Herold Advisors, Inc.

CIK 1891713 · View on SEC EDGAR ↗

Portfolio value
$505.9M
#3,746 of 9,443 by 13F value · top 39.7%
Positions
273
As of
June 30, 2026

Portfolio value QoQ: +11.1% 13F does not disclose cash

Top 10 holdings weight
26.32%
Top 25 holdings weight
45.77%
Positions above 1%
23
Effective number of positions
77.8

Based on 13F long-equity holdings only (cash, bonds, shorts not disclosed)

Turnover Q2 2026: 2.44% Est. buys $27,329,721 · sells $11,728,074

Median holding: 7.0 quarters Tracked Q4 2024–Q2 2026 · 73.8% still held

New positions
18
Increased
112
Decreased
87
Closed
8
On this page

Sector breakdown

Technology
17.1%
Healthcare
8.5%
Industrials
7.9%
Financial Services
5.6%
Energy
4.8%
Retail
4.2%
Financials
3.6%
Communication Services
3.5%
Utilities
2.5%
Consumer Discretionary
1.6%
Telecommunication
1.4%
Real Estate
1.0%
Consumer Staples
0.9%
Consumer products
0.7%
Materials
0.7%
Communications
0.4%
N/A
0.2%
Logistics & Transportation
0.2%
Other/Unmapped
35.4%

Full portfolio 273 positions

Type Streak 8Q trend
AAPL Apple Inc. - Common Stock $23,894,000 4.72% 82,587 $2,588,435 Down ×1
NVDA NVIDIA Corporation - Common Stock $22,821,000 4.51% 114,077 $2,975,801 Up ×1
MSFT Microsoft Corporation - Common Stock $13,930,000 2.75% 37,327 $368,321 Up ×4
LLY Eli Lilly and Company Common Stock $12,656,000 2.50% 10,550 $3,279,671 Up ×1
DFUS $12,198,000 2.41% 148,859 $2,831,855 Up ×4
AVUS $10,415,000 2.06% 81,375 $1,040,130 Down ×1
AVLC $9,776,000 1.93% 108,644 $2,751,068 Up ×6
JPM JP Morgan Chase & Co. Common Stock $9,559,000 1.89% 29,211 $1,057,330 Up ×2
GOOGL Alphabet Inc. - Class A Common Stock $8,963,000 1.77% 25,060 $1,800,738 Up ×1
XOM Exxon Mobil Corporation Common Stock $8,949,000 1.77% 65,431 $-2,135,174 Up ×1
ABBV AbbVie Inc. Common Stock $8,834,000 1.75% 35,123 $1,202,278 Up ×1
MA Mastercard Incorporated Common Stock $8,167,000 1.61% 15,902 $275,865 Up ×2
WMT Walmart Inc. - Common Stock $7,969,000 1.58% 70,340 $-789,634 Down ×3
DFCF $7,938,000 1.57% 188,195 $592,020 Up ×4
AVIG $7,792,000 1.54% 188,219 $545,765 Up ×4
V Visa Inc. $7,619,000 1.51% 22,213 $771,638 Down ×1
APH Amphenol Corporation Common Stock $7,190,000 1.42% 40,777 $2,036,436 Down ×1
IGIB iShares 5-10 Year Investment Grade Corporate Bond ETF $5,829,000 1.15% 109,570 $676,330 Up ×3
QLC $5,816,000 1.15% 64,695 $1,380,863 Up ×4
IBM International Business Machines Corporation Common Stock $5,544,000 1.10% 19,748 $789,179 Up ×2
IQDY $5,501,000 1.09% 128,882 $1,200,338 Up ×6
SKOR FlexShares Credit-Scored US Corporate Bond Index Fund $5,312,000 1.05% 109,600 $539,594 Up ×6
AMZN Amazon.com, Inc. - Common Stock $5,155,000 1.02% 21,589 $630,962 Down ×1
CVX Chevron Corporation Common Stock $4,933,000 0.97% 29,727 $-754,929 Up ×1
DFIV $4,823,000 0.95% 89,364 $592,007 Up ×4
HD Home Depot, Inc. (The) Common Stock $4,592,000 0.91% 13,017 $379,926 Up ×4
QGRW $4,453,000 0.88% 67,404 $1,215,252 Up ×4
TSLA Tesla, Inc. - Common Stock $4,323,000 0.85% 10,280 $560,589 Up ×2
META Meta Platforms, Inc. - Class A Common Stock $4,089,000 0.81% 7,259 $77,939 Up ×1
MRK Merck & Company, Inc. Common Stock (new) $4,070,000 0.80% 31,620 $262,305 Down ×1
AVDE $3,998,000 0.79% 44,832 $59,212 Down ×1
AVUV $3,962,000 0.78% 31,860 $633,759 Up ×3
VZ Verizon Communications Inc. Common Stock $3,878,000 0.77% 91,531 $-456,695 Up ×3
JNJ Johnson & Johnson Common Stock $3,877,000 0.77% 15,267 $111,434 Down ×1
AVLV $3,762,000 0.74% 41,231 $902,538 Up ×2
JEPI $3,535,000 0.70% 62,700 $141,285 Up ×3
JPST $3,439,000 0.68% 67,880 $-331,778 Down ×4
PG Procter & Gamble Company (The) Common Stock $3,359,000 0.66% 22,951 $-20,007 Down ×3
BIP Brookfield Infrastructure Partners LP Limited Partnership Units $3,284,000 0.65% 90,061 $-118,874 Down ×1
ETN Eaton Corporation, PLC Ordinary Shares $3,258,000 0.64% 7,649 $436,340 Down ×1
BRKB $3,208,000 0.63% 6,404 $262,605 Up ×2
XLE XLE $3,143,000 0.62% 59,269 $-505,300 Down ×2
CB Chubb Limited Common Stock $3,073,000 0.61% 9,020 $133,586 Up ×4
AVGO Broadcom Inc. - Common Stock $3,001,000 0.59% 7,946 $456,516 Down ×1
DSTL $2,957,000 0.58% 49,321 $-1,027,862 Down ×6
JEPQ JPMorgan Nasdaq Equity Premium Income ETF $2,923,000 0.58% 47,728 $506,075 Up ×6
GLW Corning Incorporated Common Stock $2,916,000 0.58% 11,415 $1,281,773 Down ×1
DFAU $2,801,000 0.55% 54,267 $401,835 Up ×6
CGDV $2,765,000 0.55% 56,091 $559,658 Up ×3
PSX Phillips 66 Common Stock $2,679,000 0.53% 15,842 $-257,891 Down ×3
CAT Caterpillar, Inc. Common Stock $2,653,000 0.52% 2,493 $789,043 Down ×4
BN Brookfield Corporation Class A Limited Voting Shares $2,645,000 0.52% 62,014 $139,820
CTAS Cintas Corporation - Common Stock $2,567,000 0.51% 15,092 $14,339
ISRG Intuitive Surgical, Inc. - Common Stock $2,566,000 0.51% 6,450 $-407,386
DGRW WisdomTree U.S. Quality Dividend Growth Fund $2,450,000 0.48% 25,654 $-110,956 Down ×5
GOOG Alphabet Inc. - Class C Capital Stock $2,441,000 0.48% 6,906 $461,941 Up ×2
COST Costco Wholesale Corporation - Common Stock $2,427,000 0.48% 2,590 $-130,841 Up ×1
NEE NextEra Energy, Inc. Common Stock $2,402,000 0.47% 27,346 $-104,831 Up ×4
KLAC KLA Corporation - Common Stock $2,374,000 0.47% 7,860 $1,094,475 Up ×1
LRCX Lam Research Corporation - Common Stock $2,360,000 0.47% 5,450 $1,167,563 Down ×4
QCOM QUALCOMM Incorporated - Common Stock $2,350,000 0.46% 12,744 $673,285 Down ×1
GLD $2,257,000 0.45% 6,129 $-446,945 Down ×1
T AT&T Inc. $2,247,000 0.44% 109,149 $-700,400 Up ×3
AVEM $2,225,000 0.44% 23,025 $497,168 Up ×4
SCHG $2,217,000 0.44% 65,482 $449,355 Up ×1
JPEF JPMorgan Equity Focus ETF $2,183,000 0.43% 27,188 $677,512 Up ×6
CSCO Cisco Systems, Inc. - Common Stock $2,131,000 0.42% 18,185 $657,691 Down ×1
NUE Nucor Corporation Common Stock $2,103,000 0.42% 9,440 $506,696
BMY Bristol-Myers Squibb Company Common Stock $2,072,000 0.41% 35,910 $-109,980 Down ×3
BAC Bank of America Corporation Common Stock $2,068,000 0.41% 36,404 $418,948 Up ×2
PFE Pfizer, Inc. Common Stock $1,954,000 0.39% 81,250 $-152,901 Up ×3
GE GE Aerospace Common Stock $1,925,000 0.38% 5,158 $622,024 Up ×3
ED Consolidated Edison, Inc. Common Stock $1,916,000 0.38% 17,334 $-34,103 Up ×1
RTX RTX Corporation Common Stock $1,904,000 0.38% 10,040 $-53,577 Down ×1
OKE ONEOK, Inc. Common Stock $1,886,000 0.37% 21,675 $-125,274 Down ×5
GS Goldman Sachs Group, Inc. (The) Common Stock $1,844,000 0.36% 1,825 $333,060 Up ×2
MU Micron Technology, Inc. - Common Stock $1,825,000 0.36% 1,581 $1,190,199 Down ×1
SPGI S&P Global Inc. Common Stock $1,825,000 0.36% 4,485 $-103,918 Down ×1
AMD Advanced Micro Devices, Inc. - Common Stock $1,776,000 0.35% 3,062 $1,126,179 Down ×1
MS Morgan Stanley Common Stock $1,720,000 0.34% 8,232 $375,793 Up ×2
DE Deere & Company Common Stock $1,716,000 0.34% 2,704 $192,799
BA Boeing Company (The) Common Stock $1,711,000 0.34% 7,901 $88,658 Down ×1
SHEL Shell PLC American Depositary Shares (each representing two (2) Ordinary Shares) $1,699,000 0.34% 21,831 $-330,506 Up ×6
LMT Lockheed Martin Corporation Common Stock $1,616,000 0.32% 3,174 $-524,155 Down ×1
BKLC $1,603,000 0.32% 11,174 $208,871 Up ×1
AVGB Avantis Credit ETF $1,587,000 0.31% 30,981 $506,966 Up ×2
LRGF $1,550,000 0.31% 20,506 $709,358 Up ×3
PLD Prologis, Inc. Common Stock $1,498,000 0.30% 11,047 $17,186 Down ×1
USFR $1,483,000 0.29% 29,446 $-407,869 Down ×5
AMAT Applied Materials, Inc. - Common Stock $1,399,000 0.28% 1,935 $679,874 Down ×4
AVMV $1,372,000 0.27% 17,046 $290,381 Up ×2
NTSX $1,357,000 0.27% 23,000 $105,400 Down ×4
BBBI $1,341,000 0.27% 26,135 $511,433 Up ×1
MCD McDonald's Corporation Common Stock $1,339,000 0.26% 4,945 $-202,524 Down ×2
RDVY First Trust Rising Dividend Achievers ETF $1,337,000 0.26% 16,543 $195,518 Down ×4
PEG Public Service Enterprise Group Incorporated Common Stock $1,305,000 0.26% 16,078 $78,688 Up ×2
JBND JPMorgan Active Bond ETF $1,302,000 0.26% 24,362 $601,751 Up ×2
C Citigroup, Inc. Common Stock $1,299,000 0.26% 9,285 $260,049 Up ×1
CWB $1,287,000 0.25% 11,925 $195,623
AMGN Amgen Inc. - Common Stock $1,271,000 0.25% 3,526 $-4,120 Down ×2

Conviction holdings

Positions increased for 3+ consecutive quarters.

Share counts are as reported in 13F filings (not split-adjusted)

Security Value % of portfolio Streak
MSFT $13,930,000 2.75% up ×4
DFUS $12,198,000 2.41% up ×4
AVLC $9,776,000 1.93% up ×6
DFCF $7,938,000 1.57% up ×4
AVIG $7,792,000 1.54% up ×4
IGIB $5,829,000 1.15% up ×3
QLC $5,816,000 1.15% up ×4
IQDY $5,501,000 1.09% up ×6
SKOR $5,312,000 1.05% up ×6
DFIV $4,823,000 0.95% up ×4
HD $4,592,000 0.91% up ×4
QGRW $4,453,000 0.88% up ×4
AVUV $3,962,000 0.78% up ×3
VZ $3,878,000 0.77% up ×3
JEPI $3,535,000 0.70% up ×3

Biggest new bets

New positions opened this quarter, largest first.

Security Value Shares % of portfolio
DFSD $551,000 11,548 0.11%
AEP $366,000 2,678 0.07%
PANW $358,000 1,050 0.07%
CFG $285,000 4,072 0.06%
Q $250,000 1,538 0.05%
UBER $250,000 3,458 0.05%
EPD $247,000 6,747 0.05%
TTE $233,000 2,947 0.05%
DKS $228,000 1,006 0.05%
AXON $224,000 400 0.04%
SPG $223,000 1,000 0.04%
QYLD $221,000 12,016 0.04%
Unknown issuer (CUSIP: 84615Q103) $208,000 1,205 0.04%
FMNY $202,000 7,515 0.04%
KHC $202,000 8,450 0.04%

Top movers (QoQ)

Security Action Shares Δ Value Δ
LLY Bought more +357 +$3.3M
NVDA Bought more +286 +$3.0M
DFUS Bought more +17K +$2.8M
AVLC Bought more +18K +$2.8M
AAPL Trimmed -1K +$2.6M
XOM Bought more +101 -$2.1M
APH Trimmed -11 +$2.0M
GOOGL Bought more +153 +$1.8M
QLC Bought more +8K +$1.4M
GLW Trimmed -604 +$1.3M

Exited positions

Includes corporate events (mergers, delistings) — not all exits are sells

Closed positions reflect 13F reporting changes; for index managers these are often mechanical (delisting, M&A, index rebalancing), not active decisions.

SecurityQuarter Shares before Value before Price since exit
RSP Sept. 30, 2025 39,696 $7,214,427 No longer tracked
BIL Sept. 30, 2025 75,161 $6,894,518 No longer tracked
BND Sept. 30, 2025 64,633 $4,758,917
LQD Sept. 30, 2025 37,306 $4,089,114 No longer tracked
DFAX Sept. 30, 2025 113,893 $3,345,037 No longer tracked
IQLT Sept. 30, 2025 64,174 $2,773,575 No longer tracked
SCHO Sept. 30, 2025 101,034 $2,463,210 No longer tracked
COWZ June 30, 2025 32,906 $1,801,977 No longer tracked
STPZ Sept. 30, 2025 33,125 $1,782,455 No longer tracked
SPHY Sept. 30, 2025 68,594 $1,632,536 No longer tracked
FTSM Sept. 30, 2025 25,183 $1,507,666
DSL Sept. 30, 2025 114,950 $1,406,988 -12.9%
IVV Sept. 30, 2025 1,869 $1,160,497 No longer tracked
QUAL Sept. 30, 2025 6,328 $1,156,987 No longer tracked
IVW Sept. 30, 2025 7,583 $834,890 No longer tracked
RDVI Sept. 30, 2025 31,958 $789,664 No longer tracked
DYNF Sept. 30, 2025 13,210 $719,419 No longer tracked
CGGE Sept. 30, 2025 24,323 $709,988 No longer tracked
ODFL March 31, 2025 3,893 $686,768 28.0%
SPYV Sept. 30, 2025 12,839 $671,995 No longer tracked
EFV Sept. 30, 2025 10,211 $648,192 No longer tracked
TLT Sept. 30, 2025 7,245 $639,377
CGBL Sept. 30, 2025 18,220 $609,277 No longer tracked
SCHD Sept. 30, 2025 19,854 $526,127 No longer tracked
VT Sept. 30, 2025 3,961 $509,031 No longer tracked
UTF Sept. 30, 2025 18,501 $498,597 9.7%
CRM March 31, 2026 1,872 $495,912 8.1%
HWM Sept. 30, 2025 2,547 $474,073 47.5%
VTI Sept. 30, 2025 1,503 $456,797 No longer tracked
XYLD Dec. 31, 2025 11,598 $455,337 No longer tracked
FTGS Sept. 30, 2025 13,275 $453,844
IEMG Sept. 30, 2025 7,224 $433,627 No longer tracked
ECC Sept. 30, 2025 53,050 $406,363 -42.7%
KYN Sept. 30, 2025 31,800 $404,496 20.0%
MCHP March 31, 2025 6,553 $375,815 60.1%
JPIB Sept. 30, 2025 7,402 $359,865 No longer tracked
CGUS Sept. 30, 2025 9,736 $359,550 No longer tracked
ADBE Sept. 30, 2025 928 $359,031 -23.2%
CIBR Sept. 30, 2025 4,384 $331,351
THRO Sept. 30, 2025 9,143 $325,308 No longer tracked
OEF Sept. 30, 2025 1,066 $324,437 No longer tracked
QQEW Sept. 30, 2025 2,320 $316,684
NVO Dec. 31, 2025 5,500 $305,195 -7.7%
BEN March 31, 2025 14,750 $299,278 78.5%
AIRR June 30, 2025 4,368 $298,555
PFN Sept. 30, 2025 40,250 $297,448 -7.0%
CGDG Sept. 30, 2025 8,752 $294,330 No longer tracked
ZTS June 30, 2026 2,480 $293,163 7.2%
VB Sept. 30, 2025 1,233 $292,199 No longer tracked
GSUS Sept. 30, 2025 3,368 $288,199 No longer tracked
LMBS Sept. 30, 2025 5,812 $286,296
IAU Sept. 30, 2025 4,589 $286,168 No longer tracked
DVN Sept. 30, 2025 8,900 $283,123 38.5%
EFG Sept. 30, 2025 2,519 $282,103 No longer tracked
LW March 31, 2025 4,176 $279,082 -0.4%
CGMS Sept. 30, 2025 10,059 $277,831 No longer tracked
IR June 30, 2025 3,453 $276,344 -2.2%
BINC Sept. 30, 2025 5,183 $273,878 No longer tracked
IYW June 30, 2025 1,943 $272,875 No longer tracked
COHR March 31, 2025 2,858 $270,738 350.4%
DHI June 30, 2025 2,123 $269,927 18.5%
SHAG June 30, 2026 5,427 $258,248 No longer tracked
COHR Sept. 30, 2025 2,858 $254,962 171.5%
UBER March 31, 2026 3,100 $253,303 5.6%
IHDG June 30, 2026 5,152 $248,070 No longer tracked
CEG June 30, 2026 888 $247,975 8.2%
URI March 31, 2026 300 $242,796 53.2%
CMG Sept. 30, 2025 4,320 $242,569 -10.6%
OXY March 31, 2025 4,907 $242,523 22.2%
FDX Sept. 30, 2025 1,060 $240,950 43.2%
PFL Sept. 30, 2025 28,780 $240,025 -10.1%
BNTX Sept. 30, 2025 2,250 $239,558 14.3%
KR March 31, 2025 3,900 $238,485 -15.8%
MINT Sept. 30, 2025 2,354 $236,680 No longer tracked
GUNR June 30, 2026 4,258 $234,871 No longer tracked
ELV Dec. 31, 2025 719 $232,323 14.2%
AVSD Sept. 30, 2025 3,396 $229,368 No longer tracked
SPMO Sept. 30, 2025 2,032 $228,539 No longer tracked
CGCB Sept. 30, 2025 8,679 $228,250 No longer tracked
CG March 31, 2025 4,500 $227,205 13.8%
DD Dec. 31, 2025 2,882 $224,522 246.8%
AXON March 31, 2026 395 $224,335 48.9%
DKS Dec. 31, 2025 1,006 $223,553 -2.2%
MHN March 31, 2026 21,759 $222,591 No longer tracked
CGGO Sept. 30, 2025 6,906 $220,790 No longer tracked
AGG June 30, 2025 2,221 $219,753 No longer tracked
ONON Sept. 30, 2025 4,200 $218,610 -26.2%
KHC March 31, 2026 9,000 $218,252 13.0%
CG June 30, 2026 4,500 $217,756 17.8%
FTCS Dec. 31, 2025 2,324 $217,695
BKAG Sept. 30, 2025 5,153 $217,373 No longer tracked
DFSU Dec. 31, 2025 5,112 $217,120 No longer tracked
VV June 30, 2025 835 $214,620 No longer tracked
GUNR Dec. 31, 2025 4,873 $213,340 No longer tracked
IBIT Dec. 31, 2025 3,227 $209,755
QBTS March 31, 2026 8,000 $209,200 No longer tracked
COWZ June 30, 2026 3,340 $208,936 No longer tracked
HES Sept. 30, 2025 1,500 $207,810 No longer tracked
GIGB Dec. 31, 2025 4,434 $207,023 No longer tracked
COP June 30, 2025 1,951 $204,894 46.2%
CTVA Sept. 30, 2025 2,746 $204,660 16.9%
FDX June 30, 2026 570 $203,023 7.8%
EMXC June 30, 2025 3,676 $202,511
DUK June 30, 2025 1,655 $201,899 5.7%
PYPL March 31, 2025 2,350 $200,573 -5.5%
ENX Dec. 31, 2025 16,185 $159,610 No longer tracked
FLG Dec. 31, 2025 10,140 $117,117 9.6%
WBD Sept. 30, 2025 10,180 $116,664 46.6%
MYN Dec. 31, 2025 11,476 $113,966 -1.0%
PNI Sept. 30, 2025 16,948 $113,893 -1.4%
ASG Sept. 30, 2025 16,749 $91,618 -3.4%
IGD Sept. 30, 2025 14,736 $85,469 12.2%
PYN Sept. 30, 2025 10,258 $53,752 No longer tracked
RIG Sept. 30, 2025 11,450 $29,656 87.8%
CHPTXXXX Sept. 30, 2025 13,000 $9,143 No longer tracked