Northstar Advisory Group, LLC

CIK 1816000 · View on SEC EDGAR ↗

Portfolio value
$322.5M
#4,971 of 9,443 by 13F value · top 52.6%
Positions
119
As of
June 30, 2026

Portfolio value QoQ: +20.1% 13F does not disclose cash

Top 10 holdings weight
46.27%
Top 25 holdings weight
70.94%
Positions above 1%
27
Effective number of positions
30.4

Based on 13F long-equity holdings only (cash, bonds, shorts not disclosed)

Turnover Q2 2026: 18.66% Est. buys $91,298,374 · sells $55,138,304

Median holding: 4.0 quarters Tracked Q4 2024–Q2 2026 · 58.0% still held

New positions
24
Increased
55
Decreased
28
Closed
17
On this page

Sector breakdown

Technology
16.5%
Communication Services
5.9%
Energy
5.0%
Industrials
5.0%
Retail
4.6%
Healthcare
3.2%
Financial Services
3.2%
Telecommunication
2.7%
Consumer Staples
1.6%
Consumer Discretionary
1.3%
Financials
1.2%
Utilities
1.2%
Communications
1.0%
Real Estate
0.9%
Consumer products
0.4%
Materials
0.3%
Other/Unmapped
45.8%

Full portfolio 119 positions

Type Streak 8Q trend
SPYM $34,215,814 10.61% 389,347 $10,908,848 Up ×4
IGSB iShares 1-5 Year Investment Grade Corporate Bond ETF $21,556,139 6.68% 411,298 $1,657,228 Up ×5
NVDA NVIDIA Corporation - Common Stock $16,886,595 5.24% 84,395 $-476,145 Down ×1
SHY iShares 1-3 Year Treasury Bond ETF $15,502,614 4.81% 188,803 $4,852,075 Up ×1
GOOGL Alphabet Inc. - Class A Common Stock $12,849,985 3.98% 35,957 $3,110,627 Up ×5
AAPL Apple Inc. - Common Stock $11,889,603 3.69% 41,089 $4,184,751 Up ×1
XLP XLP $10,762,051 3.34% 129,554 $784,101 Up ×1
MSFT Microsoft Corporation - Common Stock $8,681,012 2.69% 23,272 $938,312 Up ×1
VZ Verizon Communications Inc. Common Stock $8,590,818 2.66% 202,901 $6,720,968 Up ×2
XLK XLK $8,262,281 2.56% 43,367 $6,069,564 Up ×1
IJR $8,151,627 2.53% 54,963 $7,422,627 Up ×1
AMZN Amazon.com, Inc. - Common Stock $8,104,052 2.51% 34,002 $4,559,492 Up ×1
IJH $7,807,987 2.42% 101,258 $7,560,175 Up ×1
VCSH Vanguard Short-Term Corporate Bond ETF $7,053,744 2.19% 89,254 $-109,410 Down ×1
JNJ Johnson & Johnson Common Stock $6,672,300 2.07% 26,272 $1,725,568 Up ×1
WMB Williams Companies, Inc. (The) Common Stock $4,903,838 1.52% 65,965 $4,369,414 Up ×1
XOM Exxon Mobil Corporation Common Stock $4,796,117 1.49% 35,080 $-3,662,301 Down ×2
TSM Taiwan Semiconductor Manufacturing Company Ltd. $4,676,365 1.45% 9,792 $549,995 Down ×1
AVGO Broadcom Inc. - Common Stock $4,562,087 1.41% 12,077 $-736,415 Down ×1
BK The Bank of New York Mellon Corporation Common Stock $4,378,502 1.36% 30,278 $836,329 Up ×1
GEV GE Vernova Inc. Common Stock $4,308,516 1.34% 3,667 $2,456,037 Up ×1
KO Coca-Cola Company (The) Common Stock $3,647,966 1.13% 44,887 $2,081,412 Up ×1
ADI Analog Devices, Inc. - Common Stock $3,523,295 1.09% 8,871 $1,840,334 Up ×1
GLW Corning Incorporated Common Stock $3,522,019 1.09% 13,789 $2,148,000 Up ×1
LLY Eli Lilly and Company Common Stock $3,450,760 1.07% 2,877 $2,832,675 Up ×1
SPMO $3,359,386 1.04% 20,796 $2,387,953 Up ×1
CSCO Cisco Systems, Inc. - Common Stock $3,247,745 1.01% 27,650 $2,648,419 Up ×1
TTWO Take-Two Interactive Software, Inc. - Common Stock $2,958,763 0.92% 11,836 $1,205,951 Up ×2
TSLA Tesla, Inc. - Common Stock $2,950,930 0.92% 7,016 $322,286 Down ×2
CAT Caterpillar, Inc. Common Stock $2,712,907 0.84% 2,548 $-423,849 Down ×1
JPM JP Morgan Chase & Co. Common Stock $2,695,890 0.84% 8,236 $151,112 Down ×3
XLE XLE $2,652,791 0.82% 49,949 $1,557,462 Up ×2
EBAY eBay Inc. - Common Stock $2,598,634 0.81% 23,254 $-438,976 Down ×3
BRX Brixmor Property Group Inc. Common Stock $2,507,865 0.78% 79,539 $173,942 Down ×1
GS Goldman Sachs Group, Inc. (The) Common Stock $2,451,556 0.76% 2,424 $411,032 Up ×1
QQQ Invesco QQQ Trust, Series 1 $2,215,091 0.69% 3,008 $502,020 Up ×2
ROK Rockwell Automation, Inc. Common Stock $2,192,214 0.68% 4,428
AGG $2,078,778 0.64% 21,002 $1,722,697 Up ×1
ROST Ross Stores, Inc. - Common Stock $2,059,749 0.64% 9,677 Up ×1
EPD Enterprise Products Partners L.P. Common Stock $2,056,101 0.64% 55,933 $-58,892 Up ×4
FTAI FTAI Aviation Ltd. - Common Stock $2,012,202 0.62% 7,438 $448,857 Up ×1
IVV $2,006,276 0.62% 2,679 $252,407 Down ×3
XLF XLF $1,926,459 0.60% 35,935 $148,167 Down ×4
MS Morgan Stanley Common Stock $1,917,106 0.59% 9,171 $457,535 Up ×1
VOO $1,844,049 0.57% 2,685 $241,394 Up ×1
AMD Advanced Micro Devices, Inc. - Common Stock $1,583,561 0.49% 2,726 $1,029,011
ET Energy Transfer LP Common Units $1,537,572 0.48% 80,417 $-13,620 Up ×1
META Meta Platforms, Inc. - Class A Common Stock $1,456,105 0.45% 2,585 $-24,556 Down ×3
C Citigroup, Inc. Common Stock $1,332,262 0.41% 9,519
AXP American Express Company Common Stock $1,250,848 0.39% 3,698 $-841,406 Down ×1
XMMO $1,242,362 0.39% 7,302 $235,633 Up ×1
NFLX Netflix, Inc. - Common Stock $1,241,360 0.38% 17,386 $-3,977,854 Down ×1
DKS Dick's Sporting Goods Inc Common Stock $1,233,846 0.38% 5,440 Up ×1
KBWB Invesco KBW Bank ETF $1,155,091 0.36% 12,423
SOXX SOXX $1,109,796 0.34% 1,732 $-428,990 Down ×1
OIH $1,048,753 0.33% 2,819 $-1,544,658 Down ×2
EXG Eaton Vance Tax-Managed Global Diversified Equity Income Fund Common Shares of Beneficial Interest $1,029,589 0.32% 104,953 $119,541 Down ×2
TOL Toll Brothers, Inc. Common Stock $943,688 0.29% 5,728 $164,171 Up ×1
VLO Valero Energy Corporation Common Stock $897,476 0.28% 3,446 $48,756 Up ×1
NUE Nucor Corporation Common Stock $865,829 0.27% 3,887 $-474,119 Down ×1
MO Altria Group, Inc. $861,354 0.27% 11,972 $71,371 Up ×1
VST Vistra Corp. Common Stock $858,347 0.27% 5,411 Up ×1
VUG $831,040 0.26% 9,648 $124,511 Up ×1
MMM 3M Company Common Stock $819,779 0.25% 5,063 $84,491
PFF iShares Preferred and Income Securities ETF $802,838 0.25% 26,331 $4,993 Up ×1
LQD $774,179 0.24% 7,098 $568
Unknown issuer (CUSIP: 464287905) $751,125 0.23% 2,500 Call option Up ×1
ITOT $741,843 0.23% 4,516 Up ×1
SO Southern Company (The) Common Stock $733,053 0.23% 7,659 $-5,758 Up ×3
MDY $724,440 0.22% 1,030 Up ×1
XLI XLI $723,138 0.22% 3,904 $-942,358 Down ×2
IBM International Business Machines Corporation Common Stock $699,659 0.22% 2,488 $100,027 Up ×1
PM Philip Morris International Inc Common Stock $683,414 0.21% 3,778 $59,733 Up ×4
VTV $674,703 0.21% 3,096 $68,061 Up ×1
IGM $660,372 0.20% 4,037 $81,806 Down ×2
MPLX MPLX LP Common Units Representing Limited Partner Interests $647,795 0.20% 11,500 $-37,045 Down ×1
DUK Duke Energy Corporation (Holding Company) Common Stock $583,172 0.18% 4,607 $-9,718 Up ×1
KMI Kinder Morgan, Inc. Common Stock $572,487 0.18% 17,907 $-14,020 Up ×1
VEA $544,635 0.17% 7,644 $54,807
GOOG Alphabet Inc. - Class C Capital Stock $527,522 0.16% 1,493 $99,240
Unknown issuer (CUSIP: 84615Q103) $527,103 0.16% 3,085 Up ×1
QYLD Global X NASDAQ 100 Covered Call ETF $524,149 0.16% 28,440 $94,983 Up ×6
CHPY $496,228 0.15% 5,630 Up ×1
CVX Chevron Corporation Common Stock $484,427 0.15% 2,922
CL Colgate-Palmolive Company Common Stock $477,669 0.15% 5,210 $147,984 Up ×1
AEP American Electric Power Company, Inc. - Common Stock $465,838 0.14% 3,405 $33,536 Up ×2
PLTR Palantir Technologies Inc. - Class A Common Stock $453,613 0.14% 3,888 $-264,329 Down ×3
NEE NextEra Energy, Inc. Common Stock $447,834 0.14% 5,102 $-26,073
SMH SMH $414,522 0.13% 632 $-34,439 Down ×4
RSPA $413,729 0.13% 7,755 $26,018
VMBS Vanguard Mortgage-Backed Securities ETF $411,741 0.13% 8,796 Up ×1
PEG Public Service Enterprise Group Incorporated Common Stock $404,840 0.13% 4,988 $1,125 Up ×3
SBUX Starbucks Corporation - Common Stock $401,759 0.12% 3,931
USHY $379,233 0.12% 10,244 Up ×1
OKE ONEOK, Inc. Common Stock $374,972 0.12% 4,313 $-14,880
INTC Intel Corporation - Common Stock $359,812 0.11% 2,577 Up ×1
GD General Dynamics Corporation Common Stock $358,137 0.11% 1,011 $22,811 Up ×1
PGX $357,341 0.11% 32,965 $-1,318
V Visa Inc. $343,214 0.11% 1,000
TJX TJX Companies, Inc. (The) Common Stock $329,210 0.10% 2,173

Conviction holdings

Positions increased for 3+ consecutive quarters.

Share counts are as reported in 13F filings (not split-adjusted)

Security Value % of portfolio Streak
SPYM $34,215,814 10.61% up ×4
IGSB $21,556,139 6.68% up ×5
GOOGL $12,849,985 3.98% up ×5
EPD $2,056,101 0.64% up ×4
SO $733,053 0.23% up ×3
PM $683,414 0.21% up ×4
QYLD $524,149 0.16% up ×6
PEG $404,840 0.13% up ×3
IWB $232,192 0.07% up ×3
WHF $78,908 0.02% up ×4

Biggest new bets

New positions opened this quarter, largest first.

Security Value Shares % of portfolio
ROK $2,192,214 4,428 0.68%
ROST $2,059,749 9,677 0.64%
C $1,332,262 9,519 0.41%
DKS $1,233,846 5,440 0.38%
KBWB $1,155,091 12,423 0.36%
VST $858,347 5,411 0.27%
Unknown issuer (CUSIP: 464287905) $751,125 2,500 0.23%
ITOT $741,843 4,516 0.23%
MDY $724,440 1,030 0.22%
Unknown issuer (CUSIP: 84615Q103) $527,103 3,085 0.16%
CHPY $496,228 5,630 0.15%
CVX $484,427 2,922 0.15%
VMBS $411,741 8,796 0.13%
SBUX $401,759 3,931 0.12%
USHY $379,233 10,244 0.12%

Top movers (QoQ)

Security Action Shares Δ Value Δ
SPYM Bought more +85K +$10.9M
VZ Bought more +166K +$6.7M
XLK Bought more +27K +$6.1M
SHY Bought more +60K +$4.9M
AMZN Bought more +17K +$4.6M
AAPL Bought more +11K +$4.2M
NFLX Trimmed -37K -$4.0M
XOM Trimmed -15K -$3.7M
GOOGL Bought more +2K +$3.1M
GEV Bought more +2K +$2.5M

5 positions hidden (data completeness check)

Exited positions

Includes corporate events (mergers, delistings) — not all exits are sells

Closed positions reflect 13F reporting changes; for index managers these are often mechanical (delisting, M&A, index rebalancing), not active decisions.

SecurityQuarter Shares before Value before Price since exit
IEF June 30, 2026 107,211 $10,232,196
SPLV June 30, 2025 95,644 $7,146,520 No longer tracked
XLB June 30, 2026 103,410 $5,167,398 No longer tracked
XLU March 31, 2025 66,798 $5,055,941 No longer tracked
IGV March 31, 2025 48,436 $4,849,412 No longer tracked
IVW March 31, 2025 45,230 $4,592,202 No longer tracked
IBIT Dec. 31, 2025 58,206 $3,783,390
GLD Dec. 31, 2025 9,998 $3,553,989 No longer tracked
XLV Sept. 30, 2025 26,270 $3,540,933 No longer tracked
BAC March 31, 2026 63,123 $3,471,759 29.0%
DHR March 31, 2026 14,775 $3,382,293 13.2%
KWEB Dec. 31, 2025 79,106 $3,323,243 No longer tracked
TMO March 31, 2026 5,609 $3,250,135 26.1%
BRKB March 31, 2025 7,063 $3,201,517 No longer tracked
MTB March 31, 2025 16,935 $3,183,949 35.2%
APP March 31, 2026 4,643 $3,128,546 -20.5%
VGIT June 30, 2026 51,482 $3,065,753
SBUX June 30, 2025 28,492 $2,794,780 14.9%
LMT June 30, 2026 4,580 $2,768,106 14.5%
SYY March 31, 2025 34,337 $2,625,407 12.2%
KWEB June 30, 2025 72,553 $2,532,825 No longer tracked
XLU March 31, 2026 58,127 $2,481,442 No longer tracked
MRVL March 31, 2025 21,904 $2,419,297 295.1%
C Dec. 31, 2025 20,915 $2,122,870 13.1%
IEV June 30, 2025 36,233 $2,108,761 No longer tracked
XLV March 31, 2026 13,599 $2,105,125 No longer tracked
ALV March 31, 2026 16,490 $1,957,363 14.5%
BKR June 30, 2025 42,446 $1,865,502 69.3%
LHX June 30, 2026 5,272 $1,819,631 -5.5%
MCK June 30, 2026 2,045 $1,769,661 12.5%
IVZ June 30, 2026 71,978 $1,748,346 21.6%
PLNT Sept. 30, 2025 15,539 $1,694,528 -48.6%
RSP June 30, 2025 9,728 $1,685,181 No longer tracked
TFC March 31, 2025 38,039 $1,650,132 23.1%
EA March 31, 2025 10,780 $1,577,114 No longer tracked
DIS Dec. 31, 2025 13,763 $1,575,864 -5.0%
G March 31, 2026 33,097 $1,548,278 -0.8%
FRT March 31, 2026 14,810 $1,492,848 10.8%
ULTA June 30, 2026 2,816 $1,471,951 16.2%
XLC March 31, 2026 12,330 $1,451,488 No longer tracked
IBB March 31, 2026 8,328 $1,405,517 26.3%
SHW March 31, 2025 3,951 $1,343,063 -1.6%
VRSN Dec. 31, 2025 4,564 $1,275,957 12.6%
UNH June 30, 2025 2,430 $1,272,712 25.8%
DE Sept. 30, 2025 2,411 $1,225,969 31.6%
KMB March 31, 2025 8,859 $1,160,933 -23.2%
AVGO March 31, 2025 4,868 $1,128,597 117.5%
CHRW June 30, 2026 6,212 $1,031,627 -23.7%
XLY March 31, 2025 4,162 $933,745 No longer tracked
ITB Dec. 31, 2025 8,660 $928,785 No longer tracked
PEP June 30, 2026 5,874 $912,173 5.0%
RSP March 31, 2026 4,759 $911,630 No longer tracked
MLPX Sept. 30, 2025 14,424 $903,808 No longer tracked
XLE March 31, 2025 9,970 $854,030 No longer tracked
SPLV March 31, 2026 11,823 $844,386 No longer tracked
BABA June 30, 2025 6,029 $797,215 10.5%
LVS March 31, 2026 11,755 $765,162 -13.7%
BRKA March 31, 2026 1 $754,800 No longer tracked
ETR Dec. 31, 2025 7,952 $741,047 17.3%
BLK March 31, 2026 666 $712,846 19.8%
TMUS June 30, 2025 2,567 $684,645 -23.4%
IAU Dec. 31, 2025 8,304 $604,282 No longer tracked
AMLP June 30, 2025 11,500 $597,310 No longer tracked
CHRW March 31, 2025 5,680 $586,858 40.3%
SHV March 31, 2025 5,205 $573,148
PG Sept. 30, 2025 3,469 $552,655 -6.1%
MRSH Dec. 31, 2025 2,665 $537,077 1.5%
EQT Sept. 30, 2025 9,086 $529,896 0.2%
SYY June 30, 2026 7,066 $504,018 0.7%
ORCL March 31, 2026 2,553 $497,605 -3.1%
IGV June 30, 2026 5,703 $456,525 No longer tracked
CVX June 30, 2025 2,647 $442,817 45.2%
XLP March 31, 2025 5,522 $434,084 No longer tracked
SPGI Dec. 31, 2025 872 $424,411 -17.8%
HD June 30, 2025 1,110 $406,819 -7.9%
TJX June 30, 2025 3,331 $405,716 14.8%
CMG March 31, 2026 10,347 $382,839 7.1%
V Dec. 31, 2025 1,028 $351,061 4.8%
CSX March 31, 2025 10,620 $342,707 72.6%
CAT March 31, 2025 912 $330,837 145.2%
ENB Dec. 31, 2025 6,460 $325,972 6.9%
ADP June 30, 2026 1,561 $317,164 24.7%
FIX March 31, 2025 693 $293,874 417.2%
CRM Dec. 31, 2025 1,177 $278,949 -22.4%
SYK Dec. 31, 2025 719 $265,793 -3.3%
CRM June 30, 2026 1,409 $263,018 31.3%
KBWB March 31, 2026 3,097 $261,046
UNP Sept. 30, 2025 1,124 $258,610 27.6%
VWO Sept. 30, 2025 5,106 $252,545 No longer tracked
VDE March 31, 2025 2,071 $251,233 No longer tracked
D March 31, 2026 4,267 $250,004 10.4%
IWB March 31, 2025 774 $249,199 No longer tracked
PWR March 31, 2025 777 $245,571 163.9%
HSY June 30, 2026 1,166 $242,400 8.4%
BX March 31, 2026 1,559 $240,304 24.5%
TT Dec. 31, 2025 555 $234,188 16.7%
BSV Sept. 30, 2025 2,966 $233,424 No longer tracked
VB Sept. 30, 2025 983 $232,876 No longer tracked
SHEL June 30, 2026 2,462 $228,966 22.0%
MSI Dec. 31, 2025 492 $224,987 26.0%
CME Dec. 31, 2025 814 $219,935 -1.5%
MRK June 30, 2025 2,397 $215,153 90.0%
IWR March 31, 2025 2,433 $215,048 No longer tracked
GSLC March 31, 2026 1,613 $213,513 No longer tracked
ROK March 31, 2026 536 $208,542 21.1%
EVRG Dec. 31, 2025 2,742 $208,447 16.3%
COST Sept. 30, 2025 209 $206,897 1.3%
PBF June 30, 2026 4,330 $206,209 62.7%
MSI June 30, 2025 470 $205,771 14.9%
ADP Dec. 31, 2025 700 $205,450 8.6%
FLOT March 31, 2025 4,017 $204,385 No longer tracked
HD March 31, 2026 585 $201,313 2.7%
PDBC March 31, 2025 13,152 $170,839
NAUT March 31, 2025 14,515 $24,385 4.8%