Pure Financial Advisors, LLC

CIK 1571556 · View on SEC EDGAR ↗

Portfolio value
$7.9B
#582 of 9,443 by 13F value · top 6.2%
Positions
636
As of
June 30, 2026

Portfolio value QoQ: +12.8% 13F does not disclose cash

Top 10 holdings weight
48.42%
Top 25 holdings weight
71.71%
Positions above 1%
22
Effective number of positions
27.6

Based on 13F long-equity holdings only (cash, bonds, shorts not disclosed)

Turnover Q2 2026: 3.03% Est. buys $546,423,076 · sells $224,745,012

Median holding: 6.0 quarters Tracked Q4 2024–Q2 2026 · 90.1% still held

New positions
88
Increased
352
Decreased
171
Closed
24
On this page

Sector breakdown

Technology
3.3%
Financials
1.5%
Industrials
1.0%
Retail
0.8%
Healthcare
0.8%
Communication Services
0.6%
Consumer Discretionary
0.3%
Financial Services
0.3%
Utilities
0.2%
Consumer Staples
0.2%
Energy
0.2%
Materials
0.2%
Communications
0.1%
Consumer products
0.1%
Real Estate
0.1%
Logistics & Transportation
0.0%
Telecommunication
0.0%
Packaging
0.0%
Other/Unmapped
90.1%

Full portfolio 636 positions

Type Streak 8Q trend
SPY SPY $869,841,653 11.07% 1,164,805 $135,982,802 Up ×6
BND Vanguard Total Bond Market ETF $676,930,599 8.62% 9,221,231 $41,580,483 Up ×6
IEFA $469,023,677 5.97% 4,856,323 $45,501,296 Up ×6
DFAT $399,265,918 5.08% 5,711,959 $54,713,554 Up ×6
DUHP $344,548,490 4.39% 8,256,614 $56,874,448 Up ×6
DFAS $268,654,226 3.42% 3,262,743 $41,184,081 Up ×6
VNQ $220,471,285 2.81% 2,286,335 $24,223,887 Up ×6
PYLD $193,347,493 2.46% 7,290,629 Up ×1
DFAC $182,018,329 2.32% 4,103,209 $19,348,458 Down ×4
DCOR $179,958,065 2.29% 2,195,146 $19,014,404 Down ×1
VGSH Vanguard Short-Term Treasury ETF $174,758,979 2.22% 3,002,732 $12,029,028 Up ×6
IGSB iShares 1-5 Year Investment Grade Corporate Bond ETF $173,651,336 2.21% 3,313,324 $-146,569,157 Down ×1
AVDV $169,705,107 2.16% 1,646,823 $5,149,477 Down ×2
IVV $147,050,454 1.87% 196,358 $18,706,848 Down ×1
VWO $144,452,380 1.84% 2,420,043 $15,165,881 Up ×6
GNR $141,329,865 1.80% 2,099,686 $-16,378,468 Down ×2
VOO $127,446,649 1.62% 185,563 $20,614,809 Up ×6
AVLV $126,138,338 1.61% 1,382,944 $9,412,636 Down ×3
DFAI $120,717,741 1.54% 2,926,491 $5,947,722 Down ×2
VEA $110,169,365 1.40% 1,546,237 $10,566,358 Down ×1
AVEM $108,566,421 1.38% 1,125,157 $10,183,126 Down ×6
AAPL Apple Inc. - Common Stock $90,301,544 1.15% 312,073 $13,689,639 Up ×6
CASH Pathward Financial, Inc. - Common Stock $73,076,146 0.93% 0 $7,147,576
BNDX Vanguard Total International Bond ETF $64,806,738 0.82% 1,338,153 $4,843,433 Up ×6
SCHX $57,372,634 0.73% 1,949,461 $6,370,766 Down ×1
VTI $54,375,007 0.69% 146,944 $7,672,542 Up ×1
ITOT $53,985,779 0.69% 328,641 $6,867,735 Down ×1
JIRE $53,185,431 0.68% 644,750 $3,648,450 Down ×2
IEMG $49,937,344 0.64% 602,817 $11,168,036 Up ×6
MGV $46,720,343 0.59% 285,839 $4,553,875 Down ×2
DFCF $45,956,234 0.58% 1,088,752 $1,726,881 Up ×5
HYG $44,829,553 0.57% 560,580 $2,354,981 Up ×6
VV $43,514,209 0.55% 126,528 $5,610,305 Down ×2
EMGF $42,831,462 0.55% 584,650 $7,576,931 Up ×6
NVDA NVIDIA Corporation - Common Stock $42,662,434 0.54% 213,216 $8,674,664 Up ×6
IJH $42,501,986 0.54% 551,186 $6,019,223 Up ×5
SCHP $42,165,570 0.54% 1,591,154 $1,699,915 Up ×5
QUAL $41,981,820 0.53% 191,322 $4,556,322 Down ×1
VUG $39,096,157 0.50% 453,868 $5,618,779 Up ×3
VB $38,227,113 0.49% 126,112 $5,046,648 Down ×1
AGG $34,573,555 0.44% 349,298 $6,263,787 Up ×6
IWN $32,530,715 0.41% 147,065 $4,558,112 Down ×1
MSFT Microsoft Corporation - Common Stock $32,244,429 0.41% 86,442 $1,380,362 Up ×2
SPDW $29,582,943 0.38% 587,080 $2,161,048 Down ×1
SCHC $29,543,632 0.38% 613,957 $1,302,730 Up ×1
AMZN Amazon.com, Inc. - Common Stock $28,644,539 0.36% 120,184 $3,792,201 Up ×2
VO $28,597,774 0.36% 354,943 $2,539,132 Up ×5
SPIP $26,738,186 0.34% 1,041,207 $-533,847 Down ×6
IJR $25,291,793 0.32% 170,533 $3,984,340 Down ×1
GUNR $25,024,423 0.32% 507,801 $-3,224,375 Down ×4
SCZ iShares MSCI EAFE Small-Cap ETF $24,336,619 0.31% 295,814 $1,319,993 Up ×3
VFQY $23,556,403 0.30% 138,331 $3,111,858 Up ×6
GOOGL Alphabet Inc. - Class A Common Stock $23,184,364 0.30% 64,875 $5,372,742 Up ×6
EMB iShares J.P. Morgan USD Emerging Markets Bond ETF $22,746,442 0.29% 235,861 $1,527,742 Up ×6
PFF iShares Preferred and Income Securities ETF $22,030,296 0.28% 722,542 $1,415,918 Up ×6
STIP $21,667,032 0.28% 212,089 $-154,927 Up ×1
SPYV $19,798,362 0.25% 325,685 $1,123,067 Down ×6
DFSU $19,569,206 0.25% 419,670 $2,754,042 Up ×6
VTV $19,202,632 0.24% 88,114 $1,498,624 Down ×4
CAT Caterpillar, Inc. Common Stock $18,825,574 0.24% 17,678 $6,022,313 Down ×2
USRT $18,506,660 0.24% 278,505 $2,041,566 Up ×5
SPTM $18,192,634 0.23% 200,381 $1,961,854 Down ×6
SPSM $16,913,925 0.22% 293,288 $2,426,324 Down ×1
BRKB $16,268,450 0.21% 32,512 $1,318,925 Up ×6
TSLA Tesla, Inc. - Common Stock $16,109,160 0.21% 38,300 $3,883,780 Up ×6
JPM JP Morgan Chase & Co. Common Stock $16,027,908 0.20% 48,966 $1,808,911 Up ×3
DXUV $15,856,779 0.20% 238,448 $2,147,433 Up ×6
SCHO $15,614,396 0.20% 646,827 $352,553 Up ×5
SPYM $15,462,604 0.20% 175,951 $6,215,197 Up ×3
QQQ Invesco QQQ Trust, Series 1 $14,730,914 0.19% 20,004 $3,253,931 Up ×6
TIP $14,636,970 0.19% 133,756 $-283,028 Down ×1
VBR $14,047,709 0.18% 57,812 $1,248,532 Down ×1
DFAX $13,727,900 0.17% 372,636 $1,281,524 Up ×1
CMF $12,081,516 0.15% 209,603 $957,700 Up ×2
GOOG Alphabet Inc. - Class C Capital Stock $11,820,263 0.15% 33,454 $3,209,547 Up ×2
VEU $11,456,719 0.15% 136,797 $844,251 Down ×1
FREL $10,980,024 0.14% 374,745 $574,240 Down ×6
DXIV $10,956,483 0.14% 156,518 $711,307 Up ×6
MUB $10,740,663 0.14% 99,802 $383,698 Up ×6
VXF $10,639,768 0.14% 43,214 $1,119,928 Down ×2
IWF $10,190,349 0.13% 82,068 $1,468,766 Up ×3
SHY iShares 1-3 Year Treasury Bond ETF $10,169,430 0.13% 123,851 $773,298 Up ×4
IWB $10,114,451 0.13% 24,700 $1,019,864 Down ×1
MU Micron Technology, Inc. - Common Stock $9,816,985 0.12% 8,505 $7,490,893 Up ×1
VCSH Vanguard Short-Term Corporate Bond ETF $9,575,132 0.12% 121,158 $-1,192,745 Down ×1
AVGO Broadcom Inc. - Common Stock $9,424,108 0.12% 24,948 $3,135,645 Up ×6
COST Costco Wholesale Corporation - Common Stock $9,354,736 0.12% 10,000 $725,088 Up ×2
EFA $9,326,498 0.12% 89,781 $-186,304 Down ×6
V Visa Inc. $9,141,039 0.12% 26,643 $1,205,490 Up ×1
LLY Eli Lilly and Company Common Stock $8,407,564 0.11% 7,010 $3,823,291 Up ×3
RTX RTX Corporation Common Stock $8,390,244 0.11% 44,222 $296,020 Up ×1
EWX $8,344,328 0.11% 112,298 $776,606 Down ×1
SPAB $8,160,905 0.10% 319,785 $493,006 Up ×4
SMMD $8,130,620 0.10% 88,733 $3,207,243 Up ×6
DFSD $8,063,922 0.10% 168,878 $-121,795 Down ×1
WMT Walmart Inc. - Common Stock $8,061,121 0.10% 71,174 $86,639 Up ×6
MRK Merck & Company, Inc. Common Stock (new) $7,663,687 0.10% 59,640 $566,938 Up ×3
JNJ Johnson & Johnson Common Stock $7,415,663 0.09% 29,199 $559,481 Up ×2
SPEM $7,153,626 0.09% 138,154 $405,854 Down ×1
IVE $7,046,244 0.09% 31,033 $228,028 Down ×3

Conviction holdings

Positions increased for 3+ consecutive quarters.

Share counts are as reported in 13F filings (not split-adjusted)

Security Value % of portfolio Streak
SPY $869,841,653 11.07% up ×6
BND $676,930,599 8.62% up ×6
IEFA $469,023,677 5.97% up ×6
DFAT $399,265,918 5.08% up ×6
DUHP $344,548,490 4.39% up ×6
DFAS $268,654,226 3.42% up ×6
VNQ $220,471,285 2.81% up ×6
VGSH $174,758,979 2.22% up ×6
VWO $144,452,380 1.84% up ×6
VOO $127,446,649 1.62% up ×6
AAPL $90,301,544 1.15% up ×6
BNDX $64,806,738 0.82% up ×6
IEMG $49,937,344 0.64% up ×6
DFCF $45,956,234 0.58% up ×5
HYG $44,829,553 0.57% up ×6

Biggest new bets

New positions opened this quarter, largest first.

Security Value Shares % of portfolio
PYLD $193,347,493 7,290,629 2.46%
Unknown issuer (CUSIP: 438516205) $2,301,127 10,277 0.03%
Unknown issuer (CUSIP: 43849R105) $2,262,888 10,236 0.03%
WLDN $621,726 7,860 0.01%
DHI $619,973 3,806 0.01%
ACI $575,458 42,532 0.01%
BRO $564,244 8,796 0.01%
URI $408,010 360 0.01%
BE $375,917 1,242 0.00%
NBIS $355,707 1,288 0.00%
Unknown issuer (CUSIP: 84615Q103) $355,069 2,078 0.00%
MKSI $335,530 754 0.00%
APP $331,247 643 0.00%
FIX $330,986 167 0.00%
STM $326,475 4,359 0.00%

Top movers (QoQ)

Security Action Shares Δ Value Δ
IGSB Trimmed -2.8M -$146.6M
SPY Bought more +36K +$136.0M
DUHP Bought more +431K +$56.9M
DFAT Bought more +195K +$54.7M
IEFA Bought more +178K +$45.5M
BND Bought more +593K +$41.6M
DFAS Bought more +65K +$41.2M
VNQ Bought more +74K +$24.2M
VOO Bought more +7K +$20.6M
DFAC Trimmed -83K +$19.3M

Exited positions

Includes corporate events (mergers, delistings) — not all exits are sells

Closed positions reflect 13F reporting changes; for index managers these are often mechanical (delisting, M&A, index rebalancing), not active decisions.

SecurityQuarter Shares before Value before Price since exit
XOM June 30, 2026 54,909 $9,315,826 21.7%
SLDP Dec. 31, 2025 2,131,812 $7,397,388 -43.2%
MPAA Sept. 30, 2025 516,129 $5,780,645 -28.1%
HON June 30, 2026 20,855 $4,713,967 -1.9%
QQQM March 31, 2026 4,721 $1,194,039
PCAR Dec. 31, 2025 10,909 $1,072,573 19.5%
IBDQ Dec. 31, 2025 34,412 $866,838 No longer tracked
IBTF Dec. 31, 2025 29,327 $685,225 No longer tracked
IXJ Dec. 31, 2025 6,805 $603,059 No longer tracked
AGNC Sept. 30, 2025 59,347 $545,400 11.6%
FTCS Dec. 31, 2025 5,797 $542,831
RSP Dec. 31, 2025 2,600 $493,145 No longer tracked
WLDN March 31, 2026 4,645 $481,501 13.7%
ET Dec. 31, 2025 27,868 $478,215 28.8%
IONQ June 30, 2026 15,114 $435,737 -20.2%
ILMN Sept. 30, 2025 4,544 $433,577 121.1%
TTEK Dec. 31, 2025 12,943 $432,054 9.5%
RSP June 30, 2026 2,232 $428,300 No longer tracked
SKX Sept. 30, 2025 6,264 $395,258 No longer tracked
VDC Sept. 30, 2025 1,775 $388,725 No longer tracked
CSHI March 31, 2026 7,690 $382,424 No longer tracked
CYBR March 31, 2026 840 $374,516 No longer tracked
LULU June 30, 2026 2,442 $373,812 3.1%
FIW Dec. 31, 2025 3,152 $354,138 No longer tracked
TLH Dec. 31, 2025 3,364 $346,458 No longer tracked
SIVR June 30, 2026 4,686 $335,564 No longer tracked
BR June 30, 2026 2,019 $328,047 30.8%
RGTI Dec. 31, 2025 10,295 $306,688 -24.9%
JEF March 31, 2026 4,929 $305,450 27.1%
QDPL Sept. 30, 2025 7,639 $301,435 No longer tracked
TMFM Dec. 31, 2025 12,145 $301,317 No longer tracked
CGXU March 31, 2026 10,154 $300,051 No longer tracked
DFGP Dec. 31, 2025 5,351 $297,355
FISV Dec. 31, 2025 2,269 $292,542 -23.3%
CME June 30, 2026 951 $280,929 23.7%
CHTR June 30, 2026 1,299 $280,463 3.5%
SFM Dec. 31, 2025 2,488 $270,694 0.3%
ACWV June 30, 2026 2,238 $267,463 No longer tracked
HPQ Dec. 31, 2025 9,802 $266,919 33.0%
IBHE Dec. 31, 2025 11,461 $266,124 No longer tracked
RLI Dec. 31, 2025 4,035 $263,163 2.5%
FNX Dec. 31, 2025 2,062 $258,587
AIG March 31, 2026 3,001 $256,768 1.9%
DAL March 31, 2025 4,168 $252,164 88.3%
EXPE June 30, 2026 1,090 $251,732 25.8%
DHR March 31, 2026 1,095 $250,747 12.9%
MPWR Dec. 31, 2025 269 $247,652 45.2%
DFEM Dec. 31, 2025 7,701 $246,969 No longer tracked
PYPL June 30, 2026 5,361 $242,459 44.1%
EIX June 30, 2025 4,084 $240,657 43.1%
VDE Dec. 31, 2025 1,898 $238,828 No longer tracked
MSTR Dec. 31, 2025 738 $237,946 -20.8%
PHYS June 30, 2025 9,823 $236,341 No longer tracked
UBS March 31, 2026 5,103 $236,337 36.2%
HDV Sept. 30, 2025 1,993 $233,520 No longer tracked
FXY Sept. 30, 2025 3,635 $232,422 No longer tracked
IGIB Sept. 30, 2025 4,359 $232,291
MFC March 31, 2026 6,390 $231,829 24.4%
NTR June 30, 2026 3,057 $230,687 16.8%
UFPT Dec. 31, 2025 1,149 $229,340 37.4%
ADSK June 30, 2026 954 $228,502 27.1%
OTIS March 31, 2026 2,605 $227,569 -6.7%
APP March 31, 2026 337 $227,314 -24.5%
USD March 31, 2025 3,436 $223,821 No longer tracked
GIS March 31, 2026 4,812 $223,772 5.7%
ACM March 31, 2025 2,092 $223,467 -29.9%
DELL Dec. 31, 2025 1,576 $223,410 248.9%
MTD June 30, 2026 177 $223,232 9.0%
ON March 31, 2025 3,535 $222,882 84.6%
TGT March 31, 2025 1,639 $221,611 55.6%
CSX March 31, 2025 6,858 $221,323 74.9%
IYW March 31, 2026 1,107 $221,103 No longer tracked
LNWO Sept. 30, 2025 2,267 $218,221 No longer tracked
RCL Dec. 31, 2025 667 $215,828 4.9%
PHYS June 30, 2026 6,089 $215,794 No longer tracked
TTD March 31, 2026 5,673 $215,335 -41.7%
URI March 31, 2026 265 $214,324 51.9%
IEF June 30, 2025 2,246 $214,201
APD Sept. 30, 2025 759 $214,014 11.3%
MLNK Dec. 31, 2025 10,688 $213,012 No longer tracked
FXL Sept. 30, 2025 1,352 $212,747 No longer tracked
FNDA Dec. 31, 2025 6,818 $212,449 No longer tracked
SYY Dec. 31, 2025 2,575 $212,058 14.1%
IMO June 30, 2026 1,620 $211,883 No longer tracked
GIB March 31, 2026 2,295 $211,829 2.1%
OTIS Sept. 30, 2025 2,132 $211,111 -21.3%
VDE June 30, 2026 1,215 $210,182 No longer tracked
JWN June 30, 2025 8,570 $209,536 No longer tracked
AJG March 31, 2026 809 $209,405 20.0%
ON Sept. 30, 2025 3,944 $206,724 52.3%
ACM March 31, 2026 2,168 $206,712 -23.4%
CDNS March 31, 2026 658 $205,523 13.0%
SNPS Dec. 31, 2025 414 $204,263 -15.2%
CGGR March 31, 2026 4,573 $203,361 No longer tracked
DLR June 30, 2026 1,123 $202,447 9.3%
QSR June 30, 2026 2,737 $202,264 9.4%
A June 30, 2026 1,763 $200,951 17.8%
GCOW Sept. 30, 2025 5,280 $200,482 No longer tracked
PCG Sept. 30, 2025 11,501 $160,329 18.6%
RIVN Dec. 31, 2025 10,816 $158,778 -17.1%
CALY June 30, 2026 10,905 $151,357 -15.0%
KSS March 31, 2025 10,361 $145,468 115.5%
PCK Sept. 30, 2025 19,387 $103,914 No longer tracked
GSAT March 31, 2025 50,000 $103,500 293.0%
HLN Dec. 31, 2025 10,087 $90,480 -1.9%
ALIT June 30, 2026 13,903 $8,101 20.1%
NAKA June 30, 2026 10,000 $2,209 83.8%