN Eaton Corporation, PLC Ordinary Shares	$3,258,000	0.64%	7,649	$436,340	Down ×1
BRK-B (filed as BRKB) Berkshire Hathaway Inc. Class B	$3,208,000	0.63%	6,404	$262,605	Up ×2
XLE SELECT SECTOR SPDR TRUST	$3,143,000	0.62%	59,269	$-505,300	Down ×2
CB Chubb Limited Common Stock	$3,073,000	0.61%	9,020	$133,586	Up ×4
AVGO Broadcom Inc. - Common Stock	$3,001,000	0.59%	7,946	$456,516	Down ×1
DSTL ETF Series Solutions	$2,957,000	0.58%	49,321	$-1,027,862	Down ×6
JEPQ JPMorgan Nasdaq Equity Premium Income ETF	$2,923,000	0.58%	47,728	$506,075	Up ×6
GLW Corning Incorporated Common Stock	$2,916,000	0.58%	11,415	$1,281,773	Down ×1
DFAU Dimensional ETF Trust	$2,801,000	0.55%	54,267	$401,835	Up ×6
CGDV Capital Group Dividend Value ETF	$2,765,000	0.55%	56,091	$559,658	Up ×3
PSX Phillips 66 Common Stock	$2,679,000	0.53%	15,842	$-257,891	Down ×3
CAT Caterpillar, Inc. Common Stock	$2,653,000	0.52%	2,493	$789,043	Down ×4
BN Brookfield Corporation Class A Limited Voting Shares	$2,645,000	0.52%	62,014	$139,820
CTAS Cintas Corporation - Common Stock	$2,567,000	0.51%	15,092	$14,339
ISRG Intuitive Surgical, Inc. - Common Stock	$2,566,000	0.51%	6,450	$-407,386
DGRW WisdomTree U.S. Quality Dividend Growth Fund	$2,450,000	0.48%	25,654	$-110,956	Down ×5
GOOG Alphabet Inc. - Class C Capital Stock	$2,441,000	0.48%	6,906	$461,941	Up ×2
COST Costco Wholesale Corporation - Common Stock	$2,427,000	0.48%	2,590	$-130,841	Up ×1
NEE NextEra Energy, Inc. Common Stock	$2,402,000	0.47%	27,346	$-104,831	Up ×4
KLAC KLA Corporation - Common Stock	$2,374,000	0.47%	7,860	$1,094,475	Up ×1
LRCX Lam Research Corporation - Common Stock	$2,360,000	0.47%	5,450	$1,167,563	Down ×4
QCOM QUALCOMM Incorporated - Common Stock	$2,350,000	0.46%	12,744	$673,285	Down ×1
GLD SPDR Gold Shares	$2,257,000	0.45%	6,129	$-446,945	Down ×1
T AT&T Inc.	$2,247,000	0.44%	109,149	$-700,400	Up ×3
AVEM AMERICAN CENTURY ETF TRUST	$2,225,000	0.44%	23,025	$497,168	Up ×4
SCHG SCHWAB STRATEGIC TRUST	$2,217,000	0.44%	65,482	$449,355	Up ×1
JPEF JPMorgan Equity Focus ETF	$2,183,000	0.43%	27,188	$677,512	Up ×6
CSCO Cisco Systems, Inc. - Common Stock	$2,131,000	0.42%	18,185	$657,691	Down ×1
NUE Nucor Corporation Common Stock	$2,103,000	0.42%	9,440	$506,696
BMY Bristol-Myers Squibb Company Common Stock	$2,072,000	0.41%	35,910	$-109,980	Down ×3
BAC Bank of America Corporation Common Stock	$2,068,000	0.41%	36,404	$418,948	Up ×2
PFE Pfizer, Inc. Common Stock	$1,954,000	0.39%	81,250	$-152,901	Up ×3
GE GE Aerospace Common Stock	$1,925,000	0.38%	5,158	$622,024	Up ×3
ED Consolidated Edison, Inc. Common Stock	$1,916,000	0.38%	17,334	$-34,103	Up ×1
RTX RTX Corporation Common Stock	$1,904,000	0.38%	10,040	$-53,577	Down ×1
OKE ONEOK, Inc. Common Stock	$1,886,000	0.37%	21,675	$-125,274	Down ×5
GS Goldman Sachs Group, Inc. (The) Common Stock	$1,844,000	0.36%	1,825	$333,060	Up ×2
MU Micron Technology, Inc. - Common Stock	$1,825,000	0.36%	1,581	$1,190,199	Down ×1
SPGI S&P Global Inc. Common Stock	$1,825,000	0.36%	4,485	$-103,918	Down ×1
AMD Advanced Micro Devices, Inc. - Common Stock	$1,776,000	0.35%	3,062	$1,126,179	Down ×1
MS Morgan Stanley Common Stock	$1,720,000	0.34%	8,232	$375,793	Up ×2
DE Deere & Company Common Stock	$1,716,000	0.34%	2,704	$192,799
BA Boeing Company (The) Common Stock	$1,711,000	0.34%	7,901	$88,658	Down ×1
SHEL Shell PLC American Depositary Shares (each representing two (2) Ordinary Shares)	$1,699,000	0.34%	21,831	$-330,506	Up ×6
LMT Lockheed Martin Corporation Common Stock	$1,616,000	0.32%	3,174	$-524,155	Down ×1
BKLC BNY Mellon ETF Trust	$1,603,000	0.32%	11,174	$208,871	Up ×1
AVGB Avantis Credit ETF	$1,587,000	0.31%	30,981	$506,966	Up ×2
LRGF iShares Trust	$1,550,000	0.31%	20,506	$709,358	Up ×3
PLD Prologis, Inc. Common Stock	$1,498,000	0.30%	11,047	$17,186	Down ×1
USFR WisdomTree Trust	$1,483,000	0.29%	29,446	$-407,869	Down ×5
AMAT Applied Materials, Inc. - Common Stock	$1,399,000	0.28%	1,935	$679,874	Down ×4
AVMV AMERICAN CENTURY ETF TRUST	$1,372,000	0.27%	17,046	$290,381	Up ×2
NTSX WisdomTree Trust	$1,357,000	0.27%	23,000	$105,400	Down ×4
BBBI BondBloxx BBB Rated 5-10 Year Corporate Bond ETF	$1,341,000	0.27%	26,135	$511,433	Up ×1
MCD McDonald's Corporation Common Stock	$1,339,000	0.26%	4,945	$-202,524	Down ×2
RDVY First Trust Rising Dividend Achievers ETF	$1,337,000	0.26%	16,543	$195,518	Down ×4
PEG Public Service Enterprise Group Incorporated Common Stock	$1,305,000	0.26%	16,078	$78,688	Up ×2
JBND J.P. Morgan Exchange-Traded Fund Trust	$1,302,000	0.26%	24,362	$601,751	Up ×2
C Citigroup, Inc. Common Stock	$1,299,000	0.26%	9,285	$260,049	Up ×1
CWB SPDR SERIES TRUST	$1,287,000	0.25%	11,925	$195,623
AMGN Amgen Inc. - Common Stock	$1,271,000	0.25%	3,526	$-4,120	Down ×2
No matches

Conviction holdings

Positions increased for 3+ consecutive quarters.

Share counts are as reported in 13F filings (not split-adjusted)

Security	Value	% of portfolio	Streak
MSFT	$13,930,000	2.75%	up ×4
DFUS	$12,198,000	2.41%	up ×4
AVLC	$9,776,000	1.93%	up ×6
DFCF	$7,938,000	1.57%	up ×4
AVIG	$7,792,000	1.54%	up ×4
IGIB	$5,829,000	1.15%	up ×3
QLC	$5,816,000	1.15%	up ×4
IQDY	$5,501,000	1.09%	up ×6
SKOR	$5,312,000	1.05%	up ×6
DFIV	$4,823,000	0.95%	up ×4
HD	$4,592,000	0.91%	up ×4
QGRW	$4,453,000	0.88%	up ×4
AVUV	$3,962,000	0.78%	up ×3
VZ	$3,878,000	0.77%	up ×3
JEPI	$3,535,000	0.70%	up ×3

Biggest new bets

New positions opened this quarter, largest first.

Security	Value	Shares	% of portfolio
DFSD	$551,000	11,548	0.11%
AEP	$366,000	2,678	0.07%
PANW	$358,000	1,050	0.07%
CFG	$285,000	4,072	0.06%
Q	$250,000	1,538	0.05%
UBER	$250,000	3,458	0.05%
EPD	$247,000	6,747	0.05%
TTE	$233,000	2,947	0.05%
DKS	$228,000	1,006	0.05%
AXON	$224,000	400	0.04%
SPG	$223,000	1,000	0.04%
QYLD	$221,000	12,016	0.04%
Unknown issuer (CUSIP: 84615Q103)	$208,000	1,205	0.04%
FMNY	$202,000	7,515	0.04%
KHC	$202,000	8,450	0.04%

Top movers (QoQ)

Security	Action	Shares Δ	Value Δ
LLY	Bought more	+357	+$3.3M
NVDA	Bought more	+286	+$3.0M
DFUS	Bought more	+17K	+$2.8M
AVLC	Bought more	+18K	+$2.8M
AAPL	Trimmed	-1K	+$2.6M
XOM	Bought more	+101	-$2.1M
APH	Trimmed	-11	+$2.0M
GOOGL	Bought more	+153	+$1.8M
QLC	Bought more	+8K	+$1.4M
GLW	Trimmed	-604	+$1.3M

Exited positions

Includes corporate events (mergers, delistings) — not all exits are sells

Closed positions reflect 13F reporting changes; for index managers these are often mechanical (delisting, M&A, index rebalancing), not active decisions.

Security	Quarter	Shares before	Value before	Price since exit
RSP	Sept. 30, 2025	39,696	$7,214,427	11.3%
BIL	Sept. 30, 2025	75,161	$6,894,518
BND	Sept. 30, 2025	64,633	$4,758,917
LQD	Sept. 30, 2025	37,306	$4,089,114
DFAX	Sept. 30, 2025	113,893	$3,345,037
IQLT	Sept. 30, 2025	64,174	$2,773,575
SCHO	Sept. 30, 2025	101,034	$2,463,210	-2.1%
COWZ	June 30, 2025	32,906	$1,801,977
STPZ	Sept. 30, 2025	33,125	$1,782,455
SPHY	Sept. 30, 2025	68,594	$1,632,536
FTSM	Sept. 30, 2025	25,183	$1,507,666
DSL	Sept. 30, 2025	114,950	$1,406,988	-18.9%
IVV	Sept. 30, 2025	1,869	$1,160,497
QUAL	Sept. 30, 2025	6,328	$1,156,987
IVW	Sept. 30, 2025	7,583	$834,890	18.7%
RDVI	Sept. 30, 2025	31,958	$789,664
DYNF	Sept. 30, 2025	13,210	$719,419
CGGE	Sept. 30, 2025	24,323	$709,988
SPYV	Sept. 30, 2025	12,839	$671,995
EFV	Sept. 30, 2025	10,211	$648,192
TLT	Sept. 30, 2025	7,245	$639,377
CGBL	Sept. 30, 2025	18,220	$609,277
SCHD	Sept. 30, 2025	19,854	$526,127	21.6%
VT	Sept. 30, 2025	3,961	$509,031
UTF	Sept. 30, 2025	18,501	$498,597	1.5%
CRM	March 31, 2026	1,872	$495,912	25.7%
HWM	Sept. 30, 2025	2,547	$474,073	17.9%
VTI	Sept. 30, 2025	1,503	$456,797
XYLD	Dec. 31, 2025	11,598	$455,337
FTGS	Sept. 30, 2025	13,275	$453,844
IEMG	Sept. 30, 2025	7,224	$433,627
ECC	Sept. 30, 2025	53,050	$406,363	-47.7%
KYN	Sept. 30, 2025	31,800	$404,496	12.4%
JPIB	Sept. 30, 2025	7,402	$359,865
CGUS	Sept. 30, 2025	9,736	$359,550
ADBE	Sept. 30, 2025	928	$359,031	-32.6%
CIBR	Sept. 30, 2025	4,384	$331,351
THRO	Sept. 30, 2025	9,143	$325,308
OEF	Sept. 30, 2025	1,066	$324,437
QQEW	Sept. 30, 2025	2,320	$316,684
NVO	Dec. 31, 2025	5,500	$305,195	-26.7%
AIRR	June 30, 2025	4,368	$298,555
PFN	Sept. 30, 2025	40,250	$297,448	-16.5%
CGDG	Sept. 30, 2025	8,752	$294,330
ZTS	June 30, 2026	2,480	$293,163	-3.0%
VB	Sept. 30, 2025	1,233	$292,199
GSUS	Sept. 30, 2025	3,368	$288,199
LMBS	Sept. 30, 2025	5,812	$286,296
IAU	Sept. 30, 2025	4,589	$286,168	7.1%
DVN	Sept. 30, 2025	8,900	$283,123	35.9%
EFG	Sept. 30, 2025	2,519	$282,103
CGMS	Sept. 30, 2025	10,059	$277,831
IR	June 30, 2025	3,453	$276,344	-8.5%
BINC	Sept. 30, 2025	5,183	$273,878
IYW	June 30, 2025	1,943	$272,875	53.6%
DHI	June 30, 2025	2,123	$269,927	4.7%
SHAG	June 30, 2026	5,427	$258,248
COHR	Sept. 30, 2025	2,858	$254,962	212.9%
UBER	March 31, 2026	3,100	$253,303	-5.3%
IHDG	June 30, 2026	5,152	$248,070
CEG	June 30, 2026	888	$247,975	3.7%
URI	March 31, 2026	300	$242,796	48.4%
CMG	Sept. 30, 2025	4,320	$242,569	-17.4%
FDX	Sept. 30, 2025	1,060	$240,950	23.1%
PFL	Sept. 30, 2025	28,780	$240,025	-18.1%
BNTX	Sept. 30, 2025	2,250	$239,558	-1.7%
MINT	Sept. 30, 2025	2,354	$236,680
GUNR	June 30, 2026	4,258	$234,871
ELV	Dec. 31, 2025	719	$232,323	10.2%
AVSD	Sept. 30, 2025	3,396	$229,368
SPMO	Sept. 30, 2025	2,032	$228,539
CGCB	Sept. 30, 2025	8,679	$228,250
DD	Dec. 31, 2025	2,882	$224,522	223.3%
AXON	March 31, 2026	395	$224,335	-2.7%
DKS	Dec. 31, 2025	1,006	$223,553	-31.3%
MHN	March 31, 2026	21,759	$222,591	No longer tracked
CGGO	Sept. 30, 2025	6,906	$220,790
AGG	June 30, 2025	2,221	$219,753
ONON	Sept. 30, 2025	4,200	$218,610	-27.2%
KHC	March 31, 2026	9,000	$218,252	-1.3%
CG	June 30, 2026	4,500	$217,756	-5.4%
FTCS	Dec. 31, 2025	2,324	$217,695
BKAG	Sept. 30, 2025	5,153	$217,373
DFSU	Dec. 31, 2025	5,112	$217,120
VV	June 30, 2025	835	$214,620
GUNR	Dec. 31, 2025	4,873	$213,340
IBIT	Dec. 31, 2025	3,227	$209,755
QBTS	March 31, 2026	8,000	$209,200	No longer tracked
COWZ	June 30, 2026	3,340	$208,936
HES	Sept. 30, 2025	1,500	$207,810	No longer tracked
GIGB	Dec. 31, 2025	4,434	$207,023
COP	June 30, 2025	1,951	$204,894	41.2%
CTVA	Sept. 30, 2025	2,746	$204,660	-82.4%
FDX	June 30, 2026	570	$203,023	-7.3%
EMXC	June 30, 2025	3,676	$202,511
DUK	June 30, 2025	1,655	$201,899	-3.3%
ENX	Dec. 31, 2025	16,185	$159,610	No longer tracked
FLG	Dec. 31, 2025	10,140	$117,117	-7.1%
WBD	Sept. 30, 2025	10,180	$116,664	58.4%
MYN	Dec. 31, 2025	11,476	$113,966	-9.7%
PNI	Sept. 30, 2025	16,948	$113,893	-10.9%
ASG	Sept. 30, 2025	16,749	$91,618	-8.5%
IGD	Sept. 30, 2025	14,736	$85,469	2.4%
PYN	Sept. 30, 2025	10,258	$53,752	No longer tracked
RIG	Sept. 30, 2025	11,450	$29,656	65.7%
CHPT (filed as CHPTXXXX)	Sept. 30, 2025	13,000	$9,143	-14.9%