Vertex Planning Partners, LLC

CIK 1942341 · View on SEC EDGAR ↗

Portfolio value
$673.1M
#3,151 of 9,443 by 13F value · top 33.4%
Positions
158
As of
June 30, 2026

Portfolio value QoQ: +30.7% 13F does not disclose cash

Top 10 holdings weight
57.34%
Top 25 holdings weight
77.67%
Positions above 1%
21
Effective number of positions
19.8

Based on 13F long-equity holdings only (cash, bonds, shorts not disclosed)

Turnover Q2 2026: 5.26% Est. buys $134,454,580 · sells $31,236,880

Median holding: 4.0 quarters Tracked Q4 2024–Q2 2026 · 61.2% still held

New positions
27
Increased
90
Decreased
29
Closed
4
On this page

Sector breakdown

Technology
4.5%
Health Care
1.3%
Financials
0.9%
Communication Services
0.4%
Financial Services
0.3%
Retail
0.3%
Consumer Discretionary
0.2%
Energy
0.2%
Industrials
0.1%
Telecommunication
0.1%
Communications
0.1%
Utilities
0.0%
Consumer Staples
0.0%
Other/Unmapped
91.4%

Full portfolio 158 positions

Type Streak 8Q trend
SPYM $108,494,218 16.12% 1,234,572 $35,763,855 Up ×4
JQUA $49,733,952 7.39% 688,073 $11,643,434 Up ×2
USFR $38,984,148 5.79% 774,263 $-6,024,578 Down ×1
TFLO $38,664,695 5.74% 763,672 $-13,930,722 Down ×1
DYNF $32,548,430 4.84% 478,583 $10,383,552 Up ×6
SPY SPY $28,107,710 4.18% 37,639 $14,572,408 Up ×1
AAPL Apple Inc. - Common Stock $27,194,210 4.04% 93,981 $4,943,146 Up ×1
SPYG $23,043,886 3.42% 193,662 $6,894,416 Up ×2
JTEK JPMorgan U.S. Tech Leaders ETF $20,356,290 3.02% 182,483 $7,852,204 Up ×6
BIDD $18,801,776 2.79% 626,308 $3,591,459 Up ×6
HEFA $14,164,333 2.10% 301,850 $3,244,263 Up ×4
IUSB iShares Core Universal USD Bond ETF $12,092,644 1.80% 262,029 $6,223,138 Up ×3
PULS $11,707,862 1.74% 236,284 $2,245,475 Up ×6
DTD $10,914,496 1.62% 117,050 $2,278,315 Up ×6
BINC $10,441,738 1.55% 199,498 $2,725,903 Up ×6
SPDW $10,342,371 1.54% 205,247 $5,340,922 Up ×1
HEEM $9,560,400 1.42% 213,736 $2,720,343 Up ×1
BAI $9,018,287 1.34% 171,060 $3,800,822 Up ×4
JMST $8,048,616 1.20% 157,816 $75,344 Up ×6
SPMO $7,336,322 1.09% 45,415 $2,242,673 Down ×1
SPAB $7,323,679 1.09% 286,978 $2,349,255 Up ×1
AVEM $6,580,816 0.98% 68,202 $1,506,841 Up ×3
SPYV $6,553,458 0.97% 107,805 $3,396,528 Up ×5
EMXC iShares MSCI Emerging Markets ex China ETF $6,474,748 0.96% 63,292 $2,787,422 Up ×1
ABBV AbbVie Inc. Common Stock $6,283,954 0.93% 24,972 $3,202,773 Up ×2
IEMG $6,151,554 0.91% 74,258 $5,151,933 Up ×1
QQQ Invesco QQQ Trust, Series 1 $5,914,176 0.88% 8,031
BIL $5,588,390 0.83% 60,982 $580,356 Up ×3
THRO $5,509,284 0.82% 127,796 $613,613 Down ×1
SHLD $5,239,563 0.78% 87,750 $1,449,118 Up ×3
XCEM $5,208,937 0.77% 98,505 $1,398,763 Up ×1
BLCR iShares Large Cap Core Active ETF $5,098,603 0.76% 101,223 $1,705,117 Up ×1
BMO Bank Of Montreal Common Stock $4,940,288 0.73% 27,959 $615,008 Down ×1
GOVT $4,481,535 0.67% 196,731 $1,668,737 Up ×4
SPMB $4,406,941 0.65% 197,532 $1,299,534 Up ×5
AKRE $3,395,011 0.50% 63,828 $18,794 Down ×2
IAGG $3,291,168 0.49% 65,043 $542,241 Up ×4
TBLL $3,276,523 0.49% 74,960 $1,951,620 Up ×1
SPTI $3,162,748 0.47% 111,404 $948,681 Up ×6
MMIN $3,116,384 0.46% 128,723 $349,308 Up ×3
SHYM $3,051,471 0.45% 135,923 $478,588 Up ×2
IALT iShares Systematic Alternatives Active ETF $2,821,845 0.42% 100,601 Up ×1
MUNI $2,736,410 0.41% 52,023 $344,960 Up ×6
XLK XLK $2,680,641 0.40% 14,070 $1,146,167 Up ×3
BILS $2,448,723 0.36% 24,640 $182,784 Up ×3
GLDM $2,306,924 0.34% 29,047 $229,549 Up ×1
QUAL $2,285,338 0.34% 10,415 $-1,242,505 Down ×1
IDEV $2,004,165 0.30% 22,516 $-4,756,230 Down ×1
SPTM $1,664,063 0.25% 18,329 $893,534 Up ×1
STIP $1,532,426 0.23% 15,000 $181,010 Up ×2
RPG $1,507,371 0.22% 23,608 $403,933
CME CME Group Inc. - Class A Common Stock $1,498,332 0.22% 6,785 $-514,478 Down ×1
RSP $1,433,703 0.21% 6,738 $-15,750 Down ×1
AMZN Amazon.com, Inc. - Common Stock $1,413,595 0.21% 5,931
IEFA $1,315,252 0.20% 13,618 $265,975 Up ×2
DFAU $1,308,813 0.19% 25,320 $170,396 Up ×6
GOOGL Alphabet Inc. - Class A Common Stock $1,225,064 0.18% 3,428 $417,596 Up ×2
IXUS iShares Core MSCI Total International Stock ETF $1,197,963 0.18% 12,552 $751,767 Up ×5
GOOG Alphabet Inc. - Class C Capital Stock $1,145,227 0.17% 3,241 $399,036 Up ×2
GLD $1,129,085 0.17% 3,065 $-220,735 Down ×1
SMH SMH $1,119,200 0.17% 1,706 $733,234 Up ×3
NVDA NVIDIA Corporation - Common Stock $1,107,522 0.16% 5,535 $382,866 Up ×2
XLI XLI $1,074,149 0.16% 5,799 $120,589 Down ×1
MDY $1,070,770 0.16% 1,522 $521,111 Up ×1
ABT Abbott Laboratories Common Stock $1,064,743 0.16% 11,734 $-161,445 Down ×1
JPM JP Morgan Chase & Co. Common Stock $1,062,841 0.16% 3,247 $149,768 Up ×4
BDYN iShares Dynamic Equity Active ETF $1,040,278 0.15% 37,501 $149,900 Up ×2
SYSB $989,574 0.15% 11,154 $282,736 Up ×1
VLUE $896,223 0.13% 4,485 $463,378 Up ×1
SPSM $886,811 0.13% 15,377 $507,276 Up ×1
COWZ $844,856 0.13% 13,583 $-4,696 Up ×2
TOUS $838,807 0.12% 21,861 $89,772 Up ×3
XLG $788,264 0.12% 12,874 $-83,101 Down ×2
SPMD $769,171 0.11% 11,385 $431,499 Up ×1
PRFZ Invesco RAFI US 1500 Small-Mid ETF $733,340 0.11% 13,149 $410,307 Up ×2
USMV $649,586 0.10% 6,734 $41,397 Up ×1
SPHQ $633,551 0.09% 7,032 Up ×1
AMD Advanced Micro Devices, Inc. - Common Stock $601,242 0.09% 1,035 Up ×1
MEAR $592,281 0.09% 11,756 $110,258 Up ×5
PSN Parsons Corporation Common Stock $590,435 0.09% 11,270 $285,187 Up ×1
XOM Exxon Mobil Corporation Common Stock $585,025 0.09% 4,279 $143,570 Up ×1
PAAA $583,248 0.09% 11,376 $-17,196 Down ×3
COST Costco Wholesale Corporation - Common Stock $547,250 0.08% 585 $-28,687 Up ×1
ISRG Intuitive Surgical, Inc. - Common Stock $546,810 0.08% 1,375 $191,848 Up ×1
PXF $543,101 0.08% 7,180 $237,934 Up ×2
VGT $540,098 0.08% 4,519 $198,252 Up ×1
BP BP p.l.c. Common Stock $538,842 0.08% 14,583 $-246,716 Down ×5
TGRT $527,805 0.08% 11,544 $139,489 Up ×1
DON $513,947 0.08% 9,093 $36,747 Up ×1
XLF XLF $510,302 0.08% 9,519 $-5,067 Down ×1
SPTL $509,885 0.08% 19,439 $221,275 Up ×1
XLV XLV $502,214 0.07% 3,165 $-73,542 Down ×1
DTH $497,790 0.07% 9,200 $-6,732 Down ×1
STPZ $477,819 0.07% 8,958 $-8,112 Down ×1
TFI $465,832 0.07% 10,171 $62,487 Up ×2
MAIN Main Street Capital Corporation Common Stock $445,292 0.07% 8,583 $-9,270
VDC $439,706 0.07% 1,950 $1,755
VZ Verizon Communications Inc. Common Stock $437,838 0.07% 10,341 $-59,192 Up ×2
DFAT $436,882 0.06% 6,250 $33,705 Down ×1
META Meta Platforms, Inc. - Class A Common Stock $428,100 0.06% 760 $124,299 Up ×1

Conviction holdings

Positions increased for 3+ consecutive quarters.

Share counts are as reported in 13F filings (not split-adjusted)

Security Value % of portfolio Streak
SPYM $108,494,218 16.12% up ×4
DYNF $32,548,430 4.84% up ×6
JTEK $20,356,290 3.02% up ×6
BIDD $18,801,776 2.79% up ×6
HEFA $14,164,333 2.10% up ×4
IUSB $12,092,644 1.80% up ×3
PULS $11,707,862 1.74% up ×6
DTD $10,914,496 1.62% up ×6
BINC $10,441,738 1.55% up ×6
BAI $9,018,287 1.34% up ×4
JMST $8,048,616 1.20% up ×6
AVEM $6,580,816 0.98% up ×3
SPYV $6,553,458 0.97% up ×5
BIL $5,588,390 0.83% up ×3
SHLD $5,239,563 0.78% up ×3

Biggest new bets

New positions opened this quarter, largest first.

Security Value Shares % of portfolio
QQQ $5,914,176 8,031 0.88%
IALT $2,821,845 100,601 0.42%
AMZN $1,413,595 5,931 0.21%
SPHQ $633,551 7,032 0.09%
AMD $601,242 1,035 0.09%
SNDK $391,082 172 0.06%
AVUV $371,726 2,980 0.06%
XLRE $319,428 7,255 0.05%
Unknown issuer (CUSIP: 09290C590) $314,155 12,263 0.05%
CGDV $309,259 6,276 0.05%
FWD $271,671 1,834 0.04%
PRN $270,474 1,037 0.04%
TSLA $269,605 641 0.04%
FFEB $265,263 4,350 0.04%
VFH $257,825 1,959 0.04%

Top movers (QoQ)

Security Action Shares Δ Value Δ
SPYM Bought more +284K +$35.8M
SPY Bought more +17K +$14.6M
TFLO Trimmed -275K -$13.9M
JQUA Bought more +67K +$11.6M
DYNF Bought more +98K +$10.4M
JTEK Bought more +25K +$7.9M
SPYG Bought more +29K +$6.9M
IUSB Bought more +135K +$6.2M
USFR Trimmed -120K -$6.0M
SPDW Bought more +96K +$5.3M

Exited positions

Includes corporate events (mergers, delistings) — not all exits are sells

Closed positions reflect 13F reporting changes; for index managers these are often mechanical (delisting, M&A, index rebalancing), not active decisions.

SecurityQuarter Shares before Value before Price since exit
HELO June 30, 2025 252,234 $15,053,343 No longer tracked
IVW Dec. 31, 2025 88,005 $10,623,916 No longer tracked
IEI Dec. 31, 2025 73,035 $8,728,462
MBB Dec. 31, 2025 90,089 $8,571,958
IVE Dec. 31, 2025 41,412 $8,551,898 No longer tracked
EFV Dec. 31, 2025 120,146 $8,149,483 No longer tracked
IVV Dec. 31, 2025 8,832 $5,910,993 No longer tracked
SPAB March 31, 2025 221,941 $5,546,305 No longer tracked
SCHZ Dec. 31, 2025 229,453 $5,385,251 No longer tracked
IJH Dec. 31, 2025 74,670 $4,872,963 No longer tracked
TLH Dec. 31, 2025 34,702 $3,573,921 No longer tracked
GLDM Dec. 31, 2025 44,138 $3,374,355 No longer tracked
QQQ March 31, 2026 4,590 $2,819,728
MSFT Dec. 31, 2025 4,762 $2,466,414 -0.1%
IWB Dec. 31, 2025 6,325 $2,311,661 No longer tracked
IWV Dec. 31, 2025 5,815 $2,203,499 No longer tracked
VUG Dec. 31, 2025 3,808 $1,826,355 No longer tracked
IYW Dec. 31, 2025 8,088 $1,584,023 No longer tracked
SPTS March 31, 2025 51,913 $1,506,005 No longer tracked
DVY Dec. 31, 2025 10,418 $1,480,358
QQQM March 31, 2026 37,421 $1,315,364
MUB Dec. 31, 2025 11,884 $1,265,505 No longer tracked
IDHQ Dec. 31, 2025 37,390 $1,258,175 No longer tracked
SUB Dec. 31, 2025 11,550 $1,233,352 No longer tracked
WFC Dec. 31, 2025 14,178 $1,188,400 -8.6%
SPTL March 31, 2025 44,855 $1,174,755 No longer tracked
AMZN March 31, 2026 4,733 $1,092,471 26.2%
SPUS Dec. 31, 2025 22,048 $1,089,392 No longer tracked
WMT Dec. 31, 2025 9,989 $1,029,466 -6.4%
JNJ Dec. 31, 2025 5,526 $1,024,631 31.4%
ITOT Dec. 31, 2025 6,740 $981,677 No longer tracked
IWR Dec. 31, 2025 9,663 $932,945 No longer tracked
IJR Dec. 31, 2025 7,395 $878,693 No longer tracked
EFG Dec. 31, 2025 7,461 $849,688 No longer tracked
SGOV Dec. 31, 2025 8,250 $830,775 0.2%
ACWV Dec. 31, 2025 6,896 $826,981 No longer tracked
MCD Dec. 31, 2025 2,534 $770,063 -11.4%
CAT Dec. 31, 2025 1,587 $757,237 41.1%
IGEB March 31, 2026 16,024 $731,656 No longer tracked
IBTG March 31, 2025 31,621 $721,275 -0.3%
VGSH March 31, 2025 11,484 $668,147
EMB Dec. 31, 2025 7,010 $667,257
SCHX Dec. 31, 2025 25,051 $659,838 No longer tracked
GII March 31, 2025 11,006 $651,217 No longer tracked
PG Dec. 31, 2025 4,063 $624,280 0.7%
VTI Dec. 31, 2025 1,789 $587,121 No longer tracked
SPSK Dec. 31, 2025 29,898 $552,515 No longer tracked
CVX Dec. 31, 2025 3,537 $549,261 36.4%
IJT Dec. 31, 2025 3,756 $531,408
VOT Dec. 31, 2025 1,766 $518,833 No longer tracked
VIG Dec. 31, 2025 2,395 $516,817 No longer tracked
PAAA June 30, 2025 9,758 $500,683 No longer tracked
LLY Dec. 31, 2025 643 $490,609 18.0%
VO Dec. 31, 2025 1,635 $480,265 No longer tracked
PEP Dec. 31, 2025 3,382 $474,911 -0.9%
CPB Dec. 31, 2025 14,808 $467,637 -14.8%
VOE Dec. 31, 2025 2,663 $464,907 No longer tracked
TSLA Dec. 31, 2025 927 $412,255 -23.2%
IJK Dec. 31, 2025 4,272 $409,642 No longer tracked
IYF Dec. 31, 2025 3,200 $405,248 No longer tracked
LOW Dec. 31, 2025 1,596 $401,091 -9.3%
TLT March 31, 2025 4,590 $400,845
HD Dec. 31, 2025 984 $398,707 -1.8%
MGK Dec. 31, 2025 980 $394,372 No longer tracked
EFA Dec. 31, 2025 4,185 $390,778 No longer tracked
IBM Dec. 31, 2025 1,364 $384,866 -20.3%
IFRA March 31, 2025 8,148 $377,169 No longer tracked
IWF Dec. 31, 2025 800 $374,728 No longer tracked
EMTL March 31, 2025 8,380 $352,830 No longer tracked
TSLA March 31, 2025 859 $346,906 33.2%
V Dec. 31, 2025 973 $332,163 4.8%
DBEF Dec. 31, 2025 7,028 $326,247 No longer tracked
IVOO Dec. 31, 2025 2,900 $320,102 No longer tracked
ECL Dec. 31, 2025 1,164 $318,804 8.4%
MUST Dec. 31, 2025 15,076 $309,510 No longer tracked
GWW Dec. 31, 2025 304 $289,319 28.9%
TXN Dec. 31, 2025 1,558 $286,251 53.3%
KO Dec. 31, 2025 4,248 $281,713 30.3%
SCHG Dec. 31, 2025 8,553 $272,939 No longer tracked
IWM Dec. 31, 2025 1,118 $270,519 No longer tracked
VYM Dec. 31, 2025 1,907 $268,792 No longer tracked
VOO Dec. 31, 2025 431 $264,164 No longer tracked
CWB March 31, 2025 3,309 $257,777 No longer tracked
TDTT March 31, 2026 10,528 $253,304 No longer tracked
ADP Dec. 31, 2025 839 $246,247 8.6%
VGK Sept. 30, 2025 3,155 $244,513 No longer tracked
JPST June 30, 2025 4,714 $238,670 No longer tracked
WM Dec. 31, 2025 1,079 $238,303 2.6%
PLTR Dec. 31, 2025 1,302 $237,420 -1.8%
HSY Dec. 31, 2025 1,256 $234,869 4.5%
UPS March 31, 2025 1,858 $234,294 -7.1%
UNH June 30, 2025 447 $234,116 25.8%
LCTU March 31, 2025 3,632 $232,630 No longer tracked
IDU Dec. 31, 2025 2,085 $231,253 No longer tracked
ICSH June 30, 2026 4,542 $229,916 No longer tracked
QTEC Dec. 31, 2025 1,000 $229,610
BLOK March 31, 2026 4,000 $227,560 No longer tracked
IYK Dec. 31, 2025 3,282 $224,456 No longer tracked
AGG Dec. 31, 2025 2,227 $223,240 No longer tracked
VIS March 31, 2025 865 $220,048 No longer tracked
USB March 31, 2025 4,595 $219,779 48.2%
CMCSA Sept. 30, 2025 6,107 $217,959 -15.2%
IGF Dec. 31, 2025 3,560 $217,587
EPD Dec. 31, 2025 6,925 $216,541 19.7%
CMG March 31, 2025 3,573 $215,452 -31.7%
CRM June 30, 2026 1,150 $214,695 31.3%
PAYX Sept. 30, 2025 1,473 $214,263 -2.5%
USB Dec. 31, 2025 4,412 $213,232 17.2%
DFGR Dec. 31, 2025 7,699 $210,260 No longer tracked
TCAF March 31, 2026 5,470 $209,061 No longer tracked
PFGC March 31, 2026 2,293 $206,187 21.4%
PM Sept. 30, 2025 1,130 $205,807 17.8%
WM June 30, 2026 893 $205,154 1.2%
HDV June 30, 2026 1,495 $202,901 No longer tracked
PKW March 31, 2026 1,500 $201,480
DNL June 30, 2025 5,627 $200,723 No longer tracked
GOVZ June 30, 2025 13,159 $135,143 No longer tracked
SGOV June 30, 2025 1,090 $109,730 -0.1%