Demars Financial Group, LLC
CIK 1723115 · View on SEC EDGAR ↗
- Portfolio value
- $360.9M
- Positions
- 113
- As of
- June 30, 2026
#4,642 of 9,443 by 13F value · top 49.2%
Portfolio value QoQ: +18.8% 13F does not disclose cash
- Top 10 holdings weight
- 67.97%
- Top 25 holdings weight
- 82.53%
- Positions above 1%
- 16
- Effective number of positions
- 12.7
Based on 13F long-equity holdings only (cash, bonds, shorts not disclosed)
Turnover Q2 2026: 8.3% Est. buys $53,015,126 · sells $27,585,222
Median holding: 4.0 quarters Tracked Q4 2024–Q2 2026 · 74.8% still held
- New positions
- 23
- Increased
- 52
- Decreased
- 31
- Closed
- 13
On this page
- Sector breakdown How the portfolio splits across market sectors.
- Portfolio Every stock this institution reports holding, from its latest 13F.
- High-conviction bets The holdings this manager is most concentrated in.
- Biggest new bets Brand-new positions opened in the latest quarter.
- Top moves The biggest position increases and decreases this quarter.
- Exited positions Positions the manager fully sold out of last quarter.
Sector breakdown
Technology
9.5%
Industrials
4.8%
Energy
3.1%
Healthcare
2.4%
Financial Services
1.8%
Retail
1.3%
Communication Services
1.2%
Financials
1.0%
Real Estate
1.0%
Utilities
0.6%
Consumer Discretionary
0.4%
Consumer products
0.3%
Consumer Staples
0.3%
Telecommunication
0.3%
Packaging
0.2%
Other/Unmapped
71.7%
Full portfolio 113 positions
| Type | Streak | 8Q trend | |||||
|---|---|---|---|---|---|---|---|
| SPHQ | $66,100,765 | 18.32% | 733,638 | $19,204,406 | Up ×1 | ||
| XLG | $47,540,250 | 13.17% | 776,421 | $5,261,581 | Up ×1 | ||
| FLOT | $42,935,693 | 11.90% | 841,052 | $6,893,944 | Up ×1 | ||
| OEF | $26,807,200 | 7.43% | 73,270 | $-5,163,620 | Down ×2 | ||
| FLTR | $16,902,763 | 4.68% | 660,006 | $2,215,314 | Up ×3 | ||
| BRKB | $15,404,462 | 4.27% | 30,785 | $-339,985 | Down ×2 | ||
| NVDA NVIDIA Corporation - Common Stock | $10,204,402 | 2.83% | 50,999 | $1,442,066 | Up ×2 | ||
| AAPL Apple Inc. - Common Stock | $7,105,530 | 1.97% | 24,556 | $1,039,677 | Up ×2 | ||
| TQQQ ProShares UltraPro QQQ | $6,196,425 | 1.72% | 76,499 | $3,024,167 | Up ×3 | ||
| BWXT BWX Technologies, Inc. Common Stock | $6,116,375 | 1.69% | 31,422 | $-1,153,294 | Down ×2 | ||
| MPC Marathon Petroleum Corporation Common Stock | $6,067,393 | 1.68% | 23,731 | $-1,116,941 | Down ×2 | ||
| LLY Eli Lilly and Company Common Stock | $5,731,043 | 1.59% | 4,778 | $5,280,186 | Up ×2 | ||
| J Jacobs Solutions Inc. Common Stock | $5,418,882 | 1.50% | 43,007 | Up ×1 | |||
| FEZ | $5,063,788 | 1.40% | 73,730 | $689,256 | Up ×1 | ||
| STXG Strive 1000 Growth ETF | $3,866,584 | 1.07% | 69,970 | $645,618 | Up ×3 | ||
| CEF | $3,822,401 | 1.06% | 95,014 | $-64,064 | Up ×2 | ||
| SPYV | $3,230,810 | 0.90% | 53,147 | $326,329 | Up ×2 | ||
| AMZN Amazon.com, Inc. - Common Stock | $3,186,730 | 0.88% | 13,371 | $517,040 | Up ×2 | ||
| SHOC Strive U.S. Semiconductor ETF | $2,802,964 | 0.78% | 22,977 | $832,420 | Down ×1 | ||
| GOOG Alphabet Inc. - Class C Capital Stock | $2,793,833 | 0.77% | 7,907 | $732,988 | Up ×2 | ||
| TSM Taiwan Semiconductor Manufacturing Company Ltd. | $2,466,743 | 0.68% | 5,165 | $706,595 | Down ×1 | ||
| CB Chubb Limited Common Stock | $2,194,950 | 0.61% | 6,442 | $330,587 | Up ×3 | ||
| DELL Dell Technologies Inc. Class C Common Stock | $2,039,943 | 0.57% | 4,728 | $476,276 | Down ×1 | ||
| CRM Salesforce, Inc. Common Stock | $2,024,047 | 0.56% | 12,920 | $34,952 | Up ×4 | ||
| Unknown issuer (CUSIP: 78409V112) | $1,827,376 | 0.51% | 4,487 | Up ×1 | |||
| BMY Bristol-Myers Squibb Company Common Stock | $1,784,895 | 0.49% | 30,977 | $242,177 | Up ×1 | ||
| INTU Intuit Inc. - Common Stock | $1,687,626 | 0.47% | 6,466 | $265,096 | Up ×1 | ||
| ADP Automatic Data Processing, Inc. - Common Stock | $1,672,235 | 0.46% | 7,467 | $486,680 | Up ×1 | ||
| WPC W. P. Carey Inc. REIT | $1,663,019 | 0.46% | 23,259 | $807,267 | Up ×2 | ||
| MU Micron Technology, Inc. - Common Stock | $1,631,089 | 0.45% | 1,413 | $1,062,842 | Down ×1 | ||
| ICE Intercontinental Exchange Inc. Common Stock | $1,627,729 | 0.45% | 13,222 | $106,896 | Up ×4 | ||
| ACN Accenture plc Class A Ordinary Shares (Ireland) | $1,566,700 | 0.43% | 12,590 | Up ×1 | |||
| MLPA | $1,554,819 | 0.43% | 29,292 | $363,699 | Up ×4 | ||
| CVX Chevron Corporation Common Stock | $1,502,939 | 0.42% | 9,067 | $-231,081 | Up ×3 | ||
| MSFT Microsoft Corporation - Common Stock | $1,423,987 | 0.39% | 3,817 | $18,698 | Up ×4 | ||
| GPN Global Payments Inc. Common Stock | $1,318,851 | 0.37% | 18,176 | Up ×1 | |||
| GOOGL Alphabet Inc. - Class A Common Stock | $1,288,319 | 0.36% | 3,605 | $214,858 | Down ×1 | ||
| EOG EOG Resources, Inc. Common Stock | $1,254,171 | 0.35% | 9,668 | $91,460 | Up ×4 | ||
| RELX RELX PLC PLC American Depositary Shares (Each representing One Ordinary Share) | $1,205,139 | 0.33% | 38,053 | $653,191 | Up ×1 | ||
| CLX Clorox Company (The) Common Stock | $1,201,590 | 0.33% | 12,590 | $926,452 | Up ×1 | ||
| AWK American Water Works Company, Inc. Common Stock | $1,141,720 | 0.32% | 8,677 | $286,122 | Up ×3 | ||
| MA Mastercard Incorporated Common Stock | $1,137,256 | 0.32% | 2,214 | $40,980 | Up ×1 | ||
| TSLA Tesla, Inc. - Common Stock | $1,136,650 | 0.31% | 2,702 | $123,119 | Down ×1 | ||
| AVGO Broadcom Inc. - Common Stock | $1,093,586 | 0.30% | 2,895 | $199,600 | Up ×3 | ||
| CME CME Group Inc. - Class A Common Stock | $1,090,679 | 0.30% | 4,939 | $-10,155 | Up ×4 | ||
| IJH | $1,040,349 | 0.29% | 13,492 | $105,278 | Down ×6 | ||
| JBHT J.B. Hunt Transport Services, Inc. - Common Stock | $1,034,626 | 0.29% | 3,575 | $277,146 | |||
| POWL Powell Industries, Inc. - Common Stock | $1,027,460 | 0.28% | 3,588 | $284,557 | Up ×1 | ||
| IWF | $1,022,691 | 0.28% | 8,236 | $144,733 | Up ×1 | ||
| KDP Keurig Dr Pepper Inc. - Common Stock | $1,011,488 | 0.28% | 30,904 | $648,529 | Up ×1 | ||
| BAM Brookfield Asset Management Inc Class A Limited Voting Shares | $1,010,740 | 0.28% | 22,536 | $222,197 | Up ×1 | ||
| INTC Intel Corporation - Common Stock | $950,182 | 0.26% | 6,805 | $611,484 | Down ×1 | ||
| VOO | $915,518 | 0.25% | 1,333 | $518,745 | Up ×1 | ||
| AMT American Tower Corporation (REIT) Common Stock | $854,326 | 0.24% | 5,223 | $78,579 | Up ×3 | ||
| SCHD | $811,300 | 0.22% | 25,585 | $-3,990 | Down ×3 | ||
| XLE XLE | $744,535 | 0.21% | 14,019 | $-114,374 | Down ×2 | ||
| MRK Merck & Company, Inc. Common Stock (new) | $739,381 | 0.20% | 5,754 | $47,296 | Up ×2 | ||
| ALL Allstate Corporation (The) Common Stock | $733,331 | 0.20% | 3,082 | $219,146 | Up ×1 | ||
| HD Home Depot, Inc. (The) Common Stock | $701,232 | 0.19% | 1,988 | $-22,251 | Down ×3 | ||
| MPT Medical Properties Trust, Inc. common stock | $688,126 | 0.19% | 148,945 | $146,397 | Up ×3 | ||
| AKRE | $678,119 | 0.19% | 12,749 | $4,334 | |||
| T AT&T Inc. | $675,669 | 0.19% | 32,641 | Up ×1 | |||
| BIBL | $656,996 | 0.18% | 11,351 | Up ×1 | |||
| FMDE | $655,225 | 0.18% | 16,146 | $60,920 | Down ×1 | ||
| XOM Exxon Mobil Corporation Common Stock | $646,734 | 0.18% | 4,730 | $-155,818 | |||
| AMCR Amcor plc Ordinary Shares | $646,175 | 0.18% | 14,906 | $126,404 | Up ×1 | ||
| USFR | $638,589 | 0.18% | 12,683 | Up ×1 | |||
| PSX Phillips 66 Common Stock | $614,512 | 0.17% | 3,635 | $-47,698 | |||
| SRE DBA Sempra Common Stock | $580,921 | 0.16% | 6,266 | $-27,946 | |||
| FUTY | $574,566 | 0.16% | 9,835 | $-9,641 | Down ×5 | ||
| TPLC | $570,214 | 0.16% | 11,325 | Up ×1 | |||
| FSTA | $562,356 | 0.16% | 10,703 | $-40,013 | Down ×5 | ||
| OKE ONEOK, Inc. Common Stock | $561,459 | 0.16% | 6,458 | $173,324 | Up ×1 | ||
| VEEV Veeva Systems Inc. Class A Common Stock | $524,246 | 0.15% | 2,954 | Up ×1 | |||
| WMT Walmart Inc. - Common Stock | $518,681 | 0.14% | 4,580 | $-69,065 | Down ×1 | ||
| VIG | $517,217 | 0.14% | 2,186 | $55,760 | Up ×1 | ||
| DGRO | $500,640 | 0.14% | 6,606 | $34,947 | Down ×3 | ||
| ES Eversource Energy (D/B/A) Common Stock | $499,097 | 0.14% | 6,906 | Up ×1 | |||
| JPM JP Morgan Chase & Co. Common Stock | $481,613 | 0.13% | 1,471 | $44,513 | Down ×1 | ||
| FHLC | $463,684 | 0.13% | 6,002 | $39,246 | Down ×5 | ||
| VTI | $461,968 | 0.13% | 1,248 | $53,256 | Down ×1 | ||
| IBD | $461,946 | 0.13% | 19,434 | Up ×1 | |||
| MCHI iShares MSCI China ETF | $450,978 | 0.12% | 8,838 | $-3,810,985 | Down ×2 | ||
| O Realty Income Corporation Common Stock | $447,971 | 0.12% | 7,230 | $-415,095 | Down ×1 | ||
| DPZ Domino's Pizza Inc - Common Stock | $442,580 | 0.12% | 1,495 | Up ×1 | |||
| ENB Enbridge Inc Common Stock | $419,361 | 0.12% | 7,736 | $3,945 | Up ×1 | ||
| LMT Lockheed Martin Corporation Common Stock | $413,912 | 0.11% | 812 | $-129,895 | Down ×6 | ||
| ORCL Oracle Corporation Common Stock | $409,314 | 0.11% | 2,793 | $4,929 | Up ×1 | ||
| XBI XBI | $404,171 | 0.11% | 2,554 | $71,562 | Down ×2 | ||
| TPIF | $375,936 | 0.10% | 10,076 | Up ×1 | |||
| QCOM QUALCOMM Incorporated - Common Stock | $365,884 | 0.10% | 1,980 | $110,900 | |||
| VZ Verizon Communications Inc. Common Stock | $323,689 | 0.09% | 7,645 | $82,042 | Up ×1 | ||
| XLU XLU | $321,053 | 0.09% | 7,081 | $-13,974 | Down ×2 | ||
| INCM | $305,748 | 0.08% | 10,596 | Up ×1 | |||
| SOXX SOXX | $303,079 | 0.08% | 473 | Up ×1 | |||
| AMD Advanced Micro Devices, Inc. - Common Stock | $301,492 | 0.08% | 519 | Up ×1 | |||
| VRT Vertiv Holdings, LLC Class A Common Stock | $301,003 | 0.08% | 899 | Up ×1 | |||
| COST Costco Wholesale Corporation - Common Stock | $300,725 | 0.08% | 321 | $8,692 | Up ×3 | ||
| META Meta Platforms, Inc. - Class A Common Stock | $296,432 | 0.08% | 526 | $31,749 | Up ×3 | ||
| HEFA | $269,068 | 0.07% | 5,734 | $25,402 | |||
| No matches | |||||||
Conviction holdings
Positions increased for 3+ consecutive quarters.
Share counts are as reported in 13F filings (not split-adjusted)
| Security | Value | % of portfolio | Streak |
|---|---|---|---|
| FLTR | $16,902,763 | 4.68% | up ×3 |
| TQQQ | $6,196,425 | 1.72% | up ×3 |
| STXG | $3,866,584 | 1.07% | up ×3 |
| CB | $2,194,950 | 0.61% | up ×3 |
| CRM | $2,024,047 | 0.56% | up ×4 |
| ICE | $1,627,729 | 0.45% | up ×4 |
| MLPA | $1,554,819 | 0.43% | up ×4 |
| CVX | $1,502,939 | 0.42% | up ×3 |
| MSFT | $1,423,987 | 0.39% | up ×4 |
| EOG | $1,254,171 | 0.35% | up ×4 |
| AWK | $1,141,720 | 0.32% | up ×3 |
| AVGO | $1,093,586 | 0.30% | up ×3 |
| CME | $1,090,679 | 0.30% | up ×4 |
| AMT | $854,326 | 0.24% | up ×3 |
| MPT | $688,126 | 0.19% | up ×3 |
Biggest new bets
New positions opened this quarter, largest first.
| Security | Value | Shares | % of portfolio |
|---|---|---|---|
| J | $5,418,882 | 43,007 | 1.50% |
| Unknown issuer (CUSIP: 78409V112) | $1,827,376 | 4,487 | 0.51% |
| ACN | $1,566,700 | 12,590 | 0.43% |
| GPN | $1,318,851 | 18,176 | 0.37% |
| T | $675,669 | 32,641 | 0.19% |
| BIBL | $656,996 | 11,351 | 0.18% |
| USFR | $638,589 | 12,683 | 0.18% |
| TPLC | $570,214 | 11,325 | 0.16% |
| VEEV | $524,246 | 2,954 | 0.15% |
| ES | $499,097 | 6,906 | 0.14% |
| IBD | $461,946 | 19,434 | 0.13% |
| DPZ | $442,580 | 1,495 | 0.12% |
| TPIF | $375,936 | 10,076 | 0.10% |
| INCM | $305,748 | 10,596 | 0.08% |
| SOXX | $303,079 | 473 | 0.08% |
Top movers (QoQ)
| Security | Action | Shares Δ | Value Δ |
|---|---|---|---|
| SPHQ | Bought more | +110K | +$19.2M |
| FLOT | Bought more | +134K | +$6.9M |
| XLG | Bought more | +1K | +$5.3M |
| OEF | Trimmed | -27K | -$5.2M |
| TQQQ | Bought more | +389 | +$3.0M |
| FLTR | Bought more | +84K | +$2.2M |
| NVDA | Bought more | +756 | +$1.4M |
| BWXT | Trimmed | -4K | -$1.2M |
| MPC | Trimmed | -6K | -$1.1M |
| MU | Trimmed | -269 | +$1.1M |
2 positions hidden (data completeness check)
Exited positions
Includes corporate events (mergers, delistings) — not all exits are sells
Closed positions reflect 13F reporting changes; for index managers these are often mechanical (delisting, M&A, index rebalancing), not active decisions.
| Security | Quarter | Shares before | Value before | Price since exit |
|---|---|---|---|---|
| SPGI | June 30, 2026 | 2,940 | $1,250,500 | 12.5% |
| FHEQ | June 30, 2026 | 41,839 | $1,230,903 | No longer tracked |
| FBTC | June 30, 2026 | 17,402 | $1,027,230 | No longer tracked |
| FSLR | March 31, 2026 | 3,532 | $922,664 | 8.9% |
| NEE | June 30, 2026 | 9,485 | $880,997 | -3.2% |
| NVO | June 30, 2026 | 23,099 | $848,875 | -2.5% |
| AVA | Sept. 30, 2025 | 19,827 | $752,444 | 1.5% |
| SGOV | Sept. 30, 2025 | 5,069 | $510,437 | -0.1% |
| OBDC | Sept. 30, 2025 | 32,411 | $464,774 | -11.6% |
| KR | Sept. 30, 2025 | 5,952 | $426,929 | -15.4% |
| PYPL | March 31, 2026 | 6,956 | $406,095 | 37.6% |
| ARE | Dec. 31, 2025 | 4,834 | $402,866 | 6.9% |
| CSCO | June 30, 2026 | 4,771 | $370,177 | -5.5% |
| FISV | March 31, 2026 | 4,989 | $335,129 | -7.6% |
| QQQ | Dec. 31, 2025 | 489 | $293,299 | |
| FANG | Dec. 31, 2025 | 2,028 | $290,261 | 40.8% |
| PEP | June 30, 2026 | 1,720 | $267,034 | 5.3% |
| VZ | Sept. 30, 2025 | 5,954 | $257,626 | 12.5% |
| NFLX | June 30, 2026 | 2,658 | $255,605 | 11.4% |
| DRLL | Dec. 31, 2025 | 8,643 | $248,486 | 45.2% |
| JBL | Dec. 31, 2025 | 1,115 | $242,145 | 39.9% |
| PG | Dec. 31, 2025 | 1,531 | $235,207 | 0.0% |
| STXD | Dec. 31, 2025 | 6,079 | $222,051 | 8.7% |
| UBER | Sept. 30, 2025 | 2,350 | $219,298 | -20.2% |
| IAU | Dec. 31, 2025 | 2,927 | $212,998 | No longer tracked |
| MDT | Dec. 31, 2025 | 2,227 | $212,123 | -4.1% |
| DUK | June 30, 2026 | 1,616 | $211,591 | -3.5% |
| BTC | March 31, 2026 | 5,442 | $210,769 | No longer tracked |
| WCBR | Dec. 31, 2025 | 6,652 | $208,729 | |
| SLVR | June 30, 2026 | 3,495 | $206,846 | |
| ABT | June 30, 2026 | 2,011 | $206,515 | 26.1% |
| MOD | March 31, 2026 | 1,529 | $204,137 | -6.2% |
| ELV | Sept. 30, 2025 | 516 | $200,703 | 23.7% |
| MSIF | June 30, 2026 | 12,572 | $153,127 | 9.7% |
| BYRN | June 30, 2026 | 12,250 | $112,455 | -45.6% |
| TLH | March 31, 2025 | 7,045,441 | $70,780 | No longer tracked |
| WCBR | March 31, 2025 | 345,422 | $12,223 | |
| CRBG | June 30, 2025 | 375,936 | $11,908 | -9.9% |
| BAX | March 31, 2025 | 346,333 | $11,877 | -23.5% |
| NXST | June 30, 2025 | 879,253 | $4,906 | 7.5% |
| HON | March 31, 2025 | 687,977 | $3,045 | 10.0% |