Thrive Capital Management, LLC

CIK 1845943 · View on SEC EDGAR ↗

Portfolio value
$530.5M
#3,630 of 9,443 by 13F value · top 38.4%
Positions
170
As of
June 30, 2026

Portfolio value QoQ: +16.3% 13F does not disclose cash

Top 10 holdings weight
26.75%
Top 25 holdings weight
43.82%
Positions above 1%
19
Effective number of positions
71.6

Based on 13F long-equity holdings only (cash, bonds, shorts not disclosed)

Turnover Q2 2026: 10.44% Est. buys $96,276,311 · sells $51,497,787

Median holding: 5.0 quarters Tracked Q4 2024–Q2 2026 · 70.2% still held

New positions
16
Increased
82
Decreased
66
Closed
15
On this page

Sector breakdown

Healthcare
12.8%
Technology
9.6%
Industrials
4.8%
Financial Services
3.7%
Consumer Staples
3.6%
Communication Services
2.8%
Consumer products
2.8%
Financials
1.9%
Retail
1.6%
Consumer Discretionary
1.1%
Materials
1.1%
Packaging
0.9%
Telecommunication
0.8%
Energy
0.8%
Real Estate
0.8%
Utilities
0.1%
Communications
0.1%
Other/Unmapped
50.8%

Full portfolio 170 positions

Type Streak 8Q trend
QQQ Invesco QQQ Trust, Series 1 $28,802,222 5.43% 39,112 $13,825,708 Up ×1
VEA $15,765,454 2.97% 221,270 $1,143,456 Down ×2
VUG $14,971,113 2.82% 173,800 $5,456,516 Up ×1
VOO $14,465,139 2.73% 21,061 $5,322,269 Up ×4
VTV $13,778,870 2.60% 63,226 $3,432,543 Up ×3
VBK $12,999,430 2.45% 35,547 $4,374,239 Up ×4
VWO $12,411,719 2.34% 207,936 $515,825 Down ×2
VBR $10,007,955 1.89% 41,187 $1,755,806 Up ×4
QYLD Global X NASDAQ 100 Covered Call ETF $9,467,284 1.78% 513,689 $2,776,008 Up ×1
VOE $9,224,017 1.74% 46,680 $1,112,129 Up ×3
RYLD $8,082,825 1.52% 505,492 $1,048,208 Up ×2
XYLD $7,580,791 1.43% 185,849 $1,906,116 Up ×1
AMD Advanced Micro Devices, Inc. - Common Stock $7,396,727 1.39% 12,733 $6,471,324 Up ×1
NVDA NVIDIA Corporation - Common Stock $6,906,161 1.30% 34,515 $816,633 Down ×2
JNJ Johnson & Johnson Common Stock $6,711,944 1.27% 26,428 $1,103,770 Up ×1
YYY $6,485,521 1.22% 562,491 $529,818 Up ×5
MU Micron Technology, Inc. - Common Stock $5,826,495 1.10% 5,048 $2,579,857 Down ×2
VNQ $5,660,691 1.07% 58,703 $1,364,329 Up ×1
MRK Merck & Company, Inc. Common Stock (new) $5,505,496 1.04% 42,844 $571,292 Up ×1
LLY Eli Lilly and Company Common Stock $5,224,135 0.98% 4,356 $1,626,921 Up ×5
GOOGL Alphabet Inc. - Class A Common Stock $5,069,897 0.96% 14,187 $800,665 Down ×2
FLEX Flex Ltd. - Ordinary Shares $5,066,632 0.96% 31,262 $1,204,557 Down ×2
MSFT Microsoft Corporation - Common Stock $5,027,090 0.95% 13,477 $108,066 Up ×5
KMB Kimberly-Clark Corporation - Common Stock $5,021,420 0.95% 45,745 $1,041,582 Up ×5
MO Altria Group, Inc. $4,991,838 0.94% 69,379 $407,402 Down ×2
HALO Halozyme Therapeutics, Inc. - Common Stock $4,960,440 0.94% 63,376 $1,623,464 Up ×1
AOS A.O. Smith Corporation Common Stock $4,945,059 0.93% 78,843 $1,124,192 Up ×1
PG Procter & Gamble Company (The) Common Stock $4,934,300 0.93% 33,649 $657,170 Up ×1
TROW T. Rowe Price Group, Inc. - Common Stock $4,906,823 0.93% 43,160 $602,075 Down ×1
PGR Progressive Corporation (The) Common Stock $4,899,048 0.92% 22,426 Up ×1
V Visa Inc. $4,883,101 0.92% 14,233 $4,530,577 Up ×1
IGLD $4,859,795 0.92% 230,760 $-2,329,337 Down ×3
JEPI $4,859,215 0.92% 86,034 $-1,148,176 Down ×1
ITW Illinois Tool Works Inc. Common Stock $4,854,292 0.92% 17,948 $746,998 Up ×1
SNA Snap-On Incorporated Common Stock $4,851,653 0.91% 12,057 $545,729 Up ×1
MMSI Merit Medical Systems, Inc. - Common Stock $4,808,729 0.91% 69,350 $1,484,235 Up ×5
THC Tenet Healthcare Corporation Common Stock $4,800,099 0.90% 25,658 $1,753,753 Up ×1
EXEL Exelixis, Inc. - Common Stock $4,769,798 0.90% 87,664 $963,697 Down ×1
AVGO Broadcom Inc. - Common Stock $4,703,319 0.89% 12,451 $351,918 Down ×1
CL Colgate-Palmolive Company Common Stock $4,696,782 0.89% 51,230 $720,195 Up ×1
RL Ralph Lauren Corporation Common Stock $4,688,704 0.88% 11,681 $1,067,277 Up ×3
NBIX Neurocrine Biosciences, Inc. - Common Stock $4,622,579 0.87% 27,428 $951,380 Down ×1
AVY Avery Dennison Corporation Common Stock $4,587,074 0.86% 28,254 $598,138 Up ×1
META Meta Platforms, Inc. - Class A Common Stock $4,584,843 0.86% 8,139 $3,801,100 Up ×2
ELAN Elanco Animal Health Incorporated Common Stock $4,584,031 0.86% 186,267 $1,148,066 Up ×1
AAPL Apple Inc. - Common Stock $4,582,950 0.86% 15,838 $92,217 Down ×2
GIS General Mills, Inc. Common Stock $4,574,437 0.86% 131,449 $850,448 Up ×5
KHC The Kraft Heinz Company - Common Stock $4,517,337 0.85% 191,251 $343,232 Up ×3
CMCSA Comcast Corporation - Class A Common Stock $4,502,199 0.85% 183,389 $290,507 Up ×1
PODD Insulet Corporation - Common Stock $4,459,707 0.84% 29,292 $1,333,721 Up ×5
UHS Universal Health Services, Inc. Common Stock $4,431,125 0.84% 29,801 Up ×1
PEP PepsiCo, Inc. - Common Stock $4,418,321 0.83% 32,632 $52,866 Up ×1
PAYX Paychex, Inc. - Common Stock $4,414,815 0.83% 44,898 Up ×1
TOST Toast, Inc. Class A Common Stock $4,378,785 0.83% 157,397 $889,777 Up ×1
GILD Gilead Sciences, Inc. - Common Stock $4,361,698 0.82% 34,523 $121,037 Up ×1
HYGV $4,318,665 0.81% 107,269 $187,767 Up ×3
CF CF Industries Holdings, Inc. Common Stock $4,241,220 0.80% 39,176 $-1,249,682 Down ×2
UTHR United Therapeutics Corporation - Common Stock $4,239,278 0.80% 7,824 $-1,715 Up ×1
VZ Verizon Communications Inc. Common Stock $4,219,147 0.80% 99,649 $-565,185 Up ×1
EOG EOG Resources, Inc. Common Stock $4,214,836 0.79% 32,489 $-827,428 Down ×2
VICI VICI Properties Inc. Common Stock $4,170,420 0.79% 157,078 $97,314 Up ×5
IDV $4,104,082 0.77% 99,061 $-41,506 Up ×1
DGRO $4,079,687 0.77% 53,829 $156,202 Down ×4
MPWR Monolithic Power Systems, Inc. - Common Stock $4,047,044 0.76% 2,928 $287,006 Down ×2
APP Applovin Corporation - Class A Common Stock $3,923,476 0.74% 7,615 $627,638 Down ×1
CHWY Chewy, Inc. Class A Common Stock $3,859,378 0.73% 196,406 $183,598 Up ×4
CME CME Group Inc. - Class A Common Stock $3,741,191 0.71% 16,941 $-582,828 Up ×1
ZM Zoom Communications, Inc. - Class A Common Stock $3,521,189 0.66% 40,797 $-457,794 Down ×1
CBOE $3,496,072 0.66% 14,407 $-748,835 Down ×3
WRB W.R. Berkley Corporation Common Stock $3,426,753 0.65% 48,586 $206,489
WMT Walmart Inc. - Common Stock $3,199,667 0.60% 28,251 $-359,453 Down ×1
DVYE $3,019,269 0.57% 93,679 $-104,923 Up ×1
CWB $2,989,796 0.56% 27,730 $184,284 Down ×1
ACN Accenture plc Class A Ordinary Shares (Ireland) $2,907,486 0.55% 23,365 $-1,373,309 Up ×2
VOT $2,806,166 0.53% 9,161 $-826,967 Down ×3
VYM $2,806,017 0.53% 17,756 $183,432 Up ×1
VB $2,741,599 0.52% 9,045 $1,020,599 Up ×4
VCIT Vanguard Intermediate-Term Corporate Bond ETF $2,733,252 0.52% 33,070 $-154,608 Down ×1
VIG $2,702,488 0.51% 11,421 $425,541 Up ×5
JNK $2,441,238 0.46% 25,332 $251,825 Up ×1
VMBS Vanguard Mortgage-Backed Securities ETF $2,421,040 0.46% 51,721 $492,679 Up ×4
ICSH $2,392,014 0.45% 47,292 $994,251 Up ×1
VGIT Vanguard Intermediate-Term Treasury ETF $2,321,327 0.44% 39,358 $256,766 Up ×1
BND Vanguard Total Bond Market ETF $2,305,212 0.43% 31,402 $-697,995 Down ×1
SPYD $2,249,042 0.42% 47,140 $133,763 Up ×3
SHYG $2,202,097 0.42% 51,924 $161,609 Up ×1
VGLT Vanguard Long-Term Treasury ETF $2,127,556 0.40% 38,557 $-5,986 Up ×1
VTI $1,839,063 0.35% 4,970 $253,689 Up ×2
XLE XLE $1,834,087 0.35% 34,534 $-376,177 Down ×1
PFF iShares Preferred and Income Securities ETF $1,819,129 0.34% 59,663 $140,205 Up ×2
HYD $1,809,654 0.34% 35,132 $494,270 Up ×4
GLDM $1,738,345 0.33% 21,888 $-2,558,578 Down ×3
AMGN Amgen Inc. - Common Stock $1,621,135 0.31% 4,477 $41,275 Down ×4
KBWD Invesco KBW High Dividend Yield Financial ETF $1,596,082 0.30% 128,509 $68,942 Up ×1
SPYG $1,559,189 0.29% 13,104 $124,289 Down ×4
XLP XLP $1,495,842 0.28% 18,007 $99,656 Up ×2
RSP $1,190,986 0.22% 5,598 $246,313 Up ×4
AOK $1,100,414 0.21% 26,529 $64,470 Up ×1
SPSB $1,026,794 0.19% 34,215 $33,085 Up ×1
CVS CVS Health Corporation Common Stock $1,013,963 0.19% 9,801 $316,242 Up ×2

Conviction holdings

Positions increased for 3+ consecutive quarters.

Share counts are as reported in 13F filings (not split-adjusted)

Security Value % of portfolio Streak
VOO $14,465,139 2.73% up ×4
VTV $13,778,870 2.60% up ×3
VBK $12,999,430 2.45% up ×4
VBR $10,007,955 1.89% up ×4
VOE $9,224,017 1.74% up ×3
YYY $6,485,521 1.22% up ×5
LLY $5,224,135 0.98% up ×5
MSFT $5,027,090 0.95% up ×5
KMB $5,021,420 0.95% up ×5
MMSI $4,808,729 0.91% up ×5
RL $4,688,704 0.88% up ×3
GIS $4,574,437 0.86% up ×5
KHC $4,517,337 0.85% up ×3
PODD $4,459,707 0.84% up ×5
HYGV $4,318,665 0.81% up ×3

Biggest new bets

New positions opened this quarter, largest first.

Security Value Shares % of portfolio
PGR $4,899,048 22,426 0.92%
UHS $4,431,125 29,801 0.84%
PAYX $4,414,815 44,898 0.83%
VGSH $782,918 13,452 0.15%
XOVR $738,034 35,061 0.14%
PANW $352,274 1,033 0.07%
IJR $264,999 1,787 0.05%
SPYV $259,256 4,265 0.05%
FTEC $247,708 867 0.05%
DIA $217,045 415 0.04%
GLW $210,542 824 0.04%
GEV $204,493 174 0.04%
AXP $202,539 599 0.04%
A $201,503 1,517 0.04%
KEYS $201,290 575 0.04%

Top movers (QoQ)

Security Action Shares Δ Value Δ
QQQ Bought more +13K +$13.8M
VUG Bought more +152K +$5.5M
VOO Bought more +6K +$5.3M
VBK Bought more +7K +$4.4M
VTV Bought more +10K +$3.4M
QYLD Bought more +124K +$2.8M
MU Trimmed -5K +$2.6M
GLDM Trimmed -24K -$2.6M
IGLD Trimmed -51K -$2.3M
XYLD Bought more +41K +$1.9M

3 positions hidden (data completeness check)

Exited positions

Includes corporate events (mergers, delistings) — not all exits are sells

Closed positions reflect 13F reporting changes; for index managers these are often mechanical (delisting, M&A, index rebalancing), not active decisions.

SecurityQuarter Shares before Value before Price since exit
VXF June 30, 2025 100,057 $19,193,175 No longer tracked
XAR June 30, 2025 139,337 $8,571,634 No longer tracked
DGRO March 31, 2025 102,047 $6,259,572 No longer tracked
VUG March 31, 2025 14,662 $6,017,861 No longer tracked
VTV March 31, 2025 34,582 $5,854,809 No longer tracked
VOE March 31, 2025 34,593 $5,596,061 No longer tracked
VNQ March 31, 2025 57,243 $5,099,214 No longer tracked
VBK March 31, 2025 17,951 $5,027,364 No longer tracked
VBR March 31, 2025 23,179 $4,593,531 No longer tracked
FOXA June 30, 2026 78,622 $4,591,510 31.0%
XYLD March 31, 2025 108,414 $4,542,541 No longer tracked
HIMS June 30, 2026 218,753 $4,541,312 -5.1%
VOT March 31, 2025 17,865 $4,533,302 No longer tracked
USB March 31, 2026 83,747 $4,468,733 20.3%
DGX Dec. 31, 2025 22,798 $4,344,880 39.0%
HSY Dec. 31, 2025 22,122 $4,137,988 4.5%
SHYG March 31, 2025 88,554 $3,773,265 No longer tracked
CAG June 30, 2026 236,192 $3,712,933 20.5%
CHTR March 31, 2026 17,566 $3,666,903 -29.1%
IGLD March 31, 2025 192,181 $3,628,376 No longer tracked
PANW March 31, 2026 19,613 $3,612,715 121.9%
PINS March 31, 2026 133,264 $3,450,205 27.4%
ABT June 30, 2026 32,859 $3,373,641 26.6%
COP Sept. 30, 2025 37,374 $3,353,987 42.6%
PHM June 30, 2026 28,415 $3,341,869 -6.5%
DECK June 30, 2026 33,189 $3,321,887 -9.7%
SPYG March 31, 2025 32,121 $2,823,444 No longer tracked
VOO March 31, 2025 5,181 $2,791,477 No longer tracked
CNC Dec. 31, 2025 75,744 $2,702,546 55.4%
VWO March 31, 2025 57,431 $2,529,248 No longer tracked
JBL Dec. 31, 2025 11,607 $2,520,672 40.5%
WSM Dec. 31, 2025 12,070 $2,359,018 33.2%
CMCSA March 31, 2025 61,930 $2,324,225 -27.8%
DHI Dec. 31, 2025 13,564 $2,298,727 3.5%
VLO March 31, 2025 18,602 $2,280,475 163.8%
RYLD March 31, 2025 135,597 $2,215,650 No longer tracked
XLC June 30, 2025 22,485 $2,101,574 No longer tracked
LAD Sept. 30, 2025 5,937 $2,005,512 17.6%
LNTH Sept. 30, 2025 24,170 $1,978,556 95.9%
FDN June 30, 2025 93,408 $1,964,400 No longer tracked
AOK March 31, 2025 51,795 $1,931,946 No longer tracked
VGLT March 31, 2025 34,770 $1,924,495
SPSB March 31, 2025 64,101 $1,914,051 No longer tracked
MDLZ June 30, 2025 27,909 $1,893,643 -4.3%
OPCH Sept. 30, 2025 57,565 $1,869,711 -14.8%
GAP Sept. 30, 2025 84,824 $1,850,019 -6.9%
AOM March 31, 2025 40,104 $1,742,125 No longer tracked
SPYD March 31, 2025 38,458 $1,662,941 No longer tracked
CWB March 31, 2025 20,885 $1,626,716 No longer tracked
IDV March 31, 2025 58,752 $1,608,643 No longer tracked
PFF March 31, 2025 49,822 $1,566,405
VGIT March 31, 2025 26,167 $1,517,667
WCLD June 30, 2025 28,518 $1,495,833
DWM March 31, 2025 28,279 $1,490,168 No longer tracked
JNK March 31, 2025 15,098 $1,441,405 No longer tracked
KBWD March 31, 2025 89,753 $1,316,678
HYG March 31, 2025 15,920 $1,252,081 No longer tracked
VYMI March 31, 2025 17,900 $1,215,032
IQLT March 31, 2025 32,668 $1,212,644 No longer tracked
GOVT March 31, 2025 52,274 $1,201,248 No longer tracked
LQD March 31, 2025 11,222 $1,199,011 No longer tracked
PGHY June 30, 2025 63,539 $967,856 No longer tracked
XLE March 31, 2025 11,187 $958,236 No longer tracked
XLP March 31, 2025 11,063 $869,689 No longer tracked
VMBS March 31, 2025 18,914 $857,568
XOM June 30, 2026 4,671 $792,473 22.5%
DVYE March 31, 2025 26,259 $678,280 No longer tracked
AVT June 30, 2025 12,281 $590,606 66.4%
SCHF June 30, 2025 24,001 $583,049 No longer tracked
IEMG June 30, 2025 19,400 $581,854 No longer tracked
AN June 30, 2025 3,326 $538,545 0.3%
INCY June 30, 2025 8,377 $507,230 88.1%
TOL June 30, 2025 4,710 $497,493 27.5%
SKX June 30, 2025 8,580 $487,173 No longer tracked
FSTA June 30, 2025 5,867 $467,385 No longer tracked
SPYV Dec. 31, 2025 7,518 $415,968 No longer tracked
VGT Dec. 31, 2025 525 $391,981 No longer tracked
VGT June 30, 2026 530 $369,792 No longer tracked
EXC June 30, 2025 7,181 $330,906 5.1%
MRSH June 30, 2025 1,289 $314,445 -13.9%
PH June 30, 2026 345 $308,529 4.2%
IWR Dec. 31, 2025 3,171 $306,118 No longer tracked
CVX June 30, 2026 1,382 $285,999 25.4%
BX June 30, 2026 2,474 $284,495 21.7%
CIBR Sept. 30, 2025 3,600 $272,114
CRM March 31, 2026 1,016 $269,263 10.2%
MAR June 30, 2025 1,126 $268,216 30.9%
VGSH March 31, 2026 4,562 $267,926
MA June 30, 2026 530 $264,741 12.3%
QBTS March 31, 2026 10,000 $261,500 No longer tracked
FTEC March 31, 2026 1,156 $259,825 No longer tracked
CPB March 31, 2026 8,979 $250,255 6.6%
IYT Sept. 30, 2025 3,621 $248,172 No longer tracked
T June 30, 2026 8,522 $247,041 22.0%
PNC June 30, 2025 1,406 $247,034 31.2%
IHI Sept. 30, 2025 3,873 $242,614 No longer tracked
MBB Sept. 30, 2025 2,565 $240,867
AXP March 31, 2026 633 $234,180 10.6%
SOXL March 31, 2026 5,365 $225,490 No longer tracked
UNH Dec. 31, 2025 651 $224,727 18.8%
GLD June 30, 2026 518 $222,890 No longer tracked
VHT June 30, 2025 877 $222,741 No longer tracked
PAVE Sept. 30, 2025 4,972 $216,694 No longer tracked
SGOL June 30, 2026 4,846 $216,229 No longer tracked
T Sept. 30, 2025 7,466 $216,061 -10.6%
UBER March 31, 2026 2,627 $214,652 10.8%
WST June 30, 2025 956 $214,029 61.8%
IWF Dec. 31, 2025 449 $210,543 No longer tracked
IVW March 31, 2026 1,682 $207,293 No longer tracked
A March 31, 2026 1,520 $206,827 36.7%
IGV Dec. 31, 2025 1,795 $206,446 No longer tracked
NOW Sept. 30, 2025 200 $205,616 -29.6%
HDV March 31, 2026 1,671 $203,199 No longer tracked
BMY June 30, 2025 3,307 $201,660 44.3%
ICLN March 31, 2025 14,708 $167,381
IOVA June 30, 2025 10,050 $33,467 380.8%
QVCGAXXXX June 30, 2025 15,000 $3,017 No longer tracked
EXROF March 31, 2025 12,075 $1,151 No longer tracked