Heritage Family Offices, LLP

CIK 2019316 · View on SEC EDGAR ↗

Portfolio value
$258.9M
#5,623 of 9,443 by 13F value · top 59.5%
Positions
233
As of
June 30, 2026

Portfolio value QoQ: +14.8% 13F does not disclose cash

Top 10 holdings weight
32.06%
Top 25 holdings weight
54.13%
Positions above 1%
24
Effective number of positions
61.9

Based on 13F long-equity holdings only (cash, bonds, shorts not disclosed)

Turnover Q2 2026: 18.46% Est. buys $60,144,136 · sells $44,712,205

Median holding: 4.0 quarters Tracked Q4 2024–Q2 2026 · 69.3% still held

New positions
62
Increased
72
Decreased
81
Closed
25
On this page

Sector breakdown

Technology
14.4%
Industrials
5.5%
Healthcare
3.9%
Retail
3.3%
Communication Services
3.0%
Consumer Discretionary
2.8%
Financial Services
2.4%
Financials
2.1%
Energy
1.1%
Consumer Staples
1.0%
Communications
0.5%
Utilities
0.4%
Consumer products
0.3%
Real Estate
0.2%
Telecommunication
0.1%
Materials
0.1%
Other/Unmapped
58.9%

Full portfolio 233 positions

Type Streak 8Q trend
VEA $12,019,628 4.64% 168,696 $4,867,275 Up ×2
AVDE $11,811,238 4.56% 132,413 $4,441,442 Up ×2
AVEM $9,767,862 3.77% 101,232 $4,006,795 Up ×2
SMMD $8,245,513 3.18% 89,987 $-3,393,586 Down ×2
SPEM $7,948,055 3.07% 153,497 $-2,740,759 Down ×4
SCHZ $7,268,349 2.81% 314,239 $2,493,179 Up ×3
AAPL Apple Inc. - Common Stock $6,986,747 2.70% 24,145 $1,418,020 Up ×2
NVDA NVIDIA Corporation - Common Stock $6,841,709 2.64% 34,193 $2,480,663 Up ×4
EFA $6,112,923 2.36% 58,846 $-1,915,260 Down ×2
SPYM $6,003,831 2.32% 68,319 $2,286,484 Up ×3
IVV $5,939,259 2.29% 7,931 $-162,798 Down ×2
BNDX Vanguard Total International Bond ETF $5,355,048 2.07% 110,573 $2,175,291 Up ×1
BTC $5,332,135 2.06% 205,477 $1,457,787 Up ×1
MSFT Microsoft Corporation - Common Stock $4,417,304 1.71% 11,842 $360,931 Up ×3
USHY $4,120,755 1.59% 111,311 $-2,052,608 Down ×2
XPEL XPEL, Inc. - Common Stock $4,057,379 1.57% 81,802 $436,822
VTI $3,923,637 1.52% 10,603 $750,458 Up ×4
AMZN Amazon.com, Inc. - Common Stock $3,453,544 1.33% 14,490 $1,347,309 Up ×3
AVGO Broadcom Inc. - Common Stock $3,392,684 1.31% 8,981 $508,291 Down ×1
GLDM $3,318,487 1.28% 41,784 $719,089 Up ×2
GOOGL Alphabet Inc. - Class A Common Stock $3,140,568 1.21% 8,788 $1,315,425 Up ×3
AGG $2,780,250 1.07% 28,089 $-2,095,595 Down ×2
IEFA $2,763,835 1.07% 28,617 $-69,845 Down ×2
KLAC KLA Corporation - Common Stock $2,636,142 1.02% 8,737 $578,718 Up ×1
EMB iShares J.P. Morgan USD Emerging Markets Bond ETF $2,534,643 0.98% 26,282 $-647,759 Down ×4
GOOG Alphabet Inc. - Class C Capital Stock $2,523,843 0.97% 7,143 $1,099,296 Up ×2
LLY Eli Lilly and Company Common Stock $2,291,665 0.89% 1,911 $951,901 Up ×2
VO $2,141,555 0.83% 26,580 $874,517 Up ×1
IEMG $1,945,410 0.75% 23,484 $87,967 Down ×2
APH Amphenol Corporation Common Stock $1,926,826 0.74% 10,928 $-92,121 Down ×3
WFC Wells Fargo & Company Common Stock $1,900,555 0.73% 22,998 $-271,330 Down ×2
VB $1,860,233 0.72% 6,137 $854,722 Up ×1
VWOB Vanguard Emerging Markets Government Bond ETF $1,859,113 0.72% 27,649 $612,382 Up ×1
SPHY $1,792,759 0.69% 76,483 $588,538 Up ×1
MU Micron Technology, Inc. - Common Stock $1,764,918 0.68% 1,529 $1,446,673 Up ×1
BCI $1,730,324 0.67% 77,454 $462,677 Up ×1
TSLA Tesla, Inc. - Common Stock $1,704,267 0.66% 4,052 $684,185 Up ×2
BRKB $1,607,765 0.62% 3,213 $404,015 Up ×3
META Meta Platforms, Inc. - Class A Common Stock $1,577,774 0.61% 2,801 $610,874 Up ×2
NLR $1,548,122 0.60% 13,348 $421,867 Up ×1
VTEB $1,538,998 0.59% 30,427 $483,775 Up ×1
RTX RTX Corporation Common Stock $1,519,513 0.59% 8,009 $-460,964 Down ×4
ABBV AbbVie Inc. Common Stock $1,433,595 0.55% 5,697 $-142,773 Down ×3
IWM $1,424,434 0.55% 4,741 $-162,766 Down ×2
ADI Analog Devices, Inc. - Common Stock $1,379,345 0.53% 3,473 $9,139 Down ×4
ETN Eaton Corporation, PLC Ordinary Shares $1,341,835 0.52% 3,149 $-351,732 Down ×3
MCK McKesson Corporation Common Stock $1,336,656 0.52% 1,769 $-163,013 Up ×1
WMT Walmart Inc. - Common Stock $1,330,471 0.51% 11,747 $63,064 Up ×4
HD Home Depot, Inc. (The) Common Stock $1,330,342 0.51% 3,772 $253,522 Up ×3
TXN Texas Instruments Incorporated - Common Stock $1,326,683 0.51% 4,451 $76,274 Down ×3
V Visa Inc. $1,222,994 0.47% 3,565 $52,846 Down ×4
UNH UnitedHealth Group Incorporated Common Stock (DE) $1,162,446 0.45% 2,797
AMD Advanced Micro Devices, Inc. - Common Stock $1,152,534 0.45% 1,984 $896,212 Up ×1
JPM JP Morgan Chase & Co. Common Stock $1,121,110 0.43% 3,425 $415,714 Up ×2
SCHM $1,111,373 0.43% 30,143 $180,251 Up ×1
AMAT Applied Materials, Inc. - Common Stock $1,081,608 0.42% 1,496 $674,194 Up ×1
PM Philip Morris International Inc Common Stock $1,060,131 0.41% 5,860 $199,702 Up ×3
BA Boeing Company (The) Common Stock $1,051,165 0.41% 4,856 $146,972 Up ×1
EMR Emerson Electric Company Common Stock $992,457 0.38% 6,933 $-227,863 Down ×3
STT State Street Corporation Common Stock $986,903 0.38% 5,819 $-353,747 Down ×1
IUSB iShares Core Universal USD Bond ETF $985,028 0.38% 21,344 $-118,266 Down ×1
GS Goldman Sachs Group, Inc. (The) Common Stock $983,042 0.38% 972 $433,148 Up ×2
WMB Williams Companies, Inc. (The) Common Stock $978,168 0.38% 13,158 $-397,811 Down ×1
EFV $966,217 0.37% 12,622 $42,195 Up ×1
XOM Exxon Mobil Corporation Common Stock $920,583 0.36% 6,733 $-64,046 Up ×3
XVV $889,786 0.34% 15,668
IBIT iShares Bitcoin Trust ETF $877,491 0.34% 26,359 $-346,455 Down ×2
LOW Lowe's Companies, Inc. Common Stock $840,668 0.32% 3,813 $-547,857 Down ×4
ASML ASML Holding N.V. - New York Registry Shares $810,776 0.31% 408 $394 Down ×4
XLK XLK $810,022 0.31% 4,252 $135,817 Down ×1
WEC WEC Energy Group, Inc. Common Stock $800,110 0.31% 6,852 $-722,613 Down ×3
CAT Caterpillar, Inc. Common Stock $771,014 0.30% 724 $495,423 Up ×1
JNJ Johnson & Johnson Common Stock $749,734 0.29% 2,952 $221,499 Up ×1
COST Costco Wholesale Corporation - Common Stock $744,627 0.29% 796 $88,976 Up ×3
VOO $734,889 0.28% 1,070 $330,348 Up ×1
MAR Marriott International - Class A Common Stock $730,804 0.28% 1,972 $96,288 Up ×1
INTC Intel Corporation - Common Stock $724,960 0.28% 5,192 Up ×1
LRCX Lam Research Corporation - Common Stock $718,894 0.28% 1,659 $488,355 Up ×1
VIG $711,753 0.27% 3,008 $64,853
MO Altria Group, Inc. $709,942 0.27% 9,867 $107,585 Up ×3
MBB iShares MBS ETF $708,333 0.27% 7,494 $-24,301 Down ×1
MA Mastercard Incorporated Common Stock $698,009 0.27% 1,359 $-234,872 Down ×4
VXUS Vanguard Total International Stock ETF $692,639 0.27% 8,102 $107,837 Up ×2
SBUX Starbucks Corporation - Common Stock $661,583 0.26% 6,474 $-2,816 Down ×1
VYM $585,975 0.23% 3,708 $36,820
PEP PepsiCo, Inc. - Common Stock $575,725 0.22% 4,252 $-492,360 Down ×1
SCHA $572,773 0.22% 15,853 $105,632 Down ×2
GE GE Aerospace Common Stock $572,172 0.22% 1,531 $305,712 Up ×1
IBKR Interactive Brokers Group, Inc. - Class A Common Stock $564,937 0.22% 6,491 $-24,650 Down ×3
SYK Stryker Corporation Common Stock $562,018 0.22% 1,785 $-202,291 Down ×4
IVE $561,492 0.22% 2,473 $29,802 Down ×1
QUAL $561,077 0.22% 2,558 $-1,885 Down ×1
LII Lennox International, Inc. Common Stock $559,176 0.22% 976 $-321,667 Down ×1
QQQ Invesco QQQ Trust, Series 1 $532,418 0.21% 723 $172,835 Up ×1
BINC $521,202 0.20% 9,958 $-283,557 Down ×2
DYNF $519,594 0.20% 7,640 $46,358 Down ×1
MSI Motorola Solutions, Inc. Common Stock $511,637 0.20% 1,232 $-671,799 Down ×1
IBM International Business Machines Corporation Common Stock $500,832 0.19% 1,781 $155,669 Up ×1
PG Procter & Gamble Company (The) Common Stock $488,165 0.19% 3,329 $175,597 Up ×1
BAC Bank of America Corporation Common Stock $477,391 0.18% 8,378 $186,207 Up ×1

Conviction holdings

Positions increased for 3+ consecutive quarters.

Share counts are as reported in 13F filings (not split-adjusted)

Security Value % of portfolio Streak
SCHZ $7,268,349 2.81% up ×3
NVDA $6,841,709 2.64% up ×4
SPYM $6,003,831 2.32% up ×3
MSFT $4,417,304 1.71% up ×3
VTI $3,923,637 1.52% up ×4
AMZN $3,453,544 1.33% up ×3
GOOGL $3,140,568 1.21% up ×3
BRKB $1,607,765 0.62% up ×3
WMT $1,330,471 0.51% up ×4
HD $1,330,342 0.51% up ×3
PM $1,060,131 0.41% up ×3
XOM $920,583 0.36% up ×3
COST $744,627 0.29% up ×3
MO $709,942 0.27% up ×3
VNQ $448,957 0.17% up ×4

Biggest new bets

New positions opened this quarter, largest first.

Security Value Shares % of portfolio
UNH $1,162,446 2,797 0.45%
XVV $889,786 15,668 0.34%
INTC $724,960 5,192 0.28%
ESGD $474,365 4,614 0.18%
WDC $437,522 685 0.17%
ARKG $394,144 9,371 0.15%
CSCO $382,372 3,255 0.15%
EAGG $378,237 7,978 0.15%
ISRG $352,335 886 0.14%
CAH $335,196 1,411 0.13%
ALL $335,024 1,408 0.13%
TKOMY $334,715 7,554 0.13%
XAR $314,723 1,109 0.12%
MRVL $313,686 1,053 0.12%
ESML $310,188 5,546 0.12%

Top movers (QoQ)

Security Action Shares Δ Value Δ
VEA Bought more +57K +$4.9M
AVDE Bought more +46K +$4.4M
AVEM Bought more +30K +$4.0M
SMMD Trimmed -62K -$3.4M
SPEM Trimmed -74K -$2.7M
SCHZ Bought more +109K +$2.5M
NVDA Bought more +9K +$2.5M
SPYM Bought more +20K +$2.3M
BNDX Bought more +44K +$2.2M
AGG Trimmed -21K -$2.1M

Exited positions

Includes corporate events (mergers, delistings) — not all exits are sells

Closed positions reflect 13F reporting changes; for index managers these are often mechanical (delisting, M&A, index rebalancing), not active decisions.

SecurityQuarter Shares before Value before Price since exit
AJG March 31, 2026 6,475 $1,675,639 20.0%
UNH Sept. 30, 2025 2,921 $1,507,226 12.2%
RTX March 31, 2025 12,115 $1,401,933 60.5%
COP March 31, 2025 13,761 $1,364,722 29.0%
VRIG Dec. 31, 2025 51,760 $1,299,177
MRK March 31, 2025 12,575 $1,250,945 69.0%
ICE June 30, 2026 7,836 $1,232,516 30.7%
CMCSA March 31, 2025 29,131 $1,093,302 -28.3%
HON Dec. 31, 2025 5,174 $1,089,078 12.6%
FLTR March 31, 2025 37,567 $956,085 No longer tracked
ZTS Dec. 31, 2025 5,942 $869,509 -39.1%
IWB March 31, 2025 2,675 $861,779 No longer tracked
EOG Dec. 31, 2025 7,506 $841,560 45.5%
HYBB March 31, 2026 17,429 $821,431 No longer tracked
DE March 31, 2026 1,689 $786,407 10.7%
J June 30, 2026 5,754 $732,369 17.9%
TFLO March 31, 2025 12,779 $644,959 No longer tracked
TTE Sept. 30, 2025 9,956 $638,690 52.3%
ALC Dec. 31, 2025 8,215 $612,107 -7.7%
IWB March 31, 2026 1,621 $605,347 No longer tracked
INTU June 30, 2026 1,360 $588,037 38.2%
PFFA June 30, 2026 27,990 $569,876 No longer tracked
SPGI March 31, 2026 1,058 $553,032 2.0%
NICE Dec. 31, 2025 3,698 $535,395 -12.0%
CTSH June 30, 2026 7,953 $487,917 57.2%
AZPN March 31, 2025 1,725 $430,611 No longer tracked
JKHY March 31, 2026 2,313 $422,074 3.9%
EFX March 31, 2026 1,937 $420,289 8.1%
BSY March 31, 2026 10,515 $401,295 2.3%
NVO Dec. 31, 2025 6,853 $380,292 -8.2%
XVV Sept. 30, 2025 8,335 $354,663 No longer tracked
OLED March 31, 2026 3,032 $354,078 -6.0%
QQQ March 31, 2025 691 $353,260
TTAN March 31, 2026 3,240 $345,070 43.8%
CHKP June 30, 2026 2,320 $331,412 -1.4%
IWP March 31, 2026 2,398 $328,382 No longer tracked
RELX June 30, 2026 9,580 $317,587 12.0%
LPLA June 30, 2026 1,031 $310,279 27.3%
SPYV Dec. 31, 2025 5,572 $308,299 No longer tracked
AUB March 31, 2026 8,669 $306,022 15.6%
SAIA March 31, 2026 928 $303,012 3.9%
POOL March 31, 2026 1,298 $296,930 -5.5%
WSO March 31, 2026 861 $290,268 -13.0%
STN June 30, 2026 3,344 $288,922 8.2%
ROL June 30, 2026 5,406 $288,737 -12.5%
ACN June 30, 2026 1,431 $283,766 46.7%
SIGI March 31, 2026 3,368 $281,839 21.1%
ALG Dec. 31, 2025 1,474 $281,388 -2.5%
ACWI March 31, 2025 2,357 $276,951
KFRC Sept. 30, 2025 5,545 $271,742 93.9%
ABT June 30, 2026 2,628 $269,815 26.1%
HLNE March 31, 2026 1,983 $266,337 6.5%
ADUS March 31, 2026 2,479 $266,223 29.2%
CRL Sept. 30, 2025 1,689 $262,723 85.4%
IDA March 31, 2026 2,060 $260,700 -2.3%
KFY March 31, 2026 3,894 $257,114 35.0%
ICFI March 31, 2025 2,144 $255,529 4.2%
BOOT March 31, 2026 1,436 $253,413 14.1%
ENS Sept. 30, 2025 2,683 $249,797 69.3%
STC March 31, 2026 3,552 $249,550 12.5%
THO March 31, 2025 2,578 $246,729 5.2%
DORM Dec. 31, 2025 1,581 $246,446 7.3%
IYW Dec. 31, 2025 1,255 $245,807 No longer tracked
BWIN Sept. 30, 2025 5,446 $245,671 11.9%
SM March 31, 2025 6,237 $241,752 26.2%
BFAM March 31, 2026 2,382 $241,534 -11.0%
ZBRA March 31, 2026 989 $240,148 72.1%
BJ June 30, 2026 2,437 $239,850 9.8%
LIN June 30, 2026 481 $238,461 -6.0%
MCRI March 31, 2026 2,489 $238,176 32.2%
SCHF June 30, 2026 9,616 $237,996 No longer tracked
SOXX June 30, 2026 723 $237,621 -18.6%
CSW March 31, 2026 808 $237,112 24.3%
TLT Sept. 30, 2025 2,628 $236,890
AMBA Dec. 31, 2025 2,870 $236,831 3.2%
THO March 31, 2026 2,302 $236,384 -0.2%
EXPO March 31, 2026 3,355 $233,052 6.0%
TRMB March 31, 2026 2,972 $232,855 -8.8%
GOLF March 31, 2026 2,911 $232,358 -3.8%
ENOV Dec. 31, 2025 7,598 $230,527 -1.6%
ICFI March 31, 2026 2,701 $230,383 35.6%
IYW March 31, 2025 1,434 $228,759 No longer tracked
ITGR March 31, 2026 2,911 $228,310 42.5%
BABA March 31, 2026 1,529 $224,121 -2.6%
BLKB March 31, 2025 2,985 $220,650 -25.7%
NOG March 31, 2026 10,263 $220,355 -7.5%
CHE Dec. 31, 2025 491 $219,926 24.4%
CHH March 31, 2026 2,294 $218,482 5.7%
UMBF Dec. 31, 2025 1,837 $217,402 27.8%
VUG March 31, 2026 445 $217,191 No longer tracked
CPK March 31, 2026 1,738 $216,864 8.0%
MMI March 31, 2026 7,930 $216,412 23.4%
PATK March 31, 2026 1,989 $215,695 -22.3%
HON June 30, 2026 946 $213,732 -1.9%
NVEE Sept. 30, 2025 11,090 $213,487 No longer tracked
SMG March 31, 2025 3,212 $213,111 11.5%
FICO Sept. 30, 2025 116 $212,882 -22.1%
AMBA March 31, 2025 2,925 $212,763 45.3%
TER Sept. 30, 2025 2,568 $212,559 172.1%
BCPC June 30, 2026 1,252 $212,225 7.1%
EXLS March 31, 2026 4,995 $211,991 22.0%
SM Dec. 31, 2025 8,419 $210,228 102.1%
FELE Dec. 31, 2025 2,197 $209,198 8.1%
CLOI June 30, 2026 3,967 $209,061 No longer tracked
IWF March 31, 2026 441 $208,725 No longer tracked
BIDU March 31, 2026 1,596 $208,533 -16.3%
COHU March 31, 2026 8,924 $207,660 77.3%
MC June 30, 2026 3,637 $207,297 2.1%
SSBXXXX March 31, 2025 2,072 $206,148 No longer tracked
RAMP March 31, 2026 7,008 $205,826 41.8%
DB June 30, 2026 6,888 $205,125 11.7%
COO June 30, 2026 2,867 $204,991 5.7%
BLKB March 31, 2026 3,220 $203,887 19.4%
OLLI June 30, 2026 2,215 $203,869 -2.7%
SITE March 31, 2026 1,636 $203,781 -28.0%
POWI March 31, 2025 3,299 $203,570 8.9%
SBCF June 30, 2026 6,649 $201,395 5.0%
LFUS Dec. 31, 2025 777 $201,243 64.5%
KALU March 31, 2025 2,855 $200,613 157.9%
NTST March 31, 2026 10,104 $178,233 9.4%
AVNS Sept. 30, 2025 10,178 $141,986 No longer tracked
SHO June 30, 2026 13,052 $117,599 -0.6%
UTZ March 31, 2026 11,030 $114,492 78.6%